WATCH | Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing.

Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the latest trends, shifts, practices, and challenges in delivering content to meet the needs of more personalized interactions.

SPEAKERS

Omar Akhtar, Research Director, Altimeter | LinkedIn

Omar Akhtar is a Research Director at Altimeter, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy, data-driven personalization, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality.

His research reports include industry benchmarks, maturity models, and guides for content strategy, marketing technology and data-driven personalization.

Omar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics, and has been quoted as a technology expert in leading publications, including National Public Radio, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle.

Omar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.

David Novak, Senior Partner, Prophet | LinkedIn

David, a senior partner in Prophet’s New York office, is an expert in digital transformation strategy, with extensive experience in customer experience innovation, marketing/advertising technology rationalization, and performance marketing consulting.

He understands that the best business growth models rely on defining a clear vision. Without it, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective.

David, who joined Prophet after 10 years at IBM iX, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies, including mobile, social, machine learning, artificial intelligence and augmented reality. He has worked with leading brands such as Apple, PepsiCo, Sephora, Kraft, Kohl’s, United Airlines and more.

He studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel, film and a good bottle of scotch.

Thank you to our wonderful panelists and members for joining us this month. See you at our next virtual event. For any questions on our upcoming calendar or to join the AMA SF Chapter please email us at events@amasf.org.