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How to Strengthen your ABM Strategy Using Impactful Sending
May 4, 2022 @ 10:00 am - 11:00 am PDT
Begins at 12pm CST
In today’s digital world, where the majority of the focus has shifted to online and hybrid experiences, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022, as we shift to a hybrid work world, to put buyers first, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations, build deep relationships, and drive revenue with your top tier high value accounts?
During this session, Alex Ortiz, CMO of Sendoso, will share proven, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting.
Specifically, you will learn about:
- The shift in the ABM landscape
- The six building blocks of a successful ABM strategy
- How to create a differentiated approach to engage top-level accounts
- How to use gifting to build relationships with your top tier accounts
- Real-world customer stories of successful ABM sending campaigns