Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event
Join us for the second annual Hispanic Marketing Event with Twitter, Kaiser Permanente, Pandora, USF, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment. Agenda: 6:00 to 7:00pm Registration & Networking: hosted bar and great food 7:00 to 8:30pm Welcome to the sfAMA, Marketing Panel, Q&A 8:30 to 9:30pm After Party Networking: gourmet dessert stations Panel Description: Many leading companies are moving away from a proven approach that takes into account the impact of culture on values, attitudes, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line. Register now and join us June 18! WHERE: Omni Hotel 500 California Street San Francisco http://www.omnihotels.com/ WHEN: Thursday, June 18, 2015, […]... read more →
