Join the American Marketing Association – San Francisco for our “Super Bowl Commercial Showdown” event, sponsored by Kargo and Undertone! This is a great opportunity to gain valuable insights from top advertising executives and brand strategists as they dissect the year’s most impactful Super Bowl ads, exploring creative strategies, cultural relevance, emotional storytelling, and innovative technologies that drive engagement and maximize ROI.

This session offers a behind-the-scenes look at campaign development, media investment, and real-time ad performance measurement. Learn how brands balance entertainment with messaging to capture attention in the most competitive advertising space. Don’t miss this engaging discussion on the future of high-stakes advertising in today’s fragmented media landscape.

MODERATOR:

Andy Berkenfield – CEO, Duncan Channon

PANELISTS:

Taylor Shea King – Copywriter, Goodby Silverstein & Partners

David Morrisey – VP, Director of Brand Strategy, H/L Agency

SPONSORS:

Kargo

Undertone