BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMASF X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20170312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20171105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240822T173000 DTEND;TZID=America/Los_Angeles:20240822T203000 DTSTAMP:20260515T042635 CREATED:20240729T094546Z LAST-MODIFIED:20240805T164853Z UID:10001224-1724347800-1724358600@www.amasf.org SUMMARY:AMA SF Marketing Social Hour: East Bay DESCRIPTION:A relaxed IRL gathering for marketing folks.\n\n\nGrab a beverage at the bar\, and join us. We have a reserved section for our group and friendly marketing folks to meet. URL:https://www.amasf.org/event/ama-sf-marketing-social-hour-east-bay-2/ LOCATION:Fuego Sports Bar and Club\, 140 S Murphy Ave\, Sunnyvale\, CA\, 94086\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2024/08/724ca1135fc612f6ea637d194cd07b10-7LwS0K.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240718T180000 DTEND;TZID=America/Los_Angeles:20240718T210000 DTSTAMP:20260515T042635 CREATED:20240520T001405Z LAST-MODIFIED:20240520T001405Z UID:10001223-1721325600-1721336400@www.amasf.org SUMMARY:AMA SF Summer Social DESCRIPTION:Join us for some summer fun at Spark Social near San Francisco’s Mission Bay with our board members & fellow marketers\n\n\nCelebrate the onset of San Francisco’s summer in style alongside local marketers! Immerse yourself in an unforgettable evening filled with delectable food truck delights and craft beer. \nEmbark on a vibrant summer social hosted by the American Marketing Association San Francisco (AMA SF) and their dynamic circle of associates. On Thursday\, July 18th\, dive into the heart of Spark Social’s food truck and beer garden haven at “The Porch\,” where you’ll connect with fellow board members and revel in the lively atmosphere. \nAs the sun sets\, gather around the inviting fire pit for stimulating conversations. Secure your spot for this exclusive event now—$20 tickets are available\, and members enjoy complimentary admission with pre-registration. Elevate your experience by becoming an AMA SF member and unlock access to special pricing. \n \nComplimentary $10 drink coupon provided for the first 30 guests in attendance!\n \nDon’t let this extraordinary opportunity slip away! Be part of a memorable evening that promises a perfect blend of camaraderie and summer delights. Purchase your ticket today and make sure you’re part of the excitement! URL:https://www.amasf.org/event/ama-sf-summer-social-2/ LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2024/05/24697ba25bf7d9cc3ca1cf91199d576c-bESiZB.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240523T173000 DTEND;TZID=America/Los_Angeles:20240523T200000 DTSTAMP:20260515T042635 CREATED:20240425T004351Z LAST-MODIFIED:20240425T004351Z UID:10001222-1716485400-1716494400@www.amasf.org SUMMARY:Personal Branding Workshop DESCRIPTION:Primer on personal branding\, interactive exercises\, and participant-specific advice with Rob Levinson\n\n\nBRAND YOU BETTER™ is a highly interactive\, personal branding presentation that gives you the tools and confidence required to define and differentiate yourself at both work and play. \nPast participants have included corporate professionals\, executive coaches\, and recent graduates all seeking to level-up and wanting sharper\, more compelling\, stories to tell.  \nPost-presentation surveys reveal that the information shared is viewed as educative\, inspirational\, and fun.   \nHighlights include: \n\nExplaining the importance of viewing yourself as a brand \nDefining Personal Branding and its everyday applications. \nExamples of powerful personal brands\nHow to develop a personal Unique Value Proposition\nHow to develop personal Key Messages\nHow to develop a unique Elevator Speech\nLinkedIn guidelines\nZoom call guidelines\n\nThis hour-long presentation includes a primer on personal branding\, interactive exercises\, and participant-specific advice. \n \nSpeaker: Rob Levinson  \nRob is an expert Brand Strategist who for decades has helped both emerging and established companies to evolve and grow exponentially.   \nSince 2002\, as the principal of Leverage Advisors\, a boutique brand strategy firm\, Rob has created comprehensive Brand Blueprints for clients seeking the strategic guidance and powerful narrative required to inform and guide the development\, or reimagining of\, their company.  \nIndustry agnostic\, he has advised leading technology\, consumer\, professional services\, and finance brands. \nRob is also a Personal Brand Coach and Founder of Brand You Better\, a coaching service\, where he helps individuals from recent graduates to C-Suite executives in transition to develop a robust personal brand narrative that gets them noticed\, remembered\, and results. \nThe former Marketing Strategies columnist for the Wall Street Journal online\, Rob is a Madison Avenue veteran\, dot-com survivor\, and lecturer at Boston University’s Questrom School of Business. \nAfter a lifetime on the east coast\, Rob now joyfully resides in San Francisco. \nLeverage Advisors  – www.leverageadvisors.com \nBrand You Better – www.brandyoubetter.com URL:https://www.amasf.org/event/personal-branding-workshop/ LOCATION:Chromium Group\, 440 Brannan St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2024/04/690f55d5d5a143917762c46bc89d178c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240411T173000 DTEND;TZID=America/Los_Angeles:20240411T203000 DTSTAMP:20260515T042635 CREATED:20240320T220710Z LAST-MODIFIED:20240320T220710Z UID:10001211-1712856600-1712867400@www.amasf.org SUMMARY:AMA SF Marketing Social Hour: East Bay DESCRIPTION:A relaxed IRL gathering for marketing folks.\n\n\nGrab a beverage at the bar\, and join us. We have a reserved section for our group and friendly marketing folks to meet. URL:https://www.amasf.org/event/ama-sf-marketing-social-hour-east-bay/ LOCATION:Fuego Sports Bar and Club\, 140 S Murphy Ave\, Sunnyvale\, CA\, 94086\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2024/03/54180a9b842ff17f9db17e99d3826b62.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20240206T180000 DTEND;TZID=America/Los_Angeles:20240206T210000 DTSTAMP:20260515T042635 CREATED:20240104T072429Z LAST-MODIFIED:20240104T072720Z UID:10001198-1707242400-1707253200@www.amasf.org SUMMARY:Marketing Career Accelerator: Charting Your Future DESCRIPTION:Looking for job opportunities\, career development advice\, or to connect within fellow marketers?\n\n\nJoin the AMA SF for our upcoming career and networking event developed in collaboration with UC Berkeley Extension and in support of the Job Forum\, featuring: \n  \n\nEngaging Panels on Career Trends and Job Seeking Tips\nFree1:1 Portfolio and Resume Reviews\nFree Professional Head Shots\nMarketing Community Networking\n\n  \nWhether you’re seeking new job opportunities\, craving career development\, or eager to expand your network\, this event is tailored just for you! This event caters to marketers seeking new job prospects\, professional growth\, and expansive networking opportunities. \nTap into a number of experts and career-focused organizations to help fuel your career growth in the new year! \nLight refreshments will be provided. \nSee you there! URL:https://www.amasf.org/event/marketing-career-accelerator-charting-your-future/ LOCATION:U C Berkeley Extension\, 160 Spear St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2024/01/2024_Career_Accelerator_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20231005T113000 DTEND;TZID=America/Los_Angeles:20231005T133000 DTSTAMP:20260515T042635 CREATED:20230928T115311Z LAST-MODIFIED:20230930T001714Z UID:10001180-1696505400-1696512600@www.amasf.org SUMMARY:Lunch and Learn: Preparing for a Cookie-less World DESCRIPTION:Learn from our expert guest on how to deliver effective and efficient advertising campaigns in a cookie-less world.\n\n\nFREE for AMA and Prospective Members!\nJoin us for an AMA SF presentation of what you need to do to be prepared. With cookies being phased out to protect user privacy\, advertisers will be hungry for data to personalize content. Hear from Matt Fanelli\, SVP of Digital at MNI Targeted Media\, to learn about cookie-free solutions that shield clients\, how to deliver effective and efficient advertising campaigns in a cookie-less world. \n Lunch from Bi-Rite will be served. \nRegister today! \n \n—————- \nSPEAKER \nMatt Fanelli\, SVP of Digital\, MNI Targeted Media \nMatt is an accomplished\, results oriented\, Senior Vice President at MNI Targeted Media who has excelled in the field of Digital Media Management. A digital expert with over 17 years of experience\, developing relationships with large digital publishers\, agencies and digital targeting technologies. \n \nEVENT SPONSOR \n\n\n\nWe power campaigns that thrive. URL:https://www.amasf.org/event/lunch-and-learn-preparing-for-a-cookie-less-world/ LOCATION:Chromium\, 440 Brannan Street\, San francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/09/04791ecb5ab2e7a893272a38e877024f-ixRahD.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230719T180000 DTEND;TZID=America/Los_Angeles:20230719T210000 DTSTAMP:20260515T042635 CREATED:20230629T160905Z LAST-MODIFIED:20230629T170354Z UID:10001173-1689789600-1689800400@www.amasf.org SUMMARY:2023 AMA SF Summer Social DESCRIPTION:Attend our biggest in person event at Spark Social near San Francisco’s Mission Bay with our new president\, board members & fellow marketers\n\n\nEnjoy the start of San Francisco summer with local marketing professionals for an evening of food trucks\, beer\, and s’mores! \nJoin the American Marketing Association San Francisco (AMA SF) and friends on Wednesday\, July 19th for an in-person summer social. \nMeet the new president of AMA SF\, Eric Weidner\, and fellow board members at “The Porch” in the center of Spark Social’s food truck and beer garden scene. Wind down the evening by the fire pit with s’mores and inspiring conversation. \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing! \nThis is an event you do NOT want to miss. Buy your ticket today! URL:https://www.amasf.org/event/2023-ama-sf-summer-social/ LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/4408fa6e4853407b219072017252ce6d-HYWX51.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230511T180000 DTEND;TZID=America/Los_Angeles:20230511T200000 DTSTAMP:20260515T042635 CREATED:20230424T225305Z LAST-MODIFIED:20230511T235737Z UID:10001158-1683828000-1683835200@www.amasf.org SUMMARY:AMA SF Peninsula Pop Up at The Refuge San Mateo DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Refuge.\n\n\nNetwork with AMA members and get to know some of our volunteers at our Pop Up event at Refuge in San Mateo! \nBring a friend and learn more about our Externship Academy\, upcoming events\, and volunteer opportunities. RSVP today! \nParking is available\, and Refuge is located within a two-minute walk from the Hillsdale Caltrain Station. URL:https://www.amasf.org/event/ama-sf-peninsula-pop-up-at-the-refuge-san-mateo/ LOCATION:The Refuge\, 66 31st Avenue\, San Mateo\, CA\, 94403\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/04/REVISED_Event_May_Pop-Up_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230323T180000 DTEND;TZID=America/Los_Angeles:20230323T200000 DTSTAMP:20260515T042635 CREATED:20230301T110505Z LAST-MODIFIED:20230301T110505Z UID:10001156-1679594400-1679601600@www.amasf.org SUMMARY:AMA SF Spring Into Networking DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Persona Social Club.\n\n\nJoin fellow AMASF members and marketers for an evening of networking at Persona Social Club. \nLearn more about AMA SF\, our Externship and Mentorship programs\, and upcoming events. \nPre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members\, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events. \nRegister and buy your tickets today! URL:https://www.amasf.org/event/ama-sf-spring-into-networking/ LOCATION:Persona Social Club\, 685 Sutter St\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/03/d9894bab0454b38f0da66aed87f62d64-6BjwOU.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220818T180000 DTEND;TZID=America/Los_Angeles:20220818T210000 DTSTAMP:20260515T042635 CREATED:20220711T201805Z LAST-MODIFIED:20220818T062604Z UID:10001080-1660845600-1660856400@www.amasf.org SUMMARY:AMA SF Summer Social DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene. \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing! \nBuy your ticket today! URL:https://www.amasf.org/event/ama-sf-summer-social/ LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/07/88a4679851b60ad4451d90a77f318e9b-m1QIgI.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211210T180000 DTEND;TZID=America/Los_Angeles:20211210T220000 DTSTAMP:20260515T042635 CREATED:20211130T181254Z LAST-MODIFIED:20211206T095659Z UID:10001025-1639159200-1639173600@www.amasf.org SUMMARY:Jingle\, Mix & Mingle Holiday Party with AMA SF & PRSA SF DESCRIPTION:Our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SF\n\n\nThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!\nJoin the Public Relations Society of America San Francisco Bay Area (PRSA-SF)\, American Marketing Association San Francisco Bay Area (AMA SF)\, and our sponsors on Friday\, December 10th for a chance to get together and toast each other in person. \nEnjoy an open bar\, holiday inspired hors d’oeuvres\, great music\, roulette\, and most importantly\, great company! \nConsider joining PRSA SF or AMA SF to take advantage of special member pricing. \nWHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOM \nWHEN: Friday\, December 10th\, 2021\, 6PM – 10PM PT \nPRICING: $70 per person for non members; $40 for members of either organizations \nProof of vaccination will be required. \nThanks to our sponsors for this event: \nPlatinum Sponsors: \nJMAC PR \nLCI \nCalhoun & Company \nBospar \n\n\n\n\n\n\nGold Sponsor: \n Forsta \n\n\n\nPRSA-SF Chapter Sponsors: \nBusiness Wire \nCision \n \n\n\n\n\nDisclaimer : \n \nAMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time\, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Francisco County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Gerardo Garcia-Jurado at gerardo.garciajurado@amasf.org. \nBy clicking BOOK NOW above\, you are acknowledging that an inherent risk of exposure to viruses\, and other hazards that may cause injury or sickness\, exists in any public space where people are present. By attending AMA Sf & PRSA SF ‘s Jingle\, Mix and Mingle Holiday Party you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors\, AMA SF \, PRSA SF\, 100 Van Ness\, nor any of their affiliates\, directors\, officers\, employees\, agents\, contractors\, or volunteers nor attempt to hold any of them liable for any illness or injury. \nIf for any reason we cannot meet in person\, the event will move to Zoom (or canceled) and refunds will be issued. URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf-2/ LOCATION:100 Van Ness\, 100 Van Ness Ave\,\, 2ND FLOOR CLUB ROOM\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/11/4f80b21931d43927798a09dc7da835a2-4pbe0A.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200326T180000 DTEND;TZID=America/Los_Angeles:20200326T203000 DTSTAMP:20260515T042635 CREATED:20200306T061748Z LAST-MODIFIED:20230616T003940Z UID:10000850-1585245600-1585254600@www.amasf.org SUMMARY:AMA SF Presents: Women Marketing Leaders Tell All DESCRIPTION:In the last few years\, we have seen marketing teams move past driving brand growth to focus more on driving revenue and customer engagement. This shift in focus has made it possible for marketing to become a closer ally of business execution\, and it has resulted in a higher percentage of women marketers moving into leadership roles and getting a seat at the table. How have women in marketing navigated crucial stages of their career into the executive suite\, and what has been their journey to finding their own voice and achieving career growth? \n  \nJoin the AMA San Francisco to hear from prominent senior marketing leaders as they discuss their secrets to success\, facing head-on today’s marketplace challenges\, and how women can fast-track career growth in today’s highly competitive job market. \nThis event is FREE for AMA SF members* \n  \nSPEAKERS  \nSydney Sloan. CMO @SalesLoft \n \nSydney has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is currently the Chief Marketing Officer at SalesLoft and has held senior leadership roles at Adobe and Alfresco. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing technology landscape. Utilizing a variety of digital touchpoints and account-based strategies\, she has established proven techniques for increasing customer engagement and loyalty. Her thought leadership in the field has confirmed Sydney as a leader in B2B marketing strategy. \n  \nCathy Novelli Song. VP of Marketing & Communications @Rakuten Ready \n \nCathy serves as the Vice President of Marketing + Communications at Rakuten Ready. In this role\, she oversees all owned\, earned\, and paid media\, and manages all marketing organizations. Cathy has two decades of experience in marketing\, advertising\, and media. Prior to joining Curbside\, Cathy held executive and leadership roles at Quantcast\, Pandora\, Yahoo\, MySpace and Say Media. Before she led marketing and monetization strategy at these publishers and platforms\, she spent years in advertising sales\, as well as on the agency side\, planning and buying media for clients such as Hewlett Packard and GM. \n  \nGuisselle Nuñez. Head of Marketing & Government Relations @ Chabot-Las Positas Community College District \n \nGuisselle is focused on helping organizations and individuals achieve success through enduring marketing and personal branding strategies. She’s the head of marketing and government relations for Chabot-Las Positas Community College District\, in Alameda County where she’s responsible for communicating the value of a community college education to prospective students and community.  A speaker and author of “Take Charge of Your Brand\,”  which helps women learn to communicate their value by building a strong personal brand. www.guissellenunez.com \n  \nJenny Sagstrom. CEO & Co-Founder @ Skona \n \nAs the co-founder and CEO of Sköna\, Jenny has lead a successful boutique creative agency based in San Francisco and Sweden. Her global agency has lead marketing strategy and design for some of Silicon Valley’s most well known B2B brands including Snowflake Computing\, Salesforce\, Figure Eight\, Mercuri International\, and more. With almost 20 years in the San Francisco Bay Area\, Jenny knows the market and area very well and she is an entrepreneur in one of the most dynamic environments in the world. She has great knowledge within the fields of start-ups\, marketing\, entrepreneurship\, brand strategy and business development. Jenny holds a BA from the University of Reading in Economics and International Relations. \n  \nLaurie Dewan. VP Customer Insights and Analytics @ Healthline Media \n \nLaurie Dewan joined Healthline Media in 2019 to lead a new Customer Insights and Analytics function at the company. Laurie has built a team that leads research and data initiatives that empower Healthline to create insight-driven content and tools to help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA)\, where she oversaw research initiatives across all titles in EA’s portfolio and worked cross-functionally to drive new concept generation. She is a three-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \n  \nMODERATOR  \nLaliv Hadar. VP of Marketing & Brand @ Invision Communications \n \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, has proven herself as a successful leader and people developer/mentor. Laliv spent her early days at AOL and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for events and communications leader InVision Communications. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad. \n\nSPONSORS \n\n \n\n \n\n \n* Use your Member Email for FREE Registration if you Register Before Day of Event.  Simply use your Member email address and enter it via the BLUE Link which says “Enter Promotional Code” and select the Fee Member ticket that will show once you enter your email.    This is only available to SF Chapter Members and not AMA Members at Large (if you need assistance email info@amasf.org). URL:https://www.amasf.org/event/ama-sf-presents-women-marketing-leaders-tell-all/ LOCATION:One Kearny Club\, 23 Geary St.\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/03/women-marketing-leaders-amasf-03-26-2020-web_800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200227T180000 DTEND;TZID=America/Los_Angeles:20200227T200000 DTSTAMP:20260515T042635 CREATED:20200121T014512Z LAST-MODIFIED:20200224T191258Z UID:10000839-1582826400-1582833600@www.amasf.org SUMMARY:AMA SF Presents: The Joy & Terror of Freelancing DESCRIPTION:According to a recent study\, there are now 57 million Americans in the freelance economy\, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now\, have been or will be at some point in your career; whether it’s because you’re between jobs or simply want to be your own boss. \nJoin us as we discuss the ins and outs of freelancing – and learn tips and tricks to staying happy and profitable! \n  \n  \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). \nSPEAKERS  \nDavid Corfield. Co-founder & CEO @ LifeWork \n \nDavid’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork\, a platform that helps freelancers get paid while they work\, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5\, working in partnership with Berkeley Law and the Freelance Writers of California Unite group to find innovative ways around the ruling. \n  \nKristen Tate. Owner & Lead Editor @ Blue Garrett \n \nKristen Tate is the owner and lead editor at the Blue Garret\, which helps authors transform their books from rough draft to finished product\, and author of the forthcoming book A Year of Reading about Writing. She is the founder of the Bay Area chapter of the Editorial Freelancers Association\, as well as a member of the American Copy Editors Society. Kristen’s idea of a good time is a fierce game of Bananagrams in a dive bar. \n  \nJanice Cuban. Freelance Copywriter \n \nWordsmith. Content creator. Marketing writer. Whatever you call her\, Janice Cuban loves to churn out copy – from websites to email campaigns\, blogs\, apps\, and more. She’s helped dozens of enterprise companies\, scrappy start-ups\, and consultants transform ideas into unique messages\, strengthen their brands\, and win over customers. Janice is also an avid blogger on freelancing life and currently writing a memoir about Silicon Valley. When not working\, she geeks out on marketing trends and soaks in high doses of pop culture\, film\, and art. \n  \nEric Weidner. VP of Technology @ AMA SF \n \nEric Weidner is a 23-year veteran of online marketing. He has worked for many industries including consumer\, hi-tech\, finance\, real estate\, automotive\, industrial and military\, but currently\, most of his clients are small to mid-sized pharmaceuticals. He has been a freelancer and has managed large\, offsite teams composed of freelancers across the globe. \n  \nSPONSORS  \nOut of Office / Work Club \n \nJoin other passionate marketers for coworking meetups at the best Bay Area coffee shops. \n  \nCreative Circle \n \nDigital + Creative Staffing \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). URL:https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/01/Eventbrite800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200129T173000 DTEND;TZID=America/Los_Angeles:20200129T210000 DTSTAMP:20260515T042635 CREATED:20191209T081304Z LAST-MODIFIED:20200129T163946Z UID:10000822-1580319000-1580331600@www.amasf.org SUMMARY:AMA SF Presents: The Marketing Career Accelerator DESCRIPTION:Please note that this is an 18 and older event. Those under 21 years old will be provided with wrist bands. \nThe AMA SF is excited to announce one of our most anticipated events all year\, our Marketing Career Accelerator. This event connects Bay Area Marketers to Career Advancement Opportunities through networking and impactful programming. Dress to impress and come meet Bay Area recruiters and Companies hiring for various Marketing Positions. Opportunities range from Internships to Senior Marketing positions across all industries. \n  \nWhat to expect at this event…. \n\nHosted Beer\, Wine & Water\nHosted Hors d’oeuvres\nResume Review Station\nCreative Portfolio Station\nFeature Presentation by Robert Half/The Creative Group\n2020 Hiring and Compensation Trends  by Christina De La Cruz\nWorkshop by Robert Half/The Creative Group\nDon’t Just Polish Your Resume\, Polish Your Brand by Lizzy Schultz\n\n  \nThank You to our Platinum Sponsor!! \n \n  \nThank You to our Gold Sponsor!! \n  \nThe Crawford Group recruits for candidates with the following expertise: \n\nAccount-based marketing managers\nAdvertising/paid media\nBrand Strategists\nCommunications Specialists\nCampain Managers\nContent Manager/Strategist\nCopy writer/editor\nDigital Marketing Managers\nEvent Marketing Managers\nGraphic Designers\nCommunications Managers\nMarcom Managers\nData Analysts\nSEM/SEO specialists\nSocial Media Managers\nUX/UI Designers\nand more…\n\n  \nThank You to our Sponsor!! \n \nThe Creative Circle is currently hiring for the following roles: \n\nMarketing Director\nMarketing Coordinator\nMarketing & Events Specialist\nMarketing Program Manager\nMarketing Automation Manager\nMarketing Copy Writer\nMarketing Operations Managers\nMarketing Project Managers\n\n  \nOther Participating Companies/Firms \n \nAdobe is currently hiring for the following roles: \n\nMarketing Manager\nDx Marketing Manager\nMarket Specialist\nData Analyst\, Marketing Analytics Products\nGrowth Marketing Manager\, Adobe Spark MBA Intern\nExperience Designer\, Adobe Marketing Cloud\nProduct Marketing Manager\, AEM Sites MBA Intern\nMarketing Intern\nSr. Director Strategic Marketing\, Adobe Experience Platform\n\n  \n \nRaphael House is looking for volunteers to help them with the following services: \n\nGraphic Design\nGoogle Ads\nNon-profit Marketing\n\n  \nMore to be announced… \nGeneral Assembly is a pioneer in education and career transformation\, specializing in today’s most in-demand skills. As the leading source for training\, staffing\, and career transitions\, General Assembly fosters a flourishing community of professionals pursuing careers they love. URL:https://www.amasf.org/event/3rd-annual-marketing-career-accelerator/ LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/12/800-x-400-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191204T173000 DTEND;TZID=America/Los_Angeles:20191204T210000 DTSTAMP:20260515T042635 CREATED:20191015T223029Z LAST-MODIFIED:20191215T141007Z UID:10000811-1575480600-1575493200@www.amasf.org SUMMARY:Jingle Mix & Mingle Holiday Party with AMA SF & PRSA SF DESCRIPTION:Back by popular demand is our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the American Marketing Association and Public Relations Society of America\, SF Chapters (AMA SF & PRSA SF)\nWhat To Expect? \n\nAll admission tickets come with 1 drink ticket\nPhotobooth Fun\nDancing\nHoliday Inspired Hors d’oeuvres\nSwag Bags!\nNetworking amongst San Francisco’s finest Marketing and PR professionals\n\nIn the name of giving this event will feature a Toys fo Tots Toy Drive and Silent Auction in which all proceeds will benefit the Raphael House. Bring a toy and receive an additonal drink ticket! Register now as this event will sell out. Early bird tickets available until Nov 20th. \nPlatinum Sponsor\n \n  \nGold Sponsor\n\n  \nSilver Sponsors\n\n \n\n \n\n  URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf/ LOCATION:Hawthorne\, 46 Geary St.\, San Francisco\, ca\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/10/Jingle-Mix-Mingle-800х400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191114T180000 DTEND;TZID=America/Los_Angeles:20191114T200000 DTSTAMP:20260515T042635 CREATED:20191101T180048Z LAST-MODIFIED:20191115T003045Z UID:10000821-1573754400-1573761600@www.amasf.org SUMMARY:Sparking Marketing Relationships in Silicon Valley with AMA DESCRIPTION:Join us for a fun evening of Wine Sipping and Marketing Sparking. Connect with our board members\, network with Silicon Valley’s finest Marketing professionals and discover new opportunities while enjoying a nice fall-evening AMA style.\n\nSign-up early to save money! \nAMA members will get a complimentary drink. \nSmall bites will be provided. \nVenue located just a few steps from Caltrain (Palo Alto). Accessible Parking. URL:https://www.amasf.org/event/sparking-marketing-relationships-in-silicon-valley-with-ama/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/11/Sparking-Marketing-Relationships-in-Silicon-Valley-with-AMA.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191024T180000 DTEND;TZID=America/Los_Angeles:20191024T200000 DTSTAMP:20260515T042635 CREATED:20190903T054559Z LAST-MODIFIED:20191024T234556Z UID:10000796-1571940000-1571947200@www.amasf.org SUMMARY:Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA DESCRIPTION:What we know: The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. It’s more of a jigsaw puzzle. Wouldn’t it be great to have some sort of insight tool that can shed light on the real customer path – the behaviors\, attitudes\, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients. \n  \nSPEAKER  \nAliza Pollack\, Qualitative Research Strategist @ Aliza Pollack Consulting \n \nWith 20 years of international insights work across a range of categories from auto to beauty\, luxury to spirits\, technology to health and wellness\, Aliza is a seasoned thinker who pushes to the why and the so what. \nShe thrives on digging into consumers’ attitude and behaviors and translating them into meaningful insights for brands. Her work has informed strategic marketing initiatives ranging from positioning to activation development to innovation. And\, has talked to people about their most internal\, intimate issues (illness\, finance) to their most external\, superficial (cosmetics\, cars). Recent work has involved creating patient journeys for a new to market pharma brand\, working with UX designers to build a better car buying experience\, and helping a wireless provider understand how to better serve their small business market. \nEVENT PARTNER \n \nVENUE PARTNER \n \n*By purchasing a ticket to this event you give the AMA SF and QRCA permission to share your contact information with event partners.” URL:https://www.amasf.org/event/customer-journey-mapping-the-swiss-army-knife-of-insight-tools-hosted-by-the-ama-sf-qrca/ LOCATION:360 Labs\, 274 Brannan St\, 5th Floor\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/LinkedIn@2x.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190910T180000 DTEND;TZID=America/Los_Angeles:20190910T210000 DTSTAMP:20260515T042635 CREATED:20190805T183111Z LAST-MODIFIED:20190911T000135Z UID:10000787-1568138400-1568149200@www.amasf.org SUMMARY:California's New Privacy Regulations: What Marketers Need to Know Now DESCRIPTION:Is your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1\, 2020. Since California represents over 12% of the US population and is one of the world’s largest economies\, everyone needs to pay attention. \nOur expert panel will help you: \n\nSee the big picture.\nFigure out whether your business or clients are impacted.\nGet insights into how to help your business or clients comply.\nUnderstand how executives\, IT and sales/marketing can work together.\n\nAlthough it sounds like a nuisance\, and it can be a challenge\, CCPA can be a boon for organizations that do it right – particularly in this time of consumer mistrust. \nPlease join the AMA SF to get the insights you need to apply these critical regulations to your or your clients’ business. \nPANEL \nRaj Raghavan. CEO @ Credio \n \nRaj Raghavan is the CEO of Credio\, Inc.  Credio\, Inc. is focused on privacy with an emphasis on data protection.  Credio\, Inc. is proud to champion women in privacy movement. \nRaj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation.  Raj believes in a balance of cybersecurity and privacy with business impact to ensure the investments are made in the relevant initiatives. \nRaj has also worked on social projects in Asia and Africa on micropayments funded by The Gates foundation. \nCarrie Rasmussen. Chief Information Officer (CIO) @ Save Mart Companies  \n \nCarrie is a technology leader experienced in technology innovation. She is responsible for helping to define The Save Mart Companies’ long term strategic direction ensuring that the IT organization is aligned and executing to achieve the company’s business goals. She is the companies ‘go to’ leader to create highly motivated teams that can respond to fast pace changing demands. 20 years of progressive executive leadership experienced in back office\, supply chain\, marketing and retail technology. \nTom Myers. Data Compliance Director @ FocusVision \n \nDuring Tom’s 18+ year tenure with FocusVision he has been actively involved in helping market researchers through the increasingly complicated world of privacy related rules\, guidelines and laws.  In 2007\, when research respondent privacy became the hot topic for market researchers\, Tom understood that tackling this subject head-on was the only way to avoid confusion\, misinterpretation and\, ultimately\, research paralysis. When GDPR became law\, Tom took on the director of compliance role to focus on privacy law and is once again encouraging clients to engage in “the privacy conversation”. Given that most new laws are intentionally ambiguous\, and CCPA is no exception\, clarity is the key factor to taking correct and appropriate action. \nTravis Killion. Director of Digital Product Management @ Albertsons Companies \n \nTravis Killion is an executive who has been working with Internet technologies for over 20 years. The majority of the first decade was in software development and the second decade in product management. Regardless of the focus\, Travis has always kept the customer at the center of the thought process in order to connect technology and business to create great customer experiences and business outcomes. The business domains have spanned from Realtor.com and creating the first online MLS aggregated search\, SmartZip.com for using data to help provide insight into real-estate purchases\, oDesk.com (now upwork.com) for helping form the online consulting platform\, and at Albertsons building a word class loyalty platform where digital technologies meet brick and mortar stores. In every case\, data has been the foundation to build upon. \nLisa Hawke. VP Security & Compliance @ Everlaw \n \nLisa Hawke is the VP Security and Compliance at Everlaw\, a legal technology company based in Oakland\, CA with operations in North America\, Europe and Australia. At Everlaw\, Lisa is responsible for the company’s security\, privacy and compliance program development and implementation. She created and scaled the program as the company grew from 25 to over 160 people\, and achieved SOC 2 Type 2 certification in Security\, Privacy\, Confidentiality and Availability as well as FedRAMP In Process. She is admitted to the bar in New York and Massachusetts and a Board Member and Vice-Chair of Women in Security and Privacy (www.wisporg.com). Follow her on Twitter @ldhawke. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \nVENUE SPONSOR URL:https://www.amasf.org/event/californias-new-privacy-regulations-what-marketers-need-to-know-now/ LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/08/662966846e3963e78eb21e6f14fb85ce-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190828T180000 DTEND;TZID=America/Los_Angeles:20190828T210000 DTSTAMP:20260515T042635 CREATED:20190804T113211Z LAST-MODIFIED:20191003T141315Z UID:10000786-1567015200-1567026000@www.amasf.org SUMMARY:Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape DESCRIPTION:The market research industry is evolving.  Here’s your chance to learn what’s new\, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. \nAs marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! \nPANEL \nModerator:\nJamin Brazil\, CEO and Cofounder of HubUx \n \nJamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years\, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision\, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, conducting one of the first ones in 1996 and founded a top survey platform\, Decipher\, in 2000. \nToday\, Brazil is the co-founder and CEO of HubUx\, a modern project management platform for researchers\, and the host of the Happy Market Research podcast. \nPanelist:\nRogier Verhulst – Sr. Director\, Market Research – Global Marketing at LinkedIn \n \nRogier has 15 years of experience in data analysis and market research working for a variety of companies including WPP\, Microsoft and LinkedIn – managing teams and helping clients and product\, sales and marketing organizations make better informed decisions. A strong advocate of a data driven sales\, product and marketing approach and turning complex data into simple and compelling stories and tools. Interested in combining the best from big data and attitudinal research to help build better products. Extensive experience designing\, executing and managing market research and generating insights that answer “so whats”. \nPanelist:\nTed Pulsifer – CRO Market Cube \n \nTed Pulsifer has over twenty years of executive and sales leadership experience. After launching his business development career at GE and AOL\, Ted harnessed his technology and service-centric background to embark on a journey into marketing research and data collection that began with Peanut Labs/Dynata before serving as Regional Vice President for Lucid. Today\, Ted is Partner and CRO for Market Cube\, which empowers faster and more creative data collection globally with best-in-class expertise\, technology and services. When not working\, Ted can be found hunting for unusual and amazing wines\, or on the water with his family in Charleston\, SC. \nPanelist:\nJanet Standen – Co-Founder\, Scoot Insights\n \n \nJanet co-founded Scoot Insights with Katrina Noelle in 2015\, to bring actionable qualitative insights to businesses\, with an accelerated process that does not compromise depth of learning. Leveraging over 25 years of business and marketing experience to help management teams choose better directions. Janet has a breadth of expertise in User\, Consumer\, Customer and Employee research gained from the US and the UK/Europe\, and has worked in many categories including food & beverages\, education\, electronics\, energy\, pet care\, retail\, social media\, tech\, beauty\, financial services\, toys\, health care\, automotive\, etc. \nJanet currently serves on the board of the Qualitative Research Consultants Association and as Board Chair for Matter of Trust. She is also an active member of AMA\, WIRe\, EPIC\, BayCHI\, Insights Association\, and UXPA. \nPanelist:\nDom Ricchetti – Insights Architect\, ServiceNow \n \nAs the lead Insights Architect at ServiceNow\, Dom Ricchetti designs research methods and frameworks\, including for personas\, Jobs-to-be-Done\, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research\, Dom led a wide range of studies across industries. He ran many unique\, complex and advanced analytics studies. Over his career\, he also worked on Agile\, TQM\, Six Sigma\, and Baldrige Excellence projects. He has an engineering and computer science degree\, with graduate studies in operations research\, marketing strategy\, and business planning. \nServiceNow is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8\,000 employees\, #3 on Forbes Future 50 List\, a LinkedIn Top Company\, and rated by Gartner as a technology industry leader. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nHatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible\, dynamic\, results-oriented platform that works across multiple devices and operating systems. For participants\, it’s like a social networking site; it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators\, it boasts a powerful\, intuitive back end that makes getting and organizing the data necessary an easy task. Visit with us at the HatchTank booth to learn more. \n  \n \n\nHarmon Research Group LLC is a boutique data collection specialist\, a “high value” alternative to the larger firms. We provide research services for MR consultancies around the world\, across a broad range of industries. Our services include web survey programming and hosting\, as well as CATI/ multimode\, and various qualitative services. \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \n \nVeridata Insights is your one-stop shop for online data collection.  Built upon the latest technology and the best customer service team around\, we provide unparalleled reach among consumers\, business professionals and specialized\, target audiences.  Our employees have the necessary experience\, passion and creativity to deliver the ultimate customer experience.   In an industry that is continually being dominated by larger and ever faceless companies\, we are the partner who understands you.  Our customers come to us for piece-of-mind\, knowing that with Veridata Insights as their partner\, their projects will be executed on time\, on budget and stress free. \n  \n\n \nSampleChain’s goal is to help the Market Research industry create a clean\, healthy and efficient ecosystem. SampleChain works with partners to help them increase their earnings per click and reduce clicks per complete\, improve quality\, increase conversion\, and create a better understanding of longitudinal behaviors. \n  \n \nStitched Insights turns any customer text into AI Focus Groups that answer survey questions. \n  \n \nMadrone Studios is a full-service creative agency specializing in creating immersive experiences through the marriage of light\, visuals\, sound and cutting-edge technology. We use new media\, video production\, immersive projection and interactive technologies to create memorable experiences. \n  \n \nWhen you come to the studio for your headshot\, you receive an unparalleled client experience and our signature quality craftsmanship in the products you receive. So go ahead and treat yourself to your new favorite photo! \n  \nVENUE PARTNER URL:https://www.amasf.org/event/understanding-your-customer-how-innovation-is-changing-the-research-and-insights-landscape/ LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/08/Understanding-Customer_800x400-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190731T180000 DTEND;TZID=America/Los_Angeles:20190731T210000 DTSTAMP:20260515T042635 CREATED:20190708T073037Z LAST-MODIFIED:20190731T141831Z UID:10000776-1564596000-1564606800@www.amasf.org SUMMARY:AMA SF Summer Partay DESCRIPTION:Whether you are looking to network for your next job or you simply want to learn more about what the American Marketing Association’s San Francisco (AMA SF) chapter has to offer\, we invite you to join the AMA SF for a kickoff party to celebrate the summer and meet our 2019-2020 Board of Directors! \nDuring the event you’ll be able to enjoy some tasty cocktails and delicious appetizers in a laid back environment while networking with other Bay Area marketers. \nTicket price includes: (1) drink + delicious French-Vietnamese inspired hors d’oeuvres from Le Colonial. \nThere will be a hosted bar for additional drinks for purchase. \nSponsors\n\nBank of England: Buying a Home? Or refinancing? Bank of England is your one stop national lender licensed in all 50 states – educating one customer at time! Reach out to Dan or Tiffany for your personalized home buying or refinance analysis.\nRaffle Drawing: TBD\n\nFocus Vision: The only insights software technology company that can bring you close enough to your customers to have a full understanding of how they think\, feel and act.\nRaffle Drawing for a 2009 V. Sattui Cabernet Sauvignon\n\nStitched Insights: Stitched Insights turns any customer text into AI Focus Groups that answer survey questions. URL:https://www.amasf.org/event/ama-sf-summer-partay/ LOCATION:Le Colonial\, 20 Cosmo Place\, San Francisco\, CA\, 94109\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/07/5d9b38e1b5d1fcc0f8fe472cc47d302d.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190620T183000 DTEND;TZID=America/Los_Angeles:20190620T203000 DTSTAMP:20260515T042635 CREATED:20190516T081624Z LAST-MODIFIED:20190620T053116Z UID:10000764-1561055400-1561062600@www.amasf.org SUMMARY:Volunteer Recruitment Event: American Marketing Association in the South Bay DESCRIPTION:Are you trying to get a foot in the door in the field of marketing? Or\, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps\, on us. \nThe American Marketing Association San Francisco is looking for smart\, talented\, responsible people that are interested in: \n– Business development / sponsorships\n– Business development / memberships\n– Marketing and Communications\n– Email marketing\n– Graphic design\n– Branding\n– Programming\n– Event planning and production \nPlease reserve your spot by registering for a free ticket. URL:https://www.amasf.org/event/volunteer-recruitment-event-american-marketing-association-in-the-south-bay/ LOCATION:The Patio\, 412 Emerson St. (1 block from Caltrain Palo Alto station)\, Palo Alto\, CA\, 94301\, United States ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/05/bc41d600feac1bcd9226d782e14e1a07.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190327T200000 DTEND;TZID=America/Los_Angeles:20190327T223000 DTSTAMP:20260515T042635 CREATED:20190129T140444Z LAST-MODIFIED:20190508T090712Z UID:10000729-1553716800-1553725800@www.amasf.org SUMMARY:AMASF + PRSASF - Diversity & Inclusion Speed Networking DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF\nPRSA SF\n\nParticipating D&I Organizations: \n\nTo be announced  – email info@amasf.org for more info\n\nSponsors: \nWerqwise https://werqwise.com/ \n \n\nTo be announced  – email info@amasf.org for more info URL:https://www.amasf.org/event/amasf-prsasf-diversity-inclusion-speed-networking/ LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190327T180000 DTEND;TZID=America/Los_Angeles:20190327T203000 DTSTAMP:20260515T042635 CREATED:20190207T223111Z LAST-MODIFIED:20190327T103056Z UID:10000733-1553709600-1553718600@www.amasf.org SUMMARY:Diversity & Inclusion Speed Networking DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nAttendee Benefit: \n\nNetworking\nGet to know D&I organizations\nLearn about D&I initiatives\nBecome a member and/or volunteer\n\nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF https://www.amasf.org/\nPRSA SF https://www.prsasf.org/\n\nTransportation Tips: Venue is a short walk from the Montgomery Street BART/Muni Metro station \nFood & Drink: Drinks and Appetizers \nInterested in representing your non-profit diversity organization or sponsoring this event? Please email: maria.gianotti@amasf.org for more information. \nDIVERSITY ORGANIZATIONS & PARTNERS ATTENDING\n \nAbout-Face arms girls with the knowledge and tools they need to fight back against a culture that diminishes and disempowers them. Our programs for teen girls range from our Education Into Action in-school programs to a weekend boot camp\, and our online resources for teens here on the site. We also support their adult advocates — parents\, teachers\, mentors\, relatives\, and group leaders — through adult-centered workshops as well as curriculum development and support: About-Face \n \nALPFA (Association of Latino Professionals For America) was the first national Latino professional association in the United States\, established in Los Angeles in 1972. ALPFA continues to build upon its proud legacy with a mission: To empower and develop Latino men and women as leaders of character for the nation\, in every sector of the global economy: ALPFA \n \nThe mission of Dress for Success is to empower women to achieve economic independence by providing a network of support\, professional attire and the development tools to help women thrive in work and in life. Dress for Success San Francisco offers five programs to women going back to work including our Suiting Program\, job search programming\, career mentoring\, Professional Women’s Group employment retention program\, and Financial Literacy: Dress for Success \n \nChinese Culture Center\, under the aegis of the Chinese Culture Foundation of San Francisco\, is a non-profit organization established in 1965. CCC elevates underserved communities\, and gives voice to equality through education and contemporary art. Rooted in San Francisco Chinatown\, CCC creates spaces for contemporary artistic work\, education\, and creative engagement that build healthy and thriving communities and advance a plurality of diasporic voice: Chinese Culture Center \n  \n \nHack the Hood is an Oakland nonprofit that provides programs\, resources\, and opportunities to youth from under-resourced communities\, helping them recognize their full potential through exploration in tech careers and community building. In Hack the Hood’s core Bootcamp programs\, youth gain hands-on experience by building websites for local small businesses: Hack the Hood \n \nJai Bhim International empowers youth and their families from economically and socially marginalized communities in Kerala\, India through education\, leadership development\, and social entrepreneurship. We embrace collaboration based on mutual inspiration and sharing of resources\, rather than “charity”\, and our curriculum emphasizes student-centered learning through Communicative English workshops\, academic immersion retreats\, and public programs which incorporate meditation\, yoga\, drama\, visual arts\, music\, dance\, and academic study skills: Jai Bhim International \n \nSince 1988\, MAX has provided gay men and their friends in the San Francisco Bay Area a warm and welcoming place where we come together to build real friendships with real people. Today\, MAX members work together as a community to offer dozens of social events each year\, ranging from our famous First Friday TGIF to many social\, educational and travel opportunities. You can find MAX online at: Max SF \n \nThe mBolden San Francisco chapter was established in 2010 and has grown to over 1\,500 influential women in Silicon Valley. Our mission is to champion female leaders in the mobile and digital space with content & events that inspire\, empower or connect our members. We host a variety of events throughout the year focused on women’s leadership development\, mentorship programs\, networking events\, and more: mBolden \n \nNarika’s mission is to promote women’s independence\, economic empowerment\, and well-being by helping domestic violence survivors with advocacy\, support\, and education: Narika \n \nAs the only non-profit in San Francisco serving all members of the lesbian\, gay\, bisexual and transgender communities\, the Center plays an important role as the physical and spiritual home for LGBT culture\, and is vital to the ultimate survival of our identity as a community: SF LGBT Center \n \nOur SMASH Academy and supporting SMASH programs weave together STEM education\, mentorship\, social justice curriculum and workforce opportunities\, helping scholars hone their knowledge while building the networks and life skills necessary for a career in technology and entrepreneurship. We also provide students with online resources\, workplace experience\, alumni programming and other essential support—all led by people who look like them. All of our work aims to equip brilliant students who aspire to create the future: SMASH \n \nStartOut connects and educates LGBTQ entrepreneurs to empower great leaders and businesses. Our goal is to create jobs and prosperity for LGBTQ individuals and for the local communities in which they do business\, and to be recognized and respected for our contributions: StartOut \n \nThrough the intersection of arts education and youth development practices\, civic engagement strategies\, and high quality artistic presentation\, Youth Speaks creates safe spaces that challenge young people to find\, develop\, publicly present\, and apply their voices as creators of change: Youth Speaks \nVENUE SPONSOR\n \nWerqwise is a California based collaborative workspace provider enabling businesses and professionals to work smarter by leveraging our thoughtful partner resources\, flexible workspaces\, events\, and community. Werqwise \nFOOD SPONSOR\n  \n \nOpened in 2017 by all Bay Area natives\, Hardwood has one goal in mind – to provide some good old-fashioned Bay Area hospitability the best way we know how – through food and drinks! As an area known for its diversity\, unity\, and culture\, we wanted to build and grow a place that could embody those qualities and truly be “home” to everyone. Come by and enjoy great food\, great drinks\, and great vibes! Hardwood Bar & Smokery \n\n \nAt Poke Life\, our menu celebrates the wide spectrum of Hawaiian cuisine. We offer traditional spam musubi to various kinds of poke including tuna\, unagi (eel) to wild blue crab meat. The poke we serve starts with rice\, mixed greens or a combination of both\, topped with big chunks of seafood of your choice\, garnished with toppings to your liking and finished with predominant flavors in dressings such as sesame shoyu to Korean-pepper sauce: Poke Life \nEVENT PHOTOGRAPHER\n \nDana Hargitay is a highly esteemed editorial and fashion photographer located in the San Francisco Bay Area but works domestically and internationally. Her work has taken her all over the world including Italy\, Kenya\, Paris\, England\, Morocco\, Cuba\, Mexico and many other destinations. Dana Hargitay Photography URL:https://www.amasf.org/event/diversity-inclusion-speed-networking/ LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/02/4addfb4efd7b5841070d9b6cce1c53c8.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190220T190000 DTEND;TZID=America/Los_Angeles:20190220T210000 DTSTAMP:20260515T042635 CREATED:20190129T140444Z LAST-MODIFIED:20190219T224523Z UID:10000730-1550689200-1550696400@www.amasf.org SUMMARY:AMA SF: Think Pink! Amplifying Weirdness & Embracing Weakness to Stand Out DESCRIPTION:Brands need to stand out in a crowded marketplace\, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws\, instead of fixing them. In this intimate event for AMA SF\, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart. \nThe first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.” \nBIO – Stan Phelps \nStan Phelps\, is the Founder of PurpleGoldfish.com. He is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary\, North Carolina with his wife Jennifer two boys Thomas and James. \n  \nSPUR is a short walk from either the Montgomery Street BART/Muni station or the Temporary Transbay Terminal. \n  URL:https://www.amasf.org/event/ama-sf-think-pink-amplifying-weirdness-embracing-weakness-to-stand-out/ LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/01/SO-Goldfish_Twitter_800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190131T180000 DTEND;TZID=America/Los_Angeles:20190131T213000 DTSTAMP:20260515T042635 CREATED:20181123T141634Z LAST-MODIFIED:20190130T220048Z UID:10000727-1548957600-1548970200@www.amasf.org SUMMARY:AMA SF Career Fair DESCRIPTION:Back by popular demand! Join us the AMA SF as we kick off our 2nd Annual Career Fair! This event sold out last year with over 150 attendees and is sure to sell out again this year. Register now! AMA members will be given free registration during Early Bird pricing period.\nThis Event Will Feature: • Networking opportunities with recruiters and Bay Area Companies • 2019 Salary Guide Presentation by Lisa Gibello\, SVP at The Creative Group • Hosted beer\, wine\, water and light hors d’oeuvres!\n \nDon’t miss out on these exciting new additions to this year’s event! • (3) 30 minute workshops on various Career Building Topics • Marketing Portfolio Review Station – Sign Up when you register\nWho’s going to be there? (Will be updated on a weekly basis)\nPLATINUM SPONSOR\, FEATURE PRESENTATION & WORKSHOP PRESENTATION BY:\nThe Creative Group (TCG) specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Top positions include Marketing Coordinators\, Digital Marketers\, UX Designers\, Social Media Managers\, Web Designers\, and many more.\nWe know your top priority is finding your next gig or full-time role. TCG is personally committed to helping you do just that by matching you with projects tailored to your specific expertise and preferences. Our San Francisco Bay Area recruiters\, many of whom share your background and experience\, work with organizations across all industries\, from small and medium-size businesses to Fortune 500 companies. We believe working happy is the only way to work\, and we have made it our mission to help companies build happy\, productive teams.\n \nVENUE SPONSOR: & BOOTH SPONSOR:\n\n Yelp is looking to aggressively expand its marketing team in 2019\, with a focus on building a world-class inbound customer acquisition engine. As such\, we are looking for both seasoned marketing leaders in the b2b space\, as well as individual contributors who specialize in product marketing\, content marketing\, pricing strategy\, performance marketing and SEO. If you have experience in any of these areas\, as well as experience or interest in local marketing at scale\, we’d love to talk! Join us in continuing to make Yelp one of the most recognized and trusted brands around!\nWORKSHOP AND BOOTH SPONSOR:\n\nVitamin T is always looking for digital talent who specialize in marketing\, design\, development\, content\, and delivery for freelance\, freelance-to-hire\, and permanent opportunities.\nMarketing positions we recruit for include Content Marketing Manager\, CRM Manager\, Customer Acquisition / Demand Generation Manager\, Digital Marketing Analyst\, Digital Marketing Manager\, Email Marketing Manager\, Marketing Automation Manager\, Marketing Operations Manager\, Paid Media Manager\, Social Media Manager\, Marketing Strategist\, Marketing Project/Program Manager\, and more!\n \n \nWORKSHOP AND BOOTH SPONSOR:\n\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team.\nCrawford Group is recruiting the utmost qualified candidates for all forms of marketing\, events and communications positions. These roles range from Account Executives to Event Marketing Specialists to Social Media Directors.\n \nBOOTH SPONSOR:\nFocus Vision is in the business of customer truth. They offer a complete suite of always-on software from online surveys to test brand and product awareness\, webcam interviews and focus groups to uncover the motivations and emotions behind a person’s opinion and behaviors\, through to understanding how products and causes impact a consumer’s lifestyle. There are various senior level positions currently available such as Business Development Directors and Account Management Directors. We will also be collecting resumes of candidates with a research marketing background.\n \nBOOTH SPONSOR:\n CBS Interactive\, a division of CBS Corporation\, is the premier online content network for information and entertainment. Our culture of creativity and collaboration is our foundation; it’s present in everything we do. Whether your dream job is in tech\, entertainment\, sports or games\, build your career here and create the content you love.\n \n\nBOOTH SPONSOR:\n\nFor the past 30 years The Bay Area Advertising Relief Committee provides emergency financial assistance\, mentoring\, networking and other resources for members of the San Francisco Bay Area advertising\, marketing and PR industry.\n \n\nFeature Presentation:\n\nLisa Gibello\, SVP of Recruiting\, The Creative Group. Presenting on the 2019 Salary Guide & Building Your Personal Brand: How to Stand out in Today’s Job Market\nLisa has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. Lisa utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.\nWorkshop Presentations: •  Building Your Personal Brand: How to Stand out in Today’s Job Market by Lisa Gibello\, The Creative Group •  Pathway to Becoming a Digital Marketer by Heather Meza of The Crawford Group •  Resume Building by Gloriane Yi\, of Vitamin T\nWorkshop Guest Speakers:\n\nHeather Meza\, Director of Marketing & Services\, The Crawford Group will be presenting the Pathway to Becoming a Digital Marketer\nHeather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years and leads marketing for Crawford Group. Known for her energy and enthusiasm\, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers. When she’s not working\, Heather enjoys spending time with her family and friends\, binge-watching her favorite shows\, or coloring her hair. Heather values human connection\, laughter\, and making an impact.\n\nGloriane Yi\, Senior Direct Hire Recruiter\, Vitamin T\, Presenting on Resume Optimization for Marketers\nGloriane is a Sr Direct Hire Recruiter who specializes in making marketing and design placements in the Bay Area and across the US. Hailing from a background in digital media\, she has a strong pulse on the creative market in San Francisco\, and is well versed in what clients look for in marketing and design candidates. She has a proven track record of making successful hiring matches for a variety of companies from startups to enterprise companies to ad agencies. Beyond her professional life\, she is the proud mom of two boys\, an avid foodie/reader and the kind of friend you want on your team for trivia games.\nTBA\, The Creative Group\, Presenting on TBA\n \nPortfolio Reviewers\n\nGerardo Garcia-Jurado\, Creative Director at The Trust for Public Land\nFor over two decades\, Gerardo has been a part of the “creative” tribe. He built his first job within his own self-made visual communications firm in Mexico City which is still designing for Forbes 500 companies. Following the company’s success\, Gerardo then moved to New York City where his American adventure began. Those ventures have allowed him to be a key player in the development of award-winning campaigns for global brands in different marketing disciplines. Everything from advertising to promotions to retail marketing\, Effies to Emmys\, and from East Coast to West Coast\, his professional life has been full of exciting projects. All of which created significant learnings that have made him the well-rounded Marketing professional he is today. In addition to his bachelors in Graphic Design and master’s degree in Marketing\, he keeps himself up-to-date taking relevant classes. Even so\, he believes that life is the best teacher. Most recently\, he joined the non-profit sector where he is expecting to be able to make a change in the community by using his creative superpowers for the greater good. His full name is Luis Gerardo García-Jurado Rébora but you can call him Gerardo (Her-are-doh).\n \n\nTony Wessling\, Co-Founder & Managing Partner Chromium\nTony has been the driver behind successful strategic and creative programs for national and international financial services brands such as AXA Investment Managers\, Arrowhead General Insurance\, American AgCredit\, Beech Street Capital\, Berkadia\, Cameron Mutual\, CAMICO\, Capital One\, Etiqa Insurance (Singapore)\, Fannie Mae\, the Mortgage Bankers Association\, Norcal Mutual\, and PLUM\, among others. His strategic and creative counsel has also helped position/reposition major real estate development initiatives in San Francisco such as the Port of San Francisco\, Mid-Market (now home to Twitter\, Uber\, Dolby\, and other tech companies)\, Mission Bay\, and the Yerba Buena Arts District. He also works with a number of technology and consumer products clients.\nAn avid writer and speaker on branding and corporate culture\, Tony is the co-author\, with Peter van Aartijk\, of the book The Powers: Ten Factors for Building an Exponentially More Powerful Brand. He has presented to numerous business groups in the U.S. and Europe including Assurex Global Branding & Communications Summit\, the Financial Communications Society of New York\, UC Berkeley Center for Entrepreneurship\, LocWorld in Seattle and Berlin\, Germany\, the Association for Corporate Growth\, the Fraternal Alliance\, Fleming Martin Executive Leadership Program\, the San Francisco Chamber of Commerce\, and the Swiss-American Chamber of Commerce in Zürich\, Switzerland and San Francisco. He has also been a guest lecturer at the Academy of Art University and San Francisco State University College of Business.\nTony received his BFA in Design from the University of Michigan at Ann Arbor.\n\n\nGareth Walters\, Vice President Creative\, Greenberg Strategy\nGareth began his career in editorial design in London\, art directing titles such as Ski and Snowboard Magazine. From there\, he moved client side\, working for Neil Pryde International in Hong Kong\, creating product graphics\, packaging\, and web identities for Snowboard and Windsurfing products\, and then to Bell Helmets in Santa Cruz\, CA. \nFor the past 10 years\, Gareth has devoted himself to data and information design for Pandora Internet Radio and most recently\, as VP of Creative for Greenberg Inc.\, a research and strategy consultancy that integrates insight\, design\, and patterns thinking to help businesses transform.\n\nJordan Joseph\, Lead Digital Designer\, Affinity Creative Group\nJordan leads the digital design and strategy team at Affinity Creative Group based in San Francisco\, California. She’s had the privilege to work with a diverse client list from global retail wine and spirits brands\, notable Bay Area commercial real estate developers\, and innovative technology companies. Jordan specializes in digital brand strategy overseeing projects from initial ideation\, to UI/UX design and art direction\, through design-development handoff. She holds a Bachelor of Science degree in Graphic Communication from California Polytechnic State University\, San Luis Obispo. After initially pursuing Industrial Engineering\, Jordan took a page from Jessica Hische’s book with mindset of: “The work you do while you procrastinate is probably the work you should be doing for the rest of your life.” Along the way\, she found that digital design was the perfect application of analytical thinking and visual problem solving skills to create impactful\, real world business solutions. When not behind her computer screen\, you’ll most likely find Jordan checking off the never-ending list of restaurants in San Francisco or planning her next weekend getaway. URL:https://www.amasf.org/event/ama-sf-career-fair/ LOCATION:Yelp\, 140 New Montgomery Street\, 8th FL\, 8th FL\, 8th FL\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e8605d9dbf8f709cde3c73e0694d2038.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20181204T180000 DTEND;TZID=America/Los_Angeles:20181204T210000 DTSTAMP:20260515T042635 CREATED:20180924T161107Z LAST-MODIFIED:20181203T230437Z UID:10000722-1543946400-1543957200@www.amasf.org SUMMARY:Jingle\, Mix & Mingle with PRSASF and AMASF Holiday Party DESCRIPTION:Public Relations Society of America San Francisco Bay Area (PRSA-SF) and American Marketing Association San Francisco Bay Area (AMA SF) team up to celebrate the holiday season\, co-hosting this year’s Jingle\, Mix & Mingle!\nGet in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party to benefit our friends in the Tenderloin! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the Tenderloin After-School Program\, from which proceeds will go directly to the nonprofit group whose mission is to provide a safe drop-in space for the children of the Tenderloin District. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nWe will also collect toys for the San Francisco Firefighters Toy Program. Kindly bring an unwrapped toy for ages infant through 12 — gifts for tweens (bath/body products\, jewelry\, comic books and SF sports team clothing and accessories) — are in highest demand.\nPre-registration is required as space is limited — so reserve your spot today!\nThanks to our sponsors:\nPlatinum Sponsor http://www.cision.com\n\n\n\n\n\n \n 11.26.18 jj 6:48 (Chromium) URL:https://www.amasf.org/event/jingle-mix-mingle-with-prsasf-and-amasf-holiday-party/ LOCATION:Dada Bar\, 65 Post Street\, San Francisco\, CA\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3250cfb9214ae51a4c297cd61c701e7f.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20181112T170000 DTEND;TZID=America/Los_Angeles:20181112T190000 DTSTAMP:20260515T042635 CREATED:20181024T204337Z LAST-MODIFIED:20181116T214342Z UID:10000723-1542042000-1542049200@www.amasf.org SUMMARY:Volunteer Recruitment Event: American Marketing Association San Francisco DESCRIPTION:Are you trying to get a foot in the door in the field of marketing? Or\, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps\, on us.\nThe American Marketing Association San Francisco is looking for smart\, talented\, responsible people that are interested in:\n– Business development / sponsorships\n– Business development / memberships\n– Marketing and Communications\n– Email marketing\n– Graphic design\n– Branding\n– Programming\n– Event planning and production\nPlease reserve your spot by registering for a free ticket. URL:https://www.amasf.org/event/volunteer-recruitment-event-american-marketing-association-san-francisco/ LOCATION:Blanc Et Rouge\, 2 Embarcadero Center\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e47707b310e2f5ca65e258559cc7b2e1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20181016T180000 DTEND;TZID=America/Los_Angeles:20181016T210000 DTSTAMP:20260515T042635 CREATED:20180924T155719Z LAST-MODIFIED:20181116T214340Z UID:10000721-1539712800-1539723600@www.amasf.org SUMMARY:(R)Evolution Marketing American Marketing Association San Francisco C-Level Panel Discussion DESCRIPTION:Presented by the American Marketing Association San Francisco Chapter\nEvent Details\nRegistration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm |\nSpeakers:\nDan Gordon\, Founder Gordon Biersch Brewing Company\nMarc Pomerleau\, Creative Strategy Vice President at Freeman Company\nKyle Wong\, CEO Pixlee\nRob Fuggetta\, Founder & CEO Zuberance\nModerator: Olivia Christian\nPanel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc\, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. \nPlease Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book\, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint\, one of the questions will be\, what do you think is next in Disruptive Marketing?\nThis event is open to anyone interested in Marketing and Branding; you don’t need to work directly in the industry to enjoy some great takeaways from this event!\n10 Disruptive Marketing Trends To Consider\n\nIntelligent Devices Technology\nAuthentic Transparency\nEngaging Content (VR +)\nUser-generated content\nSocial Networks Ecosystems\nBrand Advocates\nLegacy Rebranding for the next generation\nCustomer Satisfaction\nPersonalized Relationship Marketing\nEmotional and Cultural Relevance Metrics Tracking\n\nPanelists Bios:\nDan Gordon\, Founder: Gordon Biersch Brewing Company (Focus: Rebranding for the next generation\, currently rebranding his legacy product\, Dan will speak about legacy brands and the challenges in rebranding and how he has addressed it)\n\nDan Gordon has earned a reputation for being one of America’s premier brewing engineers during his 28-year tenure at Gordon Biersch Brewing Company. He is the first American in more than 40 years to graduate from the prestigious five-year brewing program at the world-renowned Technical University of Munich in Weihenstephan\, Germany. Dan currently oversees the brewing operations at the Gordon Biersch brewing and bottling facility in San Jose\, CA\, where he ensures that all of his beloved brews are crafted using the highest-quality ingredients with the closest attention to detail.Dan frequently lectures at Stanford University\, UC Davis\, UC Berkeley\, and USF.\nMarc Pomerleau – Creative Strategy Vice President at Freeman Company (Focus: next gen engagement\, purpose driven marketing\, authentic transparency)\n\nMarc Pomerleau is an experience designer\, innovator\, content creator and Creative Strategy Vice President at Freeman\, the world’s leading brand experience company. In his role at Freeman\, Marc builds capacity and will for the design and production of transformative\, live experiences with a focus on next gen learning and collaborative co-creation. Marc has worked in government\, co-founded three start-ups and spent several years studying and working in China and the Asia Pacific region. Marc holds an MA in Asia studies and international economics from The Johns Hopkins School of Advanced International Studies (SAIS) in Washington DC and resides in San Francisco\, CA.\nKyle Wong\, CEO Pixlee\n\nKyle Wong is the CEO & Co-Founder of Pixlee\, a visual marketing platform that helps brands market and sell with customer photos and videos. Pixlee enables more than 1\,000 brands to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Kyle is an active contributor for Forbes and Fortune Magazine on digital marketing\, entrepreneurship\, and various leadership and career topics. An alumnus of the Stanford School of Engineering\, where he published award-winning academic research on several topics. Prior to Stanford\, he built startups in high school that were directly related to his work at Pixlee which were featured on prominent news organizations such as The Today Show\, Fox News\, Bloomberg\, and others. In his spare time\, Kyle mentors for the Stanford Accelerator (StartX) where he advised several early-stage VC backed tech startups.\nRob Fuggetta\, Founder & CEO Zuberance\, (Brand Advocates)\n\nRob Fuggetta is the leading expert on Advocate marketing. Rob is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Rob is the founder & CEO of Zuberance\, which powers Advocate marketing programs for top brands.\nModerator\nOlivia Christian\n\nOlivia’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities. In 2005\, she left city hall and began working as a brand development consultant. My clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Olivia’s professional services include but are not limited to the drafting and execution of event\, social\, growth and fund development strategies as well as media production (video\, podcast).\nThrough her workshop\, Own Your Story\, Olivia coaches professional teams and one-on-one clients in a methodology for crafting a personal brand story that incorporates both the logical—the head\, and the emotional—the heart. Attendees develop the necessary skills to effectively convey the why\, how and what of their personal brand story to any given audience.\nOlivia am also the Executive Producer and Host of The Game Last Night\, a sportscast that features me in conversation with professional and collegiate athletes and coaches and their fan base from coast to coast. You can also get a listen to her as a guest on National Public Radio’s\, Only a Game.\nPre Event Video By:\nRob Fuggeta\, Founder & CEO Zuberance\, (Brand Advocates)\nAuthor of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”\n\nSponsors\nVideographer https://www.steinbergimagery.info/\n\nVenue Sponsor Werqwise https://werqwise.com/\n\nGordon Biersch Brewing Company \n\nPhotographer https://www.shiffrar.com/\n \n\n jj 10.15.18 10:57pm URL:https://www.amasf.org/event/revolution-marketing-american-marketing-association-san-francisco-c-level-panel-discussion/ LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/82363e3bd50e369e4d4f04cb5f872a2a.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180920T180000 DTEND;TZID=America/Los_Angeles:20180920T200000 DTSTAMP:20260515T042635 CREATED:20180817T150100Z LAST-MODIFIED:20181116T214344Z UID:10000720-1537466400-1537473600@www.amasf.org SUMMARY:American Marketing Association Across the Bay: Network with us in Oakland! DESCRIPTION:Join us on September 20th\, as the American Marketing Association crosses the Bay for its first-ever networking event in downtown Oakland!\nOakland is growing quickly\, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!\n \n\n \nEvent Details\nTransportation: The Overlook Lounge is just a few blocks from the 19th Street BART station and steps from AC Transit’s Transbay line NL from San Francisco.\nFood & Drink: Light bites will be provided. Drink tickets are available to AMA SF members on a limited basis. Drink tickets are available for purchase to non-members.\nEvent Sponsor\n\nweb: http://www.montpericatering.com\nfacebook: https://www.facebook.com/montpericatering/\ninstagram: @montpericatering\n \nPhotography Sponsor\n\n \nVenue Sponsor URL:https://www.amasf.org/event/american-marketing-association-across-the-bay-network-with-us-in-oakland/ LOCATION:The Overlook Lounge\, 344 20th Street\, Oakland\, CA\, 94612\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/511093dc3b094da32cb4e391ee02771f.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20180816T180000 DTEND;TZID=America/Los_Angeles:20180816T200000 DTSTAMP:20260515T042635 CREATED:20180613T180440Z LAST-MODIFIED:20181116T214148Z UID:10000717-1534442400-1534449600@www.amasf.org SUMMARY:How to Win at Google AdWords & Analytics DESCRIPTION:Need measurable\, highly-qualified web traffic for your site? Who doesn’t! Then\, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity.\n\nThis session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms\, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO\, SEM\, growth marketing\, analytics and social media and will aid you in optimizing your brand’s approach.\nFeatured Speakers:\n\nRyder Meehan\nRyder is a 14-year veteran of online acquisition experience across all digital channels\, He has managed digital marketing teams at Samsung Mobile\, Fossil\, Tatcha\, and Razorfish. Ryder launched Meehan Digital in May of 2017\, an online marketing agency offering SEO\, SEM\, growth marketing\, analytics and web design services.\n\n\nDanny Ng\nA technical marketer with 10 years of SEO\, SEM\, analytics and social media advertising experience\, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting group in Hawaii.\n\n\nEvent Sponsor:  URL:https://www.amasf.org/event/how-to-win-at-google-adwords-analytics/ LOCATION:Meehan Digital\, 1540 Market Street\, #100\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/a8a625e094ac662b3b6d467bd940377b.jpg END:VEVENT END:VCALENDAR