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Marketing Luminaries Meet
November 10, 2015 @ 6:00 pm - 9:00 pm PST
San Francisco, CA 94103 United States
It’s a special night for Who’s Who in marketing hosted by Twitter, moderated by CEO of the American Marketing Association, Russ Klein, and featuring an introduction by noted analyst Jeremiah Owyang. On the heels of the inaugural sfAMA Masters Council, this invitation-only event will give attendees the opportunity to network with other high-level marketers while gaining important insights from the panel of industry influencers. Additionally, the first 100 attendees will receive “Aaker on Branding: 20 Principles that Drive Success,” an indispensable book by panelist David Aaker. We’ve assembled an amazing panel of marketing luminaries to discuss the future of branding in the wildly complicated marketplace that is around the corner. In a free-flowing discussion, the panelists will talk about key topics such as branding, the Internet of Things, staying connected and what it means to live and market in the smart-everything economy. Following up the panel, sfAMA Masters Council sponsor VentureBeat will share new revelations about the future of Mobile’s impact on brand marketers. The Roster:
Moderator: Russ Klein, CEO of the American Marketing Association
In addition to being the new CEO of the AMA, Russ Klein has led marketing teams for many of the world’s foremost brand names such as Dr. Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group. Russ has successfully lead marketing for three major business turnarounds, generating record sales performance and profitability in excess of 600% combined returns for shareholders. Once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, Russ now aspires to be the torchbearer for all marketers.
Special Appearance: Jeremiah Owyang, Founder, Crowd Companies
For nearly ten years, Jeremiah Owyang has helped large companies navigate the first phase in social business, spanning roles on the brand and startup sides as a Forrester Analyst and an Altimeter founding partner. As Founder of Crowd Companies, he is helping brands navigate this next phase of disruption. An in-demand speaker at conferences and events, and frequent source for the media, Mr. Owyang focuses his research on how disruptive technologies are changing the customer relationship.
Panelist: David Aaker, Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business
David Aaker is the winner of four career awards for contributions to the practice and science of marketing, the most recent being the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies including Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and in the Journal of Marketing (twice). A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and Linkedin.
Panelist: Rob Fugetta, Founder & CEO of Zuberance
Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Panelist: Daina Middleton, Head of Global Business Marketing at Twitter
Daina leads the global B2B marketing team at Twitter. Previously, she was CEO of Performics, the performance marketing division of Publicis Groupe. Earlier, Daina served as Senior Vice President of Moxie Interactive (owned by ZenithOptimedia). Prior to Moxie, she spent 16 years at Hewlett-Packard, working in key marketing/communications roles across the company’s global imaging and printing group. Daina is also the author of Marketing in the Participation Age, published by John Wiley & Sons, Inc. Following our panel, we’re thrilled to have VentureBeat’s John Koetsier give a special presentation on the future of mobile. As the industry matures, brands and technology companies need to learn to adapt — and fast. VB Insight, VentureBeat’s research division, has performed deep analysis into the leading trends emerging around the world. John will reveal these findings and discuss how engaging with users will evolve. When: Tuesday, November 10, 2015, 6:00pm – 9:00pm Where: Twitter HQ “One” 10th Street San Francisco, CA 94103 2nd floor, The “Aviator” room
Note: Due to heightened security, attendees must register for this event by 5 p.m., Sunday, November 8, 2015. Please note: We have been very pleased at the high interest we have received for this event! We are processing invite requests as we receive them. Please allow for an additional 2-3 days for your request to be processed. Space is limited, so please be advised that we will be unable to provide an invite for all those who request one.