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SUMMARY:How to Write a Powerful Creative Brief
DESCRIPTION:Save Time and Inspire Creativity\nGreat advertising and communications campaigns start with great creative briefs\, but it’s often easier said than done. Mediocre briefs lack the clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief\, rework is avoided and the team gets clarity\, inspiration and efficiency. \nIn this hands-on workshop\, you will master the skills needed to write effective creative briefs\, identify great strategy and properly inspire creative teams to produce great work. \n\nKey Takeaways\n\nUnderstand the real purpose of creative briefs\nOptimize your creative development process for less creative rework\nLearn how to develop the heart of your strategy before writing the brief\nLearn how to proficiently write each creative brief component\nSee real-world creative brief examples\nCollect tools\, templates and best-practice frameworks to immediately apply\n\n  \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief/
CATEGORIES:AMA Events,Partner Events
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