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X-WR-CALDESC:Events for AMASF
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DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
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CREATED:20220317T035511Z
LAST-MODIFIED:20220318T014342Z
UID:10001046-1653955200-1654214399@www.amasf.org
SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20220602T080000
DTEND;TZID=America/Los_Angeles:20220602T110000
DTSTAMP:20260801T001725
CREATED:20220317T035648Z
LAST-MODIFIED:20220318T014338Z
UID:10001047-1654156800-1654167600@www.amasf.org
SUMMARY:Brand Positioning for Marketing Success
DESCRIPTION:Create a Clear Positioning Statement\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. \nIn this virtual workshop\, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications\, sets your brand up for effective long-term strategy and innovation\, and helps win the competitive battle in the minds of customers. \nIf you already have a positioning statement\, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition\, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role\, you will not only learn frameworks to use in your agency\, but you’ll also learn key language and concepts you can use to work better with your clients. \n\nKey Takeaways\n\nLearn key brand strategy definition\, documents and the role of positioning\nUnderstand how to define your target audience\nUnderstand what to look for when assessing the competition\nLearn how to write key positioning components\, including benefits and support points\nGain a recommended framework for positioning that the best brands use\nDiscover criteria for evaluating and improving your positioning statement\n\n  \n\nWhat’s Included\n\nReal & fictional case studies and examples\nTemplates and worksheets for you to put into action\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/brand-positioning-for-marketing-success/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260801T001725
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220608
DTSTAMP:20260801T001725
CREATED:20220509T092147Z
LAST-MODIFIED:20220509T092907Z
UID:10001068-1654473600-1654646399@www.amasf.org
SUMMARY:Digital Summit San Francisco 2022
DESCRIPTION:Digital Summit has been bringing the best of digital marketing to cities across the United States for over 14 years\, and they are finally coming to San Francisco.  AMA SF is partnering with Digital Summit for this event and has negotiated a special member offer. \nJoin us at the San Francisco Marriott Marquis June 6-7 to hear speakers from renowned companies like Twitter\, Spotify\, Doordash\, Deloitte\, and Salesforce. This event is sure to be stacked with actionable tips from some of the smartest minds in the digital marketing industry. Check out the current line-up for #DSSF here: https://sanfrancisco.digitalsummit.com/2022/speakers/ \nExclusive AMA SF offer:\n$50 discount for all our members.  \nEnter code AMASF to redeem! sanfrancisco.digitalsummit.com \nDon’t miss this chance to hear from some industry leaders and network with your marketing colleagues from around the Bay Area.
URL:https://www.amasf.org/event/digital-summit-san-francisco-2022/
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220609
DTSTAMP:20260801T001725
CREATED:20220516T033649Z
LAST-MODIFIED:20220516T033649Z
UID:10001074-1654473600-1654732799@www.amasf.org
SUMMARY:Creative Leadership Lessons: Driving Business Impact
DESCRIPTION:Sessions Air at 10AM CDT Daily \nBecoming a successful creative leader goes beyond delivering high-quality work. In this three-part series\, we’ll explore how leaders can plan for creative success\, develop a team culture of collaboration\, and grow their brand’s authority to drive lasting business impact. \nCoffee Break Schedule\nMonday\, June 6\nCreative Leadership Lessons: Doing More With Less\nPlanning for success at the start of a project allows you to capitalize on that success quickly. Join today’s session to explore steps creative leaders can take to get the most out of every project\, and the tools they can use to power creative scale and efficiency. \nTuesday\, June 7\nCreative Leadership Lessons: Working Better Together\nSuccessful creative teams need more than all-star talent – they also need team players who collaborate effectively. Join today’s session to explore how creative leaders can build a culture of teamwork and seamless collaboration. \nWednesday\, June 8 \nCreative Leadership Lessons: Building Brand Authority\nCustomers today buy on feelings\, not just price points. Join today’s session to learn how to build brand authority by knowing what your brand stands for and investing in a consistent identity that connects with your customers.
URL:https://www.amasf.org/event/creative-leadership-lessons-driving-business-impact/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220612
DTSTAMP:20260801T001725
CREATED:20220317T040301Z
LAST-MODIFIED:20220318T014331Z
UID:10001048-1654646400-1654991999@www.amasf.org
SUMMARY:2022 Global Sales Science Institute and AMA Sales SIG Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nIn the pursuit of sales excellence and profitability\, companies and their sales forces must adapt to the new realities of the COVID-19 pandemic\, political changes\, environmental crises and rapid technological advancements. The 2022 GSSI Conference will focus on how sales forces can successfully navigate such a dynamic world to create value for both their customers and their own companies.
URL:https://www.amasf.org/event/2022-global-sales-science-institute-and-ama-sales-sig-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220612
DTSTAMP:20260801T001725
CREATED:20220317T040519Z
LAST-MODIFIED:20220318T014327Z
UID:10001050-1654732800-1654991999@www.amasf.org
SUMMARY:2022 AMA Marketing and Public Policy Conference
DESCRIPTION:The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities\, Sustainability and Social Change\nAs we reach towards a new normal\, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful\, positive change\, focusing on ways to reduce structural disparities\, advocate for sustainability and harness the power of social change. \nThe COVID-19 pandemic has significantly impacted lives and livelihoods with consumers\, businesses and policy-makers grappling with job security\, finances\, caregiving\, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally\, inequity is highlighted with limited vaccine access available to many developing countries. Going forward\, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.
URL:https://www.amasf.org/event/2022-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-33.jpg
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DTSTART;TZID=America/Los_Angeles:20220614T080000
DTEND;TZID=America/Los_Angeles:20220614T110000
DTSTAMP:20260801T001725
CREATED:20220317T040622Z
LAST-MODIFIED:20220318T014323Z
UID:10001051-1655193600-1655204400@www.amasf.org
SUMMARY:Copywriting for SEO
DESCRIPTION:Grow Traffic From Organic Search\nTo appear in more Google search results\, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want\, what Google puts on that all-important first page and how to get these people to our website? \nThis hands-on workshop will answer these questions and more\, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work. \n  \n\nWho Should Attend?\nThis workshop is for digital marketers looking to grow traffic\, authority and loyalty for their company. \n  \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to grow traffic from organic search by writing the content that Google wants\nUnderstand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks\nMake the most of this extra traffic to your website\, converting it into leads and sales
URL:https://www.amasf.org/event/copywriting-for-seo/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-44.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220615T100000
DTEND;TZID=America/Los_Angeles:20220615T110000
DTSTAMP:20260801T001725
CREATED:20220516T033823Z
LAST-MODIFIED:20220516T033823Z
UID:10001075-1655287200-1655290800@www.amasf.org
SUMMARY:4 Outdated Email Practices & How to Modernize your Email Marketing Program
DESCRIPTION:Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next\, new technology\, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. \nTUNE IN LIVE on Wednesday\, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson\, two Email Strategists from Validity\, as they discuss 4 common email marketing practices that may be hurting you more than helping you\, and the steps you can take to supercharge your email program and drive more conversions. \nYou will learn how to: \n\nDeliver better\, more personalized email campaigns by incorporating subscriber feedback and engagement signals\n“Level Up” your email creative strategy by leveraging machine learning and AI\nMeasure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers\n\nDon’t wait – save your spot today! 
URL:https://www.amasf.org/event/4-outdated-email-practices-how-to-modernize-your-email-marketing-program/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220621
DTEND;VALUE=DATE:20220624
DTSTAMP:20260801T001725
CREATED:20220415T032351Z
LAST-MODIFIED:20220415T032351Z
UID:10001063-1655769600-1656028799@www.amasf.org
SUMMARY:AMA Virtual Conference: Marketing in Higher Education
DESCRIPTION:Learn from the top marketing thought leaders on what the future holds for higher education\, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges\, questions and goals. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-marketing-in-higher-education/
CATEGORIES:AMA Events,Partner Events
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