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The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
June 2, 2022 @ 11:00 am - 12:00 pm PDT
Begins at 1 PM CT
“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today, audiences expect more. They want digital experiences that are interactive, engaging and authentically human. Maybe even fun.
In this interactive session, VP of Marketing at ON24, Mark Bornstein, will share a new vision for audience engagement in a digital-first world, including:
- Having an audience centric approach to webinars and events
- Moving from presentations to serialized programs
- How to personalize content experiences
- How to turn audience engagement into data that converts