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CDP Use Cases With BlueConic

September 12, 2022 @ 8:00 am - September 16, 2022 @ 9:00 am PDT


September 12, 2022 @ 8:00 am PDT
September 16, 2022 @ 9:00 am PDT
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Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is:

What use cases can I implement with a customer data platform?

Join this coffee talk series to hear about real-world examples of how companies in the Retail, CPG, TelCo, and Finance industries use a CDP to drive transformational growth and increase revenue.

During this series, BlueConic’s Principal Customer Success Managers, Nicky Peterse and Khurram Moiz, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about:

  • Building a first-party data asset through direct to consumer (DTC) initiatives
  • Implementing and optimizing cross-channel customer lifecycle marketing
  • Packaging audience insights to monetize data while providing customer value
  • Eliminating barriers to data access for analytics and data science teams

Coffee Break Schedule

Monday, September 12
CDP Use Cases for Retail: A Chat with Experts
The retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on how they’ve not only delivered better experiences with BlueConic, but how they’ve created more efficiencies in the way their teams use first-party data.

Tuesday, September 13
CDP Use Cases for Consumer Goods: A Chat with Experts
Consumer Goods companies need a way to capture and manage their first-party data without introducing new risk in this era of privacy. In this session, you’ll hear about how companies like HEINEKEN USA use a CDP to build first-party data strategies and transform customer relationships through DTC.

Wednesday, September 14
CDP Use Cases for Financial Services: A Chat with Experts
On day three, we’ll dive into CDP use cases for the financial services industry that deliver on the one of the industry’s main marketing challenges: balancing consent, privacy, personalized experiences and content relevancy, to drive customer engagement.

Thursday, September 15
CDP Use Cases for TelCo: A Chat with Experts
Join us as we explore how multi-national TelCo organizations like Telia use a CDP to transform the way their global growth-focused teams work by increasing operational agility and delivering personalized experiences at scale.

Friday, September 16
An Inside Look at BlueConic and Q&A
After hearing from various industry experts, join us to take a quick look at our platform and better understand how these use cases can help transform your business. We’ll be taking questions!