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DTSTART;TZID=America/Los_Angeles:20100427T180000
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SUMMARY:SIG: Social Media Basics for Developing Brand Personality
DESCRIPTION:Rohit Bhargava said in his book Personality not included. Why Companies Lose Their Authenticity – And How Great Brands Get it Back\, \n“Personality is the key element behind your brand and what it stands for\, and the story that the products tell to your cusstomers. Every element of your buiness\, from your interractions with your customers to the packaging of your products is an element of your brand personality\, and these elements that inspire delight or indifference among your cusotmers . In sort\, personality matter. Personality is the unique\, authentic\, and talkable soul of your brand that people can get passionate about.”\nSo\, what is brand personality and how do we use it in social media? Brand personality has been defined as applying human personality traits (seriousness\, warmth\, imagination\, etc.) to a brand as a way to achieve differentiation.  \nIf it’s so important for a brand to have a personality\, then how do we get started? How do we ensure that we portray the brand appropriately? What social media outlets do we use and how? \nSocial media is not the answer to every question\, but social media is a great channel for infusing personality and storytelling. Your competition is already doing it. Your audience is already online. Gallup reports that over 48% of Americans use the Internet at least one hour per day. Are you in the conversation? \nJoin us as Jeremy Toeman\, an expert in digital media and consumer technology\, provides simple\, straight-forward basics in beginning the development of your brand’s personality using social media channels such as Twitter\, Facebook\, and others. Learn how to develop and engage your audience\, measure effectiveness\, and track your results. But be patient…it takes time to build.\nDATE & TIME \nTuesday\, April 27\, 2010 \n6:00-7:30 PM\n\nLOCATION \nStage Two \n930 Montgomery Street\, #301\, San Francisco\, CA\n\nCOST \nSFAMA Members: Free \nAMA Members (members of other AMA Chapters): $5.00 \nNon-members: $15.00\n\nABOUT THE SPEAKER \nJeremy is the founder of Stage Two Consulting\, a marketing agency that advises companies on product design and marketing strategies\, with a particular focus on viral and non-traditional programs. This\, however\, is his “personal” blog which meanders across many topics. Jeremy also blogs about technology at LIVEdigitally.
URL:https://www.amasf.org/event/sig-social-media-basics-for-developing-brand-personality/
LOCATION:StageTwo Consulting\, 930 Montomery Street\, Suite 301\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20100316T180000
DTEND;TZID=America/Los_Angeles:20100316T200000
DTSTAMP:20260729T130914
CREATED:20170314T231225Z
LAST-MODIFIED:20190122T215213Z
UID:10000558-1268762400-1268769600@www.amasf.org
SUMMARY:SIG: Maximizing Your Brain and Energy
DESCRIPTION:Maximizing Your Brain and Energy\nEver wonder how you can maximize your brain and energy? Join us and find out how.\nIt’s an understatement to say that we’re in a time of intense information overload.  Email\, Facebook\, Twitter…plus the increasingly faster pace of business can send us into a tailspin.  From coaching clients on work/life balance\, productivity and career goal setting\, to name a few\, there are consistent themes about what suffers.  And often it’s the “big stuff” like work relationships\, big picture vision\, connection and meaning in our work.\nIn this interactive workshop you will learn to understand why prioritizing in our work roles is so important and also difficult.   Yet there are some simply ways that you can learn to “Maximize Your Brain and Energy at Work”. \nYou will leave this session understanding what’s critical to your success and create ideas that work specifically for you to create the space to make that success happen.\nEveryone should LOVE the work they do. \nKRAFT YOUR SUCCESS utilizes Heidi’s creative\, pragmatic approach to achieving results. Her clients experience significant strides in their professional lives.  Some examples of what KRAFT YOUR SUCCESS has achieved for Heidi’s clients:\n\nSuccessfully transition from a corporate career to entrepreneur \nAchieve the next-level “dream” job\nRe-brand and establish a new professional image within an industry\nDeveloping the kind of “softer skills” that improve communication and relationships within an organization\n\nDATE & TIME\n	Tuesday\, March 16th\, 2010\n6:00pm-8:00pm\n\nLOCATION \n	Stage Two Consulting\n930 Montgomery Street\, Suite#301\nSan Francisco\, CA 94133\n	 \n	COST \nSFAMA Members – Free\nPartners – $5.00\nNon-Members – $15.00\n\nNo services provided at this event.\nOur Presenter:\n	Heidi Kraft spent seventeen years in the advertising industry helping agencies such as Carmichael Lynch\, Martin Williams\, Hill Holliday\, Carat\, and Foote Cone and Belding develop and implement media strategies for numerous high-profile clients. She augmented her agency experience while working an in-house stint at Intel.\n\nAlthough media was always her primary responsibility\, Heidi increasing gained recognition for her skill in working with clients at all organizational levels – from mid-management to C-level executives. Her departmental leadership\, combined with her natural inclination to help people achieve their fullest potential\, inspired her to spearhead innovative programs in employee retention\, workplace surveys\, career- pathing\, team- building\, organizational development and 360-degree review processes. Watching individuals and organizations become more efficient\, more productive\, more harmonious and\, yes\, even more happy\, led Heidi to want to move fully into coaching as her career. \nHeidi launched KRAFT YOUR SUCCESS\, her coaching practice\, to help individuals find what they do well\, to do it better and enjoy it more. KRAFT YOUR SUCCESS helps teams work better together. And KRAFT YOUR SUCCESS helps organizations maximize productivity and foster the kind of professional fulfillment that leads to a healthy\, creative and dynamic workplace.\nEveryone should LOVE the work they do.
URL:https://www.amasf.org/event/sig-maximizing-your-brain-and-energy/
LOCATION:StageTwo Consulting\, 930 Montomery Street\, Suite 301\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
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