Blog

GTM Strategy in the AI Era: Plan, Punch, Pivot

Rinita Datta
November 11, 2025
AI, Marketing, Podcast

In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →

Event Recap: Advanced AI Workflows for Marketers

Rinita Datta
November 8, 2025
AI, Events

AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →

Funnel Hacked: What Happens When AI Eats the Buyer Journey

Rinita Datta
October 31, 2025
AI, Marketing, Podcast

Generative AI didn’t just disrupt your marketing funnel—it devoured it. In this episode of Misadventures in Marketing, Peter Farago and Steve Haney revisit the classic debate—cast wide nets or throw sharp spears—but this time through the lens of AI-powered marketing. The rise of LLMs and generative search summaries has rewritten... read more →

Will the AI Remember You? Marketing in the Age of GenAI

Rinita Datta
October 22, 2025
AI, Marketing, Podcast

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack the seismic shift from search engine optimization (SEO) to generative engine optimization (GEO). They explore what it means for marketers now that consumer behavior is skipping 10 blue links in favor of instant answers from AI... read more →

How We AI: Turning Generative Tools into a Marketing Advantage

Rinita Datta
October 17, 2025
AI, Marketing, Podcast

Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs. In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building... read more →

Building Connections: Inside the BAARC Mentorship Program

Did you know? AMA SF has been a proud collaborating partner of the BAARC mentorship program for four years running. Together with PRSA and sfBIG, we've built something truly special—an inclusive space where marketing and advertising professionals at all career stages can learn, grow, and forge meaningful connections. Since BAARC... read more →

Use AI To Help Your Marketing: Experts Their Share Tips

Ann Gynn
September 4, 2025
AI, Marketing

Ever have that aha moment when someone shows you a trick that shortens the time it takes to do a task? Or have a lightbulb go on when someone explained how a tool could do something you never realized it could? Generative AI presents lots of opportunities for those discoveries.... read more →

1
2
3
...
40

© 2025 American Marketing Association San Francisco