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SUMMARY:AMA SF: Think Pink! Amplifying Weirdness & Embracing Weakness to Stand Out
DESCRIPTION:Brands need to stand out in a crowded marketplace\, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws\, instead of fixing them. In this intimate event for AMA SF\, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart. \nThe first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.” \nBIO – Stan Phelps \nStan Phelps\, is the Founder of PurpleGoldfish.com. He is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary\, North Carolina with his wife Jennifer two boys Thomas and James. \n  \nSPUR is a short walk from either the Montgomery Street BART/Muni station or the Temporary Transbay Terminal. \n 
URL:https://www.amasf.org/event/ama-sf-think-pink-amplifying-weirdness-embracing-weakness-to-stand-out/
LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20130423T183000
DTEND;TZID=America/Los_Angeles:20130423T203000
DTSTAMP:20190122T215222Z
CREATED:20170316T155303Z
LAST-MODIFIED:20190122T215222Z
UID:10000598-1366741800-1366749000@www.amasf.org
SUMMARY:Marketing Automation: Mindless or Mindful?
DESCRIPTION:Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry\, either. Effective use of marketing automation technologies takes a strategic\, thoughtful approach\, just like all of your other marketing tools and activities. With the right strategy\, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery\, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. \nDate: Tuesday\, April 23\, 2013\nTime: 6:30 to 8:30pm\nLocation: SPUR | 654 Mission Street San Francisco\, CA 94105-4015 \n#SFAMA\nFollow us at: @SFAMA \nModerator:\nJanet Fouts Speaker\, Author & Marketing Strategist\nhttp://www.janetfouts.com\n@jfouts\nJanet Fouts is a marketing strategist\, author\, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media\, working in the trenches with businesses of all sizes. In addition to her social media coaching practice\, Janet is CEO of Tatu Digital Media\, a San Jose digital marketing agency\, and the founder and host of the popular weekly Google+ show The Friday Hangout.\n  \nPanelists: \nKim Stiglitz Director of Content Marketing\nVertical Response http://www.verticalresponse.com\n@Stiggy1\n@VR4SmallBiz\nKim Stiglitz is the director of content marketing at VerticalResponse. Prior to this role\, she was the company’s lifecycle marketing director. Kim brings nearly two decades of experience in communications\, marketing and branding\, working with both small startups and one of the nation’s largest retailers. She frequently presents at industry events including Social Biz World\, Social Media Alliance\, the Internet Marketing Conference\, Email Evolution Conference and various VerticalResponse user seminars. She was also a finalist for Mentor of the Year in the 2011 and 2010 Stevie Awards for Women in Business. \nJason Miller Social Media Strategist\nContent Creator\, Marketo\nhttp://www.marketo.com\n@JasonMillerCA\n@marketo\nJason Miller is the social media strategist at Marketo. He is responsible for leading the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns\, writing blogs\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s hair metal Karaoke\, and winning at Seinfeld trivia. http://www.youtube.com/watch?v=rqDq5UNudCs \nDavid Mitroff Founder and Chief Consultant\nPiedmont Avenue Consulting\nhttp://www.davidmitroff.com\n@David Mitroff\nDavid Mitroff\, Ph.D.\, a Constant Contact Local Expert\, is a business consultant\, keynote speaker\, super connector\, change agent\, Social Media expert\, author\, sales leader and relationship manager with more than 15 years of diverse experience in the technology\, business\, legal\, financial\, retail\, government\, academic\, and healthcare environments. David works with small and medium sized clients including restaurants\, franchises\, retail specialty stores\, professional services firms\, high-growth start-up companies\, real estate agencies\, and individual entrepreneurs. \nSean Shoffstall COO & Partner\nOzone http://www.ozoneonline.com\n@shoffstall\n@Ozone_SF\nWith almost 20 years of demand generation experience\, Sean takes pride in staying on top of the latest technology trends. His obsession with cutting edge technology has helped Ozone provide measurable\, award-winning results to Fortune 500 clients and global brands like Autodesk\, Medtronic\, and Siemens by utilizing the latest innovations like Matrix-Based Lead Generation (which he co-created with Ozone President\, Joel Lockwood) and responsive design within emails and landing pages. It’s all part of the Ozone philosophy of Quantifiable Creativity ™. An accomplished author and sought after speaker\, Sean is also a committed triathlete and marathon runner. If you asked him\, Sean would tell you his greatest accomplishment is his daughter. \nLindsay Mahoney \nDirector\, Marketing Communications\, Silverpop \nhttp://www.silverpop.com \n@Lindsay200 \n@Silverpop\nLindsay Mahoney brings 10 years of marketing and public relations experience to Silverpop as the company’s Director of Marketing Communications.  In her role she is responsible for leading the overall strategy for the company’s marketing programs that are built to enhance the company’s brand and product image through the corporate website\, advertising\, digital marketing\, social media and events. Prior to her role at Silverpop\, she ran marketing for online manufacturing marketplace\, MFG.com. In her role she was responsible for the company’s overall global marketing strategy and assisted in the company’s global expansion into Europe and Asia. Before MFG.com\, Lindsay worked at global public relations firm\, Porter Novelli\, and worked on several high-tech accounts including Hewlett-Packard\, Infor Global Solutions and Quark.\n 
URL:https://www.amasf.org/event/marketing-automation-mindless-or-mindful/
LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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