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X-WR-CALDESC:Events for AMASF
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DTSTART;TZID=America/Los_Angeles:20220803T100000
DTEND;TZID=America/Los_Angeles:20220803T110000
DTSTAMP:20260615T042930
CREATED:20220727T084811Z
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UID:10001081-1659520800-1659524400@www.amasf.org
SUMMARY:Making Virtual Events and Webinars the Best Performing Marketing Channel in your Arsenal
DESCRIPTION:Virtual events and webinars enhance convenience\, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximize opportunities as buyer needs continue to evolve? \nGlisser founder and former multi-time CMO Mike Piddock will explore how marketers can optimize the audience experience from virtual events and webinars to maximize lead and revenue generation\, improve pipeline and enhance customer insight. You’ll learn: \n\nHow virtual attendee behavior and expectations have shifted – and how event formats must respond\nHow to incorporate webinars into an end-to-end demand generation program\nExamples of how enterprise companies are improving engagement levels (and as a result) ROI from their virtual events\nThe future of virtual events\, meetings and webinars – embedded into a brand’s own digital environment
URL:https://www.amasf.org/event/making-virtual-events-and-webinars-the-best-performing-marketing-channel-in-your-arsenal/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220804T090000
DTEND;TZID=America/Los_Angeles:20220804T100000
DTSTAMP:20260615T042930
CREATED:20220727T090109Z
LAST-MODIFIED:20220727T195358Z
UID:10001082-1659603600-1659607200@www.amasf.org
SUMMARY:How to Design an Effective Brand Tracker\, with Procter & Gamble
DESCRIPTION:Do you know how consumers feel about your brand\, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? \nSuccessful brands use tracking research to monitor brand performance\, product usage and attitudes\, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. \nJoin quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking\, a framework for how to design an effective brand and campaign tracker\, how you can leverage automation for a more efficient approach to gathering and analyzing your data\, and how Proctor & Gamble leverages tracking insights to drive business strategies.
URL:https://www.amasf.org/event/how-to-design-an-effective-brand-tracker-with-procter-gamble/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220812
DTSTAMP:20260615T042930
CREATED:20220516T034218Z
LAST-MODIFIED:20220516T034809Z
UID:10001077-1660176000-1660262399@www.amasf.org
SUMMARY:2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
DESCRIPTION:The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association\, University of Illinois Chicago Business School\, and Colorado State University’s Center for Marketing and Social Impact\, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nConference Co-Chairs\nChris Blocker\, David Crockett\, Benet Deberry-Spence\, Julie Ozanne and Brennan Davis  \nCo-hosted by Transformative Consumer Research\, the University of Illinois at Chicago\, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
URL:https://www.amasf.org/event/2022-tcr-ama-impact-festival-best-practices-and-scholarship-for-impact/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220813
DTSTAMP:20260615T042930
CREATED:20220516T034348Z
LAST-MODIFIED:20220727T195757Z
UID:10001078-1660176000-1660348799@www.amasf.org
SUMMARY:Marketing Strategy Meets Wall Street Conference
DESCRIPTION:Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12\, 2022. \nThe conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world\, beginning with the 2009 conference at Emory University\, Atlanta. Subsequently followed by conferences in Boston University (2011)\, Goethe University Frankfurt (2013)\, Singapore Management University (2015)\, American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing\, accounting and finance and start to close the gap between research in these three areas. \nIn recent years\, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models\, assessing returns to marketing\, or examining the right metrics\, but creating the right combination of analytics\, research and business case-based findings to guide both effective strategy and implementation. At the same time\, the rise of new channels\, such as the internet and mobile communication\, and the increasing importance of word-of-mouth and sponsorship\, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing\, accounting and finance to address these key problems. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nCore Conference Committee\n\nRajendra Srivastava (ISB) – Chair\nSundar Bharadwaj (UGA) – Co-Chair\nMike Hanssens (UCLA)\nDave Reibstein (Wharton)\nAbhishek Borah (INSEAD)\nBernd Skiera (Frankfurt)\nShuba Srinivasan (BU)\nNeeraj Bharadwaj (Tennessee)\n\n\nProgram\n\n\n\n\nDay 1 | August 11 | Morning\n\n\n\n07:30 – 08:30\nName Tags\, Welcome Coffee\n\n\n08:30 – 09:15\nPlenary – Keynote\n\n\n09:15 – 10:00\nPlenary – Keynote\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 14 :00\nLunch\n\n\nDay 1 | August 11 | Afternoon\n\n\n\n14:00 – 15:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n15:30 – 16:00\nCoffee Break\n\n\n16:00 – 17:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\nDay 1 | August 11 | Evening\n\n\n\n18:30 – 21:30\nReception and Dinner\n\n\nDay 2 | August 12 | Morning\n\n\n\n08:00 – 08:30\nCoffee\n\n\n08:30 – 10:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 12:45\nBest Paper Award & Next Conference Venue
URL:https://www.amasf.org/event/marketing-strategy-meets-wall-street-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220812
DTEND;VALUE=DATE:20220815
DTSTAMP:20260615T042930
CREATED:20220415T032248Z
LAST-MODIFIED:20220415T032248Z
UID:10001062-1660262400-1660521599@www.amasf.org
SUMMARY:2022 AMA Summer Academic Conference
DESCRIPTION:Light in the Darkness: Marketing’s Role in Driving Positive Change\nThe unique challenges of the last two years\, including the global pandemic\, heightened awareness of racial and social inequity\, and urgency around the climate crisis\, have permanently altered the marketing landscape\, consumer behaviors\, and firm strategies. Beyond reacting to the ongoing changes and challenges\, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future. \nAcademic Placement\nBased on research done across the academic community to better support the evolving needs related to the Marketing PhD job market\, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research\, reasoning\, and recommendations\, including conducting first-round interviews through video-conferencing. \nVirtual-only sessions take place on August 9.
URL:https://www.amasf.org/event/2022-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-43-38.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T080000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260615T042930
CREATED:20220727T090859Z
LAST-MODIFIED:20220727T195452Z
UID:10001083-1660723200-1660734000@www.amasf.org
SUMMARY:Key Principles of a High-Converting Landing Page
DESCRIPTION:Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO)\, start with this virtual training to help you understand user behavior\, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO. \n\nKey Takeaways\n\nUnderstand why people convert\nFollow the 3 steps of conversion\nProperly assess and improve your key landing pages\nAnalyze and mine competitors’ key landing pages for ways to improve your own\nApply conversion rate optimization best practices effectively\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/key-principles-of-a-high-converting-landing-page/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T100000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260615T042930
CREATED:20220727T091426Z
LAST-MODIFIED:20220727T195903Z
UID:10001084-1660730400-1660734000@www.amasf.org
SUMMARY:The Complex World of Data
DESCRIPTION:Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business \nEver wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated\, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. \nWith more than 25 billion gigabytes of data produced every day\, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex\, there are several key trends that are shaping the marketplace that could impact your organization. \nStructured data\, unstructured data\, online\, offline\, geolocation\, ecommerce\, domestic\, global\, social media\, enhanced B2B and B2C buying intentions\, exhaust data\, IoT – the list goes on and on…. In this webinar\, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. \nJoin Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends\, the critical value of data\, and how to identify and utilize their strategic framework to help build a specific strategy for your business.
URL:https://www.amasf.org/event/the-complex-world-of-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/the-complex-world-of-data.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T100000
DTEND;TZID=America/Los_Angeles:20220818T110000
DTSTAMP:20260615T042930
CREATED:20220727T091833Z
LAST-MODIFIED:20220727T195947Z
UID:10001085-1660816800-1660820400@www.amasf.org
SUMMARY:Future-proofing your MarTech Stack
DESCRIPTION:Looking to upgrade your marketing tech stack\, but don’t know where to start? In this session\, we’ll break down the foundations of modern martech strategy\, including: \n\nHow martech can be used to advance numerous goals across your product lifecycle\nPros & cons of common tech stack types\nTop use cases across a few of the top martech categories for digital transformation – including attribution\, UA platforms\, marketing automation\, product analytics and CDPs
URL:https://www.amasf.org/event/future-proofing-your-martech-stack/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T180000
DTEND;TZID=America/Los_Angeles:20220818T210000
DTSTAMP:20260615T042930
CREATED:20220711T201805Z
LAST-MODIFIED:20220818T062604Z
UID:10001080-1660845600-1660856400@www.amasf.org
SUMMARY:AMA SF Summer Social
DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and  AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene.  \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing!   \nBuy your ticket today!
URL:https://www.amasf.org/event/ama-sf-summer-social/
LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T000000
DTEND;TZID=America/Los_Angeles:20220824T235900
DTSTAMP:20260615T042930
CREATED:20220727T093103Z
LAST-MODIFIED:20220727T192307Z
UID:10001087-1661212800-1661385540@www.amasf.org
SUMMARY:AMA Virtual Conference: Nonprofit & Cause Marketing
DESCRIPTION:Despite all the challenges nonprofit marketers face\, you continue to find new ways to pivot and reimagine your work so you can positively impact society. \nAt the free AMA Nonprofit & Cause Marketing Virtual Conference\, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic\, on budget and collaborating more efficiently across teams. \nGain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. \nRegistration is FREE for this event! \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
URL:https://www.amasf.org/event/ama-virtual-conference-nonprofit-cause-marketing/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220902
DTSTAMP:20260615T042930
CREATED:20220727T092552Z
LAST-MODIFIED:20220727T191359Z
UID:10001086-1661212800-1662076799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:Expedited Pathway to Prepare for the PCM® Exam\nMarketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge\, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. \nOver two weeks\, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. \n\nWhat’s Included\n\nFour live sessions starting at 10:00 a.m. CTAugust 23\, 25\, 30 and September 1\nFive on-demand sessions\nAccess to all session recordings for six months\nFree PCM® Marketing Management certification exam (up to a $349 value!)\nPlus\, there is limited capacity to ensure access to the instructor.
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-marketing-management-bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T100000
DTEND;TZID=America/Los_Angeles:20220831T110000
DTSTAMP:20260615T042930
CREATED:20220727T093329Z
LAST-MODIFIED:20220727T193430Z
UID:10001088-1661940000-1661943600@www.amasf.org
SUMMARY:7 Ways to Reach your Niche with Content Marketing
DESCRIPTION:From standing out from the crowd and strengthening brand loyalty\, to better optimizing your marketing budget\, there are many advantages to focusing your content marketing on a niche audience. \nJoin Lenox Powell\, Content Director at Semrush\, to discover smart approaches to niche content marketing\, including: \n\nAddressing the challenge of targeting keywords with low search volume\nFinding topics likely to resonate with your niche audience\nExamples of successful niche content marketing strategies
URL:https://www.amasf.org/event/7-ways-to-reach-your-niche-with-content-marketing/
CATEGORIES:AMA Events,Partner Events
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