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DTSTART;VALUE=DATE:20230209
DTEND;VALUE=DATE:20230211
DTSTAMP:20261031T074244
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SUMMARY:Organizational Frontlines Research Pre-Conference
DESCRIPTION:
URL:https://www.amasf.org/event/organizational-frontlines-research-pre-conference/
CATEGORIES:AMA Events
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DTSTART;VALUE=DATE:20230209
DTEND;VALUE=DATE:20230211
DTSTAMP:20261031T074244
CREATED:20221129T011016Z
LAST-MODIFIED:20221129T011016Z
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SUMMARY:Women in Sales Pre-Conference
DESCRIPTION:
URL:https://www.amasf.org/event/women-in-sales-pre-conference/
CATEGORIES:AMA Events
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DTSTART;TZID=America/Los_Angeles:20230209T180000
DTEND;TZID=America/Los_Angeles:20230209T193000
DTSTAMP:20261031T074244
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SUMMARY:Skill Academy: Digital Marketing with David Kellam
DESCRIPTION:Gain knowledge about Digital Marketing\, Social Media Marketing\, Branding\, and Website Design in this four part series.\n\n\nAbout David: David Kellam is a certified self-taught marketer specializing in strategy\, planning\, and operations. He is the founder of Best Viable Digital Marketing Services and developing The Sacred Junction—an online mental health therapist matching service. He is currently a digital marketing captain (instructor) with COOP Careers—a professional development and tech training nonprofit.  \nAs a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/skill-academy-digital-marketing-with-david-kellam/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230210
DTEND;VALUE=DATE:20230211
DTSTAMP:20261031T074244
CREATED:20221129T011051Z
LAST-MODIFIED:20221129T011051Z
UID:10001139-1675987200-1676073599@www.amasf.org
SUMMARY:Scholarly Research – Ideas and Avoiding Pitfalls
DESCRIPTION:
URL:https://www.amasf.org/event/scholarly-research-ideas-and-avoiding-pitfalls/
CATEGORIES:AMA Events
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DTSTART;VALUE=DATE:20230210
DTEND;VALUE=DATE:20230213
DTSTAMP:20261031T074244
CREATED:20220415T032639Z
LAST-MODIFIED:20221104T225915Z
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SUMMARY:2023 AMA Winter Academic Conference
DESCRIPTION:Marketing During Times of Change\nWe live in times of extraordinary change\, warranting firms\, consumers and communities to not only adapt but also participate as change-makers. On a social front\, there is an increase in activism to promote diversity\, equity and inclusion in multiple sectors. On a technological front\, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front\, the pandemic has exacerbated inequalities in income\, education and health yet led to many innovative business solutions. And on a political front\, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. \nMark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville\, TN\, which will shed light on how firms\, consumers\, policymakers and other stakeholders interact\, adapt and even thrive during these times of tremendous change. \nIf you cannot join us in Nashville\, select virtual programming will be available. More details will be made available this Fall.
URL:https://www.amasf.org/event/2023-ama-winter-academic-conference/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20230223T130000
DTEND;TZID=America/Los_Angeles:20230223T140000
DTSTAMP:20261031T074244
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SUMMARY:Talking Our Talk : How to Reach and Engage Diverse Audiences
DESCRIPTION:Learn from marketing and advertising pros who are engaging and persuading diverse audiences.\n\n\nJoin the AMA San Francisco on Thursday\, February 23rd\, at 1 PM Pacific for a roundtable discussion. \nTalking Our Talk : How to Reach and Engage Diverse Audiences.  \nThis roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients\, customers\, and prospects. They have their eyes wide open to the power of inclusivity.  \nYou will learn how companies of all kinds are beginning to drive social equity\, not just as change agents\, but as smart business organizations.  \nThese marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations.   \nHow do they reach these diverse audiences and speak to their dreams\, desires\, issues\, and concerns?  \nIs it in one voice?  \nOr many?   \nThat is the question that will be answered in this special DEI roundtable.  \nIf you’re a professional marketer\, advertiser or communicator\, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity.  \nSee you there! \n———————— \nSPEAKERS \nDr. Jake Beniflah\, Moderator\, Author and Executive Director of the Center for Multicultural Science | LinkedIn \nDr. Jake Beniflah is currently a full-time senior lecturer at the College of Business and Economics at Cal State Fullerton and the founding Executive Director of The Center for Multicultural Science\, a U.S. non-profit\, non-partisan multicultural marketing research think tank and talent accelerator in the United States. Dr. Beniflah has been a trusted partner for Fortune 100 companies over the last three decades\, is the founding editor of The Journal of Cultural Marketing Strategy\, and the author of The Big Shift: Redefining Marketing in a Multicultural America. Dr. Beniflah graduated summa cum laude with a doctorate in Business Administration from Golden Gate University and is a recognized thought leader and AdTech innovator with more than 25 papers published in academic journals. His single-minded mission: to prepare corporate America for a multicultural America. \n \nJulia Estacolchic\, Sr Director\, Brand Marketing & Head of Brand for  Chispa- Match Group | LinkedIn \nChispa is the largest dating app for US Latinos and it’s part of Match Group\, the global leader in online dating. Before joining Match to lead multicultural marketing strategy and execution for Match Affinity apps and sites\, Julia was Managing Director at Dieste\, an Omnicom agency\, leading a group of brand executives and cross-functional teams in business development for key agency clients including AT&T\, The Hershey Company\, Southwest Airlines\, Nissan\, and P&G among others. Previously\, she was the Director of Marketing at Nexxo\, a fintech startup later acquired by MoneyGram. A Women in Tech\, Top Women of Impact and Unstoppable Women honoree\, Julia is a proud bicultural and bilingual Latina with over 20 years of experience in US multicultural markets and LatAm. \n \nCarolynne Mims\, Marketing Specialist\, UC Berkeley Vertical Channels | LinkedIn \nA San Francisco native\, Carolynne Mims attended SFSU and then found herself at JFK University Law school. While in her third year she had to call it quits – life had another path for her. Her career in higher ed started at UC Berkeley Extension eleven years ago\, and most recently she became the Vertical Channels specialist where she focuses on marketing strategies for international students and brand awareness campaigns targeting diverse student populations. She has stated time and again: “Higher education marketers must be connected and influenced by their campuses and the students in them and also do a better job of marketing authenticity.” In her spare time\, Carolynne enjoys spending time with her family\, reading and shopping until she drops!  \n \nJorge Hernandez\, Founding Partner + CMO\, Majority Agency | LinkedIn \nMajority is AdWeek’s Breakthrough Agency of the Year. Previously\, Jorge led The Coca-Cola business with Momentum Worldwide as VP Group Director\, leading program development across brands such as Coke Trademark\, Smartwater\, Powerade and Vitaminwater. His time at Momentum earned him numerous awards across Experiential\, Shopper and Integrated Marketing. He also served as Group Director at TBWAChiatDay and the Integer Group working on Pepsi\, Craft\, Coors Light\, Blue Moon and Keystone Light. His experience as an Integrated Marketer spans across product branding\, new product launches\, broadcast\, promotions\, experiential\, shopper\, digital\, sports marketing and B2B. He has won multiple Effies\, Pro Awards\, EX Awards\, Reggies\, Cannes Lions\, Webbys\, Clios and Silver Pencils. He has also served as an award show judge on AICP and Sports Clios Awards. A Dominican native born and raised in Queens\, Jorge has lived in Atlanta since 2013 with his wife\, Christine and their 15-year-old son\, Floyd.
URL:https://www.amasf.org/event/talking-our-talk-how-to-reach-and-engage-diverse-audiences/
CATEGORIES:AMA SF Events
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