BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20100314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20101107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20110313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20111106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20120311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20121104T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110920T180000
DTEND;TZID=America/Los_Angeles:20110920T203000
DTSTAMP:20260916T225751
CREATED:20170315T002158Z
LAST-MODIFIED:20190122T215216Z
UID:10000570-1316541600-1316550600@www.amasf.org
SUMMARY:Sports Marketing Panel | Tuesday\, September 20
DESCRIPTION:Sports is one of the nation’s largest businesses\, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows!\nHave you ever wondered how marketers of baseball\, ice hockey and football teams create campaigns to increase their following\, fill the stadium in a time of recession\, enable fans to have relationships with the stars and create shareholder value at the same time? If so\, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area.\nDate & time: \nTuesday\, September 20\, from 6-8:30pm\n6-7:00 Cocktails & Appetizers\n7-8:30 Panel Discussion with Q&A\nLocation:\nAT&T Park\n24 Willie Mays Plaza (Club Level)\nSan Francisco\, CA 94107\nAbout Our Guests\nModerator: Richard Rogers | Adjunct Professor – USF Sport Management\nMr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional sports with the NBA’s Golden State Warriors. While at the Warriors he held the roles of Controller\, V.P. of Finance and Sr. V.P. of Marketing and Broadcasting. After leaving the Warriors he became President of the expansion I.H.L. franchise San Francisco Spider hockey team and helped launch its inaugural season. He has also held the position of President/Chief Marketing Director of Oakland Football Marketing Association and Sports Sales Director at the local Fox affiliate\, KTVU. His most recent role was as VP/GM of the San Francisco and Monterey markets for Comcast Spotlight\, heading up all sales and operations of the spot commercial sales arm of Comcast Cable.\nPanel\nDanette Leighton | Chief Marketing Officer\, Pac-12\nDanette Leighton joined the Pac-12 Conference in April 2010 as the Conference’s first Chief Marketing Officer. Her responsibilities include leading the Conference in the development and implementation of strategic marketing and communication programs\, as well as integrating and supporting the marketing interests of the member institutions. An Arizona graduate\, Leigton returns to the Pac-12 where she began her career as a public relations intern. Most recently\, she acted as Vice President of Marketing and Brand Development for Maloof Sports & Entertainment. She spent the last decade overseeing all marketing and branding efforts for the NBA’s Sacramento Kings and ARCO Arena\, as well as the business operations for the WNBA’s Sacramento Monarchs. Previously\, she led Sony’s sports marketing division\, focusing on the PGA Tour and the Sony Open in Hawaii. She also served as the executive director of the 1999 NCAA Women’s Basketball Final Four at Stanford and worked in public relations for the Fiesta Bowl.\nBryan Srabian | Director of Social Media\, San Francisco Giants\nBryan Srabian is now entering his 16th year in professional sports. He is now overseeing the Social Media platform for the San Francisco Giants\, overseeing Twitter and Facebook\, exploring new technologies\, working with Major League Baseball Advanced Media with the SFGiants.com website\, and integrating the Giants Marketing and Communications plan with comprehensive Social Media Plan. Srabian began his career with the Giants in the media relations department\, advancing to the sponsorship and promotions department from 1996-1999. He was promoted as team’s Director of Marketing and Entertainment\, before leaving to become the Vice President of Marketing for the AAA Sacramento River Cats\, in 2008. Srabian is a graduate of Santa Clara University.\nKyle Eichman | Senior Director of Marketing\, Maloof Sports & Entertainment\nKyle is entering his 5th season with Maloof Sports & the Sacramento Kings. As Senior Director of Marketing his responsibilities include the development and implementation of marketing programs\, creation/management/execution of events targeting key customer segments\, and oversight of the relationship marketing function including email marketing\, CRM system management\, marketing automation\, customer research and analytics. Prior to joining Maloof Sports Kyle was Corporate Director of Strategic Marketing for Pinnacle Entertainment\, a regional gaming operator with corporate offices in Las Vegas\, NV. While there he was responsible for the design and implementation of a consolidated customer data warehouse\, corporate level customer acquisition programs\, website design and optimization and analytics. A seasoned gaming veteran Kyle spent over 10 years in Las Vegas working for such organizations as Mirage Resorts\, Harrah’s Entertainment and the Venetian Hotel Resort Casino in various marketing and finance capacities.\nLee Hammer | Program Director\, KNBR\nLee graduated from San Jose State with a B.A. in Radio TV-Journalism. He started his career at KXRX- San Jose as a News Editor and Talk Show Producer. He then worked at KCBS San Francisco as a News Editor for 16 years\, before joining KNBR San Francisco in 1998. At KNBR San Francisco Lee serves as Operations Manager (Cumulus-SF\, KNBR\, KFOG and The Bone)\, and Program Director for KNBR 680 and KNBR 1050. He has also produced and engineered Stanford football\, produced and engineered SF Giants baseball\, produced Oakland Raiders football\, and produced SF 49ers football.\nMany thanks to our Event Sponsors:\n\n\nMany thanks to our Annual Sponsors:
URL:https://www.amasf.org/event/sports-marketing-panel-tuesday-september-20/
LOCATION:AT&T Park\, 24 Willie Mays Plaza(Club Level)\, (Club Level)\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/61c966ccb1a055299ffd074c1ae21306.jpg
END:VEVENT
END:VCALENDAR