Creating a Digital Content Factory
Sir Francis Drake Hotel - Mezzanine & Franciscan Rooms 450 Powell Street, San Francisco, CA, United StatesCreating a Digital Content Factory Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. What to expect: Demystify the benefits of intelligent content Outline the changes needed for marketers to take advantage of the approach Learn of examples of how some brands are leveraging intelligent content to produce more with less effort Networking with industry professionals Special Bonus – the first 100 registrants will receive a copy of Scott Abel’s most recent book courtesy of event sponsor Scripted. Speaker: Known as The Content Wrangler, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California, Berkeley, School of […]... read more →