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DTSTART;VALUE=DATE:20210920
DTEND;VALUE=DATE:20211002
DTSTAMP:20260828T003609
CREATED:20210831T133103Z
LAST-MODIFIED:20210831T133103Z
UID:10000999-1632096000-1633132799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-8/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/AMA-Marketing-Management-Bootcamp.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211001
DTEND;VALUE=DATE:20211004
DTSTAMP:20260828T003609
CREATED:20210831T135107Z
LAST-MODIFIED:20210831T135107Z
UID:10001004-1633046400-1633305599@www.amasf.org
SUMMARY:2021 AMA Global Marketing SIG Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-global-marketing-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-AMA-Global-Marketing-SIG-Conference.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211008
DTSTAMP:20260828T003609
CREATED:20210831T135347Z
LAST-MODIFIED:20210831T135347Z
UID:10001005-1633392000-1633651199@www.amasf.org
SUMMARY:2021 Digital Marketing Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-digital-marketing-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-Digital-Marketing-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211008T080000
DTEND;TZID=America/Los_Angeles:20211008T110000
DTSTAMP:20260828T003609
CREATED:20211005T141041Z
LAST-MODIFIED:20211005T141041Z
UID:10001007-1633680000-1633690800@www.amasf.org
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-write-a-marketing-plan/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Write-a-Marketing-Plan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211011
DTEND;VALUE=DATE:20211016
DTSTAMP:20260828T003609
CREATED:20211005T141357Z
LAST-MODIFIED:20211005T141357Z
UID:10001008-1633910400-1634342399@www.amasf.org
SUMMARY:The Marketer’s Guide to 2022
DESCRIPTION:
URL:https://www.amasf.org/event/the-marketers-guide-to-2022/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/The-Marketers-Guide-to-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211013T080000
DTEND;TZID=America/Los_Angeles:20211013T110000
DTSTAMP:20260828T003609
CREATED:20211005T141642Z
LAST-MODIFIED:20211005T141642Z
UID:10001010-1634112000-1634122800@www.amasf.org
SUMMARY:Optimizing Pay-Per-Click
DESCRIPTION:
URL:https://www.amasf.org/event/optimizing-pay-per-click/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Optimizing-Pay-Per-Click.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211013T100000
DTEND;TZID=America/Los_Angeles:20211013T110000
DTSTAMP:20260828T003609
CREATED:20211005T142111Z
LAST-MODIFIED:20211005T142111Z
UID:10001011-1634119200-1634122800@www.amasf.org
SUMMARY:How to Develop Buyer Personas that Will Actually Aid Your Business
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-develop-buyer-personas-that-will-actually-aid-your-business/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Develop-Buyer-Personas-that-Will-Actually-Aid-Your-Business.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211018
DTEND;VALUE=DATE:20211023
DTSTAMP:20260828T003609
CREATED:20211005T142417Z
LAST-MODIFIED:20211005T142417Z
UID:10001012-1634515200-1634947199@www.amasf.org
SUMMARY:How to Innovate Successfully in 2022 – Key CPG Trends and Tools
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-innovate-successfully-in-2022-key-cpg-trends-and-tools/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Innovate-Successfully-in-2022-–-Key-CPG-Trends-and-Tools.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211019T110000
DTEND;TZID=America/Los_Angeles:20211019T120000
DTSTAMP:20260828T003609
CREATED:20211005T142739Z
LAST-MODIFIED:20211005T142739Z
UID:10001013-1634641200-1634644800@www.amasf.org
SUMMARY:10 Common Webinar Mistakes and How to Avoid Them
DESCRIPTION:
URL:https://www.amasf.org/event/10-common-webinar-mistakes-and-how-to-avoid-them/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/10-Common-Webinar-Mistakes-and-How-to-Avoid-Them.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T080000
DTEND;TZID=America/Los_Angeles:20211020T110000
DTSTAMP:20260828T003609
CREATED:20211005T143034Z
LAST-MODIFIED:20211005T143034Z
UID:10001014-1634716800-1634727600@www.amasf.org
SUMMARY:Podcasting 101
DESCRIPTION:
URL:https://www.amasf.org/event/podcasting-101/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Podcasting-101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T160000
DTEND;TZID=America/Los_Angeles:20211020T173000
DTSTAMP:20260828T003609
CREATED:20211004T054836Z
LAST-MODIFIED:20211020T220944Z
UID:10001006-1634745600-1634751000@www.amasf.org
SUMMARY:Marketing Workshop for Small Businesses & Micro-Enterprises
DESCRIPTION:A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.\n\n\nAre you a micro-enterprise or small business owner? This October\, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners\, their stories\, and the marketing tactics that every small business or micro-enterprise should be evaluating today! \nOver the past year and a half\, micro-enterprises and small business owners have faced many challenges – likely ones that they had never anticipated. In order to survive\, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing\, and more specifically\, digital marketing\, took center stage in their efforts to navigate a new normal. Salesforce’s Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic.  \nJoin the AMA SF and moderator\, George Koster\, from Voices of the Community\, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners\, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza\,TATO & Cafe Alma)\, and community and economic development lead\, Pooja Rajani (En2Action)\, on what has worked\, what hasn’t\, and what marketing questions are still top-of-mind during this unprecedented time.  \nDigital Marketing Specialist\, Rebecca Bertoldi\, of Rebecca Bertoldi Marketing Company and Valerie Camarda\, Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC)\, will also be on hand to answer these questions and share cost-effective\, digital marketing best practices that any small business owner should consider and implement. \nSee you on October 20th! \n \nSPEAKERS \nGeorge Koster (Moderator)\, Voices of the Community\, Radio Show and Podcast | LinkedIn | Voices of the Community \nGeorge Koster is the producer and host of the radio show and podcast series known as Voices of the Community. George has over 20 years of expertise in developing and implementing innovative and integrated public\, private\, philanthropic\, and strategic partnerships. He has worked with companies from eBay\, Paramount Pictures\, and Lucasfilm\, with Cities/Counties like San Francisco\, Placer\, and Stockton to nonprofits such as Hack the Hood\, KIVA\, and LISC.  \nIn 2014\, George created Voices of the Community (VOC) – a public affairs radio show and podcast born out of his longtime love of radio and audio storytelling. George worked with the San Francisco Public Press to secure the funding to launch the grassroots community-centric radio station KSFP 102.5FM where Voices of the Community is broadcast.  \nAt the beginning of the Covid-19 Pandemic\, George created a new radio and podcast series examining how nonprofit organizations in San Francisco are managing challenges brought on by the coronavirus pandemic. The Voices of the Community thought leaders and change-makers share their experiences and solutions to critical issues facing Northern California communities. \nAdditionally\, over the past ten years\, George has participated as a board member\, committee member and consulted with nonprofits in the social enterprise\, affordable housing\, economic development\, and cultural sectors. \n \nKristin Houk\, Chef / Owner\, All Good Pizza\, Tato\, and Cafe Alma | LinkedIn | All Good Pizza \nKristin Houk is the chef-owner of All Good Pizza\, Tato\, and Cafe Alma. With over 30 years of experience in the hospitality and food industry\, she is focused on providing community-centric spaces that encourage collaboration and support of local resources.  \nAll Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company\, Evergood Sausage\, and Veritable Vegetable. All Good regularly hosts community events\, local non-profits\, farmers’ markets\, and local makers’ markets. Tato was established in 2017 in homage to Kristin’s family from Michoacan and Mexico City\, Mexico. Named after her son\, Tato is about family and community and the time-honored tradition of bringing people together by way of good food\, good times\, and good conversation. Cafe Alma was established in 2019 as India Basin’s only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs\, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products. To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza .com\, tatosf.com\, and caféalmasf.com. \n \nMichelle Pusateri\, Founder\, Nana Joes Granola  | LinkedIn | Nana Joes Granola \nMichelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water\, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners\, preservatives and most importantly weren’t gluten free. \nBeing a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat\, fiber\, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area.   \nIn 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting the local community. She believes breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients\, with no preservatives\, and sweetened with just a touch of maple syrup. She thinks it is a necessity to put community before profits which is why at Nana Joes Granola they ensure each one of their employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry-level kitchen job again. \n \nRebecca Bertoldi\, Digital Marketing Specialist / Owner\, | LinkedIn | Rebecca Bertoldi Marketing Co. \nRebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year.  \n Prior to returning to the East Coast in 2020\, Rebecca was a board member of AMASF\, helping to build the social media content and programming. She has had a myriad of opportunities to expand her skills with projects in Europe\, Canada and India along with some companies that had a wide global reach.  \n Her clients now span all over the world and she found a passion for educating business owners and creating courses. \n \nValerie Camarda\, Marketing Consultant / Owner\, | LinkedIn | Marketing Sense | SF Business Development Center (SFBDC) \nValerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years\, as the owner of Marketing Sense\, she helps small businesses and non-profits successfully market their organizations.  \nShe has served on the Board of the SFAMA three times in a variety of roles including Membership Chair\, VP of Marketing Communications and as Sponsorship liaison. While on the Board as VP of Marketing Communications she was instrumental in helping the chapter win “Turnaround Chapter of the Year”. In 2014 she won the Volunteer of the Year award. \nCurrently\, Valerie holds a contract with the City of San Francisco’s Small Business Development Center (SBDC) where she provides one-on-one consulting to small business owners\, teaches marketing and does a series of Fireside Chats with some of the city’s most successful small business owners. \n \nPooja Rajani \, Director of Programs \, En2action |LinkedIn | En2action \nPooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. \nEn2action was established in 2019 as a community-based nonprofit organization with a mission to serve and collaborate with individuals\, nonprofit and for-profit entities\, delivering services through three program areas: community development\, economic development\, and education. \nPooja has worked on projects that involved planning\, organizing\, and executing outreach to community residents\, merchants\, and key stakeholders in the diverse neighborhoods in the City of San Francisco\, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses\, entrepreneurs\, and microenterprises through programs and events like\, “Ujamaa Kitchen”\, “Bayview Bistro”\, “Bayview Uncorked”\, “Bayview Summer Music Series”\, and most recently\, “Sell Black”.
URL:https://www.amasf.org/event/marketing-workshop-for-small-businesses-micro-enterprises/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/10/aaa3957b9fd4b95ce45b98744d896139-4DBgHs.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211026T110000
DTEND;TZID=America/Los_Angeles:20211026T120000
DTSTAMP:20260828T003609
CREATED:20211005T143340Z
LAST-MODIFIED:20211005T143340Z
UID:10001015-1635246000-1635249600@www.amasf.org
SUMMARY:Engagement Tips for Virtual Marketing Presentations
DESCRIPTION:
URL:https://www.amasf.org/event/engagement-tips-for-virtual-marketing-presentations/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Engagement-Tips-for-Virtual-Marketing-Presentations.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T080000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260828T003609
CREATED:20211005T143710Z
LAST-MODIFIED:20211005T143710Z
UID:10001016-1635321600-1635332400@www.amasf.org
SUMMARY:Social Media Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Social-Media-Content-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T100000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260828T003609
CREATED:20211005T144416Z
LAST-MODIFIED:20211005T144416Z
UID:10001017-1635328800-1635332400@www.amasf.org
SUMMARY:Gain New Insights and Create More Personalized Customer Journeys with your Google Data
DESCRIPTION:
URL:https://www.amasf.org/event/gain-new-insights-and-create-more-personalized-customer-journeys-with-your-google-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Gain-New-Insights-and-Create-More-Personalized-Customer-Journeys-with-your-Google-Data.png
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