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DTSTART;TZID=America/Los_Angeles:20210707T110000
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UID:10000975-1625655600-1625659200@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-8/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/JM-Webinar-for-Marketing-Professionals.png
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DTSTART;VALUE=DATE:20210709
DTEND;VALUE=DATE:20210710
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CREATED:20210630T062601Z
LAST-MODIFIED:20210630T062601Z
UID:10000976-1625788800-1625875199@www.amasf.org
SUMMARY:Improve Your Email Engagement with a Conversational Email Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/improve-your-email-engagement-with-a-conversational-email-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Improve-Your-Email-Engagement-with-a-Conversational-Email-Strategy.png
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DTSTART;TZID=America/Los_Angeles:20210721T090000
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CREATED:20210630T062910Z
LAST-MODIFIED:20210630T062910Z
UID:10000977-1626858000-1626868800@www.amasf.org
SUMMARY:Digital Marketing Copywriting
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-copywriting/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Digital-Marketing-Copywriting.png
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DTSTART;TZID=America/Los_Angeles:20210722T120000
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CREATED:20210706T134328Z
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UID:10000980-1626955200-1626958800@www.amasf.org
SUMMARY:Digital Disruption Part 1: Crafting An Agile Content System
DESCRIPTION:The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing.\n\n\nDIGITAL DISRUPTION SERIES  \nPart 1: Crafting An Agile Content System \nMark your calendars & register for this kickoff on July 22nd at 12pm PT. \nAs a global leader in technology\, innovation and software\, the Bay Area sparks new realms within the digital space each and every day. With this rapid development\, many obstacles can arise without nimble systems in place. \nOur upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. \nOur goal is to keep you thinking and thriving in this complex space. \nJoin us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. \nOmar Akhtar\, Research Director at Altimeter\, and David Novak\, Senior Partner at Prophet\, will share findings from their annual State of Digital Content study\, a global benchmark survey that records the latest trends\, shifts\, practices\, and challenges in delivering content to meet the needs of more personalized interactions. \nCHALLENGES | Common challenges that businesses face today include: \n\nConsistently producing personalized content at a large scale\nDelivering it at breakneck speed\nHaving an impact on revenue\n\nKEY TAKEAWAYS | You will learn: \n\nKey Trends in fresh content\nNew Strategies to create attention-grabbing content\nHow to strategically manage content throughout an organization\nThe importance of an Agile Content System\n\nWHO WILL BENEFIT | We will provide insights for agencies\, brands\, media sellers\, independent consultants\, and organizational experts. \nBONUS | **Those who stay until the end of the presentation will receive a full report that will help you assess your current strategies\, inspire new ideas and accelerate change. \nSPEAKERS \nOmar Akhtar\, Research Director\, Altimeter | LinkedIn \nOmar Akhtar is a Research Director at Altimeter\, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy\, data-driven personalization\, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality. \nHis research reports include industry benchmarks\, maturity models\, and guides for content strategy\, marketing technology and data-driven personalization. \nOmar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics\, and has been quoted as a technology expert in leading publications\, including National Public Radio\, CNET\, Forbes\, Digiday\, TechCrunch\, and the San Francisco Chronicle. \nOmar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News\, PRWeek\, Fortune Magazine and The Brooklyn Ink. \nDavid Novak\, Senior Partner\, Prophet | LinkedIn \nDavid\, a senior partner in Prophet’s New York office\, is an expert in digital transformation strategy\, with extensive experience in customer experience innovation\, marketing/advertising technology rationalization\, and performance marketing consulting. \nHe understands that the best business growth models rely on defining a clear vision. Without it\, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical\, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective. \nDavid\, who joined Prophet after 10 years at IBM iX\, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies\, including mobile\, social\, machine learning\, artificial intelligence and augmented reality. He has worked with leading brands such as Apple\, PepsiCo\, Sephora\, Kraft\, Kohl’s\, United Airlines and more. \nHe studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel\, film and a good bottle of scotch.
URL:https://www.amasf.org/event/digital-disruption-part-1-crafting-an-agile-content-system/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/DIGITAL_DISRUPTION_PT1_EVENT_Event_Page_1200x628.png
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DTSTART;VALUE=DATE:20210729
DTEND;VALUE=DATE:20210730
DTSTAMP:20261030T080002
CREATED:20210630T071855Z
LAST-MODIFIED:20210630T071855Z
UID:10000979-1627516800-1627603199@www.amasf.org
SUMMARY:5 B2B Marketing Strategies For The Win
DESCRIPTION:
URL:https://www.amasf.org/event/5-b2b-marketing-strategies-for-the-win/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/5-B2B-Marketing-Strategies-For-The-Win.png
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DTSTART;TZID=America/Los_Angeles:20210729T080000
DTEND;TZID=America/Los_Angeles:20210730T100000
DTSTAMP:20261030T080002
CREATED:20210630T071422Z
LAST-MODIFIED:20210630T071422Z
UID:10000978-1627545600-1627639200@www.amasf.org
SUMMARY:B2B Marketing Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/b2b-marketing-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/B2B-Marketing-Strategy.png
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