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DTSTART;TZID=America/Los_Angeles:20110511T180000
DTEND;TZID=America/Los_Angeles:20110511T203000
DTSTAMP:20260916T073354
CREATED:20170314T233436Z
LAST-MODIFIED:20190122T215227Z
UID:10000566-1305136800-1305145800@www.amasf.org
SUMMARY:From Spark to Flame: Using Social Media to Grow your Brand and Business
DESCRIPTION:The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site. \nWhat are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products\, but only if you have a solid strategy that is supported by proven tactics and techniques. \nDuring this presentation\, Maya Grinberg of Wildfire Interactive\, the only marketing company funded by Facebook’s fbFund\, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. \nKey Learning Points:\n\nLearn 3 tactics to make sure your fan page status updates are seen\nFind out how to use promotions to market your Facebook fan page\nBuild engagement and drive the viral effects of your Facebook page\nGet proven tips to turn your Facebook fans into paying customers\nUnderstand how to increase the performance of your Facebook advertising\n\nCOST \nSFAMA Members – Advanced registration $25 ($35 at the door) \nNon-members – Advanced registration $35 ($45 at the door) \nStudents – $20\n\nAbout the Speaker \nMaya Grinberg\, Wildfire Interactive\nMaya Grinberg is the Community Manager at Wildfire Interactive. In this role\, she maintains external company communications\, including writing its blog\, creating and distributing its marketing newsletters\, managing its Twitter and Facebook accounts\, and creating content for its website. In this role she regularly practices the very same social media marketing techniques that she preaches! In her free time\, she is the host of Girls Out Loud\, a weekly podcast discussing news and trends around the tech world. She is also a tech writer for CuteGeek.com and has previously written for TechTarts.com and Risk Management Magazine. Prior to joining Wildfire\, Maya was a strategy consultant for IBM\, working primarily within the energy and utility industries.
URL:https://www.amasf.org/event/from-spark-to-flame-using-social-media-to-grow-your-brand-and-business/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20110209T180000
DTEND;TZID=America/Los_Angeles:20110209T200000
DTSTAMP:20260916T073354
CREATED:20170314T233132Z
LAST-MODIFIED:20190122T215226Z
UID:10000564-1297274400-1297281600@www.amasf.org
SUMMARY:Evolving into a Social Business presented by Jacob Morgan
DESCRIPTION:Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees\, customers\, and partners to solve business problems? \nThis session will provide attendees with a solid understanding of what a social business is\, how collaboration impacts business performance across the enterprise\, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative.\nDATE & TIME\nWednesday\, February 9\, 2011\n6:00-8:00pm\n\nLOCATION \nBARS + TONE \n	1550 Bryant Street \nPenthouse–Eleventh Floor \nSan Francisco\, CA 94103 (Map)\n\nABOUT THE SPEAKER \n	Jacob Morgan is the Principal of Chess Media Group\, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced\, a social media 101 book for business and has contributed to places such as USA Today\, The Wall Street Journal\, Zdnet\, Edelman Digital\, Marketing Profs\, Media Post\, CMSWire\, and others. Jacob’s blog on social CRM\, Enterprise 2.0\, and social media is ranked by AdAge as one of the top 100 most influential marketing blogs in the world. Jacob is a passionate about people\, traveling\, and Chess and you may connect with him directly on Twitter @JacobM.\n\nCOST\n	SFAMA Members – Early Registration Pricing through Feb. 1\, 2011 $25 ($35 after Feb. 1\, 2011)\nNon-members – Early Registration Pricing through Feb. 1\, 2011 $35 ($45 after Feb. 1\, 2011 )\nPartner Member (WIC\, Aberdeen Group\, CIO IT\, SVAMA\, SFBIG\, SF Chamber of Commerce\, VMA\, BAARC) – Early Registration $30 through Feb. 1\, 2011 ($40.00 after Feb. 1)\nStudents – $20\n\nHors d’oeuvres will be provided.
URL:https://www.amasf.org/event/evolving-into-a-social-business-presented-by-jacob-morgan/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20110126T180000
DTEND;TZID=America/Los_Angeles:20110126T200000
DTSTAMP:20260916T073354
CREATED:20170314T232951Z
LAST-MODIFIED:20190122T215226Z
UID:10000563-1296064800-1296072000@www.amasf.org
SUMMARY:Hot Or Not: The Disruptive Tech Outlook for 2011\, an update with Charlene Li
DESCRIPTION:Hot Or Not: The Disruptive Tech Outlook for 2011\nAs you start out the new year\, what new technologies should be on your radar\, and which ones can you safely ignore? Charlene Li\, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data\, the evolution of new search technologies\, and the evolution of consumer experiences. \nBut more than just a rundown of new technologies\, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic\, practical steps to take. \nLOCATION \n	Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nCOST\n	SFAMA Members – $35 \nNon-members – $45  \nStudents – $20\n\nHors d’oeuvres will be provided. \nSPEAKER BIO \nCharlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed\, bestselling book Groundswell. She is one of the foremost experts on social media and technologies\, and is a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010\, and one of the Most Influential Women in Technology in 2009.\n\nCharlene is a frequently-quoted expert and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives\, SXSW\, Web 2.0 Expo\, and Search Engine Strategies. \nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at http://www.charleneli.com/blog or at http://www.twitter.com/charleneli.
URL:https://www.amasf.org/event/hot-or-not-the-disruptive-tech-outlook-for-2011-an-update-with-charlene-li/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20100630T180000
DTEND;TZID=America/Los_Angeles:20100630T200000
DTSTAMP:20260916T073354
CREATED:20170314T232307Z
LAST-MODIFIED:20190122T215226Z
UID:10000561-1277920800-1277928000@www.amasf.org
SUMMARY:Engage! with Brian Solis\, author
DESCRIPTION:Social media has democratized influence\, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter\, YouTube\, and Facebook\, anyone can now find and connect with others who share similar interests\, challenges\, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities\, we miss major opportunities to shape our marketing messages.\nHowever\, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers\, you must engage them in meaningful and advantageous conversations\, empowering them as true participants in your marketing and service efforts.\nWith Engage! as your guide\, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business\, and with this book\, you will find out how to:\n\nCreate a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust\nParticipate in the unique culture of each available social media platform to engage your customers\nEstablish an organizational structure that constantly targets the next new media trend\nAttract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world\nConsistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process\n\nThere are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage\, you will build an authoritative social network that increases your visibility\, relevance\, influence\, and profitability. It’s time to Engage!\nWhen: June 30\, 2010\, 6-8 pm\nWhere: Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nCost:\n	SFAMA Members – Early Registration Pricing through June 15\, 2010 $25 — ($35 after June 15\, 2010)\n	SFAMA Student Members – $15\n	Partner Members: WIC\, Aberdeen Group\, CIO IT\, SVAMA | Early Registration Pricing through June 15\, 2010 $30 — ($40 after June 15\, 2010 )\n	Non-members – Early Registration Pricing through June 15\, 2010 $35 — ($45 after June 15\, 2010 )\n	Students – $20\n\nHors d’oeuvres will be provided. Cash\, no host bar.
URL:https://www.amasf.org/event/engage-with-brian-solis-author/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/371d42b230da1bcd8227c354e2383e99.jpg
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DTSTART;TZID=America/Los_Angeles:20100210T180000
DTEND;TZID=America/Los_Angeles:20100210T200000
DTSTAMP:20260916T073354
CREATED:20170314T231023Z
LAST-MODIFIED:20190122T215225Z
UID:10000557-1265824800-1265832000@www.amasf.org
SUMMARY:SFAMA Super Bowl XLIV Ad Review
DESCRIPTION:Super Bowl XLIV Ad Review – Buzz or Bust in a down economy?\n\nJust announced! Early Bird Pricing Date Extended! \nIt has become an annual SFAMA tradition.  Each year\, our crack panel of advertising and marketing experts explore what $2.5 million\, 30-second spots made an impact on our national psyche.  We’ll look at the good\, the bad and the ridiculously overpriced… and the alternatives. \nDoes Pepsi pulling out of the Super Bowl after 23 years signal a game change? If so\, how do you position yourself and your company to capitalize on what’s next?\n	\n	Wednesday\, February 10th\n6:00 – 7:00 Registration and Networking\n7:00 – 8:00 Program with Q&A\n	LOCATION \n\nBars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\nEVENT SPONSOR\n	 \n	COST \nSFAMA Members – Early Registration Pricing through Feb. 1\, 2010 $25  — ($35 after Feb. 1\, 2010)\nNon-members – Early Registration Pricing through Feb. 1\, 2010 $35 — ($45 Feb. 1\, 2010 )\nSFAMA Student Members – $15\nStudents – $20 \nPartner Members: WIC\, Aberdeen Group\, CIO IT\, SVAMA \nEarly Registration Pricing through Feb. 1\, 2010 $30 — ($40 Feb. 1\, 2010 )\n\nHors d’oeuvres will be provided. Cash\, no host bar.\nOur Moderator:\n	Brad Berens\, Ph.D.\n	Chief Content Officer\, Digital Marketing Sector\, dmg world media\n\nBrad provides the vision and leads the development of all content for the iMedia Summits\, ad:tech and the CMO Executive Summits in North America. He is also a senior research fellow at the USC Annenberg Center for the Digital Future.\nHe came to iMedia in 2004\, after four years as the managing editor of everything digital at EarthLink. Before that\, he worked at an ambitious\, cutting-edge dotcom called Lineup Technologies\, having exited the Entertainment Industry to follow the siren´s call of the internet\, where he has been ever since. Brad blogs semi-regularly at http://www.mediavorous.com.\nOur Panelists:\n	Jonathan Butts\n	Executive Creative Director\, Alt.\n\nJonathan has worked at a variety of global agencies and independent marketing firms. He started out at AAAA shops in the Midwest\, and then moved on to large firms in the Big Apple and Chicago—including BRANN/Euro Worldwide. Ultimately\, he landed on the West Coast where he most recently served for six years as the EVP\, Executive Creative Director of Publicis San Francisco prior to joining Alt.\nAdam Kleinberg\n	Founder & CEO\, Traction\n\nStir (never shake) a spoonful of charisma\, a jigger of positive energy and a mind as sharp as a freshly zested lemon and you get close to the cocktail that is Adam. Fearless and practical\, he’s a big ideas person with a penchant for detail. Never one to stray from the action\, strategy and creative both benefit from a daily dose of Adam. He is the co-founder and CEO of Traction\, rated the 2009 interactive agency of the year by BtoB Magazine and #1399 on the Inc. 5000 list of the fastest growing companies in the US. Brand credits include Apple\, Adobe\, Alibaba.com\, CamelBak\, Clos du Bois\, Virgin Mobile\, Intel and SAP.\nRoger Camp\n	Chief Creative Officer\, Publicis & Hal Riney\n\nRoger Camp is one of the most awarded creative directors in the country. He has been called the best art director in the country by Boards Magazine\, and AdWeek put six of his spots in their Best of the Decade list. He’s won every major creative award\, including the prestigious D&AD award more times than any creative in the show’s 45-year history. Agencies he has called home include Cliff Freeman & Partners\, Wieden & Kennedy\, Fallon and now Riney. Though his talents are many\, Roger’s real passion is finding an idea that can transform a client’s business. Some of the world-class brands he helped build include coke\, Electronic Arts\, Discover Channel\, Fox Sports and Nike. Roger currently sits on The Board of Directors of The One Club. \nBrian T. Nowac\n	Creative Director\, Bars + Tone\n\nBrian\, an Ohio native\, earned his degree in Mass Media Communication from the U of Akron. After college Brian worked in television and print media honing his skills in advertising\, marketing and public relations. In the Spring of 2004\, Brian made the move to San Francisco where he joined the roster at BARS+TONE as Creative Director he later became a partner in 2005.
URL:https://www.amasf.org/event/sfama-super-bowl-xliv-ad-review/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100112T180000
DTEND;TZID=America/Los_Angeles:20100112T200000
DTSTAMP:20260916T073354
CREATED:20170314T230618Z
LAST-MODIFIED:20190128T060245Z
UID:10000556-1263319200-1263326400@www.amasf.org
SUMMARY:The Future of Social Networks\, an update with Charlene Li
DESCRIPTION:JOIN US AT THIS UPCOMING EVENT \nThe Future Of Social Networks: An Update On Where We Are Today \nSocial networks will be like air\, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open\, ubiquitous social networking? \nDATE AND TIME \nTuesday\, January 12\, 2010 \n6:00 – 7:00 Registration and Networking \n7:00 – 8:00 Program with Q&A\n\nREGISTER NOW! \nLOCATION \nBars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nEVENT SPONSOR \n \nCOST \nSFAMA Members – Early Registration Pricing through Jan. 4\, 2010 $25 ($35 after Jan 4\, 2010)\nNon-members – Early Registration Pricing through Jan. 4\, 2010  $35 ($45 Jan. 4\, 2010 )\nStudents – $20\n\nHors d’oeuvres will be provided. \nSPEAKER BIO\n\nCharlene Li is the founder of Altimeter Group\, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.  Altimeter Group has four areas of focus: Leadership and Management\, Customer Strategy\, Enterprise Strategy\, and Innovation and Practice.  She is also the co-author of the business bestseller\, “Groundswell: Winning In A World Transformed By Social Technologies”\, published by Harvard Business Press in May 2008.\n\nCharlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo\, SXSW\, and adTech. \nMost recently\, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999\, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam. \nShe is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.  \nAND DON’T MISS OUR ANNUAL EVENT!\nSuper Bowl XLIII – Buzz or Bust in a Down Economy\nIt has become an annual SFAMA tradition. Each year\, our crack panel of advertising and marketing experts explores what $2.7 million (last year’s figure)\, 30-second spots made an impact on our national psyche. We’ll look at the good\, the bad and the ridiculously overpriced and decide whether you can capitalize on any of the marketing trends to come out of this year’s Super Bowl ad blitz. \nSAVE THE DATE!\nDATE AND TIME \nWednesday\, February 10\, 2010 \n6:00 – 7:00 Registration and Networking \n7:00 – 8:00 Program with Q&A\n\nAudio / Visual services for this event are being provided by:\n \nLOCATION \n	Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nEVENT SPONSOR \n \nCOST \n	SFAMA Members – Early Registration Pricing through Jan. 24\, 2010 $25 ($35 after Jan 24\, 2010)\nNon-members – Early Registration Pricing through Jan. 24\, 2010  $35 ($45 Jan. 24\, 2010 )\nStudents – $20\n\nHors d’oeuvres will be provided.
URL:https://www.amasf.org/event/the-future-of-social-networks-an-update-with-charlene-li/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/7c7ddb5bf2d7adaa38324dbbdc47b284.jpg
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