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Programmatic Advertising’s Rise
October 17, 2017 @ 6:00 pm - 8:30 pm PDT
San Francisco, CA 94105 United States
Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.
Our panel of programmatic advertising experts will consider a variety of questions about the success, challenges, and future of this technology:
- Data that’s best for programmatic advertising?
- Key considerations for self-service advertising vs. agencies
- Privacy and ethics
- Current challenges
- The future: living up to the promise?
Our moderator, Brian Cooper, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy, predictive analytics, market research, and web analytics for Juniper Networks.
This not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.
Moderator Brian Cooper is Director of the Marketing Analytics and Data Sciences team (MAD Science) at Juniper Networks, and a cofounder of the Disruptive Decisions Summit, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget and has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business, University of Pennsylvania.
Aran Dahl, Senior Sales Director for Choozle, is a seasoned digital media executive with programmatic experience ranging from Microsoft Advertising to Rocket Fuel and now Choozle. At Choozle, Aran is focused on helping independent agencies build and grow their in-house programmatic media buying practices.
Krish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV, Radio, DOOH, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics, enabled through technology.
Ari Stein, Director of Programmatic Sales, Pandora, leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP, SSP and agency trading desk partners in the buying chain. Prior to his current role, Ari managed the Performance / Direct Response (DR) sales team at Pandora, and sold performance for Meebo, prior to which he completed his MBA from UCLA Anderson School of Management.