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UID:10001034-1648598400-1648857599@www.amasf.org
SUMMARY:AMA Marketing and Sales Bootcamp
DESCRIPTION:Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience\nOne of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet\, the classic lack of cultural\, strategic and operational alignment between sales and marketing is quite addressable and actionable! \nThe AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing\, selling and sales management\, or both\, the Bootcamp will dive deep into expert-facilitated\, hands-on\, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. \n\nKey Takeaways\n\nExplore the differences between marketing and sales\, and understand the “what\, how\, and why” of the classic suboptimization that can easily result.\nPinpoint specific areas of misalignment and dysfunction in your marketing/sales relationship impacting the customer experience and organizational performance.\nIdentify and assess the impact of any misalignment on key areas\, including branding\, marketing communication\, lead generation and the sales funnel\, salesperson/customer relationship\, salesperson effectiveness\, marketing planning\, and customer satisfaction\, retention\, loyalty and advocacy.\nUnderstand how to affect cultural\, strategic and operational changes required to accomplish a greater level of marketing and sales alignment.\nRecognize\, discuss and develop capabilities to execute best practices and winning ideas for improving the effectiveness of the marketing/sales relationship.\n\n  \n\nWho Should Attend?\nThis session is ideal for marketers working closely with sales organizations and as well as sales managers and leaders who want to move toward better synergies with marketing in order to enhance the customer experience and sales success. In addition\, general managers and owners who wish to embark on an initiative to better optimize the impact of marketing and sales will benefit greatly from attendance. \n  \n\nWhat’s Included?\n\nFive 3-hour blocks of live instruction\nInteractive Q&A and hands-on exercises\nResource\, tips and best practices\nOn-demand access for six months\nPlus\, there is limited capacity to ensure access to the instructor
URL:https://www.amasf.org/event/ama-marketing-and-sales-bootcamp/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220408
DTSTAMP:20260825T204850
CREATED:20220317T032915Z
LAST-MODIFIED:20220318T014416Z
UID:10001036-1649116800-1649375999@www.amasf.org
SUMMARY:AMA Virtual Conference: UX Design & Strategy
DESCRIPTION:UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. \nJoin us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7\, 2022 to hear the latest insights into the UX/UI world\, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers\, improve your customer experience and test the overall usability of your online presence. Plus\, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-ux-design-strategy/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T080000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260825T204850
CREATED:20220317T033201Z
LAST-MODIFIED:20220318T014412Z
UID:10001037-1649750400-1649761200@www.amasf.org
SUMMARY:Digital Marketing Copywriting
DESCRIPTION:Create Impactful Messaging\nGreat marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. \nThis practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and paid advertising. \nYou’ll not only learn how to drive action by using powerful\, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read. \nWe’ll also look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers.
URL:https://www.amasf.org/event/digital-marketing-copywriting-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-29.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T100000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260825T204850
CREATED:20220317T033725Z
LAST-MODIFIED:20220318T014409Z
UID:10001039-1649757600-1649761200@www.amasf.org
SUMMARY:Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?
DESCRIPTION:Begins at 12pm CST \nIn this age of rapid change\, keeping up with consumer beliefs\, preferences and values\, and reacting in real-time\, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? \nJoin NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: \n\nWhat is continuous consumer and market intelligence?\nApplication and benefits to brand health\, competitive intel\, product innovation\, campaigns\, trend analysis\, crisis management\, and customer care\nHow to continuously monitor the market – technologies\, data sources\, techniques\nThe hierarchy of continuous market intelligence – how successful organizations begin and grow their use
URL:https://www.amasf.org/event/consumer-market-intelligence-in-2022-whats-impacting-your-brand-health/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-43.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220414T100000
DTEND;TZID=America/Los_Angeles:20220414T110000
DTSTAMP:20260825T204850
CREATED:20220317T033944Z
LAST-MODIFIED:20220414T131623Z
UID:10001040-1649930400-1649934000@www.amasf.org
SUMMARY:Data Driven Marketing – The Next Frontier
DESCRIPTION:Data Driven Marketing has been around for a long time\, but how can you expand and further monetize this proven strategy in today’s evolving business climate? \nJoin this free webinar to learn: \n\nHow to overcome the challenge of “too much data” and how to identify what’s really valuable\nRecognize the value of Quality over Quantity\nHow companies are currently using our data to power their cutting-edge platforms\, tools & services\n\nBonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!
URL:https://www.amasf.org/event/data-driven-marketing-the-next-frontier/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220418
DTEND;VALUE=DATE:20220423
DTSTAMP:20260825T204850
CREATED:20220317T034152Z
LAST-MODIFIED:20220415T103054Z
UID:10001041-1650240000-1650671999@www.amasf.org
SUMMARY:Redefining Your Brand Management Strategy
DESCRIPTION:Sessions Air Daily at 10am CST  \nA strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands\, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. \nThe solution: A reliable brand management strategy. \nJoin this coffee talk series to learn how to: \n\nBuild your brand identity\nStructure your brand management system\nApply your brand management strategy to maintain brand integrity\nTake action to elevate your brand to the next level\n\nFifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series\, Friday\, April 22\, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. \nCoffee Break Schedule\nMonday\, April 18\nBuild Your Brand Identity\nIn this session\, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own. \nTuesday\, April 19\nDevelop a Brand Management System\nOn day two\, we’ll explore the organizational principles behind a strong brand management system\, including how to create a single source of truth for brand assets. \nWednesday\, April 20\nMaintain Brand Integrity\nLearn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks. \n \nThursday\, April 21\nEnsure Brand Consistency\nDiscover how to use technology to ensure your content is always on-brand\, no matter who is involved in creating and distributing it. \nFriday\, April 22\nBring It All Together\nIn the final session\, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.
URL:https://www.amasf.org/event/redefining-your-brand-management-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-07.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220420T100000
DTEND;TZID=America/Los_Angeles:20220420T110000
DTSTAMP:20260825T204850
CREATED:20220317T034430Z
LAST-MODIFIED:20220318T014357Z
UID:10001042-1650448800-1650452400@www.amasf.org
SUMMARY:Demystifying AI – AI Tools You Can Use Today
DESCRIPTION:In this session\, participants will learn about low lift\, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools\, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. \nTakeaways include: \n– Inexpensive AI tools you can begin using right now to optimize your marketing strategy. \n– How to use AI to enhance your processes and make workflows less time consuming. \n– How to embark upon easy AI and automation experiments.
URL:https://www.amasf.org/event/demystifying-ai-ai-tools-you-can-use-today/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220421T080000
DTEND;TZID=America/Los_Angeles:20220421T110000
DTSTAMP:20260825T204850
CREATED:20220317T034812Z
LAST-MODIFIED:20220415T030341Z
UID:10001043-1650528000-1650538800@www.amasf.org
SUMMARY:SEO Analytics
DESCRIPTION:Use SEO Tools More Effectively\nUnderstanding customer and market trends have never been more critical in today’s constantly changing landscape. But\, while we can collect and analyze more marketing and website data than ever\, that also comes with its challenges. And when it comes to SEO measurement\, many marketers aren’t sure where to get started\, what to look at and what to do with the information. \nThis virtual workshop will teach the fundamentals\, time-saving automation tips and strategies SEO pros use. \n\nWho Should Attend?\nThis training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics\, Google Search Console and other tools more effectively. \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nUnderstand what you must have in place first for an effective measurement and reporting program\nLearn the top free and paid tools SEO professionals and marketers use for measurement\nLearn how to take data and findings and communicate them clearly
URL:https://www.amasf.org/event/seo-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-34.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220422
DTEND;VALUE=DATE:20220425
DTSTAMP:20260825T204850
CREATED:20220317T035018Z
LAST-MODIFIED:20220318T014350Z
UID:10001044-1650585600-1650844799@www.amasf.org
SUMMARY:2022 AMA Leadership Summit - An Exclusive Event for AMA Professional Chapter Leaders
DESCRIPTION:Embrace: Uniting Our Community\nThe AMA Leadership Summit is a unique opportunity to reunite and engage with fellow Professional Chapter Leaders to develop your leadership skills\, strengthen your chapter and build relationships. \nOur theme\, Embrace\, will focus on uniting our community. You’ll get the tools and inspiration to embrace everything it takes to be an impactful volunteer leader—inclusivity\, authenticity\, teamwork\, empathy\, self-care and boundaries. \nWe’re excited to help you find your network\, your power and your voice while embracing what it means to be an inclusive AMA community.
URL:https://www.amasf.org/event/2022-ama-leadership-summit-an-exclusive-event-for-ama-professional-chapter-leaders/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220426T110000
DTEND;TZID=America/Los_Angeles:20220426T120000
DTSTAMP:20260825T204850
CREATED:20220415T032024Z
LAST-MODIFIED:20220415T032024Z
UID:10001061-1650970800-1650974400@www.amasf.org
SUMMARY:5 Webinar Rules to Break
DESCRIPTION:Begins at 11am PT/1pm CST \nWebinars. They have been run the same way\, for the same purposes\, for ages. But modern audiences don’t want old school marketing\, they want inspiring experiences\, which means it’s time to break the rules and re-think what a webinar can be. \nAttend “5 Webinar Rules to Break” and re-imagine\, or just plain reject\, old school webinars\, to transform your programs in the new year. \nYou will learn: \n\nNew formats\, no formats\, any formats\nRescheduling the schedule\nBuilding your binge-ability (it’s a word)\nLeads are boring\, aim higher\n\nIt’s time to break some rules and create experiences to meet the expectations of this new world. Register now and learn how.
URL:https://www.amasf.org/event/5-webinar-rules-to-break/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220427T100000
DTEND;TZID=America/Los_Angeles:20220427T110000
DTSTAMP:20260825T204850
CREATED:20220415T031905Z
LAST-MODIFIED:20220415T031905Z
UID:10001060-1651053600-1651057200@www.amasf.org
SUMMARY:How to Use Social Commerce to Drive Retail Sales
DESCRIPTION:Begins at 12pm CST \nWith sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family\, friends\, communities\, and authentic influencers they follow on social media. \nJoin Sprinklr and Accenture to explore the scale of the change\, what’s driving it\, the implications for the retail industry\, and most importantly\, recommendations on developing new shopping experiences to connect in new ways\, engage influencers\, and increase sales. \nTopics to be discussed include: \n\nImplementing and managing customers’ digital experiences today\nCollaborating with social platforms to create new shopping experiences to connect and engage with influencers\nSocial commerce challenges and opportunities
URL:https://www.amasf.org/event/how-to-use-social-commerce-to-drive-retail-sales/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220428T170000
DTEND;TZID=America/Los_Angeles:20220428T173000
DTSTAMP:20260825T204850
CREATED:20220420T022413Z
LAST-MODIFIED:20220428T234004Z
UID:10001066-1651165200-1651167000@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session!
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2020-info-session/
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