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X-WR-CALDESC:Events for AMASF
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DTSTART;TZID=America/Los_Angeles:20220504T080000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260513T125234
CREATED:20220317T035137Z
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UID:10001045-1651651200-1651662000@www.amasf.org
SUMMARY:Social Media Strategy and Proving ROI
DESCRIPTION:Launch Campaigns That Deliver Results\nSocial media is an essential part of every marketing strategy. Whether you work for a large organization or a small business\, effective planning and execution of your social media will result in measurable benefits for your brand. \nIn this virtual workshop\, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. \nFor years\, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. \n\nWho Should Attend?\nThis workshop is for mid-level marketing generalists and social media managers who want to fine-tune their approach to social media marketing and effectively measure ROI. \n  \n\nWhat’s Included\n\nA practical task on building an effective social media report for your brand\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nLearn how to create an effective social media strategy for 2022\nIdentify the key social media marketing trends and how you can adapt your content to suit the platform changes\nUnderstand how to structure and launch effective social media campaigns that deliver results\nDiscover a range of social media measurement tools for tracking ROI\nDefine and track the KPIs most relevant to your campaign\nLearn how to put together an effective social media marketing report
URL:https://www.amasf.org/event/social-media-strategy-and-proving-roi/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T100000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260513T125234
CREATED:20220415T031743Z
LAST-MODIFIED:20220415T031743Z
UID:10001059-1651658400-1651662000@www.amasf.org
SUMMARY:How to Strengthen your ABM Strategy Using Impactful Sending
DESCRIPTION:Begins at 12pm CST \nIn today’s digital world\, where the majority of the focus has shifted to online and hybrid experiences\, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022\, as we shift to a hybrid work world\, to put buyers first\, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations\, build deep relationships\, and drive revenue with your top tier high value accounts? \nDuring this session\, Alex Ortiz\, CMO of Sendoso\, will share proven\, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. \nSpecifically\, you will learn about: \n\nThe shift in the ABM landscape\nThe six building blocks of a successful ABM strategy\nHow to create a differentiated approach to engage top-level accounts\nHow to use gifting to build relationships with your top tier accounts\nReal-world customer stories of successful ABM sending campaigns
URL:https://www.amasf.org/event/how-to-strengthen-your-abm-strategy-using-impactful-sending/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220505T100000
DTEND;TZID=America/Los_Angeles:20220505T110000
DTSTAMP:20260513T125234
CREATED:20220415T031619Z
LAST-MODIFIED:20220415T031619Z
UID:10001058-1651744800-1651748400@www.amasf.org
SUMMARY:Adobe & AWS – Top Strategies to Deliver Personalized Customer Experiences
DESCRIPTION:Begins at 12pm CST  \nCustomer expectations have evolved significantly over the past decade and continue to advance at a rapid pace. Consumers have come to expect connected digital-first customer journeys and highly personalized experiences. To meet these evolving expectations\, marketing leaders need to leverage technologies that can deliver a digitally transformed customer experience across every single customer touch point\, from any location\, and on any device. With Adobe and Amazon Web Services (AWS)\, marketing teams are equipped with agile\, cloud-based solutions to digitally transform every stage of the customer experience\, from acquisition to retention. \nIn this webinar\, we’ll uncover: \n\nWhat’s driving digital customer experiences today and what your business needs to succeed\nTop innovations that drive consumer engagement and personalized experiences recently revealed at Adobe Summit\nHow companies are using streamlined processes and workflows to deliver content in real-time\nHow Adobe Experience Manager & AWS deliver high-value and relevant experiences to your end-customers
URL:https://www.amasf.org/event/adobe-aws-top-strategies-to-deliver-personalized-customer-experiences/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T080000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260513T125234
CREATED:20220415T031509Z
LAST-MODIFIED:20220415T031509Z
UID:10001057-1652169600-1652180400@www.amasf.org
SUMMARY:Social Media Copywriting
DESCRIPTION:Create Attention-Grabbing Copy\nGreat marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience. \nAt this virtual workshop\, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram\, we’ll review best practice examples from different industries and unpack what works and why. \n\nWho Should Attend?\nThis workshop is for digital marketers looking to improve engagement among their social channels. \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience\nUnderstand the power of conversational media in places like Twitter\nLearn how to use copy on images in story posts across TikTok and Instagram
URL:https://www.amasf.org/event/social-media-copywriting/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-14.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T100000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260513T125234
CREATED:20220415T031134Z
LAST-MODIFIED:20220415T031134Z
UID:10001056-1652176800-1652180400@www.amasf.org
SUMMARY:Key Insights on How Marketers Are Navigating Data\, Analytics\, and Privacy in the Digital-First Era
DESCRIPTION:Begins at 12 PM CST  \nJoin Salesforce for a dive into insights from 2\,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first\, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers\, build trusted relationships\, optimize performance\, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase\, and rules and norms around privacy take hold\, effective use of data is becoming central to marketing success. \nAttendees will learn: \n\nHow marketers are re-defining their roles in the digital-first era\nHow marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection\nHow marketers use data to drive growth and optimize customer experiences\nKey trends in how marketers are improving cross-channel data preparation and analysis
URL:https://www.amasf.org/event/key-insights-on-how-marketers-are-navigating-data-analytics-and-privacy-in-the-digital-first-era/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220511T100000
DTEND;TZID=America/Los_Angeles:20220511T110000
DTSTAMP:20260513T125234
CREATED:20220415T031008Z
LAST-MODIFIED:20220415T031008Z
UID:10001055-1652263200-1652266800@www.amasf.org
SUMMARY:The State of Search 2022 — A 360-Degree Analysis
DESCRIPTION:Begins at 12 PM CST \nThe state of search marketing is constantly shifting\, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: \n\nDemand shifts during the pandemic\nGoogle updates and their impact on the web\nUser behavior and search intent\nSEO changes\n\nMake sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!
URL:https://www.amasf.org/event/the-state-of-search-2022-a-360-degree-analysis/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T100000
DTEND;TZID=America/Los_Angeles:20220517T110000
DTSTAMP:20260513T125234
CREATED:20220516T032919Z
LAST-MODIFIED:20220516T032919Z
UID:10001070-1652781600-1652785200@www.amasf.org
SUMMARY:The Power of Modern\, Scalable Content Management System
DESCRIPTION:Begins at 12pm CDT\n\n\n\nIn today’s digital-first world\, customer expectations are higher than ever and delivering seamless\, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta\, Vice President\, AEM Portfolio Manager\, on how City National Bank uses an agile\, industry-leading CMS solution to establish a digital foundation that supports its growth\, achieve faster time-to-market\, and drive compelling experiences — positively impacting the customer experience and the bottom line. \nIn this webinar\, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: \n\nAccelerate content velocity with powerful user-friendly tools\, no IT support necessary\nEasily and efficiently create\, manage\, and deliver exceptional digital experiences that scale\nAchieve business growth\, improve customer engagement\, and increase ROI
URL:https://www.amasf.org/event/the-power-of-modern-scalable-content-management-system/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-24-22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T110000
DTEND;TZID=America/Los_Angeles:20220517T120000
DTSTAMP:20260513T125234
CREATED:20220415T030652Z
LAST-MODIFIED:20220415T030851Z
UID:10001054-1652785200-1652788800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. \nDate: May 17\, 2022 \nTime: 1:00 PM – 2:00 PM (Eastern) \nClick Here to Register for the Webinar \n“How to Conduct Marketing Research with Quasi-Experiments“\nQuasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior\, firm behavior\, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. \nThis webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences\, regression discontinuity\, instrumental variables\, propensity score matching\, synthetic control\, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings will also be discussed. Finally\, the webinar will explore how identification of the behavioral mechanism—whether individual\, organizational\, or market-level—can reinforce arguments of causality.
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-10/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T090000
DTEND;TZID=America/Los_Angeles:20220519T100000
DTSTAMP:20260513T125234
CREATED:20220516T033209Z
LAST-MODIFIED:20220516T033209Z
UID:10001071-1652950800-1652954400@www.amasf.org
SUMMARY:How to Turn Your Digital Events Into a Demand Generation Machine
DESCRIPTION:Begins at 11am CDT \nLearn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments\, build community\, and drive long-term demand. From establishing the right strategy to enabling your sales team\, join this discussion to get tips you can implement\, to ensure your digital events generate interest and impact sales pipeline. \nYou will learn how to:  \n\nCreate a digital events strategy and calendar for continuous demand generation.\nComplement your content strategy with experience-driven programming.\nPre-qualify\, qualify\, and nurture your leads towards sales-readiness.
URL:https://www.amasf.org/event/how-to-turn-your-digital-events-into-a-demand-generation-machine/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-30-36.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T120000
DTEND;TZID=America/Los_Angeles:20220519T123000
DTSTAMP:20260513T125234
CREATED:20220513T175503Z
LAST-MODIFIED:20220519T181005Z
UID:10001069-1652961600-1652963400@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session! \nIf you have any questions or would like to arrange an info-session at another time\, please contact: Elizabeth.mitelman@amasf.org.
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2022-info-session/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220524T100000
DTEND;TZID=America/Los_Angeles:20220524T110000
DTSTAMP:20260513T125234
CREATED:20220415T030304Z
LAST-MODIFIED:20220415T030408Z
UID:10001053-1653386400-1653390000@www.amasf.org
SUMMARY:Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts
DESCRIPTION:Begins at 12 PM CST \nHow do you grow your audience of tech-savvy enthusiasts and increase brand awareness? \nJoin us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack. \nYou’ll hear: \n\nHow Qualcomm can now accurately track buyers on their journey\nHow building a targeted opt-in experience increased Qualcomm’s contact database by 50%\nThoughts and insights on the future of B2B marketing
URL:https://www.amasf.org/event/getting-personal-in-b2b-how-qualcomm-engaged-the-biggest-brand-enthusiasts/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220525T100000
DTEND;TZID=America/Los_Angeles:20220525T110000
DTSTAMP:20260513T125234
CREATED:20220516T033354Z
LAST-MODIFIED:20220516T033354Z
UID:10001072-1653472800-1653476400@www.amasf.org
SUMMARY:How to Build Hype for a Can’t-Miss Event
DESCRIPTION:You don’t have to convince us. We’re sure your events are incredible experiences\, designed to offer your attendees an endless array of benefits. But how do you convince THEM? \nSo many things compete for a potential event attendee’s time and attention these days. Other events\, their overflowing inbox\, meetings\, and more meetings… all of which mean it can be easy for your event to get lost in the shuffle. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? \nIn this webinar\, we’ll sit down with event marketers from Cvent\, and they’ll share tried and true advice on: \n\nThe do’s and don’ts of event website design\nTips for ticketing and pricing your events\nPerfecting your promotional mix\nReassuring attendees of safety as you return to in-person
URL:https://www.amasf.org/event/how-to-build-hype-for-a-cant-miss-event/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-32-48.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
DTSTAMP:20260513T125234
CREATED:20220317T035511Z
LAST-MODIFIED:20220318T014342Z
UID:10001046-1653955200-1654214399@www.amasf.org
SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
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