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Talking Our Talk : How to Reach and Engage Diverse Audiences
February 23 @ 1:00 pm - 2:00 pm PSTFree
Join the AMA San Francisco on Thursday, February 23rd, at 1 PM Pacific for a roundtable discussion.
Talking Our Talk : How to Reach and Engage Diverse Audiences.
This roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity.
You will learn how companies of all kinds are beginning to drive social equity, not just as change agents, but as smart business organizations.
These marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations.
How do they reach these diverse audiences and speak to their dreams, desires, issues, and concerns?
Is it in one voice?
That is the question that will be answered in this special DEI roundtable.
If you’re a professional marketer, advertiser or communicator, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity.
See you there!
Dr. Jake Beniflah, Moderator, Author and Executive Director of the Center for Multicultural Science | LinkedIn
Dr. Jake Beniflah is currently a full-time senior lecturer at the College of Business and Economics at Cal State Fullerton and the founding Executive Director of The Center for Multicultural Science, a U.S. non-profit, non-partisan multicultural marketing research think tank and talent accelerator in the United States. Dr. Beniflah has been a trusted partner for Fortune 100 companies over the last three decades, is the founding editor of The Journal of Cultural Marketing Strategy, and the author of The Big Shift: Redefining Marketing in a Multicultural America. Dr. Beniflah graduated summa cum laude with a doctorate in Business Administration from Golden Gate University and is a recognized thought leader and AdTech innovator with more than 25 papers published in academic journals. His single-minded mission: to prepare corporate America for a multicultural America.
Julia Estacolchic, Sr Director, Brand Marketing & Head of Brand for Chispa- Match Group | LinkedIn
Chispa is the largest dating app for US Latinos and it’s part of Match Group, the global leader in online dating. Before joining Match to lead multicultural marketing strategy and execution for Match Affinity apps and sites, Julia was Managing Director at Dieste, an Omnicom agency, leading a group of brand executives and cross-functional teams in business development for key agency clients including AT&T, The Hershey Company, Southwest Airlines, Nissan, and P&G among others. Previously, she was the Director of Marketing at Nexxo, a fintech startup later acquired by MoneyGram. A Women in Tech, Top Women of Impact and Unstoppable Women honoree, Julia is a proud bicultural and bilingual Latina with over 20 years of experience in US multicultural markets and LatAm.
Carolynne Mims, Marketing Specialist, UC Berkeley Vertical Channels | LinkedIn
A San Francisco native, Carolynne Mims attended SFSU and then found herself at JFK University Law school. While in her third year she had to call it quits – life had another path for her. Her career in higher ed started at UC Berkeley Extension eleven years ago, and most recently she became the Vertical Channels specialist where she focuses on marketing strategies for international students and brand awareness campaigns targeting diverse student populations. She has stated time and again: “Higher education marketers must be connected and influenced by their campuses and the students in them and also do a better job of marketing authenticity.” In her spare time, Carolynne enjoys spending time with her family, reading and shopping until she drops!
Jorge Hernandez, Founding Partner + CMO, Majority Agency | LinkedIn
Majority is AdWeek’s Breakthrough Agency of the Year. Previously, Jorge led The Coca-Cola business with Momentum Worldwide as VP Group Director, leading program development across brands such as Coke Trademark, Smartwater, Powerade and Vitaminwater. His time at Momentum earned him numerous awards across Experiential, Shopper and Integrated Marketing. He also served as Group Director at TBWAChiatDay and the Integer Group working on Pepsi, Craft, Coors Light, Blue Moon and Keystone Light. His experience as an Integrated Marketer spans across product branding, new product launches, broadcast, promotions, experiential, shopper, digital, sports marketing and B2B. He has won multiple Effies, Pro Awards, EX Awards, Reggies, Cannes Lions, Webbys, Clios and Silver Pencils. He has also served as an award show judge on AICP and Sports Clios Awards. A Dominican native born and raised in Queens, Jorge has lived in Atlanta since 2013 with his wife, Christine and their 15-year-old son, Floyd.