Social Media Optimization
Westin Sacramento 4800 Riverside Blvd. (I-5, Pocket Area), Sacramento, CA, United StatesSocial Media Strategy Changes Regularly; How Well Are You Keeping Up? Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement. Speaker Profiles Kachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger. Faith Lopez is a Sacramento […]... read more →