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Harnessing the Power of AI: Mission Critical Considerations

November 16, 2017 @ 6:00 pm - 8:30 pm PST

General Assembly San Francisco, 225 Bush Street
San Francisco, CA 94104 United States


November 16, 2017
6:00 pm - 8:30 pm PST
Event Category:


General Assembly San Francisco
225 Bush Street
San Francisco, CA 94104 United States

Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential.

We’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing, content creation and market research services.

This not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed.

Featuring Guest Speakers:

Sami Kaipa


Sami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software generally, and artificial intelligence in particular, and it’s applications in marketing analytics and data science. His current focus is on enabling brands to make sense of the troves of unstructured consumer data to make better business decisions.

Kurt McCulloch


Kurt McCulloch is a Senior User Experience Researcher at LinkedIn that believes human-centered design methods are often the fastest, cheapest way to mitigate business risk on the path to launching products people love. He has degrees in Architectural Design and Cultural Anthropology from the University of Oregon and an MBA in Design Strategy from California College of the Arts. Currently, he’s helping LinkedIn realize their “members first” principle—so robots work for people, not on people.

Chris Arrowood


Chris Arrowood is a Design Lead for LinkedIn Messaging, working on Consumer Messaging products, as well as the LinkedIn Assistant. Over the last few years, he has worked on a number of products utilizing Conversational UI, most recently leading design on the LinkedIn Assistant – LinkedIn’s first bot. He holds a Masters degree in Interaction Design from Carnegie Mellon University and is one of two individuals on LinkedIn endorsed for speaking “Wookie”.

Special Giveaway by Swift Swag

Swift Apparel

Venue Sponsor: General Assembly

General Assembly

In-kind Sponsor: Tymn Urban Design & Media

Urban Design & Media


Hosted Beer, Wine and Light Bites.