Blog

Build AI-Ready Launch Strategies Without Losing the Human Touch

Ipsita Bhattacharya
May 23, 2026
AI, Consumer Empathy, Launch, Product Marketing

Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →

Pitch Deck Storytelling: Your Slides Are Footnotes

Rinita Datta
May 15, 2026
B2B, Branding, Podcast

On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →

When Community Becomes Catalyst: PACE at the AMA SF Hackathon

There are defining moments in an organization’s journey when external collaboration does more than support the mission—it accelerates it. For Pacific Autism Center for Education (PACE), participation in the AMA San Francisco Marketing Hackathon this April marked one of those moments. The hackathon brought together purpose-driven nonprofits and skilled marketing... read more →

The New CMO Playbook: A Guide To The First 90 Days

Landing the CMO title in Silicon Valley isn’t the finish line—it's the start of a high-speed pursuit where your tenure is the prize. With the average marketing leader lasting a brutal two and a half years, you might feel less like a strategic leader and more like an energy vampire... read more →

AI Can Polish Your Brand. Only You Can Build Its Story.

Every brand now has access to the same generative AI tools. Every brand can produce polished copy, consistent visuals, and high-frequency social content at a fraction of the cost it required two years ago. That sounds like progress — and in many ways it is — but it has also... read more →

Your Target Audience Is Probably a Guess. Here’s How to Fix That.

Rinita Datta
May 8, 2026
Marketing, Marketing Campaigns, Small Business

The brief says “target: women 25–45 interested in wellness.” The campaign runs, results are mediocre, and the post-mortem concludes the creative wasn’t strong enough. The real problem, more often than not, wasn’t the creative brief. It was the audience definition. A demographic range tells you who might see your message.... read more →

Stop Prompting Randomly. Start Directing AI.

The marketers who get the most out of AI aren’t the ones using the most sophisticated tools. They’re the ones who know how to give a precise brief. Most teams adopted AI and immediately started using it like a search engine — type something vague, get something generic, call it... read more →

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