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DTSTART;TZID=America/Los_Angeles:20201006T080000
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SUMMARY:Virtual Conference: The New Digital Landscape
DESCRIPTION:Learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.
URL:https://www.amasf.org/event/virtual-conference-the-new-digital-landscape/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/The-New-Digital-Landscape.png
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DTSTART;TZID=America/Los_Angeles:20201008T110000
DTEND;TZID=America/Los_Angeles:20201008T120000
DTSTAMP:20201007T191227Z
CREATED:20200922T194853Z
LAST-MODIFIED:20201007T191227Z
UID:10000903-1602154800-1602158400@www.amasf.org
SUMMARY:The Big Shift: Redefining Marketing in a More Diverse America
DESCRIPTION:Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. \n\n\nThe convergence of a changing demography\, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly\, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. \nThis special AMA webinar takes a critical look at the past\, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. \nAttendees can expect to walk away with: \n\nA better understanding on the new “total-market” approach.\nHow to talk to a multicultural audience in a more inclusive and efficient way.\n\nWe look forward to seeing you on October 8th! \n  \n\nDistinguished Panelists\nLarissa Acosta\, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank \n \nLarissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic\, African American\, Asian\, LGBTQ\, American Indian/ Alaskan Native\, People with Disabilities\, Military/Veterans\, Students\, Emerging Affluent). In this role\, her team manages marketing efforts to build the Wells Fargo brand through culturally relevant campaigns\, media activations\, and content programs. \nHer 20-year marketing career has enabled her to work in multiple verticals including financial services\, telecommunications\, CPG\, higher education\, and government services. \nShe has consistently advocated and developed strategies that lean into cultural insights to drive overall business performance. \n  \nDaneyni Sanguinetti\, Marketing Director\, Multicultural Marketing @ Coca-Cola \n \nAs Director  Multicultural Marketing for  The Coca-Cola Company North America\,  Daneyni  Sanguinetti is responsible for stewarding the accelerated volume and profit performance of the company brand portfolio in designated high index multicultural markets working closely with multiple cross-functional teams\, Brands\, Customers\, and Bottlers to win with the MC Consumers. This includes development and/or integration of customer-specific programs across key channels and overall Multicultural region strategy. She also serves as the Multicultural subject-matter expert liaison to the brand teams\, driving the integration of MC consumer insights into their marketing strategies and ensuring accurate representation and relevant message across the brands’ content. Additionally\, in this role she is focused on enhancing the company’s MC IQ  to ensure leaders develop the capability to support the organization’s multicultural strategy. \n  \n\nKimberley McArthur\, Brand Experience\, Multicultural Strategy @ General Mills \n \nA bilingual\, bi-cultural brand storyteller and cultural engagement strategist with nearly two decades of expertise in Multicultural Marketing\, Kimberley has built a career on a deep curiosity about people and the nuances of culture and identity. Currently leading Multicultural Strategy and Engagement at General Mills\, she leverages her cross-functional and cross-category experience to develop strategic campaigns that drive authentic engagement. Prior to her current role\, Kimberley was a key leader within such agencies as Edelman Public Relations\, Olson Advertising\, and Bravo/Young & Rubicam\, delivering successful campaigns for a diverse set of Global and US clients across a range of industries. She is passionate about making a difference with the work she helps to bring into the world. \n  \nNneka Carrie Ude @ Arc Worldwide \n \nNneka Ude is a marketer and brand strategist that thrives at the intersection of data and identity. A native Chicago native\, Nneka has spent over 15 years driving brand\, shopper and experiential strategy for some of Chicago’s most prominent agencies. Currently she serves as a VP\, Strategy Director for Leo Burnett’s shopper marketing unit\, Arc Worldwide; guiding shopper and brand strategy\, retail engagement\, and thought leadership for accounts like Intel\, Samsung Home Appliances\, and U.S. Cellular Corporation. \nNneka sees advertising as more than just a function of marketing\, but rather an opportunity to reframe narratives and move people to action. As a whitespace thinker and strategic leader\, she has helped brands like Hillshire Farm\, Barefoot Wines\, Coca-Cola\, CenturyLink\, and Maker’s Mark navigate the complexities of people\, tech\, and culture. \nHer work and interest in people\, tech and culture extends beyond the agency world and into Chicago’s startup and business community. She has consulted with numerous tech startups – including Black Tech Mecca\, Citispoon\, and Desirelist\, helping each organization tap into the nuances of their respective markets and develop strategies that position them to win. Her passion for people is also embodied in the work she does within the community. She currently sits on the boards of the Nautilus School and the Neighborhood Housing Services (associate board)\, and is an active volunteer and instructor for The Gray Matter Experience. \nNneka is a graduate of the University of Illinois at Urbana-Champaign and holds a MBA in Marketing from Loyola University Chicago. \n  \nModerator\nDr. Jake Beniflah @ Center for Multicultural Science \n \nDr. Jake Beniflah is the founding Executive Director of the Center for Multicultural Science\, a non-profit\, non-partisan multicultural marketing research think tank and data science accelerator. He is a nationally recognized thought leader and an ad tech innovator. He is a subject matter expert in data science and Latino marketing and the founding editor of the Journal of Cultural Marketing Strategy. He recently published his first book called\, The Big Shift: Redefining Marketing in a Multicultural America\, which he will spend a few minutes today to present the key themes. Dr. Jake will be moderating today’s discussion panel.
URL:https://www.amasf.org/event/the-big-shift-redefining-marketing-in-a-more-diverse-america/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/09/BIGSHIFT_SPEAKER_FACEBOOK_1024x512.jpg
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DTSTART;TZID=America/Los_Angeles:20201019T180000
DTEND;TZID=America/Los_Angeles:20201019T193000
DTSTAMP:20200917T055002Z
CREATED:20200917T055002Z
LAST-MODIFIED:20200917T055002Z
UID:10000902-1603130400-1603135800@www.amasf.org
SUMMARY:Engaging with the Journal of Public Policy & Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/engaging-with-the-journal-of-public-policy-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/09/Engaging-with-the-Journal-of-Public-Policy-Marketing.png
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DTSTART;TZID=America/Los_Angeles:20201021T090000
DTEND;TZID=America/Los_Angeles:20201021T120000
DTSTAMP:20201019T132957Z
CREATED:20201019T131927Z
LAST-MODIFIED:20201019T132957Z
UID:10000906-1603270800-1603281600@www.amasf.org
SUMMARY:Forget Everything You Know About Email Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/forget-everything-you-know-about-email-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/Forget-Everything-You-Know-About-Email-Marketing.png
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DTSTART;VALUE=DATE:20201026
DTEND;VALUE=DATE:20201031
DTSTAMP:20201019T132918Z
CREATED:20201019T132350Z
LAST-MODIFIED:20201019T132918Z
UID:10000907-1603670400-1604102399@www.amasf.org
SUMMARY:Reduce Risk and Fuel Results with AI-Powered Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/reduce-risk-and-fuel-results-with-ai-powered-marketing/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20201028T100000
DTEND;TZID=America/Los_Angeles:20201028T110000
DTSTAMP:20201019T132742Z
CREATED:20201019T132650Z
LAST-MODIFIED:20201019T132742Z
UID:10000908-1603879200-1603882800@www.amasf.org
SUMMARY:Ready for Anything: How to Infuse Agility into Your Marketing Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/ready-for-anything-how-to-infuse-agility-into-your-marketing-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/How-to-Infuse-Agility-into-Your-Marketing-Strategy.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201029T090000
DTEND;TZID=America/Los_Angeles:20201029T120000
DTSTAMP:20201019T133326Z
CREATED:20201019T133326Z
LAST-MODIFIED:20201019T133326Z
UID:10000909-1603962000-1603972800@www.amasf.org
SUMMARY:Leverage Analytics to Power Your Marketing Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/leverage-analytics-to-power-your-marketing-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/Leverage-Analytics-to-Power-Your-Marketing-Strategy.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201029T100000
DTEND;TZID=America/Los_Angeles:20201029T110000
DTSTAMP:20201019T133605Z
CREATED:20201019T133605Z
LAST-MODIFIED:20201019T133605Z
UID:10000910-1603965600-1603969200@www.amasf.org
SUMMARY:A New Reality for Unified Communications in Higher Ed
DESCRIPTION:
URL:https://www.amasf.org/event/a-new-reality-for-unified-communications-in-higher-ed/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/A-New-Reality-for-Unified-Communications-in-Higher-Ed.png
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