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DTSTART;TZID=America/Los_Angeles:20171116T180000
DTEND;TZID=America/Los_Angeles:20171116T203000
DTSTAMP:20260825T055813
CREATED:20171030T225706Z
LAST-MODIFIED:20181116T213337Z
UID:10000681-1510855200-1510864200@www.amasf.org
SUMMARY:Harnessing the Power of AI: Mission Critical Considerations
DESCRIPTION:Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential.\nWe’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing\, content creation and market research services.\nThis not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed.\nFeaturing Guest Speakers:\n\n\n \nSami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business\, University of Pennsylvania. Over his 15-year career\, Sami has developed deep expertise in enterprise software generally\, and artificial intelligence in particular\, and it’s applications in marketing analytics and data science. His current focus is on enabling brands to make sense of the troves of unstructured consumer data to make better business decisions.\n\n\n \nKurt McCulloch is a Senior User Experience Researcher at LinkedIn that believes human-centered design methods are often the fastest\, cheapest way to mitigate business risk on the path to launching products people love. He has degrees in Architectural Design and Cultural Anthropology from the University of Oregon and an MBA in Design Strategy from California College of the Arts. Currently\, he’s helping LinkedIn realize their “members first” principle—so robots work for people\, not on people.\n\n\n \nChris Arrowood is a Design Lead for LinkedIn Messaging\, working on Consumer Messaging products\, as well as the LinkedIn Assistant. Over the last few years\, he has worked on a number of products utilizing Conversational UI\, most recently leading design on the LinkedIn Assistant – LinkedIn’s first bot. He holds a Masters degree in Interaction Design from Carnegie Mellon University and is one of two individuals on LinkedIn endorsed for speaking “Wookie”.\n\n\n\n\nSpecial Giveaway by Swift Swag\n\n\n\n\nVenue Sponsor: General Assembly\n\n\n\n\nIn-kind Sponsor: Tymn Urban Design & Media\n\n\n\n \n\nHosted Beer\, Wine and Light Bites.
URL:https://www.amasf.org/event/harnessing-the-power-of-ai-mission-critical-considerations/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171115T180000
DTEND;TZID=America/Los_Angeles:20171115T203000
DTSTAMP:20260825T055813
CREATED:20180228T125838Z
LAST-MODIFIED:20181116T213726Z
UID:10000698-1510768800-1510777800@www.amasf.org
SUMMARY:Data-Driven: The Future Is Now
DESCRIPTION:The volume of data has grown at unprecedented rate over the last few years. In fact\, according to IBM\, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting\, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity.\nData science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape\, specifically in emerging areas like programmatic advertising\, AI\, and predictive analytics. \nAttendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.
URL:https://www.amasf.org/event/data-driven-the-future-is-now/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171017T180000
DTEND;TZID=America/Los_Angeles:20171017T203000
DTSTAMP:20260825T055813
CREATED:20170825T180745Z
LAST-MODIFIED:20181116T213025Z
UID:10000678-1508263200-1508272200@www.amasf.org
SUMMARY:Programmatic Advertising's Rise
DESCRIPTION:Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017\, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.\nOur panel of programmatic advertising experts will consider a variety of questions about the success\, challenges\, and future of this technology:\n\nData that’s best for programmatic advertising?\nKey considerations for self-service advertising vs. agencies\nPrivacy and ethics\nCurrent challenges\nThe future: living up to the promise?\n\nOur moderator\, Brian Cooper\, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy\, predictive analytics\, market research\, and web analytics for Juniper Networks.\nThis not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.\nSpeakers\nModerator Brian Cooper is Director of the Marketing Analytics and Data Sciences team (MAD Science) at Juniper Networks\, and a cofounder of the Disruptive Decisions Summit\, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget and has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business\, University of Pennsylvania.\nAran Dahl\, Senior Sales Director for Choozle\, is a seasoned digital media executive with programmatic experience ranging from Microsoft Advertising to Rocket Fuel and now Choozle. At Choozle\, Aran is focused on helping independent agencies build and grow their in-house programmatic media buying practices.\n\nKrish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon\, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV\, Radio\, DOOH\, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics\, enabled through technology.\n\nAri Stein\, Director of Programmatic Sales\, Pandora\, leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP\, SSP and agency trading desk partners in the buying chain. Prior to his current role\, Ari managed the Performance / Direct Response (DR) sales team at Pandora\, and sold performance for Meebo\, prior to which he completed his MBA from UCLA Anderson School of Management.\n\n \nSponsors\n \n\n        \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/programmatic-advertisings-rise/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170921T180000
DTEND;TZID=America/Los_Angeles:20170921T203000
DTSTAMP:20260825T055813
CREATED:20170825T180325Z
LAST-MODIFIED:20181116T213024Z
UID:10000677-1506016800-1506025800@www.amasf.org
SUMMARY:September Soiree on the Bay
DESCRIPTION:Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer\, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress\, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin!\nSoiree Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nSponsors\n       
URL:https://www.amasf.org/event/september-soiree-on-the-bay/
LOCATION:Hotel Vitale – 5th Floor Plaza Terrace\, 8 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170919T180000
DTEND;TZID=America/Los_Angeles:20170919T203000
DTSTAMP:20260825T055813
CREATED:20170825T181625Z
LAST-MODIFIED:20181116T213334Z
UID:10000679-1505844000-1505853000@www.amasf.org
SUMMARY:Personas: From Worthless to Priceless - Managing personas to make a difference
DESCRIPTION:A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention.\nBut in practice\, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact.\nWhat’s the difference between the two?\nBringing lessons from different perspectives\, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices.\nThey will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products.\nIn this highly-interactive session you will discover:\n• Examples of real personas that have made a real difference for marketers\n• How launching innovative new offerings can be powered by jobs-to-be-done innovation theory\n• How to tell when a “persona” is actually a fake\n• How to use personas to facilitate internal change\n• Key steps to create effective personas efficiently\nHandouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework.\nThinking of joining the AMA? For a $300 annual membership with the national AMA\, you are provided with many national and local benefits including discounts to programming and events. As a member of the Executive Circle\, you gain additional exclusive advantages if you qualify. Here is more information on how to apply for the Executive Circle\, or simply join the AMA.\nGuest Speakers:\nWayne Cerullo founded B2P Partners\, a marketing strategy firm\, to equip B2B marketers with business-building prospect insights through buyer and account personas\, buyer journeys\, win-loss research\, message optimization\, and the Key Prospect Insight. The B2P team brings experience from IBM\, Microsoft\, Visa\, Citibank\, Siemens\, Baxter\, Sharp Healthcare\, plus many growing challengers. A graduate of Princeton\, Wayne eked out an MBA from NYU.\nKevin is President of iNPD Center\, Inc.\, where he works with clients to develop and launch breakthrough new products by helping them identify and solve real problems customers want solved.\nHe is the author of “the Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products.”\nKevin lives in the Bay Area with his wife Stephanie and their two rescue dogs Freddie and Ginger. And is a partner at Sea Stone Cellars family winery.\nSponsors\n      \n \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/personas-from-worthless-to-priceless-managing-personas-to-make-a-difference/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170830T180000
DTEND;TZID=America/Los_Angeles:20170830T203000
DTSTAMP:20260825T055813
CREATED:20170802T132851Z
LAST-MODIFIED:20181116T213022Z
UID:10000674-1504116000-1504125000@www.amasf.org
SUMMARY:How to Build Trust in a Digital World
DESCRIPTION:Join us for hosted hor d’oeuvres\, beer & wine as we dive deep into the trust in the digital world.\nTrust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data\, we are still challenged as marketers by how to best employ that data to build trust.\nOur speakers\, Paolo Parigi and Jessica Santana\, have been researching using a new method of discovering how trust develops online. Specifically\, how interactions and user experience creates\, increases\, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment\, and the implications are are promising for the future of marketing.\nWe may be able to use insights from this type of work to:\n•          More effectively personalize marketing to develop trust at an individual customer level at scale\n•          Create user experiences that increase trust at a measurable pace\n•          Overcome periods of distrust because of product or PR challenges with trust-building campaigns\nWe’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.\n\nFeaturing Guest Speakers:\n\n Jessica Santana\, Doctoral Candidate of Sociology\, Stanford University\nJessica’s research evaluates the role of networks in innovation. This work is driven by insights from organizational theory\, social psychology\, network science\, and economic sociology. She relies on a variety of methodological approaches\, including experimental\, statistical\, and computational analyses. Jessica has benefited greatly from experience working in the types of organizations she studies\, from Silicon Valley startups to Nicaraguan farming cooperatives.\n\n\nPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford UniversityPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford University. He also serves as Associate Director at the Center for Computational Social Science at IRiSS with a focus on collaborations between academia and industry. Paolo has an MA in Quantitative Methods and a PhD in Sociology from Columbia University. Prior to his current positions\, Paolo had an appointment in the Sociology department at Stanford as an assistant professor.\n\n\nSponsors\n         \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/how-to-build-trust-in-a-digital-world/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170803T180000
DTEND;TZID=America/Los_Angeles:20170803T203000
DTSTAMP:20260825T055813
CREATED:20170802T132741Z
LAST-MODIFIED:20181116T213021Z
UID:10000673-1501783200-1501792200@www.amasf.org
SUMMARY:The Future CMO: Building the Path for Millennials
DESCRIPTION:This event is open to AMA SF’s Executive Circle Group Members and other senior level marketers.\nDid you know that Millennials represent more than half of the workforce today? To grow your team\, and your organization\, you need to understand how to identify the talent who can add value to the company\, how to get the most from this generation\, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor\, Inc Magazine and Entrepreneur Magazine.\nIn this workshop\, you will learn how to:\n\nAttract top millennial talent to your organization\nEngage\, retain and manage millennials\nGet the most out of your millennial talent\nBuild a winning culture within your organization AND your team\n\nEnjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member\, but for the same annual membership rate\, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify.\nFeaturing Guest Speaker\, Tom Gimbel\, CEO of LaSalle Network\nTom Gimbel is the Founder and CEO of LaSalle Network\, a staffing and recruiting firm in Chicago and San Francisco. Founded in 1998\, LaSalle has served thousands of clients and candidates\, placing job seekers in temporary\, temporary-to-permanent and permanent position in the areas of accounting and finance\, office services\, customer service\, technology\, human resources\, marketing\, supply chain\, healthcare revenue cycle and executive search.\nGimbel is an expert on company culture\, careers and jobs\, and is a regular contributor to CNBC\, The Today Show\, Fox and Friends\, Entrepreneur Magazine\, Inc.com and Fortune.com.\nLaSalle Network has been recognized for the past ten consecutive years on the Inc. 500/5000 Fastest Growing Private Companies in America list\, recognized by Glassdoor on its list of the Best Companies to Work For in the Country\, honored as the number one Best and Brightest Company in Chicago in 2016; recognized by Staffing Industry Analysts for the past six years as a Best Staffing Firm to Work For\, recognized by Crain’s Chicago Business as one of the Top 10 Places to Work in Chicago\, and recognized by the Chicago Tribune as one of the Top 5 Workplaces in Chicago.\nGimbel holds a bachelor’s degree from the University of Colorado and is on the Board of Directors of Ounce of Prevention and the American Staffing Association. He is an active member in the Young Presidents’ Organization\, Economic Club of Chicago and Entrepreneurs’ Organization.\nThank You To Our Event Sponsors!\nSwift Corprate Apparel & Products\nTymn Urban Media/Design/Photography\nBreather\nWines provided by Bonterra Organic Vineyards
URL:https://www.amasf.org/event/the-future-cmo-building-the-path-for-millennials/
LOCATION:94 Natoma St\, 94 Natoma Street #200\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170726T180000
DTEND;TZID=America/Los_Angeles:20170726T203000
DTSTAMP:20260825T055813
CREATED:20170802T132507Z
LAST-MODIFIED:20181116T213019Z
UID:10000672-1501092000-1501101000@www.amasf.org
SUMMARY:Meet the Stars of the New American Marketing Association of SF
DESCRIPTION:Meet the stars of the new American Marketing Association\, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA\, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world!\nStellar Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nThank you to our event sponsors:\nTymn Urban Design + Media\nSwift Corporate Apparel & Products\nTwenty Five Lusk\nLarry Wong Media
URL:https://www.amasf.org/event/meet-the-stars-of-the-new-american-marketing-association-of-sf/
LOCATION:Twenty Five Lusk\, 25 Lusk St.\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170425T180000
DTEND;TZID=America/Los_Angeles:20170425T200000
DTSTAMP:20260825T055813
CREATED:20170413T163722Z
LAST-MODIFIED:20181116T213017Z
UID:10000652-1493143200-1493150400@www.amasf.org
SUMMARY:It's Time We All Worked Happy
DESCRIPTION:Adding beer & wine makes everything better…doesn’t it?\nCome join the AMA San Francisco Chapter event on April 25\, and enjoy Gilman Brewing beer and a tasting of Boisset Collection wines during an informative session on the secrets of workplace happiness and career success for Bay Area marketers delivered by Robert Half and The Creative Group.\nThe Creative Group Presents the Secrets to Career Success for Bay Area Marketers\nHow can both client-side marketers and agencies in the Bay Area improve employee engagement and build a positive work environment to attract and retain the best talent?\nLearn the secrets derived from a survey of Bay Area digital\, marketing\, PR\, and creative professionals and employers:\nKey factors for career mobility in marketing\n\nMapping your career path between freelancer\, agency\, and corporate in-house opportunities\nThe evolving job roles\, titles\, and functions of today’s best marketing teams\nHow your compensation compares to the regional market…and how to increase it!\nThe link between happy employees and performance\nSpecific steps you can take to increase employee satisfaction and create a culture of success\n\n\nSpeaker:\nHeather Johnston\, Regional Vice President for Robert Half Technology and The Creative Group. Heather oversees operations throughout the Bay Area\, leading providers of highly skilled technology and creative professionals.\nWHEN: Tuesday\, April 25\, 6:00-8:00 PM\nWHERE: The Conference Room\, B2\, 650 California Street\, San Francisco\, CA\nEARLY BIRD PRICING: AMAsf members ($20) / Non-members ($30)\nREGULAR PRICING: AMAsf members ($30) / Non-members ($45)\nVenue Sponsor: \n\nWine Sponsor:\n\nBeer Sponsor:
URL:https://www.amasf.org/event/its-time-we-all-work-happy/
LOCATION:The Conference Room\, 650 California St.\, B2\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170331T090000
DTEND;TZID=America/Los_Angeles:20170331T093000
DTSTAMP:20260825T055813
CREATED:20170318T145938Z
LAST-MODIFIED:20181116T213016Z
UID:10000651-1490950800-1490952600@www.amasf.org
SUMMARY:For the Love of Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/for-the-love-of-marketing-mixer/
LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161117T180000
DTEND;TZID=America/Los_Angeles:20161117T203000
DTSTAMP:20260825T055813
CREATED:20170318T145921Z
LAST-MODIFIED:20181116T212823Z
UID:10000650-1479405600-1479414600@www.amasf.org
SUMMARY:Grace Meets Grit: Leadership Lessons from Author and Executive Coach Daina Middleton
DESCRIPTION:Join the sfAMA on November 17\, 2016 to meet international speaker and leadership behavior expert Daina Middleton\, as she shares the lessons from her new book Grace Meets Grit: How to Bring Out the Remarkable\, Courageous Leader Within. Attendees will learn about leadership styles and strategies\, and how to drive actionable behavioral change for leaders in the workplace. Daina will draw from her experience as a marketing executive at Twitter and HP\, as well as her tenure as CEO of Performics\, in addition to her current roles as an executive coach and organizational transformation consultant.\nAbout Daina Middleton: \n	With her roots in the ranches of the American West\, Daina Middleton (@DainaMiddleton) does not lack for grit. Throughout her career\, she used this grit\, along with grace\, to forge her own path to become an accomplished executive and thought leader in global marketing. During her 16-year tenure at Hewlett-Packard\, Daina led Global Advertising for the Imaging and Printing Group where she pioneered digital marketing. She went on to become Global CEO of Performics\, the largest performance marketing company in the world\, and most recently ran Global Business Marketing at Twitter. She is now an organizational transformation expert\, executive coach\, and international speaker.\n\nWith three decades of hands-on business experience as a proven leader and CEO\, she currently works with executives from large and small companies who seek to take their business to the next level and understand the importance of leadership development that accompanies success. Middleton has authored two books\, her most recent\, Grace Meets Grit: How to Bring Out The Remarkable\, Courageous Leader Within (Bibliomotion\, 2016)\, written to drive actionable behavioral change for women in the workplace\, and before that\, Marketing in the Participation Age: A Guide to Motivating People to Join\, Share\, Take Part\, Connect\, and Engage (Wiley\, 2012). Middleton’s work has been published in Forbes\, Fast Company\, The Huffington Post\, Ad Week\, and she has appeared on CNBC. She has been named one of Mobile Marketer’s Mobile Women to Watch\, and in 2013 received the Gold Stevie® Award in the Executive of the Year – Advertising\, Marketing and Public Relations category\, in the 10th annual Stevie Awards for Women in Business. Middleton also serves as a director on the boards of Marin Software and Healthwise.\nFind more at: \n	http://dainamiddleton.com/books/grace-meets-grit/\n	https://twitter.com/DainaMiddleton \n	https://www.linkedin.com/in/dainamiddleton \n	https://www.facebook.com/DainaMiddletonGraceMeetsGrit/?fref=ts\n\nBeverage Sponsor:\n\nFood Sponsor:
URL:https://www.amasf.org/event/grace-meets-grit-leadership-lessons-from-author-and-executive-coach-daina-middleton/
LOCATION:PAN Communications\, 100 California Street#725\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160622T180000
DTEND;TZID=America/Los_Angeles:20160622T210000
DTSTAMP:20260825T055813
CREATED:20170318T145906Z
LAST-MODIFIED:20181116T212817Z
UID:10000648-1466618400-1466629200@www.amasf.org
SUMMARY:Disrupting Digital: Insights into the Future of Business Marketing
DESCRIPTION:R “Ray” Wang is the Principal Analyst\, Founder\, and Chairman of Silicon Valley based Constellation Research\, Inc.  He’s also the author of the popular business strategy and technology blog A Software Insider’s Point of View. With 10s of millions of page views per year\, this blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands\, enterprises and organizations. Wang has held executive roles in product\, marketing\, strategy and consulting at companies such as Forrester Research\, Oracle\, PeopleSoft\, Deloitte\, Ernst & Young and Johns Hopkins Hospital.\nHis best-selling book Disrupting Digital Business provides insights on why 52% of the Fortune 500 have been merged\, acquired\, gone bankrupt or fallen off the list since 2000. The impact of digital disruption is real. However\, it is not the technologies that drive this change. It’s a shift in how new business models are created.\nWang is a dynamic keynote speaker and business strategist working with clients on digital\, innovation\, business model design\, engagement strategies\, customer experience\, matrix commerce and big data. His research firm advises Global 2000 companies on the future\, business strategy and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and often quoted in The Wall Street Journal\, Forbes\, Bloomberg\, CNBC TV\, Reuters\, IDG News Service and other global media outlets.  Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.\nEvent Sponsor:
URL:https://www.amasf.org/event/disrupting-digital-insights-into-the-future-of-business-marketing/
LOCATION:DG717\, 717 Market St. #100 San Francisco\, CA 717 Market St. #100\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160512T180000
DTEND;TZID=America/Los_Angeles:20160512T210000
DTSTAMP:20260825T055813
CREATED:20170318T145858Z
LAST-MODIFIED:20181116T212815Z
UID:10000647-1463076000-1463086800@www.amasf.org
SUMMARY:sfAMA Speakeasy
DESCRIPTION:Conversation is great – just watch what you say! Come join the sfAMA on Wednesday\, May 18th for an evening of networking and carefully-constructed sentences!\nEvery participant is given a beaded necklace upon entry\, and every 20 minutes a new forbidden word will be announced. If any participant hears another saying the forbidden word\, the one who spoke the word must give his/her beads to the other person. Whoever has the most beaded necklaces at the end of the night wins a prize. Can you network without using certain words? We can’t wait to see you there – but shh! Watch your words!\nDon’t forget your business cards! There will be 2 prize drawings throughout of the event.\nAdmission includes appetizers / cash bar\n \nWhen: Thursday\, May 12\, 2016\nTime: 6:00pm – 9:00pm \nWhere: Cigar Bar & Grill\n \nPrice: \nSFAMA Members: $15 \nNon-Members: $20\n \nNOTE: \nSmoking is only allowed in the patio area. No smoking is allowed inside the building. The sfAMA has reserved The Parlor Room of The Cigar Bar.
URL:https://www.amasf.org/event/sfama-speakeasy/
LOCATION:Cigar Bar & Grill\, 850 Montgomery St.\, San Francisco\, CA\, 94113\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/d5aa0648500976537367514c49499002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160226T180000
DTEND;TZID=America/Los_Angeles:20160226T210000
DTSTAMP:20260825T055813
CREATED:20170318T135809Z
LAST-MODIFIED:20181116T212712Z
UID:10000636-1456509600-1456520400@www.amasf.org
SUMMARY:Pistachio and Pints with the sfAMA
DESCRIPTION:Does there need to be a reason to want to bring Bay Area marketers together? We have one for you – let’s celebrate national pistachio day together! Join the sfAMA on Friday\, February 26th for an evening of networking and culture at San Francisco’s top art venue\, 111 Minna Gallery. And even if you don’t like pistachios\, there will be plenty of drinks\, food and conversations to keep you entertained. We can’t wait to see you there!\nAdmission includes appetizers / cash bar
URL:https://www.amasf.org/event/pistachio-and-pints-with-the-sfama/
LOCATION:111 Minna\, 111 Minna Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160127T180000
DTEND;TZID=America/Los_Angeles:20160127T210000
DTSTAMP:20260825T055813
CREATED:20170318T135432Z
LAST-MODIFIED:20181116T212709Z
UID:10000635-1453917600-1453928400@www.amasf.org
SUMMARY:The Digital Transformation: Helping Your Company Thrive in the Digital Era
DESCRIPTION:Every year new concepts and trends are introduced. It’s hard to stay up to speed as the digital landscape is continually transforming.  Make your resolution now and learn how to help your company Thrive in the Digital Era with this insightful presentation. It’s January\, and time for our annual check in with Charlene Li.  Yes\, she’s back for her 7th year by popular demand.\nCharlene Li is the founder and CEO of Altimeter Group and co-author of the critically acclaimed\, bestselling book Groundswell. A foremost experts on social media and technologies and a consultant on leadership\, strategy\, social technologies\, interactive media\, and marketing.\nCome listen and learn about trends and perspectives that can be incorporated into your work\, meet new people and toast the New Year.\nBar sponsored by Roya Spirit\nFood sponsored by Ladle & Leaf
URL:https://www.amasf.org/event/the-digital-transformation-helping-your-company-thrive-in-the-digital-era/
LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/ce2eba6529deb55c727ce2d673ed08de.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151020T180000
DTEND;TZID=America/Los_Angeles:20151020T210000
DTSTAMP:20260825T055813
CREATED:20170318T135418Z
LAST-MODIFIED:20181116T212504Z
UID:10000633-1445364000-1445374800@www.amasf.org
SUMMARY:Creating a Digital Content Factory
DESCRIPTION:Creating a Digital Content Factory\nContent marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated\, inefficient\, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation\, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively.\nWhat to expect:\n\n\nDemystify the benefits of intelligent content\n\n\nOutline the changes needed for marketers to take advantage of the approach\n\n\nLearn of examples of how some brands are leveraging intelligent content to produce more with less effort\n\n\nNetworking with industry professionals\n\nSpecial Bonus – the first 100 registrants will receive a copy of Scott Abel’s most recent book courtesy of event sponsor Scripted.\n\nSpeaker:\nKnown as The Content Wrangler\, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California\, Berkeley\, School of Information. Scott is a founding member of Content Management Professionals\, co-produces several conferences including Information Development World\, and is the producer of The Content Wrangler Content Strategy series of books.\nTickets will sell out quickly for this event\, get yours today!\nWhen: Tuesday\, October 20\, 2015\, 6:00pm – 9:00pm\nWhere: Sir Francis Drake Hotel\, 450 Powell Street\, San Francisco 94102\nEarly Bird Price: SFAMA Members: $25;  Non-Members: $35\nPrice after Oct 7th: SFAMA Members: $35;  Non-Members: $45\nWe would like to thank our sponsors!
URL:https://www.amasf.org/event/creating-a-digital-content-factory/
LOCATION:Sir Francis Drake Hotel – Mezzanine & Franciscan Rooms\, 450 Powell Street\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150922T180000
DTEND;TZID=America/Los_Angeles:20150922T200000
DTSTAMP:20260825T055813
CREATED:20170318T134434Z
LAST-MODIFIED:20181116T212501Z
UID:10000631-1442944800-1442952000@www.amasf.org
SUMMARY:A Marketing Wine Affair - September 22\, 2015
DESCRIPTION:Join the sfAMA and your fellow Bay Area marketers for an informal and relaxing evening of networking at Press Club—an authentic and sophisticated wine bar and lounge.\nTake advantage of their extensive wine and beer menu while you nosh on a selection of complimentary hors d’oeuvres. We promise you another great marketing event.\nDon’t forget to bring a friend and plenty of business cards!\nWhen: Tuesday\, September 22\, 2015\, 6:00 – 8:00 p.m.\nWhere: Press Club\, 20 Yerba Buena Lane\, San Francisco\, CA 94103\nCost: $10 Members; $15 Non-Members
URL:https://www.amasf.org/event/a-marketing-wine-affair-september-22-2015/
LOCATION:Press Club\, 20 Yerba Buena Ln. San Francisco\, CA 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/9b7b1937c713eb216745af4b7de5eb6e.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150827T173000
DTEND;TZID=America/Los_Angeles:20150827T200000
DTSTAMP:20260825T055813
CREATED:20170318T134430Z
LAST-MODIFIED:20181116T212500Z
UID:10000630-1440696600-1440705600@www.amasf.org
SUMMARY:Speed Networking for Bay Area Marketers
DESCRIPTION:Are you tired of seeing the same people at networking events or not making new connections? Well so are we. That’s why we’re bringing together Bay Area marketers for a night of speed networking. This is the perfect opportunity for you to make new connections\, meet marketers with different focus areas\, and actually speak with everyone in the room.\nEvent Details:\n\nSpeed networking begins promptly at 6pm\nRegular networking begins at 7pm\nEnjoy complimentary hors d’oeuvres\n\nWHEN:   Thursday\, Aug 27\, 2015\, 5:30PM – 8:00PM\nWHERE:  Blanc et Rouge Wine Bar\, 2 Embarcadero Center\, San Francisco\, CA 94111\nCOST:     $10 Members; $15 Non-Members
URL:https://www.amasf.org/event/speed-networking-for-bay-area-marketers/
LOCATION:Blanc Et Rouge\, 2 Embarcadero Center\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4dd740410bb40137845bbb08b111eb96.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150730T173000
DTEND;TZID=America/Los_Angeles:20150730T203000
DTSTAMP:20260825T055813
CREATED:20170318T134516Z
LAST-MODIFIED:20181116T212503Z
UID:10000632-1438277400-1438288200@www.amasf.org
SUMMARY:Riding the Next Marketing Wave at The Tip
DESCRIPTION:Join the San Francisco American Marketing Association (sfAMA) as we kick-off the new board year 2015-2016 with new and familiar faces at one of our favorite places —The Tip at Duncan/Channon.\nWe will also say goodbye to a very special person that had a vision. He wanted to make the sfAMA one of the most prominent and respected chapters within the Association. And boy\, did he!\nWe invite you to join us in the celebration to thank our Past-President\, Gene Filipi\, who’s vision made the sfAMA win the coveted 2013-2014 Turn-It-Up Chapter of the Year. The Chapter also won two Special Merit Awards for Communications and Membership.\nDon’t miss this great event at The Tip\, a hip and cool venue in the heart of San Francisco’s Financial District.\n\nMeet the new sfAMA board \nLearn about volunteer opportunities with one of the AMA’s leading chapters\nNetwork with other like-minded marketing professionals \nEnjoy complimentary appetizers & drinks\n\n\n	\n\nWhen: Thursday\, July 30\, 2015\, 5:30 – 8:30 p.m.\nWhere: Duncan/Channon\, The Tip\, 114 Sansome Street\, San Francisco\, CA 94104\nCost: $15 Members ; $25 Non-Members\nPlease note: You must pre-register for this event. No payments are allowed at the door.
URL:https://www.amasf.org/event/riding-the-next-marketing-wave-at-the-tip/
LOCATION:The Tip\, Duncan/Channon\, 114 Sansome Street\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150618T180000
DTEND;TZID=America/Los_Angeles:20150618T210000
DTSTAMP:20260825T055813
CREATED:20170318T134409Z
LAST-MODIFIED:20181116T212459Z
UID:10000629-1434650400-1434661200@www.amasf.org
SUMMARY:Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event
DESCRIPTION:Join us for the second annual Hispanic Marketing Event with Twitter\, Kaiser Permanente\, Pandora\, USF\, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment.\nAgenda:\n6:00 to 7:00pm            Registration & Networking: hosted bar and great food\n7:00 to 8:30pm            Welcome to the sfAMA\, Marketing Panel\, Q&A\n8:30 to 9:30pm            After Party Networking: gourmet dessert stations\nPanel Description:\nMany leading companies are moving away from a proven approach that takes into account the impact of culture on values\, attitudes\, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts\, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line.\nRegister now and join us June 18!\nWHERE:\n Omni Hotel\n 500 California Street\n San Francisco\n	http://www.omnihotels.com/\n\nWHEN:\n Thursday\, June 18\, 2015\, 6:00 to 9:00pm\n\nSPEAKERS:\n\nDr. Jake Beniflah\n Executive Director\n Center for Multicultural Science\n\nhttp://multicultural-science.org/\n 	@JakeBeniflah\n\nDr. Jake Beniflah is currently the Executive Director of the Center for Multicultural Science\, the first think tank in the U.S. dedicated to bridge the gap between leading corporations and academic researchers in multicultural marketing and research. He has spent the last 23 years working with Fortune 500 organizations to drive ROI for multicultural and mainstream consumers in a number of senior-level positions in the advertising industry. His areas of expertise are consumer insights and brand management.\nDr. Beniflah studied under a number of research pioneers who have had tremendous impact on Hispanic marketing strategy and acculturation measurement. His areas of research interest include acculturation\, cognition\, social identity\, cultural and demographic.\nDr. Beniflah received a Doctorate in Business Administration from Golden Gate University in 2010. His dissertation examined the effects of acculturation on the cognitive structure of foreign-born Hispanics. After living in San Francisco for 35 years\, he now lives in Manhattan Beach with his family.hange\, adaptation\, ethnicity\, race\, and driving excellence inside organizations.\n\nBeatriz E. Rojas\n 	Sr. Director\, Multicultural Marketing\n Kaiser Permanente\n\nBeatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director\, Multicultural Marketing. Her mission is to influence all marketing departments to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members\, delivers culturally relevant messages\, strengthens the quality of in-language deliverables\, and effectively reaches these emerging segments.\nIn Fall 2014\, she was made responsible for Events and Retail Marketing\, bringing the Kaiser Permenente brand live in the in-person” interactions with consumers and clients. Beatriz brings a wealth of marketing experience\, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each country or region.\nIn her current role\, Beatriz’ strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities\, and contribute effectively in closing health disparity gaps. Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. Currently serves close to 9.5 million members in eight states and the District of Columbia. Founded in 1945\, the mission is to provide high-quality\, affordable health care services and to improve the health of our members and the communities it serves. \n\nNuria Santamaria\n Head of Multicultural Marketing\n Twitter\n @nms\n\nNuria Santamaría Wolfe leads Twitter’s Multicultural Strategy for the sales organization in the United States.   She was selected by Ad Age as a 2014 Women to Watch.  \n Nuria has spent her career at the intersection of technology\, marketing\, and multicultural audiences. She began as a technology and management consultant at Accenture\, where she helped clients improve customer experiences through technology.  She continued to help brands connect with consumers at Consorte Media\, a Hispanic ad network acquired by AudienceScience\, and at EQAL\, a digital media company acquired by EverydayHealth.  Prior to Twitter\, Nuria advised companies in the media\, advertising\, entertainment\, and technology industries at MediaLink.\n Ms. Santamaría graduated from Stanford University with degrees in Economics and Spanish. Born in El Salvador\, Ms. Santamaría grew up in Los Angeles and currently lives in San Francisco.\n Follow her on Twitter @nms\, where she tweets about the ad industry and diversity in tech.\n\n\nDr. Ricardo Villarreal\n Associate Professor\n University of San Francisco\n\nDr. Villarreal is Associate Professor of Marketing at the University of San Francisco and received his Ph.D. from The University of Texas at Austin. Dr. Villarreal’s expertise is in segmentation in multicultural consumer behavior. His research focuses on understanding how consumer segmentation\, both within and between ethnic groups\, is related to brand attitudes\, brand loyalty\, and media consumption. This unique research approach has been successfully applied to better understand consumer segmentation with Hispanic-Americans\, African-Americans\, and Asian-Americans. His work has been published in the Journal of Advertising Research\, the Journal of Marketing Theory and Practice\, the Journal of Brand Strategy\, Applied Psychological Measurement\, and a forthcoming publication in the inaugural issue of the Journal of Cultural Marketing Strategy. Dr. Villarreal teaches Marketing Research\, Integrated Marketing Communications\, Brand Strategy\, and Marketing Implications of Culture & Ethnic Identity. He has worked closely with advertising and marketing research firms in San Antonio\, Texas and Miami\, Florida.\n\nJude Trapp\n Multicultural Account Director\n Pandora\n Jude joined Pandora in early 2013 to build-out and lead the first dedicated Multicultural Sales efforts in the Western Region. He’s responsible for growing Pandora’s footprint with key multicultural agencies/clients alike. His responsibilities also include assisting in the hiring/development of the Multicultural sales team personnel at the Local and National levels.\n	\nJude has two decades of Hispanic marketing experience in Los Angeles and Miami having held VP/Client Development and VP/National Spot sales positions at Univision and National Sales Manager\, Local Sales Manager\, and National Spot Sales positions at Telemundo. The majority of his early career was spent in Network/Local Television\, with cross-platform (TV-Radio-Digital) and strategic client partnership expertise dominating the latter years.
URL:https://www.amasf.org/event/impact-of-culture-on-marketing-effectiveness-sfamas-second-annual-hispanic-marketing-event/
LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150428T180000
DTEND;TZID=America/Los_Angeles:20150428T210000
DTSTAMP:20260825T055813
CREATED:20170318T133805Z
LAST-MODIFIED:20181116T212458Z
UID:10000628-1430244000-1430254800@www.amasf.org
SUMMARY:Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
DESCRIPTION:Brand Advocates are your most passionate\, loyal\, and engaged customers\, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet\, blog\, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks\, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn:\n\n3 Ways to engage Advocates\n5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales\nHow to measure ROI from Advocate marketing programs\n\n\nA custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive\, fast and fun session to see first-hand how it’s done. Light appetizers\, wine and soft drinks\n\nWHERE: Hult International Business School\, 1355 Sansome Street\, San Francisco\n	http://www.hult.edu/en/locations/undergraduate/san-francisco\n\nWHEN: Tuesday\, April 28\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members \nSPEAKER: Rob Fuggetta\, Founder & CEO\, Zuberance \nhttp://www.brandadvocatebook.com  ; @robfuggetta \n\nRob Fuggetta is a leading authority on brand advocacy. Fuggetta is the author of the ground-breaking new book\, “Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force.” Published by John H. Wiley & Sons\, Inc.\, Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! \nFuggetta is the Founder & CEO of Zuberance\, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008\, Fuggetta was the Chief Marketing Officer at Genuity\, a Verizon spin-out. He also was formerly a partner at Regis McKenna\, Inc.\, the legendary high tech marketing and communications firm in Palo Alto\, where he co-led the global Apple account. \nFuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA)\, the Word of Mouth Marketing Association (WOMMA)\, TedX\, the Online Marketing Summit\, the Marketing Executives Networking Group (MENG)\, and more. Fuggetta also has published articles about brand advocacy in AdAge\, Forbes\, iMedia\, AMEX Open Forum\, McKinsey’s Chief Marketing and Sales Officer Forum\, and elsewhere. \nA resident of San Carlos\, CA\,Fuggetta is an avid tennis player\, a rabid San Francisco Giants fan\, and proud father.
URL:https://www.amasf.org/event/brand-advocates-turning-enthusiastic-customers-into-a-powerful-marketing-force/
LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150326T180000
DTEND;TZID=America/Los_Angeles:20150326T203000
DTSTAMP:20260825T055813
CREATED:20170318T133759Z
LAST-MODIFIED:20181116T212138Z
UID:10000627-1427392800-1427401800@www.amasf.org
SUMMARY:Members Only Cocktail Party @ Romper Room
DESCRIPTION:Members Only – Network in Style\nJoin us on Thursday\, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues\, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits.\nBe sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP.\nDate: Thursday\, March 26\, 2015\, 6:00 – 8:30 p.m.\nWhere:  The Romper Room\, 25 Maiden Lane\, San Francisco\, 94108\nCost: Free to Members (with valid membership number)\nAppetizers and drink ticket will be provided.\nEnter your AMA member number in Promotional Code section to receive the $25.00 discount.
URL:https://www.amasf.org/event/members-only-cocktail-party-romper-room/
LOCATION:Romper Room\, 25 Maiden Lane\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/705f4c48ed0d2615133d2fcc3903b959.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150219T180000
DTEND;TZID=America/Los_Angeles:20150219T210000
DTSTAMP:20260825T055813
CREATED:20170318T133747Z
LAST-MODIFIED:20181116T212137Z
UID:10000626-1424368800-1424379600@www.amasf.org
SUMMARY:Champagne & Bubbles Extravaganza
DESCRIPTION:
URL:https://www.amasf.org/event/champagne-bubbles-extravaganza/
LOCATION:The Bubble Lounge\, 714 Montgomery Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3dd42ba9a3f54c8620a62746e582adf1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150120T180000
DTEND;TZID=America/Los_Angeles:20150120T210000
DTSTAMP:20260825T055813
CREATED:20170318T133734Z
LAST-MODIFIED:20181116T212136Z
UID:10000625-1421776800-1421787600@www.amasf.org
SUMMARY:Digital Marketing Trends for 2015: Beyond Social Media
DESCRIPTION:Keeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li\, Founder of Altimeter Research\, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now!\nCash Bar / Light Appetizers \nWHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/ \nWHEN: Tuesday\, January 20\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members\nSPEAKER: Charlene Li\, CEO & Principal Analyst\, Altimeter Research http://www.altimetergroup.com/ @charleneli\nCharlene Li is CEO and Principal Analyst at Altimeter Group\, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, named one of 2008?s best business books. She is one of the foremost experts on social media\, and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.\nCharlene is a frequently-quoted expert\, having appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010\, and one of the most influential women in technology in 2009. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\nCharlene is the mother of two kids and the wife of Come Lague\, CEO of Zetta Research. She is also a self-professed geek\, an avid fan of reality TV shows like Survivor\, and loves to play puzzle games. She lives in the Bay Area with her family. \nEvent Sponsor:
URL:https://www.amasf.org/event/digital-marketing-trends-for-2015-beyond-social-media/
LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141216T180000
DTEND;TZID=America/Los_Angeles:20141216T210000
DTSTAMP:20260825T055813
CREATED:20170318T133054Z
LAST-MODIFIED:20181116T212135Z
UID:10000624-1418752800-1418763600@www.amasf.org
SUMMARY:sfAMA Black & White Holiday Party – Supporting the SPCA
DESCRIPTION:Join the sfAMA for a holiday evening to share in the Christmas Cheer\, as we celebrate this magical time of year and give back to the community! Bring your colleagues\, catch up with old friends\, and meet new marketers at General Assembly’s new San Francisco office on Tuesday\, December 16th.\nBy attending this event you will be giving back to the San Francisco community: $5 of every ticket sold will go to the San Francisco SPCA*\n* The sfAMA is very proud to support this organization: The mission of the San Francisco SPCA is to save and protect animals\, provide care and treatment\, advocate for their welfare and enhance the human-animal bond.\nCourtesy of the San Francisco SPCA\, animals will be available for adoption at the event. Please contact sfAMA for additional details. \nDress code: With this year’s focus on supporting the SPCA we encourage you to dress in white\, black\, and/or red.\nEnjoy complimentary appetizers\, wine and beer.\nCOST:\nMembers: $15\n Non-members: $25\n\nWHERE:\nGeneral Assembly\n225 Bush Street\, 5th Floor \n San Francisco\, CA 94104
URL:https://www.amasf.org/event/sfama-black-white-holiday-party-supporting-the-spca/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141118T173000
DTEND;TZID=America/Los_Angeles:20141118T203000
DTSTAMP:20260825T055813
CREATED:20170318T133048Z
LAST-MODIFIED:20181116T212134Z
UID:10000623-1416331800-1416342600@www.amasf.org
SUMMARY:Network in Innovation and Style at Herman Miller
DESCRIPTION:Join the sfAMA to network and mingle with fellow marketers and designers in the beautiful Herman Miller office in downtown San Francisco on November 18th.\nYou will get the opportunity to view Herman Miller’s award-winning furniture and learn how the company uses their energy to design and build a better world around you by improving the places where you work\, heal\, learn\, and live.\nThis is an event you don’t want to miss! Enjoy complimentary appetizers\, wine and beer.\nWHERE: Herman Miller 23 Geary St #900\, San Francisco\, CA 94108\nWHEN: Tuesday\, November 18\, 2014\, 5:30pm – 8:30pm\nCOST: $15 members\, $20 non-members \nEvent Sponsor:
URL:https://www.amasf.org/event/network-in-innovation-and-style-at-herman-miller/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141028T180000
DTEND;TZID=America/Los_Angeles:20141028T210000
DTSTAMP:20260825T055813
CREATED:20170318T133042Z
LAST-MODIFIED:20181116T212133Z
UID:10000622-1414519200-1414530000@www.amasf.org
SUMMARY:Modern Marketing in the New P2P Collaborative Economy
DESCRIPTION:From AirBnb\, Etsy\, TaskRabbit\, to Lyft\, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers.\nJeremiah Owyang\, founder of Crowd Companies\, will present the research that demonstrates corporations have to do much more than simply remain relevant\, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. \nFind out how companies can activate these technologies to make goods and services available on demand\, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products.\nFinally\, find out how top organizations can tap into the crowd into every business function\, reducing costs and increasing innovation.\nIn this lively discussion with Jeremiah\, you’ll learn:\n\nWhat’s causing this sharing movement\nWhich verticals are being impacted the most\nWhat are the driving forces –and opposing forces to sharing\nWhat is the impact to corporations\nWhat companies and marketers must do now to overcome this disruption\n\nWHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ \nWHEN: Tuesday\, October 28\, 2014\, 6:00 to 9:00pm COST: $25 members\, $35 non-members \nSPEAKER: \nJeremiah Owyang \nFounder\, Crowd Companies \n	http://www.web-strategist.com/blog/ \n@jowyang\n\nJeremiah is the Founder of Crowd Companies\, which focuses on how large companies tap the collaborative economy\, maker movement\, and customer collaboration. Prior\, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media\, the collaborative economy\, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog\, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications\, such as The Wall Street Journal\, The New York Times\, and USA Today. Previously\, Jeremiah was a founding partner at the Altimeter Group\, worked at Forrester and at Hitachi\, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal\, and his Twitter feed was named one of the top feeds by Time.\nEVENT SPONSOR
URL:https://www.amasf.org/event/modern-marketing-in-the-new-p2p-collaborative-economy/
LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140925T180000
DTEND;TZID=America/Los_Angeles:20140925T210000
DTSTAMP:20260825T055813
CREATED:20170318T133022Z
LAST-MODIFIED:20181116T212132Z
UID:10000621-1411668000-1411678800@www.amasf.org
SUMMARY:Members Only Wine Tasting
DESCRIPTION:Join us for the first Members Only networking event and wine tasting. Here’s an opportunity to learn more about wine where you can sniff\, swirl and taste some extraordinary wines all provided by our very own Nathalie Tremblay of JJ Buckley Fine Wines\, our event sponsor for the evening. You will get a chance to meet other AMA members in a more intimate setting and find out about the newest member benefits that National has to offer. \nCost:    FREE to Members + 1 gues\nCost:    FREE to Members + 1 guest\nFree to members (+1 guest)\nEvent Sponsor:
URL:https://www.amasf.org/event/members-only-wine-tasting/
LOCATION:Infinity Club Lounge\, 301 Main St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140819T180000
DTEND;TZID=America/Los_Angeles:20140819T210000
DTSTAMP:20260825T055813
CREATED:20170318T133018Z
LAST-MODIFIED:20181116T211740Z
UID:10000620-1408471200-1408482000@www.amasf.org
SUMMARY:Startup Marketing
DESCRIPTION:Join us for inspiration from expert marketers in the startup trenches\, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company\, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th!\nCash Bar / Light Appetizers\nWHERE:\nBetts Recruiting\n 234 Front Street\, 2nd Floor\n San Francisco\, CA 94111\n	http://bettsrecruiting.com/\n\nWHEN: Tuesday\, August 19\, 2014\, 6:00 to 9:00pm\n\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n	\n\nCOST: $25 members\, $35 non-members\nEVENT SPONSOR: Betts Recru\nMODERATOR:\n \nMary Trigiani\n CMO\, M31USA\n\nhttp://www.m31usa.com/\n@MaryTrigiani\n @M31USA\n\n Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence\, messages and user engagement.  She began her career with Andersen Worldwide\, part of which now lives on in Accenture\, and she then went on to manage a long-time consulting practice.  Today\, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are in Padua\, Italy.\n PANELISTS:\n Nathalie Criou\n 	CEO\, RidePal\n\nhttp://ridepal.com\n@NathalieCriou\n @RidePal\n\n Co-founder\, Chairperson. Nathalie Criou is a 10+ year veteran of several high-growth technology industries. Prior to founding RidePal\, Nat worked in marketing and product management in online services and analytics at Google\, AdMob\, and Meebo. She graduated from the National Institute of Applied Science and Leeds University with degrees in Electrical and Electronics Engineering and Computer Science. She holds an MBA from INSEAD.\n Brian Hertzog\n 	Director of Marketing & Communications\, Runway\n\nhttp://runway.is/\n@bhertzog\n @Runway_is\n\nBrian Hertzog is an entrepreneur\, philosopher\, and raconteur. Brian is employee #1 at Runway Incubator where he currently directs Marketing and Communications. Brian is a ’12 graduate of Wittenberg University\, author of http://brianhertzog.com and guest-contributor to several other business blogs. He’s currently working on his first book.\nMichael Findling\n 	Director of Integrated Campaigns\, Salesforce\n\nhttp://www.salesforce.com/\n@mfindling\n @salesforce\n\nMichael Findling is a former Wall Street veteran who came to Silicon Valley to explore his start-up roots. With 10+ years of experience in B2B Marketing Michael has enjoyed the rush of the start-up world.  Over the last six years Michael has learned there is unique rush that comes with wearing many hats as Global Online Marketing Manager for Embarcadero Technologies and Crowd Factory.  Michael later became the Director of Demand Generation at Get Satisfaction after Crowd Factory was acquired by Marketo.  Michael recently joined Salesforce and quickly saw that in a larger organization there are separate teams for each of the functions you need to know how to do on your own when thriving as a Marketing professional in a startup.\nTod Pedler\n 	CEO\, Zero Agency\n\nhttp://zeroagency.com/\n@tpedler\n @zeroagency\n\nTod has built and developed creative technology businesses since 1997. Specializing in the commercialization of digital applications\, Tod has successfully taken web & mobile solutions from concept through to full commercial product on several occasions. An avid entrepreneur\, Tod is an active angel investor and has assisted startups including 2moro Mobile\, a mobile development company he helped establish in 2010 that was later acquired by an ASX listed company. Tod was also involved with establishing the MobileNation business in the US. Tod is currently the CEO of Australian and US based Zero Agency – a digital business focused on transforming the way we communicate by offering Products + Services to clients around the world. Other products Tod has helped develop and commercialize through Zero include: CentricMinds – an enterprise level Web Based Content Management System\, MobileNation – a drag-and-drop cross-platform environment for developing iPhone\, iPad and Android apps\, and Stream – a social collaboration environment within Dropbox for small and large teams to manage and document projects. \n Event Sponsors
URL:https://www.amasf.org/event/startup-marketing/
LOCATION:Betts Recruiting\, 234 Front Street\, 2nd Floor\, San Franicsco\, ca\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140724T180000
DTEND;TZID=America/Los_Angeles:20140724T210000
DTSTAMP:20260825T055813
CREATED:20170318T133010Z
LAST-MODIFIED:20181116T211739Z
UID:10000619-1406224800-1406235600@www.amasf.org
SUMMARY:sfAMA & The Research Club’s First Summer Social
DESCRIPTION:We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC\, a global provider of social events held in London\, Amsterdam\, Hamburg\, New York\, Los Angeles\, and more\, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts\, develop business opportunities and keep up to date with the latest industry developments.\nGet to know the sfAMA and TRC team\, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer\, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime\, passionate and intimate\, flirtatious and electrifying spots−Harlot.\nAs local legend tells\, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening\, the HARLOTS. Deeply coveted and highly respected\, the Harlot was admired for the services she provided. Time has passed\, but the city’s lore remains. From her infamous dark alley\, Harlot waits to please all who enters her doors. \nWith a full stocked cash bar and delicious appetizers\, take a moment to have a drink with old friends and meet some new ones! We promise you another great marketing event!\nDon’t forget to bring a friend!\nHarlot is located in downtown San Francisco at 46 Minna Street between Mission and Howard streets in the South of Market. \nMany Thanks to our Event Sponsors \n 
URL:https://www.amasf.org/event/sfama-the-research-clubs-first-summer-social/
LOCATION:Harlot\, 46 Minna St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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