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DTSTART;TZID=America/Los_Angeles:20120613T180000
DTEND;TZID=America/Los_Angeles:20120613T203000
DTSTAMP:20261022T141119
CREATED:20170316T102805Z
LAST-MODIFIED:20190122T215228Z
UID:10000584-1339610400-1339619400@www.amasf.org
SUMMARY:QR Codes - They are everywhere!
DESCRIPTION:QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk\, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization! \n \nHere is what we will cover: \n– What is the History and Technology behind QR Codes?\n– How do QR Codes fit into marketing trends in future marketing trends?\n– Adoption rates of QR Codes\n– Specific QR Code Campaign types\n– Take away the 6 “Must Have” tips when putting together a QR Code Campaign\n– Learn about specific strategies in tons of different vertical markets\, both B2C and B2B! \nIncluding: \nConsumer goods\nRetail\nHospitality\nProfessional service firms \nSports Marketing\nEducation \nand more! \n– See specific\, successful case studies on how National Brands have utilized QR Code Campaigns\n– Lean how to measure a great ROI with QR Code Campaigns\nAs we all know\, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!  \nAbout the speaker:\n  \nJeff Gottschalk\, CEO of GottyCode\, is recognized as an expert in the QR Code space. Jeff has been presenting to and working with small and large businesses around the nation to develop innovative QR Code solutions that drive sales. He will provide you with all the knowledge and tools you need to successfully use QR codes as a marketing tool in your business.  \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n \n\n \nGold Sponsors\n \nBronze Sponsors\nFILTER     Qualtrics     CfMC\nKinetic Creative     Vitamin T     Research Now\nVerticle Response     UCI Irvine Extension \nING Direct Cafe\nVenue Sponsor \n\n	\n\nBeer Sponsor \n\nWine Sponsor
URL:https://www.amasf.org/event/qr-codes-they-are-everywhere/
LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20120530T180000
DTEND;TZID=America/Los_Angeles:20120530T200000
DTSTAMP:20261022T141119
CREATED:20170316T102605Z
LAST-MODIFIED:20190122T215228Z
UID:10000583-1338400800-1338408000@www.amasf.org
SUMMARY:SIG: Social Marketing 101 – Social Advertising
DESCRIPTION:SIG: Social Marketing 101 – Social Advertising: What works on Twitter\, Facebook and Linked-In\nOver the past few years\, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works.\n About the Speaker:\n\nMaya Grinberg is the Social Media Manager at Wildfire Interactive. In this role\, she maintains external company communications\, including writing its blog\, creating and distributing its marketing newsletters\, managing its Twitter and Facebook accounts\, and creating content for its website. She is also a contributing author to a number of social marketing publications\, including the Huffington Post\, Social Media Examiner\, and Social Media Today. Prior to joining Wildfire\, Maya was a strategy consultant for IBM\, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. You can follow her on Twitter @papayamaya or @wildfireapp. \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n\n \nGold Sponsors\n\n  \nBronze Sponsors\nFILTER Qualtrics CfMC\nKinetic Creative Vitamin T Research Now\nVerticle Response UCI Irvine Extension \n  \nVenue & Event Sponsor\n ING Direct Cafe
URL:https://www.amasf.org/event/sig-social-marketing-101-social-advertising/
LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20120208T180000
DTEND;TZID=America/Los_Angeles:20120208T203000
DTSTAMP:20261022T141119
CREATED:20170316T082204Z
LAST-MODIFIED:20190122T215218Z
UID:10000579-1328724000-1328733000@www.amasf.org
SUMMARY:Preparing for the Future of Social Networks\, an update for 2012 with Charlene Li
DESCRIPTION:Preparing for the Future of Social Networks | An Update with Charlene Li\nThe hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block\, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook\, Twitter\, YouTube\, Google+ and LinkedIn? Check it off the list.\nBut much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated\, as well as the core capabilities your organization must have in 2012 to be competitive.\nCOST\n	SFAMA Members – $25 \nPartner Members – $30\nNon-members – $35  \nStudents – $20\n\nHors d’oeuvres will be provided.\nOnline registration closes at 11AM\, but onsite registration will be available.\nDATE & TIME:\n Wednesday\, February 8\, 2012\n 6pm – 8:30pm PST\n\nLOCATION: \n ING Direct San Francisco Cafe\n101 Post Street\, San Francisco\, CA\n\n \nSPEAKER BIO \nCharlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed\, bestselling book Groundswell. She is one of the foremost experts on social media and technologies\, and is a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010\, and one of the Most Influential Women in Technology in 2009.\n\nCharlene is a frequently-quoted expert and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives\, SXSW\, Web 2.0 Expo\, and Search Engine Strategies.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at http://www.charleneli.com/blog or at http://www.twitter.com/charleneli.\n \nMany thanks to our Event Sponsors\n \n \n\n\n\n\n \n\n\n\n\n\n\n\n\n\nVenue Sponsor\n\n\n\n\n\nBeer Sponosr\n\n\n\nWine Sponsor
URL:https://www.amasf.org/event/preparing-for-the-future-of-social-networks-an-update-for-2012-with-charlene-li/
LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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