Our esteemed panel of judges have selected the finalists across all eligible EIMA categories. Some winners were announced live at awards night on September 24th and more announcements are to come — congratulations to every team below!
2026 Winners
President’s Awards
Irene Sanchez · Melissa Grimshaw-Vargas
· Ipsita Bhattacharya
· Rinita Datta
For sustained service to AMA SF
The finalists
Best Local Campaign
- Oakland Roots — Oakland Roots 2025 Season Campaign
- PEMCO — For the Love of Prevention
Best Bootstrapped Campaign
- San Francisco GAA — San Francisco GAA Revitalization Campaign
- East Bay SPCA — East Bay SPCA Gala Videos
Best Creative Campaign
- Apple — “I’m Not Remarkable” / Designed for Every Student
- Uber Eats — “Football is for Food”
- Life360 — “I Think of You (Dying)”
Best Experiential or Activation Campaign
- Olly — WNBA Valkyries partnership activation
- Sephora x Lyft — Delivered to Beauty
- Gamma — Tech Week Drone Show
Best B2B Campaign
- Cisco, Inc. — Hunt the Insider: A Splunk ES Premier Mystery
- Sofar Ocean — Ocean Spotter Configurator
Best Cause Marketing / Community Engagement
- East Bay SPCA — East Bay SPCA Gala Videos
- San Francisco AIDS Foundation — Cycle to Zero
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Best Inclusive Marketing Campaign
- Apple — “I’m Not Remarkable” / Designed for Every Student
- Santa Clara County — Mental Health Awareness
Best Integrated (Multi-tactic) Campaign
- Google — Google At the Big Game: “Dream Job,” “Party Blitz,” “50 States, 50 Stories”
- Oakland Roots — Oakland Roots 2025 Season Campaign
- Uber Eats — “Football is for Food”
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Most Innovative Marketing Campaign
- Electronic Arts — Skate “Drop In”
- Google — Google At the Big Game: “Dream Job,” “Party Blitz,” “50 States, 50 Stories”
- OpenAI / ChatGPT — ChatGPT debut brand campaign: “Dish,” “Pull Up,” “Trip/Road Trip”
To be announced soon:
Next Big Thing (Brand)