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Off-Page SEO Fundamentals for Marketers

September 14, 2022 @ 8:00 am - 9:00 am PDT


September 14, 2022
8:00 am - 9:00 am PDT
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Improve Your Website SEO

Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

This training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.

Key Takeaways

  • Learn how your site is doing from an off-page perspective compared to your competitors
  • Understand activities you can do to get effective, legitimate backlinks to your site and content
  • Learn about free, low-cost and premium tools and resources

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. Central
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices
  • On-demand access for three months
  • Plus, collect 3 PCM® CEUs