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DTSTART;TZID=America/Los_Angeles:20221118T140000
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DTSTAMP:20260801T232730
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SUMMARY:AMA SF Externship Academy 2023 Info Session for Businesses
DESCRIPTION:Free Marketing Services for Small Businesses!
URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-businesses-2/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20220519T120000
DTEND;TZID=America/Los_Angeles:20220519T123000
DTSTAMP:20260801T232730
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SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session! \nIf you have any questions or would like to arrange an info-session at another time\, please contact: Elizabeth.mitelman@amasf.org.
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2022-info-session/
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220428T170000
DTEND;TZID=America/Los_Angeles:20220428T173000
DTSTAMP:20260801T232730
CREATED:20220420T022413Z
LAST-MODIFIED:20220428T234004Z
UID:10001066-1651165200-1651167000@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session!
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2020-info-session/
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DTSTART;TZID=America/Los_Angeles:20220323T120000
DTEND;TZID=America/Los_Angeles:20220323T130000
DTSTAMP:20260801T232730
CREATED:20220304T173303Z
LAST-MODIFIED:20220323T193104Z
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SUMMARY:Senior Marketing Leaders Share:  How We Rise in an Ever-Changing Landscape
DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences  to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton  \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue
URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T160000
DTEND;TZID=America/Los_Angeles:20211020T173000
DTSTAMP:20260801T232730
CREATED:20211004T054836Z
LAST-MODIFIED:20211020T220944Z
UID:10001006-1634745600-1634751000@www.amasf.org
SUMMARY:Marketing Workshop for Small Businesses & Micro-Enterprises
DESCRIPTION:A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.\n\n\nAre you a micro-enterprise or small business owner? This October\, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners\, their stories\, and the marketing tactics that every small business or micro-enterprise should be evaluating today! \nOver the past year and a half\, micro-enterprises and small business owners have faced many challenges – likely ones that they had never anticipated. In order to survive\, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing\, and more specifically\, digital marketing\, took center stage in their efforts to navigate a new normal. Salesforce’s Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic.  \nJoin the AMA SF and moderator\, George Koster\, from Voices of the Community\, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners\, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza\,TATO & Cafe Alma)\, and community and economic development lead\, Pooja Rajani (En2Action)\, on what has worked\, what hasn’t\, and what marketing questions are still top-of-mind during this unprecedented time.  \nDigital Marketing Specialist\, Rebecca Bertoldi\, of Rebecca Bertoldi Marketing Company and Valerie Camarda\, Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC)\, will also be on hand to answer these questions and share cost-effective\, digital marketing best practices that any small business owner should consider and implement. \nSee you on October 20th! \n \nSPEAKERS \nGeorge Koster (Moderator)\, Voices of the Community\, Radio Show and Podcast | LinkedIn | Voices of the Community \nGeorge Koster is the producer and host of the radio show and podcast series known as Voices of the Community. George has over 20 years of expertise in developing and implementing innovative and integrated public\, private\, philanthropic\, and strategic partnerships. He has worked with companies from eBay\, Paramount Pictures\, and Lucasfilm\, with Cities/Counties like San Francisco\, Placer\, and Stockton to nonprofits such as Hack the Hood\, KIVA\, and LISC.  \nIn 2014\, George created Voices of the Community (VOC) – a public affairs radio show and podcast born out of his longtime love of radio and audio storytelling. George worked with the San Francisco Public Press to secure the funding to launch the grassroots community-centric radio station KSFP 102.5FM where Voices of the Community is broadcast.  \nAt the beginning of the Covid-19 Pandemic\, George created a new radio and podcast series examining how nonprofit organizations in San Francisco are managing challenges brought on by the coronavirus pandemic. The Voices of the Community thought leaders and change-makers share their experiences and solutions to critical issues facing Northern California communities. \nAdditionally\, over the past ten years\, George has participated as a board member\, committee member and consulted with nonprofits in the social enterprise\, affordable housing\, economic development\, and cultural sectors. \n \nKristin Houk\, Chef / Owner\, All Good Pizza\, Tato\, and Cafe Alma | LinkedIn | All Good Pizza \nKristin Houk is the chef-owner of All Good Pizza\, Tato\, and Cafe Alma. With over 30 years of experience in the hospitality and food industry\, she is focused on providing community-centric spaces that encourage collaboration and support of local resources.  \nAll Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company\, Evergood Sausage\, and Veritable Vegetable. All Good regularly hosts community events\, local non-profits\, farmers’ markets\, and local makers’ markets. Tato was established in 2017 in homage to Kristin’s family from Michoacan and Mexico City\, Mexico. Named after her son\, Tato is about family and community and the time-honored tradition of bringing people together by way of good food\, good times\, and good conversation. Cafe Alma was established in 2019 as India Basin’s only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs\, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products. To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza .com\, tatosf.com\, and caféalmasf.com. \n \nMichelle Pusateri\, Founder\, Nana Joes Granola  | LinkedIn | Nana Joes Granola \nMichelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water\, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners\, preservatives and most importantly weren’t gluten free. \nBeing a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat\, fiber\, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area.   \nIn 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting the local community. She believes breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients\, with no preservatives\, and sweetened with just a touch of maple syrup. She thinks it is a necessity to put community before profits which is why at Nana Joes Granola they ensure each one of their employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry-level kitchen job again. \n \nRebecca Bertoldi\, Digital Marketing Specialist / Owner\, | LinkedIn | Rebecca Bertoldi Marketing Co. \nRebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year.  \n Prior to returning to the East Coast in 2020\, Rebecca was a board member of AMASF\, helping to build the social media content and programming. She has had a myriad of opportunities to expand her skills with projects in Europe\, Canada and India along with some companies that had a wide global reach.  \n Her clients now span all over the world and she found a passion for educating business owners and creating courses. \n \nValerie Camarda\, Marketing Consultant / Owner\, | LinkedIn | Marketing Sense | SF Business Development Center (SFBDC) \nValerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years\, as the owner of Marketing Sense\, she helps small businesses and non-profits successfully market their organizations.  \nShe has served on the Board of the SFAMA three times in a variety of roles including Membership Chair\, VP of Marketing Communications and as Sponsorship liaison. While on the Board as VP of Marketing Communications she was instrumental in helping the chapter win “Turnaround Chapter of the Year”. In 2014 she won the Volunteer of the Year award. \nCurrently\, Valerie holds a contract with the City of San Francisco’s Small Business Development Center (SBDC) where she provides one-on-one consulting to small business owners\, teaches marketing and does a series of Fireside Chats with some of the city’s most successful small business owners. \n \nPooja Rajani \, Director of Programs \, En2action |LinkedIn | En2action \nPooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. \nEn2action was established in 2019 as a community-based nonprofit organization with a mission to serve and collaborate with individuals\, nonprofit and for-profit entities\, delivering services through three program areas: community development\, economic development\, and education. \nPooja has worked on projects that involved planning\, organizing\, and executing outreach to community residents\, merchants\, and key stakeholders in the diverse neighborhoods in the City of San Francisco\, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses\, entrepreneurs\, and microenterprises through programs and events like\, “Ujamaa Kitchen”\, “Bayview Bistro”\, “Bayview Uncorked”\, “Bayview Summer Music Series”\, and most recently\, “Sell Black”.
URL:https://www.amasf.org/event/marketing-workshop-for-small-businesses-micro-enterprises/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T120000
DTEND;TZID=America/Los_Angeles:20210922T130000
DTSTAMP:20260801T232730
CREATED:20210908T125450Z
LAST-MODIFIED:20210922T193339Z
UID:10000988-1632312000-1632315600@www.amasf.org
SUMMARY:Winning in a Multicultural America: A Clorox Case Study
DESCRIPTION:A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.\n\n\nThis month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity\, Equity\, and Inclusion – and addresses how we\, as marketers\, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. \n \n\n83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause \n\n\n68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive\n\n\n79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads\n(Source: YPulse\, Representation in Action Report\, April 2021) \n\nJoin us for a fireside chat featuring Dr. Jake Beniflah\, Executive Director at the Center for Multicultural Science\, and Erica L. Jacobs\, Associate Director\, Multicultural Marketing\, at The Clorox Company\, as they outline how Clorox\, a global CPG leader in cleaning and food categories\, created a vision and strategy that moved beyond silos to develop a more holistic\, integrated approach to brand plans\, consumer insights\, and go-to-market programs. \nGain useful insights on this important topic and inspiration for how you too can win in a multicultural America. \n \nQuestions we’ll answer: \n\nHow can brands challenge the status quo and execute on their company vision around diversity while also meeting the needs of their existing customers?\nWhat role do customer insights and measurement play in diversity endeavors?\nHow do brands balance the need to market to the “mainstream” while staying true to today’s consumer and addressing specific audience segment needs? \nWhat tactics did Clorox employ to drive change and\, ultimately\, drive revenue?\n\nSee you there! \n \nSPEAKERS \nErica L. Jacobs\, Associate Director\, Multicultural Marketing\, The Clorox Company | LinkedIn \nErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine Sol\, Clorox Bleach\, Burt’s Bees\, Hidden Valley and more. Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impacts not just sales and profits but also community engagement. \nShe has more than 15 years of marketing experience leading messaging and media campaigns for premiere brands like Clorox\, Microsoft\, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity\, inclusion\, and diversity through the work she produces\, the teams she leads and the Companies she partners with. \nErica is inspired daily by her husband and their two children. In addition to Mom Manager duties\, in her free time\, Erica enjoys gardening\, baking\, and volunteering in her community. \nDr. Jake Beniflah\, Executive Director\, The Center for Multicultural Science; Author of The Big Shift: Redefining Marketing in a Multicultural America | LinkedIn \nDr. Jake Beniflah is the Executive Director of the Center for Multicultural Science\,         a leading non-profit\, non-partisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry and best known for developing the Nativity-Based View™ which has shown that nativity not language is more effective in driving marketing effectiveness with U.S. Hispanics.  \nPrior to launching the Center in 2010\, Dr. Jake spent 15-years as a senior executive responsible for research and brand strategy for Fortune 100 companies.  \nDr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy\, has published more than 25 articles in peer-reviewed journals\, and recently published his first book\, The Big Shift: Redefining Marketing in a Multicultural America.
URL:https://www.amasf.org/event/winning-in-a-multicultural-america-a-clorox-case-study/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210722T120000
DTEND;TZID=America/Los_Angeles:20210722T130000
DTSTAMP:20260801T232730
CREATED:20210706T134328Z
LAST-MODIFIED:20210722T195100Z
UID:10000980-1626955200-1626958800@www.amasf.org
SUMMARY:Digital Disruption Part 1: Crafting An Agile Content System
DESCRIPTION:The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing.\n\n\nDIGITAL DISRUPTION SERIES  \nPart 1: Crafting An Agile Content System \nMark your calendars & register for this kickoff on July 22nd at 12pm PT. \nAs a global leader in technology\, innovation and software\, the Bay Area sparks new realms within the digital space each and every day. With this rapid development\, many obstacles can arise without nimble systems in place. \nOur upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. \nOur goal is to keep you thinking and thriving in this complex space. \nJoin us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. \nOmar Akhtar\, Research Director at Altimeter\, and David Novak\, Senior Partner at Prophet\, will share findings from their annual State of Digital Content study\, a global benchmark survey that records the latest trends\, shifts\, practices\, and challenges in delivering content to meet the needs of more personalized interactions. \nCHALLENGES | Common challenges that businesses face today include: \n\nConsistently producing personalized content at a large scale\nDelivering it at breakneck speed\nHaving an impact on revenue\n\nKEY TAKEAWAYS | You will learn: \n\nKey Trends in fresh content\nNew Strategies to create attention-grabbing content\nHow to strategically manage content throughout an organization\nThe importance of an Agile Content System\n\nWHO WILL BENEFIT | We will provide insights for agencies\, brands\, media sellers\, independent consultants\, and organizational experts. \nBONUS | **Those who stay until the end of the presentation will receive a full report that will help you assess your current strategies\, inspire new ideas and accelerate change. \nSPEAKERS \nOmar Akhtar\, Research Director\, Altimeter | LinkedIn \nOmar Akhtar is a Research Director at Altimeter\, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy\, data-driven personalization\, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality. \nHis research reports include industry benchmarks\, maturity models\, and guides for content strategy\, marketing technology and data-driven personalization. \nOmar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics\, and has been quoted as a technology expert in leading publications\, including National Public Radio\, CNET\, Forbes\, Digiday\, TechCrunch\, and the San Francisco Chronicle. \nOmar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News\, PRWeek\, Fortune Magazine and The Brooklyn Ink. \nDavid Novak\, Senior Partner\, Prophet | LinkedIn \nDavid\, a senior partner in Prophet’s New York office\, is an expert in digital transformation strategy\, with extensive experience in customer experience innovation\, marketing/advertising technology rationalization\, and performance marketing consulting. \nHe understands that the best business growth models rely on defining a clear vision. Without it\, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical\, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective. \nDavid\, who joined Prophet after 10 years at IBM iX\, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies\, including mobile\, social\, machine learning\, artificial intelligence and augmented reality. He has worked with leading brands such as Apple\, PepsiCo\, Sephora\, Kraft\, Kohl’s\, United Airlines and more. \nHe studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel\, film and a good bottle of scotch.
URL:https://www.amasf.org/event/digital-disruption-part-1-crafting-an-agile-content-system/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210617T120000
DTEND;TZID=America/Los_Angeles:20210617T130000
DTSTAMP:20260801T232730
CREATED:20210524T114524Z
LAST-MODIFIED:20210617T193718Z
UID:10000963-1623931200-1623934800@www.amasf.org
SUMMARY:All Eyes on Gen Z: Current Trends and Actionable Insights
DESCRIPTION:A closer look at where Gen Z is spending their time\, what their passions are\, and how to engage with them authentically.\n\n\nThere is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic\, these digital natives (generally born between 1997 and 2012) are more diverse\, more socially conscious\, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. \nRegister today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time\, what their passions are\, and what we need to know today in order to engage with them authentically. \nSee you there! \nSPEAKERS \nMaryLeigh Bliss\, VP of Content\, YPulse | LinkedIn \nAs of VP of Content\, MaryLeigh oversees YPulse’s syndicated products\, including newsletters\, insight articles\, over 60 reports annually\, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert\, consulting with brands to identify actionable insights\, align young consumer strategy\, and layer generational and youth knowledge over data findings. \nMaryLeigh has worked with a range of brands\, including Facebook\, Hampton\, Bravo\, HBO\, Target\, Best Buy\, and Gap\, and has been quoted as a youth insights authority by publications including The New York Times\, Digiday\, Business Insider\, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News\, Fortune\, and NPR Marketplace\, and been a speaker at many off-sites and conferences\, including CMJ\, ProMaxBDA\, and the World Retail Congress. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology\, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse. \nJonathan Margolis\, VP\, Head of Brand Partnerships\, Brat TV | LinkedIn \nJon Margolis is the Head of Brand Partnerships at Brat TV\, the popular Gen Z studio whose slate of hit original series reach tens of millions of viewers on Youtube\, Snapchat Discover\, Samsung\, Roku and Amazon Prime Video. As the Head of Brand Partnerships\, Margolis helps top brands such as Nike\, Disney\, Mars\, General Mills\, Paramount\, NBC Universal and Amazon organically integrate into Brat TV shows through custom integrations\, original commercials\, music videos as well as through talents’ social media feeds in a positive\, brand safe\, diverse and aspirational setting. Prior to Brat TV\, Margolis spent over 17 years working with fortune 500 national brands and led strategic partnership efforts at Imgur\, Under Armour\, StubHub and Experian. \nIrina Weisfeiler\, Product Marketing Manager\, TikTok | LinkedIn \nIrina Weisfeiler is a Product Marketing Manager at TikTok where she is responsible for the product marketing and go-to-market strategy for TikTok’s Auction Ad Products. Previously\, Irina was a business marketer at tech companies and a digital marketer at global marketing agencies where she developed social media strategies for international CPG brands like P&G and McDonald’s. Irina graduated from California State University with a degree in Business Administration. Irina brings her experience in digital marketing to advertising product development and helps build solutions that help advertisers achieve their business results. Irina’s professional interests are in advertising technology and she is passionate about supporting businesses to be more effective with their marketing. Outside of work\, Irina is exploring national parks and new travel destinations with her husband and their 8-year-old son. \nAnnie Por\, VP\, Brand Partnerships – West\, Imgur (moderator) | LinkedIn \nAnnie has been fully immersed in the digital advertising space helping brands reach Millennial and Gen Z audiences for over a decade. Her passion and specialty lie within the video games vertical\, having worked at various gaming publishers including UGO / IUP\, IGN / CBS Interactive\, and GameSpot. For the last 4 years\, she has brought her extensive network to Imgur\, bringing the biggest players in the video game space to the platform. As the Regional Vice President on the West Coast\, she’s taking her expertise beyond gaming and is committed to helping brands not only reach the elusive millennial and Gen Z Audiences\, but also help them win the hearts and minds of these users\, at scale. \nEVENT SPONSOR \nImgur | Website \nImgur is the easiest way to discover and enjoy the magic of the Internet. It’s where you’ll find the funniest\, most informative and inspiring images\, memes\, GIFs\, and visual stories served up in an endless stream of bite-sized fun. Powered by a passionate community of people from all around the world\, anyone can join to share cool stuff and vote the best to the top. Tap into the magic of the internet and reach millions of Culture Creators as they create and discover the most captivating visual stories.
URL:https://www.amasf.org/event/all-eyes-on-gen-z-current-trends-and-actionable-insights/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20210324T163000
DTEND;TZID=America/Los_Angeles:20210324T173000
DTSTAMP:20260801T232730
CREATED:20210301T195854Z
LAST-MODIFIED:20210322T152825Z
UID:10000941-1616603400-1616607000@www.amasf.org
SUMMARY:Senior Women Marketing Leaders Share: A Purposeful Path Forward
DESCRIPTION:March kicks off Women’s History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. \nIn celebration of Women’s History Month\, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. \nTake part in our next virtual event on Wednesday\, March 24th as we uncover: \n\nHow these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on\nHow they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers\nWhat skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers\n\nJoin the AMA San Francisco and fellow marketing enthusiasts to hear\, firsthand\, their secrets to success as they face today’s marketplace challenges\, and how women\, in particular\, are blazing a trail at this significant point in our history. \nSPEAKERS \nLaurie Dewan\, VP Consumer Insights\, Healthline Media | LinkedIn \nLaurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the #1  health publisher in the US and a comScore top 50 property\, with brands including Healthline\, Medical News Today\, Greatist and PsychCentral. Laurie’s team that leads brand\, communications and research initiatives that empower Healthline to create content and tools that help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA. She is a five-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \nYvonne Chen\, VP of Marketing\, Udemy | LinkedIn \nYvonne Chen is currently the VP of Marketing for Udemy for Business where she oversees their global marketing teams. With the rapid pace of technological change and the challenges and demands the future of work presents\, she cares deeply about spurring online learning and development for an organization’s most important asset – it’s employees. Previously\, Yvonne worked at Facebook where she joined the first monetization team and led product marketing strategy for many of Facebook’s ads and business products. Before that she worked in operations and partner management at Google and was responsible for managing a business call center at AT&T. Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School. Yvonne resides in Burlingame with her husband\, her son\, and dog\, Dipsea. \nGuisselle Nuňez\, Assoc VP\, Strategic Marketing and Communications\, San Francisco State University | LinkedIn | Website \nGuisselle takes her audience from revelation to results.  For over a decade\, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand\,” her seasoned\, marketing and personal branding skills have helped thousands of professionals\, with a large number being women\, learn how to communicate their value\, and advocate for themselves by building a strong personal brand. Additionally she serves as Associate Vice President\, Strategic Marketing Communications for San Francisco State University and is seasoned in building strategic marketing\, communications\, and public affairs strategies for higher education\, non-profit and private sector industries. \nLaliv Hadar (moderator)\, Board Member\, AMA SF | VP Marketing & Branding\, InVision Communication | LinkedIn \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed tech start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for results. Holding broad industry relationships\, she is a proven leader and people developer/mentor. Laliv spent her early days at Aol\, Time Warner\, Yahoo!\, and more recently led integrated marketing for Wikipedia brand Fandom by Wikia. Currently\, she’s VP of Marketing and Brand for InVision Communications\, an audience engagement agency that works with bluechip Tech B2B and Healthcare brands. She also serves on the AMA San Francisco executive board. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad\, and lives in Marin with her husband and kids. \nEVENT SPONSOR \n \nCrawford Group | Website \nCrawford Group empowers companies with expertise for marketing\, communications\, and events. Whether you need individual marketers or a whole managed team\, our vetted experts understand your business\, appreciate your culture\, and execute your projects and programs on time and within budget. For over 20 years\, we’ve been helping marketers focus on the big picture: achieving measurable marketing results. We are a WBENC-certified woman-owned business led by a progressive management team.
URL:https://www.amasf.org/event/senior-women-marketing-leaders-share-a-purposeful-path-forward/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20210128T160000
DTEND;TZID=America/Los_Angeles:20210128T171500
DTSTAMP:20260801T232730
CREATED:20201231T041224Z
LAST-MODIFIED:20210113T201226Z
UID:10000926-1611849600-1611854100@www.amasf.org
SUMMARY:2021 Marketing Kick-off : Make Connections and Tackle What’s Next
DESCRIPTION:Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion!\n\n\n\nKick off your 2021 with new connections and explore  the trends that will be top of mind for marketers in the new year.  \nWe’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world.  Each room will be moderated by one or more board members well-versed in the topic at hand\, and we anticipate a lively\, interactive discussion!  Attendees will be able to share their audio and video to participate in the discussion*.  \nGrab a beverage of your choice and join the conversation on Thursday\, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate\, so make sure you register asap! \nLevel-Up Topics Please  select one of the following topics upon registration: \nDigital Marketing: \n\nPaid trends for 2021\nSEM best practices with a limited budget\nYour must-have Marketing Stack \n\nContent & SEO Marketing: \n\nWhat companies are doing to improve their content marketing strategies\nHow location specific SEO has changed since people are working from home\nTechnical hacks you can do to better drive SEO\n\nBrand & Advertising:  \n\nThe ways you can better communicate brand value\nHow creative strategies have changed and how to make the most out of your limited budget\nThings to keep in mind when shifting your brand communications strategy\n\nSocial Selling: \n\nTips & Tricks for Social Selling in 2021 \nSales & Marketing alignment for Social Selling\nMeasuring Social Selling Success \n\nEvents Marketing:  \n\nLessons from 2020 and how to take your events strategy to the next level in the new year\nDriving value through content \nMust-have tools for events in 2021
URL:https://www.amasf.org/event/2021-marketing-kick-off-make-connections-and-tackle-whats-next/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20201119T120000
DTEND;TZID=America/Los_Angeles:20201119T130000
DTSTAMP:20260801T232730
CREATED:20201009T021254Z
LAST-MODIFIED:20201119T041302Z
UID:10000905-1605787200-1605790800@www.amasf.org
SUMMARY:Consumer Insights in our New Normal
DESCRIPTION:Covid has transformed how we all work\, shop\, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. \nHow are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday\, November 19\, to find out what our panel of experts from Pinterest\, Dreyer’s\, Vox Media\, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences\, lessons learned\, and what emerging trends are here to stay. \nAttendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights. \nSPEAKER INFORMATION \nJamin Brazil\, CEO and co-founder of HubUX\, Host of the Happy Market Research Podcast (Moderator) \nAs the previous CEO of FocusVision\, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100\, and more than 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, founding Decipher\, a top survey platform in 2000. Today\, he is the CEO and co-founder of HubUX\, a technology company focused on user experience and market research insights software; and the host of the Happy Market Research Podcast\, the number one market research podcast\, bringing you interviews with insights professionals from LinkedIn\, GoDaddy\, General Mills\, and many more. \nJeremy Liebman\, Digital Marketing Lead at Dreyer’s Grand Ice Cream \nJeremy Liebman heads the Consumer Experiences team at Dreyer’s Grand Ice Cream\, leading a multi-disciplinary organization responsible for creating impactful digital and physical experiences for iconic brands including Häagen-Dazs\, Outshine\, Drumstick\, Dreyer’s\, and Skinny Cow. Jeremy’s experience in food and beverage consumer goods – previously at Nestlé and Constellation Brands – focuses on demand generation across digital marketing\, marketing strategy and technology. \nZak Kirchner\, Brand Strategy Research Team Lead\, Pinterest \nZak Kirchner currently leads the Brand Strategy Research team at Pinterest\, overseeing their global brand equity measurement\, campaign insights\, and strategic messaging research. He has over 13 years of insights experience on both the client and agency side\, most recently helping to lead the west coast team at Edelman Intelligence and establishing the research program at Fandom.com. Zak considers himself delightfully data agnostic and loves the challenge of finding the “ah-ha” moment that unlocks inspiration and creativity \nEdwin Wong\, Senior Vice President\, Insights & Innovation at Vox Media \nEdwin Wong is Senior Vice President\, Insights & Innovation at Vox Media\, the leading independent modern media company known for building the best media brands and the technology that enables them. He leads research to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He has been studying digital consumer behavior for nearly 20 years and has held previous roles at BuzzFeed\, Pinterest and Yahoo. \nMorgan Molner\, Director of Product Marketing\, at SurveyMonkey. \nMorgan started her career at Nielsen doing marketing effectiveness analytics and consulting for P&G. After various supplier-side analytics and research roles\, she found a new passion for building innovative market research products and taking them to market. She now leads product marketing for SurveyMonkey Market Research Solutions\, and is an expert on all things DIY market research.
URL:https://www.amasf.org/event/consumer-insights-in-our-new-normal/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20201008T110000
DTEND;TZID=America/Los_Angeles:20201008T120000
DTSTAMP:20260801T232730
CREATED:20200922T194853Z
LAST-MODIFIED:20201007T191227Z
UID:10000903-1602154800-1602158400@www.amasf.org
SUMMARY:The Big Shift: Redefining Marketing in a More Diverse America
DESCRIPTION:Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. \n\n\nThe convergence of a changing demography\, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly\, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. \nThis special AMA webinar takes a critical look at the past\, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. \nAttendees can expect to walk away with: \n\nA better understanding on the new “total-market” approach.\nHow to talk to a multicultural audience in a more inclusive and efficient way.\n\nWe look forward to seeing you on October 8th! \n  \n\nDistinguished Panelists\nLarissa Acosta\, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank \n \nLarissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic\, African American\, Asian\, LGBTQ\, American Indian/ Alaskan Native\, People with Disabilities\, Military/Veterans\, Students\, Emerging Affluent). In this role\, her team manages marketing efforts to build the Wells Fargo brand through culturally relevant campaigns\, media activations\, and content programs. \nHer 20-year marketing career has enabled her to work in multiple verticals including financial services\, telecommunications\, CPG\, higher education\, and government services. \nShe has consistently advocated and developed strategies that lean into cultural insights to drive overall business performance. \n  \nDaneyni Sanguinetti\, Marketing Director\, Multicultural Marketing @ Coca-Cola \n \nAs Director  Multicultural Marketing for  The Coca-Cola Company North America\,  Daneyni  Sanguinetti is responsible for stewarding the accelerated volume and profit performance of the company brand portfolio in designated high index multicultural markets working closely with multiple cross-functional teams\, Brands\, Customers\, and Bottlers to win with the MC Consumers. This includes development and/or integration of customer-specific programs across key channels and overall Multicultural region strategy. She also serves as the Multicultural subject-matter expert liaison to the brand teams\, driving the integration of MC consumer insights into their marketing strategies and ensuring accurate representation and relevant message across the brands’ content. Additionally\, in this role she is focused on enhancing the company’s MC IQ  to ensure leaders develop the capability to support the organization’s multicultural strategy. \n  \n\nKimberley McArthur\, Brand Experience\, Multicultural Strategy @ General Mills \n \nA bilingual\, bi-cultural brand storyteller and cultural engagement strategist with nearly two decades of expertise in Multicultural Marketing\, Kimberley has built a career on a deep curiosity about people and the nuances of culture and identity. Currently leading Multicultural Strategy and Engagement at General Mills\, she leverages her cross-functional and cross-category experience to develop strategic campaigns that drive authentic engagement. Prior to her current role\, Kimberley was a key leader within such agencies as Edelman Public Relations\, Olson Advertising\, and Bravo/Young & Rubicam\, delivering successful campaigns for a diverse set of Global and US clients across a range of industries. She is passionate about making a difference with the work she helps to bring into the world. \n  \nNneka Carrie Ude @ Arc Worldwide \n \nNneka Ude is a marketer and brand strategist that thrives at the intersection of data and identity. A native Chicago native\, Nneka has spent over 15 years driving brand\, shopper and experiential strategy for some of Chicago’s most prominent agencies. Currently she serves as a VP\, Strategy Director for Leo Burnett’s shopper marketing unit\, Arc Worldwide; guiding shopper and brand strategy\, retail engagement\, and thought leadership for accounts like Intel\, Samsung Home Appliances\, and U.S. Cellular Corporation. \nNneka sees advertising as more than just a function of marketing\, but rather an opportunity to reframe narratives and move people to action. As a whitespace thinker and strategic leader\, she has helped brands like Hillshire Farm\, Barefoot Wines\, Coca-Cola\, CenturyLink\, and Maker’s Mark navigate the complexities of people\, tech\, and culture. \nHer work and interest in people\, tech and culture extends beyond the agency world and into Chicago’s startup and business community. She has consulted with numerous tech startups – including Black Tech Mecca\, Citispoon\, and Desirelist\, helping each organization tap into the nuances of their respective markets and develop strategies that position them to win. Her passion for people is also embodied in the work she does within the community. She currently sits on the boards of the Nautilus School and the Neighborhood Housing Services (associate board)\, and is an active volunteer and instructor for The Gray Matter Experience. \nNneka is a graduate of the University of Illinois at Urbana-Champaign and holds a MBA in Marketing from Loyola University Chicago. \n  \nModerator\nDr. Jake Beniflah @ Center for Multicultural Science \n \nDr. Jake Beniflah is the founding Executive Director of the Center for Multicultural Science\, a non-profit\, non-partisan multicultural marketing research think tank and data science accelerator. He is a nationally recognized thought leader and an ad tech innovator. He is a subject matter expert in data science and Latino marketing and the founding editor of the Journal of Cultural Marketing Strategy. He recently published his first book called\, The Big Shift: Redefining Marketing in a Multicultural America\, which he will spend a few minutes today to present the key themes. Dr. Jake will be moderating today’s discussion panel.
URL:https://www.amasf.org/event/the-big-shift-redefining-marketing-in-a-more-diverse-america/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200922T120000
DTEND;TZID=America/Los_Angeles:20200922T130000
DTSTAMP:20260801T232730
CREATED:20200901T052718Z
LAST-MODIFIED:20200922T195016Z
UID:10000893-1600776000-1600779600@www.amasf.org
SUMMARY:Career Toolbox: Tips & tools for a successful job search in a virtual world
DESCRIPTION:Learn tips & strategies from top career development and recruitment professionals to plan your next career move in a virtual world. \nThe last few months have created unique challenges for those looking for a job or considering their next career move\, but those challenges also present opportunities. An increase in remote working opens up more options for the job seeker\, but also requires new strategies to help you identify and land the perfect job. \nJoin the American Marketing Association SF on September 22 for a Lunch & Learn session where you’ll hear from top career development and recruitment professionals\, who will share their tips and strategies for: \n\nPlanning your next career move\nConducting a successful job search\nStanding out in a crowded job market\nAcing the virtual interview and more\n\n25 lucky attendees will receive a FREE resume review from a recruitment professional. Attend the event for details on how to get your FREE resume review. \nDon’t miss this opportunity to hear from the experts and get an edge on your competition. \n\nSPECIAL THANKS TO OUR EVENT SPONSORS
URL:https://www.amasf.org/event/career-toolbox-tips-tools-for-a-successful-job-search-in-a-virtual-world/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190530T180000
DTEND;TZID=America/Los_Angeles:20190530T200000
DTSTAMP:20260801T232730
CREATED:20190422T070035Z
LAST-MODIFIED:20190530T131537Z
UID:10000737-1559239200-1559246400@www.amasf.org
SUMMARY:Marketing Practices & Ethics: Operating in the Grey Zones
DESCRIPTION:Join us for our second “AMA Across the Bay” event in downtown Oakland—just steps away from the 19th Street BART station! \nHistorically speaking\, marketing has had a tricky relationship at times with ethical standards in the application of some marketing practices. Add 21st century technology into the mix\, and marketers have a whole new treasure trove of tactics by which to influence consumer behavior. But\, how far is too far? \nFurthermore\, consumers have become increasingly cynical about marketing practices and are scrutinizing tactics more closely. Once trust has been violated in the consumer-brand relationship\, it is almost impossible to reverse course. It is up to us\, as marketers\, to continually stay up to date with marketing best practices that are on the right side of the law\, and to steer brands into transparency and ethical marketing practices. \nDuring this event\, we will tap into our panel of speakers to explore areas in marketing that are often in the ‘grey’ zone\, discuss recent developments\, and share best practices to keep top of mind \nWe’ll dive into: \n\nThe line between using data for targeting and personalization vs. privacy concerns\, including recent impacts of GDPR & CCPA (California Consumer Privacy Act)\nThe grey area between persuasive advertising and deceptive messaging\nThe use of user-generated content\, influencers\, and reviews on behalf of brands\nContent rights and ownership; what violates usage rights in transference of photographs\, stock imagery\, and content to other users\n\nThe Panelists: \nKelley Way\n \nKelley Way was born and raised in Walnut Creek\, California. She graduated from UC Davis with a B.A. in English and a minor in Music and proceeded from there to attend the UC Davis School of Law\, where she received her juris doctorate in 2010. After law school\, Kelley did a one year fellowship at the Pacific Justice Institute\, during which time she was approached by her first client\, the copyright holder of a New York Times bestselling fantasy series. After the successful resolution of the case\, she opened her own law firm. Kelley is a member of the California Bar\, and an aspiring writer of young adult fantasy novels. Kelley practices copyright\, trademark and estate planning law at The Law Office of Kelley A. Way. She can be reached at kaway@kawaylaw.com. \nJulie Pimentel\n \nA digital marketing and content strategist\, Julie Blaustein Pimentel is a storyteller who enjoys data; visualizing\, interpreting and most importantly\, making it into eye-catching campaigns. She came to San Francisco via Boston during the Dot Com heyday and now calls it home. Launched in 2010\, her agency JRB Consulting is a HubSpot partner focusing on Inbound Marketing and growing online businesses. Julie has worn both the sales and business development hats\, enabling her to understand the secret sauce of aligning marketing and sales to reach a company’s growth objectives and initiatives. Her marketing experience has been fine-tuned at companies including Photobucket\, JamBase and KRON4. Julie’s agency experience includes LQ Digital and Palmer Ad Agency. Julie also has a creative hat; her photography has been featured both online and offline at art festivals in the Bay Area. She can be contacted at julie@jrbconsulting.net \nKristy Ellington \n \nKristy Ellington has spent 12 years building branded content programs for companies like Nike\, Hilton\, Kraft\, Ford\, Samsung\, Starbucks\, Netflix\, and hundreds more. Working with large media companies (POPSUGAR\, FANDOM)\, start-ups (CreativeLive\, Stasher) and private clients (HotelTonight\, Beautiful.AI)\, she has a wide view of the branded content landscape — from creative to marketing and regulatory best practices. \nModerator: Lisa Gibello \n \nLisa is Senior Vice President of Recruiting at The Creative Group and has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. She utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.
URL:https://www.amasf.org/event/marketing-practices-ethics-operating-in-the-grey-zones/
LOCATION:Oakstop\, 1721 Broadway\, Telegraph Gallery Suite\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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