- This event has passed.
Off-Page SEO Fundamentals for Marketers
September 14, 2022 @ 8:00 am - 9:00 am PDT
Improve Your Website SEO
Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.
This training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.
- Learn how your site is doing from an off-page perspective compared to your competitors
- Understand activities you can do to get effective, legitimate backlinks to your site and content
- Learn about free, low-cost and premium tools and resources
- 3 hours of live instruction starting at 10:00 a.m. Central
- Interactive Q&A and hands-on exercises
- Resources, tips and best practices
- On-demand access for three months
- Plus, collect 3 PCM® CEUs