BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMASF X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20130310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20131103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20150308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20151101T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140410T080000 DTEND;TZID=America/Los_Angeles:20140411T170000 DTSTAMP:20260624T091405 CREATED:20170318T130947Z LAST-MODIFIED:20180213T113634Z UID:10000614-1397116800-1397235600@www.amasf.org SUMMARY:Successfully Managing the Creative Process - San Francisco DESCRIPTION:Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel\, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. \nSuccessfully Managing the Creative Process Brochure \nThe creative process is often free-flowing and loose. But to be successful in marketing\, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction\, to guide and steward the creative process\, to provide effective feedback on creative work\, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative\, and hands-on experience in developing and evaluating strategic alternatives. \nSuccessfully Managing the Creative Process – Learning Objectives \n\nUnderstand and practice the development and evaluation of a successful creative strategy\nKnow the right information that leads to a strong creative output\nBe better able to align the team on direction\nUnderstand how Brand Personality is used to strengthen creative efforts\nLearn how to strengthen tactical ideation and results\nLearn how to better evaluate the creative product and measure its effectiveness\nBe better prepared to present and sell creative direction and creative output to your management\n\n\nSuccessfully Managing the Creative Process – Who Should Attend \nThis session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality\, effectiveness and value of their internal and external communications efforts. \nSuccessfully Managing the Creative Process – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 27\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nSuccessfully Managing the Creative Process – About the Instructor?\nDave Hamel URL:https://www.amasf.org/event/successfully-managing-creative-process-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140220T080000 DTEND;TZID=America/Los_Angeles:20140221T170000 DTSTAMP:20260624T091405 CREATED:20170318T121312Z LAST-MODIFIED:20180213T113634Z UID:10000612-1392883200-1393002000@www.amasf.org SUMMARY:Integrated Marketing Communications - San Francisco DESCRIPTION:Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess\, President & Co-Founder of Blue Focus Marketing \nIntegrated Marketing Communications Brochure? \nMarketers are beginning to understand that their brands live in the connections\, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands\, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear\, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional\, digital and social media into a single\, cohesive\, holistic approach. \nThis workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies\, exercises\, and best practices\, you will learn how to create an integrated marketing communications strategy and deliver an engaging brand experience that contributes to revenue generation and brand value. The goal is to leave this workshop armed with an understanding of the essential building blocks that fuel the consumer experience path. \nIntegrated Marketing Communications – Learning Objectives \n\n Learn how to create an effective\, well-integrated plan\, blending offline and online tools to maximize customer value\n \n Strategically link and leverage all elements in the communication mix across channels\n \n Evaluate the contribution of each marcom element—including advertising\, direct marketing\, Facebook\, Twitter and blogs—to maximize communication impact\n\n At the heart of a good IMC plan is an effective content strategy to ensure delivery of coordinated and synergistic messages across all brand touch points\n \n Understand and apply the Customer Experience Path model to reach\, impact and engage customers\n \n Identify new ways to differentiate your brand by creating brand purpose\n \n Understand the power of the employee voice to humanize your brand\n \n Understand the importance of Paid\, Owned and Earned Media.\n\nIntegrated Marketing Communications – Who Should Attend \nThis workshop provides a comprehensive overview of IMC that is designed for marketing professionals\, marketing communications managers\, advertising\, social media\, PR\, traditional or interactive marketing agencies. \nIntegrated Marketing Communications – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after February 6\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nIntegrated Marketing Communications – About the Instructor\nMark Burgess \nRegister by 1/23/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/integrated-marketing-communications-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/IntMrktgCom_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140206T080000 DTEND;TZID=America/Los_Angeles:20140207T170000 DTSTAMP:20260624T091405 CREATED:20170318T120814Z LAST-MODIFIED:20180213T113634Z UID:10000610-1391673600-1391792400@www.amasf.org SUMMARY:Rethinking the Customer Experience - San Francisco\, CA DESCRIPTION:Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown\, CEO\, MarketCulture Strategies\, Inc. \nRethinking the Customer Experience Brochure \nCustomer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization\, from marketing\, sales and customer service\, to product development\, the leadership team and beyond. How can your organization ensure a business-building customer experience? \nMarketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. \nThis program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction\, retention\, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path\, measure your progress and increase your team’s marketing performance. \nThrough presentations\, interactive case examples\, and team project work\, you will learn how to map the customer experience touch points and align your team to attain stronger customer centricity. Case studies from a variety of industries feature real-world examples of the experiences of other businesses and marketing teams that have taken the customer experience path. Designed for all customer-facing people including marketers and customer experience professionals\, this program provides you with the necessary tools and frameworks\, and a road map to ignite customer-centric change throughout your team. \nRethinking the Customer Experience Learning Objectives \n\n Learn how customer centricity creates superior customer experience\n\nUnderstand the customer centricity-customer experience-business performance relationship\n \n Analyze the 7 cultural traits of a customer-centric organization \n\n\n Learn why the entire organization must realign and strengthen these traits to positively impact customer experience\n\n Map the complete customer experience process\n\n\n Learn of the impacts of strong or weak customer-centric traits on customer experience and resulting customer satisfaction\, profitability\, sales growth\, innovation and new product success\n \n Learn how to measure and evaluate your customer centricity and customer experience\n\n Use the Market Responsiveness Index (MRI) to measure how your team compares on the 7 traits of customer centricity against a global database of companies\n \n Assess your own customer experience map\n \n Identify your strengths and weaknesses in customer experience\n \n Assess your business’ strengths and weaknesses and their implications for your customer experience strategy\n \n Analyze the risks to the business in relation to potential erosion of customers\, sales\, profit margins and profitability\n\n\n Learn how to build a customer experience culture that creates superior customer experience\n\n Develop a road map for strengthening customer experience culture\n \n Assess the use of different customer experience tools and techniques\n \n Identify tools for making customer experience culture stick\n \n Assess the effectiveness of key metrics and milestones to use to quantify and measure your success\n \n Develop a customer experience business case\n \n Apply tools and templates to measure the potential impact on profit\, sales\,ROI\, customer satisfaction and new product success\n \n Use customized templates to develop personal action plans\n\n\n\nWho Should Attend Rethinking the Customer Experience \nThis program is designed for all customer-facing people including marketing leaders\, customer experience managers\, marketing specialists\, product managers\, customer service managers and sales managers. \nRethinking the Customer Experience – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 23\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nAbout the Instructor\nChristopher L. Brown \nRegister by 1/9/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/rethinking-customer-experience-san-francisco-ca/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/CustomerExperience_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140130T080000 DTEND;TZID=America/Los_Angeles:20140131T160000 DTSTAMP:20260624T091405 CREATED:20170318T120236Z LAST-MODIFIED:20180213T113634Z UID:10000609-1391068800-1391184000@www.amasf.org SUMMARY:Leading the Marketing Planning Initiative - San Francisco DESCRIPTION:Listen to a sneak peek Leading the Marketing Planning Initiative Podcast\, by Instructor Greg Marshall\, Charles Harwood Professor of Marketing and Strategy\, Crummer Graduate School of Business at Rollins College \nLeading the Marketing Planning Initiative Brochure\nA great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often\, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. \nWe approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group\, breakouts and feedback\, application exercises and a plan of attack to take home to lead your own marketing planning process. \nLeading the Marketing Planning Initiative – Learning Objectives\n \n\n How can you lead and influence the success of your organization’s marketing planning process?\n \n Who are your critical organization partners in planning\, and how can you motivate their participation and cooperation?\n \n What is the current thinking on key elements of a marketing plan\, and how and why is each element critical to the process?\n \n Where can you source information for the various parts of the plan?\n \n What should you leave in or leave out?\n \n How should you “package” the plan for upper-management and broad organizational buy-in and action?\n\nLeading the Marketing Planning Initiative – Who Should Attend \nIndividuals at any level of an organization can benefit from this session so long as they currently are\, or plan to be\, involved in driving the marketing planning process within their firms. This may include marketers or others. The session is equally beneficial for both for-profit and nonprofit organizations\, as well as for both firms that are primarily service- and product-oriented. Also\, because the focus is on best practices in leading the planning process\, B-to-B and B-to-C channels of distribution are both welcome to the session. Of course\, entrepreneurs have much to gain from the session\, as well. \nLeading the Marketing Planning Initiative – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 16\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nLeading the Marketing Planning Initiative – About the Instructor\nGreg W. Marshall \nRegister by 1/2/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/leading-marketing-planning-initiative-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/PlanningInitiative_Jan_415X120.jpg END:VEVENT END:VCALENDAR