BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220317T100000
DTEND;TZID=America/Los_Angeles:20220317T110000
DTSTAMP:20260826T040949
CREATED:20220317T025138Z
LAST-MODIFIED:20220318T014452Z
UID:10001032-1647511200-1647514800@www.amasf.org
SUMMARY:Digital Marketing Maturity for Higher Education
DESCRIPTION:Digital marketing encompasses many different disciplines that are vital to the success of today’s higher education institutions. The most effective marketing leaders are not only able to optimize their teams\, processes\, technology\, data and story\, but evolve their strategies over time to drive clearer outcomes. \nJoin Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department’s digital marketing maturity and learn actionable ways to make measurable improvements. \nFeaturing: \nRob Zaebst\, Higher Education Industry Advisor\, Salesforce \nEric Greenberg\, Senior Director\, Marketing Operations and Strategy\, The Wharton School\, University of Pennsylvania
URL:https://www.amasf.org/event/digital-marketing-maturity-for-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-12-49-55.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220322T100000
DTEND;TZID=America/Los_Angeles:20220322T110000
DTSTAMP:20260826T040949
CREATED:20220317T030259Z
LAST-MODIFIED:20220318T014448Z
UID:10001033-1647943200-1647946800@www.amasf.org
SUMMARY:Ensure Your Website Project is a Success\, Not a Statistic
DESCRIPTION:More than half of all major marketing and IT projects\, like website redesigns or replatforming\, fail to meet expectations. In this webinar\, we’ll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone\, from your project sponsors to your agency partners\, on the same page — and avoid having your website redesign be part of that negative statistic.
URL:https://www.amasf.org/event/ensure-your-website-project-is-a-success-not-a-statistic/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-12-56-27_1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T080000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260826T040949
CREATED:20220317T033524Z
LAST-MODIFIED:20220318T014444Z
UID:10001038-1648022400-1648033200@www.amasf.org
SUMMARY:How to Write a Strategic Plan
DESCRIPTION:Create a Clear Long-Term Strategic Plan\nMarketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy\, resources can be wasted on the wrong tasks and activities\, and limited budgets may not be invested in the right projects. \nSo\, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? \nIn this virtual workshop\, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives\, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. \nIf you are a brand/marketing manager\, marketing director\, or VP/GM\, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy\, client or business development role\, you will not only learn frameworks to help plan and grow your agency\, but you’ll also learn the key language and concepts you can use to work better with your clients. \n  \n\nKey Takeaways\n\nUnderstand the strategic planning process most brands follow\nLearn common strategic plan structures\, formats and outlines\nLearn where to start and what homework to do when writing your plan\nDiscover how to craft a vision statement\nIdentify key business issues\nHow to select appropriate strategies\nHow to translate strategies into initiatives and actions\nHow to create a financial progress roadmap\n\n  \n\nWhat’s Included\n\nTemplates and worksheets for you to put into action\nReal & fictional case studies and examples\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-strategic-plan/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-53.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T100000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260826T040949
CREATED:20220317T040827Z
LAST-MODIFIED:20220318T014440Z
UID:10001052-1648029600-1648033200@www.amasf.org
SUMMARY:Celebrating Female Mentors and Scholars in Marketing Academia
DESCRIPTION:Begins at 12PM CST \nThe Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe\, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. \nJoin us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.
URL:https://www.amasf.org/event/celebrating-female-mentors-and-scholars-in-marketing-academia/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-18-09.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T120000
DTEND;TZID=America/Los_Angeles:20220323T130000
DTSTAMP:20260826T040949
CREATED:20220304T173303Z
LAST-MODIFIED:20220323T193104Z
UID:10001031-1648036800-1648040400@www.amasf.org
SUMMARY:Senior Marketing Leaders Share:  How We Rise in an Ever-Changing Landscape
DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences  to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton  \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue
URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/ecdbf3993412cb1dd1da48cd5b987cfc-zE43he.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220324T100000
DTEND;TZID=America/Los_Angeles:20220324T110000
DTSTAMP:20260826T040949
CREATED:20220317T040416Z
LAST-MODIFIED:20220318T014427Z
UID:10001049-1648116000-1648119600@www.amasf.org
SUMMARY:Reimagine Marketing Research: The Rise of Research Technology
DESCRIPTION:Begins at 12pm CST \nMarketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data\, market research has a crucial role to play in helping marketers achieve their objectives\, yet it is frequently underutilized. In this presentation\, Steve Mast\, EVP – Platform at Schlesinger Group\, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making\, ResTech can help. Join this webinar to find out how.
URL:https://www.amasf.org/event/reimagine-marketing-research-the-rise-of-research-technology/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-18-17.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220330
DTEND;VALUE=DATE:20220402
DTSTAMP:20260826T040949
CREATED:20220317T032131Z
LAST-MODIFIED:20220318T014424Z
UID:10001034-1648598400-1648857599@www.amasf.org
SUMMARY:AMA Marketing and Sales Bootcamp
DESCRIPTION:Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience\nOne of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet\, the classic lack of cultural\, strategic and operational alignment between sales and marketing is quite addressable and actionable! \nThe AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing\, selling and sales management\, or both\, the Bootcamp will dive deep into expert-facilitated\, hands-on\, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. \n\nKey Takeaways\n\nExplore the differences between marketing and sales\, and understand the “what\, how\, and why” of the classic suboptimization that can easily result.\nPinpoint specific areas of misalignment and dysfunction in your marketing/sales relationship impacting the customer experience and organizational performance.\nIdentify and assess the impact of any misalignment on key areas\, including branding\, marketing communication\, lead generation and the sales funnel\, salesperson/customer relationship\, salesperson effectiveness\, marketing planning\, and customer satisfaction\, retention\, loyalty and advocacy.\nUnderstand how to affect cultural\, strategic and operational changes required to accomplish a greater level of marketing and sales alignment.\nRecognize\, discuss and develop capabilities to execute best practices and winning ideas for improving the effectiveness of the marketing/sales relationship.\n\n  \n\nWho Should Attend?\nThis session is ideal for marketers working closely with sales organizations and as well as sales managers and leaders who want to move toward better synergies with marketing in order to enhance the customer experience and sales success. In addition\, general managers and owners who wish to embark on an initiative to better optimize the impact of marketing and sales will benefit greatly from attendance. \n  \n\nWhat’s Included?\n\nFive 3-hour blocks of live instruction\nInteractive Q&A and hands-on exercises\nResource\, tips and best practices\nOn-demand access for six months\nPlus\, there is limited capacity to ensure access to the instructor
URL:https://www.amasf.org/event/ama-marketing-and-sales-bootcamp/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-14-50.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220331T100000
DTEND;TZID=America/Los_Angeles:20220331T110000
DTSTAMP:20260826T040949
CREATED:20220317T032657Z
LAST-MODIFIED:20220318T014420Z
UID:10001035-1648720800-1648724400@www.amasf.org
SUMMARY:Phone Call Conversations: The Secret to Digital Marketing Success in 2022
DESCRIPTION:It sounds crazy\, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month\, and those calls are huge drivers of appointments\, sales\, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. \nJoin the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: \n\nWhy calls are a more valuable marketing goal than clicks\nHow brands optimize digital marketing to drive more valuable calls\nMarketing strategies for better call experiences and conversion rates\nWhat data to capture from calls and how to use it to transform your ROI
URL:https://www.amasf.org/event/phone-call-conversations-the-secret-to-digital-marketing-success-in-2022/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-27-20.jpg
END:VEVENT
END:VCALENDAR