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DTSTART;TZID=America/Los_Angeles:20160427T113000
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DTSTAMP:20260619T135413
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UID:10000640-1461756600-1461763800@www.amasf.org
SUMMARY:Lunch-n-Learn: Using Data To Make Informed Decisions About Your Web Content
DESCRIPTION:Planning for\, producing\, and maintaining high-quality\, high-performing content begins with understanding what you have. In this informal session\, we will look at how you can assess the quantity\, type\, and quality of the content on your website in order to make informed decisions about what to keep\, what to improve\, and what to create. We’ll also talk about how to build in governance processes to ensure ongoing content consistency and quality. \nThe Content Wrangler\, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land\, an accomplished content marketer and author.  \nThree things you will learn: \n\nHow to inventory web content and derive insights\nHow to audit content against business and user goals\nHow to operationalize content excellence\n\nSpecial bonus: \nAll attendees will receive a free copy of Paula’s book\, Content Inventories and Audits: A Handbook\, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). \nAbout Paula Ladenburg Land:\nPaula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content\, she develops content strategies and implementation plans for private clients such as REI\, Costco\, F5 Networks\, NetApp\, and GHX\, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight\, she is the impetus behind the development of CAT\, the Content Analysis Tool\, which creates automated content inventories. Prior to her current ventures\, Paula was content strategy lead in the Seattle office of Razorfish. \nReserve your seat today for this exclusive lunch-and-learn. \nDate: April 27\nTime: 11:30AM – 1:30PM\nGift: Free copy of Paula Land’s latest book\, “Content Audits and Inventories” AND a free trial of the Content Analysis Tool (CAT)\nLocation: IBM 425 Market Street\nPrice: $15 (includes lunch)\n\nhttp://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/events/228612661/ \nsfAMA is proud to co-host this event with The Content Wrangler
URL:https://www.amasf.org/event/lunch-n-learn-using-data-make-informed-decisions-web-content/
LOCATION:IBM\, 425 Market Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2017/03/content-inventories-content-audits.png
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DTSTART;TZID=America/Los_Angeles:20160316T113000
DTEND;TZID=America/Los_Angeles:20160316T133000
DTSTAMP:20260619T135413
CREATED:20170318T141031Z
LAST-MODIFIED:20180213T113632Z
UID:10000638-1458127800-1458135000@www.amasf.org
SUMMARY:Lunch-n-Learn: SEO\, Simplified for Short Attention Spans
DESCRIPTION:Could there possibly be a marketing subject with more BS circling around it? No wonder most marketers shudder at the thought of decoding search engine optimization. The Content Wrangler and San Francisco Content Strategy / Content Marketing Professionals invite you to a lunch-n-learn with Barry Feldman\, an accomplished content marketer and author. Feldman will cut through the crap and tell you precisely what you need to know to understand how to generate website traffic and leads with the essential principles of search engine optimization.  Feldman will teach you:  \n\nWhy SEO is important for your long-term success (and why it’s not the hairy beast you think)\nHow to optimize your content like an expert\nHow to get your blog posts presented on the first page of Google\n\nSpecial bonus:  The first 50 registrants receive a complimentary copy of Barry’s new book\, SEO Simplified for Short Attention Spans. About Barry Feldman  Barry has been a copywriter and creative director forever and a leading blogger and content marketing specialist for the past five years. Barry discovered the power of search and how to make it the leading source of traffic to his blog. Barry is a marketing consultant\, podcaster and voice of authority in SEO\, content marketing\, conversion copywriting\, social media marketing and personal branding. He works with companies all over the glob to plan and create content that matters\, guiding clients in their efforts to drive more traffic\, leads and sales via digital marketing. LinkedIn and Inc. are among the many media to recognize Barry as a top influencer in social media and blogging. Reserve your seat today for this exclusive lunch-and-learn. \nDate: March 16 — 11:30AM – 1:30PM\nPresenter: Barry Feldman\, Feldman Creative\nGift: Free copy of Barry Feldman’s latest book\, “SEO\, Simplified for Short Attention Spans”\nLocation: IBM 425 Market Street\nPrice: $15 (includes lunch)\nhttp://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/events/228714690/   sfAMA is proud to co-host this event with The Content Wrangler
URL:https://www.amasf.org/event/lunch-n-learn-seo-simplified-short-attention-spans/
LOCATION:IBM\, 425 Market Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/seo-simplified-2016-03-16.jpg
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