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DTSTART;TZID=America/Los_Angeles:20150428T180000
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DTSTAMP:20260418T082106
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UID:10000628-1430244000-1430254800@www.amasf.org
SUMMARY:Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
DESCRIPTION:Brand Advocates are your most passionate\, loyal\, and engaged customers\, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet\, blog\, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks\, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn:\n\n3 Ways to engage Advocates\n5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales\nHow to measure ROI from Advocate marketing programs\n\n\nA custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive\, fast and fun session to see first-hand how it’s done. Light appetizers\, wine and soft drinks\n\nWHERE: Hult International Business School\, 1355 Sansome Street\, San Francisco\n	http://www.hult.edu/en/locations/undergraduate/san-francisco\n\nWHEN: Tuesday\, April 28\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members \nSPEAKER: Rob Fuggetta\, Founder & CEO\, Zuberance \nhttp://www.brandadvocatebook.com  ; @robfuggetta \n\nRob Fuggetta is a leading authority on brand advocacy. Fuggetta is the author of the ground-breaking new book\, “Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force.” Published by John H. Wiley & Sons\, Inc.\, Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! \nFuggetta is the Founder & CEO of Zuberance\, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008\, Fuggetta was the Chief Marketing Officer at Genuity\, a Verizon spin-out. He also was formerly a partner at Regis McKenna\, Inc.\, the legendary high tech marketing and communications firm in Palo Alto\, where he co-led the global Apple account. \nFuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA)\, the Word of Mouth Marketing Association (WOMMA)\, TedX\, the Online Marketing Summit\, the Marketing Executives Networking Group (MENG)\, and more. Fuggetta also has published articles about brand advocacy in AdAge\, Forbes\, iMedia\, AMEX Open Forum\, McKinsey’s Chief Marketing and Sales Officer Forum\, and elsewhere. \nA resident of San Carlos\, CA\,Fuggetta is an avid tennis player\, a rabid San Francisco Giants fan\, and proud father.
URL:https://www.amasf.org/event/brand-advocates-turning-enthusiastic-customers-into-a-powerful-marketing-force/
LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20130226T183000
DTEND;TZID=America/Los_Angeles:20130226T203000
DTSTAMP:20260418T082106
CREATED:20170316T155011Z
LAST-MODIFIED:20190122T215229Z
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SUMMARY:Social Media Trends for 2013 featuring Charlene Li
DESCRIPTION:Join us for our annual visit with one of the premier thought-leaders in social media\, and learn how you can start applying future trends now to build and enhance your marketing strategy.\n\n 	\n\nAbout the speaker:\nCharlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, which was named one of the best business books in 2008.\nShe is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association\, as well as The Poynter Institute. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\n@charleneli\nhttp://www.altimetergroup.com\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\n	Follow us at: @SFAMA\n\nSorry\, no tickets will be avaible at the door.
URL:https://www.amasf.org/event/social-media-trends-for-2013-featuring-charlene-li/
LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20120718T180000
DTEND;TZID=America/Los_Angeles:20120718T210000
DTSTAMP:20260418T082106
CREATED:20170316T102956Z
LAST-MODIFIED:20190122T215219Z
UID:10000585-1342634400-1342645200@www.amasf.org
SUMMARY:The End of Business as Usual with Brian Solis
DESCRIPTION:The End of Business as Usual with Brian Solis\nBrian Solis\, award-winning author of Engage and his latest book\, The End of Business as Usual\, documents the rise of connected consumerism and the role people play in the future of business. In this presentation\, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations\, disruptive technology\, innovative business models\, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision\, strategy\, and objectives.\nBrian Solis is principal at Altimeter Group\, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst\, sociologist\, and futurist\, Solis has studied and influenced the effects of emerging media on business\, marketing\, publishing\, and culture. His new book\, The End Of Business As Usual\, looks at the changing consumer landscape\, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book\, Engage\, is regarded as the industry reference guide to build and measure success in the social web.\n  \nEvery paid attendee will receive a copy of his latest book\n “The End of Business As Usual” \nLinks:\nhttp://www.altimetergroup.com\nhttp://www.EndofBusiness.com\nhttp://www.bit.ly/engage2\n  \nEvent Details\nDate: Wednesday\, July 18\, 2012\nTime: 6:00pm – 9:00pm\nLocation: Hult International Business School\n1355 Sansome Street \n(One block past Filbert Street\, behind Levis Plaza)\n San Francisco\, CA 94111\n\nParking: Plenty of Street Parking as well as a parking lot near Sansome and Greenwich\nDirections:\nFrom 280:\nGet off on King Street and take King/Embarcadero until Green Street\nAt Green\, turn left\, go three blocks\nAt Sansome Street\, turn right and go 1.5 blocks\nDestination will be on the left. You will see the school banners.\nFrom Downtown\, take the F line and get off at Green Street and walk up to Sansome
URL:https://www.amasf.org/event/the-end-of-business-as-usual-with-brian-solis/
LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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