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X-WR-CALDESC:Events for AMASF
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DTSTART;TZID=America/Los_Angeles:20250204T080000
DTEND;TZID=America/Los_Angeles:20250204T100000
DTSTAMP:20260613T083344
CREATED:20250128T123937Z
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UID:10001239-1738656000-1738663200@www.amasf.org
SUMMARY:Project Management Skills for the Speed of Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/project-management-skills-for-the-speed-of-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-4.webp
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DTSTART;TZID=America/Los_Angeles:20250206T080000
DTEND;TZID=America/Los_Angeles:20250206T100000
DTSTAMP:20260613T083344
CREATED:20250128T124110Z
LAST-MODIFIED:20250128T124219Z
UID:10001240-1738828800-1738836000@www.amasf.org
SUMMARY:Interpreting and Presenting Your Social Media Analytics
DESCRIPTION:
URL:https://www.amasf.org/event/interpreting-and-presenting-your-social-media-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-5.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250212T100000
DTEND;TZID=America/Los_Angeles:20250212T110000
DTSTAMP:20260613T083344
CREATED:20250128T124641Z
LAST-MODIFIED:20250128T140022Z
UID:10001241-1739354400-1739358000@www.amasf.org
SUMMARY:Enrollment Success in AI-Powered Search: No-Fluff Program Visibility Strategies
DESCRIPTION:
URL:https://www.amasf.org/event/enrollment-success-in-ai-powered-search-no-fluff-program-visibility-strategies/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-16.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250213
DTEND;VALUE=DATE:20250215
DTSTAMP:20260613T083344
CREATED:20250128T125436Z
LAST-MODIFIED:20250128T125436Z
UID:10001242-1739404800-1739577599@www.amasf.org
SUMMARY:2025 AMA-Sheth Foundation Early Career Consortium
DESCRIPTION:
URL:https://www.amasf.org/event/2025-ama-sheth-foundation-early-career-consortium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-7.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250213
DTEND;VALUE=DATE:20250215
DTSTAMP:20260613T083344
CREATED:20250128T125656Z
LAST-MODIFIED:20250128T125656Z
UID:10001243-1739404800-1739577599@www.amasf.org
SUMMARY:2025 Organizational Frontline Research Symposium
DESCRIPTION:
URL:https://www.amasf.org/event/2025-organizational-frontline-research-symposium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250213T100000
DTEND;TZID=America/Los_Angeles:20250213T110000
DTSTAMP:20260613T083344
CREATED:20250128T125852Z
LAST-MODIFIED:20250128T125852Z
UID:10001244-1739440800-1739444400@www.amasf.org
SUMMARY:Marketing Automation in 2025: The Hits\, The Misses\, and The Opportunities
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-automation-in-2025-the-hits-the-misses-and-the-opportunities/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-8.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250213T180000
DTEND;TZID=America/Los_Angeles:20250213T210000
DTSTAMP:20260613T083344
CREATED:20250103T115023Z
LAST-MODIFIED:20250209T001222Z
UID:10001235-1739469600-1739480400@www.amasf.org
SUMMARY:Superbowl Commercial Showdown @ Duncan Channon
DESCRIPTION:Get ready for the ultimate showdown of Superbowl commercials at Duncan Channon – don’t miss out on the fun and hear from expert panelists!\n\n\nJoin the American Marketing Association – San Francisco for our “Super Bowl Commercial Showdown” event\, sponsored by Kargo and Undertone! This is a great opportunity to gain valuable insights from top advertising executives and brand strategists as they dissect the year’s most impactful Super Bowl ads\, exploring creative strategies\, cultural relevance\, emotional storytelling\, and innovative technologies that drive engagement and maximize ROI. \nThis session offers a behind-the-scenes look at campaign development\, media investment\, and real-time ad performance measurement. Learn how brands balance entertainment with messaging to capture attention in the most competitive advertising space. Don’t miss this engaging discussion on the future of high-stakes advertising in today’s fragmented media landscape. \n  \nMODERATOR: \nAndy Berkenfield – CEO\, Duncan Channon \n  \nPANELISTS: \nTaylor Shea King – Copywriter\, Goodby Silverstein & Partners \nDavid Morrisey – VP\, Director of Brand Strategy\, H/L Agency \n  \nSPONSORS: \nKargo \nUndertone
URL:https://www.amasf.org/event/superbowl-commercial-showdown-duncan-channon/
LOCATION:22 Battery St floor 10\, 22 Battery Street\, #floor 10\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2025/01/LinkedIn_Superbowl_1200-x-630-px-e1740434103936.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250214
DTEND;VALUE=DATE:20250215
DTSTAMP:20260613T083344
CREATED:20250128T130444Z
LAST-MODIFIED:20250128T130444Z
UID:10001246-1739491200-1739577599@www.amasf.org
SUMMARY:2025 Journal of Marketing / Journal of Marketing Research Reviewer Workshop
DESCRIPTION:
URL:https://www.amasf.org/event/2025-journal-of-marketing-journal-of-marketing-research-reviewer-workshop/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-10.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250214
DTEND;VALUE=DATE:20250217
DTSTAMP:20260613T083344
CREATED:20250128T130136Z
LAST-MODIFIED:20250128T130207Z
UID:10001245-1739491200-1739750399@www.amasf.org
SUMMARY:2025 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2025-ama-winter-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-9.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250216
DTEND;VALUE=DATE:20250217
DTSTAMP:20260613T083344
CREATED:20250128T130631Z
LAST-MODIFIED:20250128T130631Z
UID:10001247-1739664000-1739750399@www.amasf.org
SUMMARY:Journal of International Marketing Paper Development Workshop
DESCRIPTION:
URL:https://www.amasf.org/event/journal-of-international-marketing-paper-development-workshop/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-11.webp
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DTSTART;TZID=America/Los_Angeles:20250219T080000
DTEND;TZID=America/Los_Angeles:20250219T100000
DTSTAMP:20260613T083344
CREATED:20250128T130854Z
LAST-MODIFIED:20250128T130854Z
UID:10001248-1739952000-1739959200@www.amasf.org
SUMMARY:5 Steps to Being a Successful Marketing Manager
DESCRIPTION:
URL:https://www.amasf.org/event/5-steps-to-being-a-successful-marketing-manager/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-12.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250220T090000
DTEND;TZID=America/Los_Angeles:20250220T133000
DTSTAMP:20260613T083344
CREATED:20250128T131059Z
LAST-MODIFIED:20250128T135720Z
UID:10001249-1740042000-1740058200@www.amasf.org
SUMMARY:SEO 101 Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/seo-101-bootcamp/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-13.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250224
DTEND;VALUE=DATE:20250227
DTSTAMP:20260613T083344
CREATED:20250128T131403Z
LAST-MODIFIED:20250128T131403Z
UID:10001250-1740355200-1740614399@www.amasf.org
SUMMARY:B2B Marketing Exchange (West)
DESCRIPTION:
URL:https://www.amasf.org/event/b2b-marketing-exchange-west/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-14.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250225T100000
DTEND;TZID=America/Los_Angeles:20250225T113000
DTSTAMP:20260613T083344
CREATED:20250128T131515Z
LAST-MODIFIED:20250128T131515Z
UID:10001251-1740477600-1740483000@www.amasf.org
SUMMARY:Leading with AI in Marketing and the Tools to Succeed
DESCRIPTION:
URL:https://www.amasf.org/event/leading-with-ai-in-marketing-and-the-tools-to-succeed/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/01/events-15.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250226T100000
DTEND;TZID=America/Los_Angeles:20250226T110000
DTSTAMP:20260613T083344
CREATED:20250225T193209Z
LAST-MODIFIED:20250225T193209Z
UID:10001252-1740564000-1740567600@www.amasf.org
SUMMARY:AI and the Future of Marketing: The Skills You’ll Need to Succeed (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/ai-and-the-future-of-marketing-the-skills-youll-need-to-succeed-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/02/events-AI-and-the-Future-of-Marketing.webp
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