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California’s New Privacy Regulations: What Marketers Need to Know Now

September 10 @ 6:00 pm - 9:00 pm

General Assembly San Francisco, 225 Bush Street
San Francisco, CA 94104 United States

Is your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. Since California represents over 12% of the US population and is one of the world’s largest economies, everyone needs to pay attention.

Our expert panel will help you:

  • See the big picture.
  • Figure out whether your business or clients are impacted.
  • Get insights into how to help your business or clients comply.
  • Understand how executives, IT and sales/marketing can work together.

Although it sounds like a nuisance, and it can be a challenge, CCPA can be a boon for organizations that do it right – particularly in this time of consumer mistrust.

Please join the AMA SF to get the insights you need to apply these critical regulations to your or your clients’ business.

PANEL

Raj Raghavan. CEO @ Credio

Raj Raghavan is the CEO of Credio, Inc.  Credio, Inc. is focused on privacy with an emphasis on data protection.  Credio, Inc. is proud to champion women in privacy movement.

Raj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation.  Raj believes in a balance of cybersecurity and privacy with business impact to ensure the investments are made in the relevant initiatives.

Raj has also worked on social projects in Asia and Africa on micropayments funded by The Gates foundation.

Carrie Rasmussen. Chief Information Officer (CIO) @ Save Mart Companies 

Carrie is a technology leader experienced in technology innovation. She is responsible for helping to define The Save Mart Companies’ long term strategic direction ensuring that the IT organization is aligned and executing to achieve the company’s business goals. She is the companies ‘go to’ leader to create highly motivated teams that can respond to fast pace changing demands. 20 years of progressive executive leadership experienced in back office, supply chain, marketing and retail technology.

Tom Myers. Data Compliance Director @ FocusVision

During Tom’s 18+ year tenure with FocusVision he has been actively involved in helping market researchers through the increasingly complicated world of privacy related rules, guidelines and laws.  In 2007, when research respondent privacy became the hot topic for market researchers, Tom understood that tackling this subject head-on was the only way to avoid confusion, misinterpretation and, ultimately, research paralysis. When GDPR became law, Tom took on the director of compliance role to focus on privacy law and is once again encouraging clients to engage in “the privacy conversation”. Given that most new laws are intentionally ambiguous, and CCPA is no exception, clarity is the key factor to taking correct and appropriate action.

Travis Killion. Director of Digital Product Management @ Albertsons Companies

Travis Killion is an executive who has been working with Internet technologies for over 20 years. The majority of the first decade was in software development and the second decade in product management. Regardless of the focus, Travis has always kept the customer at the center of the thought process in order to connect technology and business to create great customer experiences and business outcomes. The business domains have spanned from Realtor.com and creating the first online MLS aggregated search, SmartZip.com for using data to help provide insight into real-estate purchases, oDesk.com (now upwork.com) for helping form the online consulting platform, and at Albertsons building a word class loyalty platform where digital technologies meet brick and mortar stores. In every case, data has been the foundation to build upon.

Lisa Hawke. VP Security & Compliance @ Everlaw

Lisa Hawke is the VP Security and Compliance at Everlaw, a legal technology company based in Oakland, CA with operations in North America, Europe and Australia. At Everlaw, Lisa is responsible for the company’s security, privacy and compliance program development and implementation. She created and scaled the program as the company grew from 25 to over 160 people, and achieved SOC 2 Type 2 certification in Security, Privacy, Confidentiality and Availability as well as FedRAMP In Process. She is admitted to the bar in New York and Massachusetts and a Board Member and Vice-Chair of Women in Security and Privacy (www.wisporg.com). Follow her on Twitter @ldhawke.

 

EVENT SPONSORS

The only insights software technology company that can bring you close enough to your customers to have full understanding of how they think, feel and act. 

 

At L&E we make connections to create conversations that help our clients make better decisions, so allowing us to give back to our communities and grow our connections. Since 1984, L&E has successfully recruited consumers, healthcare professionals, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin, Charlotte, Cincinnati, Columbus, Denver, Kansas City, Minneapolis, Raleigh, San Francisco – East Bay Area, St. Louis and Tampa.

 

VENUE SPONSOR

Venue

General Assembly San Francisco
225 Bush Street
San Francisco, CA 94104 United States

Organizer

AMASF
Website:
https://amasf.org