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Digital Marketing Trends for 2015: Beyond Social Media

January 20, 2015 @ 6:00 pm - 9:00 pm PST

Weber Shandwick, 600 Battery Street.3rd Floor
San Francisco, CA United States


January 20, 2015
6:00 pm - 9:00 pm PST
Event Category:


Weber Shandwick
600 Battery Street.3rd Floor
San Francisco, CA United States

Keeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li, Founder of Altimeter Research, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now!

Cash Bar / Light Appetizers

WHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/

WHEN: Tuesday, January 20, 2015, 6:00 to 9:00pm

COST: $25 members, $35 non-members

Charlene LiSPEAKER:
Charlene Li, CEO & Principal Analyst, Altimeter Research http://www.altimetergroup.com/

Charlene Li is CEO and Principal Analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008?s best business books. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.

Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010, and one of the most influential women in technology in 2009. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.

Charlene is the mother of two kids and the wife of Come Lague, CEO of Zetta Research. She is also a self-professed geek, an avid fan of reality TV shows like Survivor, and loves to play puzzle games. She lives in the Bay Area with her family.

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