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DTSTART;TZID=America/Los_Angeles:20150618T180000
DTEND;TZID=America/Los_Angeles:20150618T210000
DTSTAMP:20261024T191901
CREATED:20170318T134409Z
LAST-MODIFIED:20181116T212459Z
UID:10000629-1434650400-1434661200@www.amasf.org
SUMMARY:Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event
DESCRIPTION:Join us for the second annual Hispanic Marketing Event with Twitter\, Kaiser Permanente\, Pandora\, USF\, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment.\nAgenda:\n6:00 to 7:00pm            Registration & Networking: hosted bar and great food\n7:00 to 8:30pm            Welcome to the sfAMA\, Marketing Panel\, Q&A\n8:30 to 9:30pm            After Party Networking: gourmet dessert stations\nPanel Description:\nMany leading companies are moving away from a proven approach that takes into account the impact of culture on values\, attitudes\, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts\, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line.\nRegister now and join us June 18!\nWHERE:\n Omni Hotel\n 500 California Street\n San Francisco\n	http://www.omnihotels.com/\n\nWHEN:\n Thursday\, June 18\, 2015\, 6:00 to 9:00pm\n\nSPEAKERS:\n\nDr. Jake Beniflah\n Executive Director\n Center for Multicultural Science\n\nhttp://multicultural-science.org/\n 	@JakeBeniflah\n\nDr. Jake Beniflah is currently the Executive Director of the Center for Multicultural Science\, the first think tank in the U.S. dedicated to bridge the gap between leading corporations and academic researchers in multicultural marketing and research. He has spent the last 23 years working with Fortune 500 organizations to drive ROI for multicultural and mainstream consumers in a number of senior-level positions in the advertising industry. His areas of expertise are consumer insights and brand management.\nDr. Beniflah studied under a number of research pioneers who have had tremendous impact on Hispanic marketing strategy and acculturation measurement. His areas of research interest include acculturation\, cognition\, social identity\, cultural and demographic.\nDr. Beniflah received a Doctorate in Business Administration from Golden Gate University in 2010. His dissertation examined the effects of acculturation on the cognitive structure of foreign-born Hispanics. After living in San Francisco for 35 years\, he now lives in Manhattan Beach with his family.hange\, adaptation\, ethnicity\, race\, and driving excellence inside organizations.\n\nBeatriz E. Rojas\n 	Sr. Director\, Multicultural Marketing\n Kaiser Permanente\n\nBeatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director\, Multicultural Marketing. Her mission is to influence all marketing departments to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members\, delivers culturally relevant messages\, strengthens the quality of in-language deliverables\, and effectively reaches these emerging segments.\nIn Fall 2014\, she was made responsible for Events and Retail Marketing\, bringing the Kaiser Permenente brand live in the in-person” interactions with consumers and clients. Beatriz brings a wealth of marketing experience\, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each country or region.\nIn her current role\, Beatriz’ strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities\, and contribute effectively in closing health disparity gaps. Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. Currently serves close to 9.5 million members in eight states and the District of Columbia. Founded in 1945\, the mission is to provide high-quality\, affordable health care services and to improve the health of our members and the communities it serves. \n\nNuria Santamaria\n Head of Multicultural Marketing\n Twitter\n @nms\n\nNuria Santamaría Wolfe leads Twitter’s Multicultural Strategy for the sales organization in the United States.   She was selected by Ad Age as a 2014 Women to Watch.  \n Nuria has spent her career at the intersection of technology\, marketing\, and multicultural audiences. She began as a technology and management consultant at Accenture\, where she helped clients improve customer experiences through technology.  She continued to help brands connect with consumers at Consorte Media\, a Hispanic ad network acquired by AudienceScience\, and at EQAL\, a digital media company acquired by EverydayHealth.  Prior to Twitter\, Nuria advised companies in the media\, advertising\, entertainment\, and technology industries at MediaLink.\n Ms. Santamaría graduated from Stanford University with degrees in Economics and Spanish. Born in El Salvador\, Ms. Santamaría grew up in Los Angeles and currently lives in San Francisco.\n Follow her on Twitter @nms\, where she tweets about the ad industry and diversity in tech.\n\n\nDr. Ricardo Villarreal\n Associate Professor\n University of San Francisco\n\nDr. Villarreal is Associate Professor of Marketing at the University of San Francisco and received his Ph.D. from The University of Texas at Austin. Dr. Villarreal’s expertise is in segmentation in multicultural consumer behavior. His research focuses on understanding how consumer segmentation\, both within and between ethnic groups\, is related to brand attitudes\, brand loyalty\, and media consumption. This unique research approach has been successfully applied to better understand consumer segmentation with Hispanic-Americans\, African-Americans\, and Asian-Americans. His work has been published in the Journal of Advertising Research\, the Journal of Marketing Theory and Practice\, the Journal of Brand Strategy\, Applied Psychological Measurement\, and a forthcoming publication in the inaugural issue of the Journal of Cultural Marketing Strategy. Dr. Villarreal teaches Marketing Research\, Integrated Marketing Communications\, Brand Strategy\, and Marketing Implications of Culture & Ethnic Identity. He has worked closely with advertising and marketing research firms in San Antonio\, Texas and Miami\, Florida.\n\nJude Trapp\n Multicultural Account Director\n Pandora\n Jude joined Pandora in early 2013 to build-out and lead the first dedicated Multicultural Sales efforts in the Western Region. He’s responsible for growing Pandora’s footprint with key multicultural agencies/clients alike. His responsibilities also include assisting in the hiring/development of the Multicultural sales team personnel at the Local and National levels.\n	\nJude has two decades of Hispanic marketing experience in Los Angeles and Miami having held VP/Client Development and VP/National Spot sales positions at Univision and National Sales Manager\, Local Sales Manager\, and National Spot Sales positions at Telemundo. The majority of his early career was spent in Network/Local Television\, with cross-platform (TV-Radio-Digital) and strategic client partnership expertise dominating the latter years.
URL:https://www.amasf.org/event/impact-of-culture-on-marketing-effectiveness-sfamas-second-annual-hispanic-marketing-event/
LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20140617T180000
DTEND;TZID=America/Los_Angeles:20140617T210000
DTSTAMP:20261024T191901
CREATED:20170318T131720Z
LAST-MODIFIED:20181116T211738Z
UID:10000618-1403028000-1403038800@www.amasf.org
SUMMARY:Print & Digital Unite: How To Create Integrated Campaigns That Get Results
DESCRIPTION:Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology.\nExperts will discuss and demonstrate how to:\n\nLeverage the tactile advantages of print to create push-pull interaction in the digital space;\nSynchronize mixed media to optimize recall;\n\nOur panelists will also reference research and case studies that validate best practices.\nPanelists include:\nRoman Hasenbeck\, is managing director at metaio\, Inc. in San Francisco. He joined metaio in 2009\, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio\, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi\, Adidas\, Ben & Jerry’s\, Ikea\, Legos\, and Red Bull.\n\n	 Ann Jordan\, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola\, Palm\, and Coca-Cola.\n\n	 Michael Fox\, vice president – brand management & innovation at Safeway\, formerly with PepsiCo and Nokia. Michael brings a variety of experience including working in media\, new product innovation\, retail and corporate strategy.\n\n	 Aaron Haas\, director – commercial product manager for NewPage will share how a leading coated paper manufacturer embraces technology to inspire compelling printed communications as demonstrated in Ed #15\, Interactive Print.\n	 The panel will be moderated by Ken McCormick. Ken McCormick is the founder and principal of Visual Identity | Printed Media who has over 25 years of experience in print communications. Ken has produced and delivered innovative print solutions for a variety of marketing and creative teams from startups to established brands such as Ford Motor Company\, General Motors\, Beringer Vineyards\, Fetzer Vineyards and Bonterra Organic Vineyards. Ken’s left and right brain approach is programmed to leverage both the visual and tactile advantages of integrated campaigns.\n\n Marketers of all disciplines are sure to gain insights from this merging of mediums that can up their game. Whether you are interested in new mobile apps that layer content onto the printed surface\, or recent research that validates print as the most effective vehicle to reach millennial audiences – you’re sure to walk away enlightened and inspired.\n\nOur Event Sponsor\, NewPage will raffle off the Runwell 41mm watch from the Shinola Watch company worth $500. They will also supply a copy of their Ed Interactive Print series publication full of case studies and great ideas to each attendee.\n6:00-9:00 pm\n Omni San Francisco Hotel\n 500 California Street\n\nReception to followed program.\nCOST:\n $25 Members\, $35 non-members\n\n$50 – Day of Event \n Many thanks to our Event Sponsor \n 
URL:https://www.amasf.org/event/print-digital-unite-how-to-create-integrated-campaigns-that-get-results/
LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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