From Possibility to Practice: Marketing in the AI Era – #SFTechWeek
For years, marketers have been exploring what AI could make possible. Today, many of those possibilities are becoming part of the work itself, and the pace of change continues to accelerate. From Possibility to Practice: Marketing in the AI Era brings together leaders across brand, marketing, and technology for two connected conversations about what this moment means for marketing and how organizations are responding. The first panel looks at the shift. As AI expands what’s possible, which changes matter most for marketing now? Leaders will explore where new capabilities are having the biggest impact, how expectations are evolving, and what deserves attention as AI becomes more deeply embedded in the work. The second panel moves into the practice. How are leaders putting AI to work now, and what are they learning? Panelists will share what they have implemented, how their approaches have evolved, where they are seeing results, and what they have learned through the process. Together, the conversations explore both the opportunities created by rapid innovation and the realities of putting it into practice, helping attendees understand what matters now and take away ideas they can apply to their own work. The event wraps with rooftop networking, light bites […]... read more →