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DTSTART;TZID=America/Los_Angeles:20221216T120000
DTEND;TZID=America/Los_Angeles:20221216T123000
DTSTAMP:20260405T121801
CREATED:20221213T002205Z
LAST-MODIFIED:20221213T003315Z
UID:10001146-1671192000-1671193800@www.amasf.org
SUMMARY:AMA SF Externship Academy 2023 Info Session for Businesses
DESCRIPTION:Free Marketing Services for Small Businesses!
URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-businesses-5/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/12/Externship_Info_Session_Web-event.png
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DTSTART;TZID=America/Los_Angeles:20230111T100000
DTEND;TZID=America/Los_Angeles:20230111T100000
DTSTAMP:20260405T121801
CREATED:20221129T005934Z
LAST-MODIFIED:20221129T005934Z
UID:10001134-1673431200-1673431200@www.amasf.org
SUMMARY:SEO Trends for Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/seo-trends-for-marketers/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/SEO-Trends-for-Marketers_Virtual-Training_Website-Header.jpg
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DTSTART;TZID=America/Los_Angeles:20230112T180000
DTEND;TZID=America/Los_Angeles:20230112T184500
DTSTAMP:20260405T121801
CREATED:20221213T002004Z
LAST-MODIFIED:20221213T003034Z
UID:10001145-1673546400-1673549100@www.amasf.org
SUMMARY:AMA SF Externship Academy 2023 Info Session for Interested Participants
DESCRIPTION:Looking for a Marketing Internship? Part-time? Skills Development? Supporting a Bay Area business? This is the opportunity for you!
URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-interested-participants-2/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20230119T100000
DTEND;TZID=America/Los_Angeles:20230119T100000
DTSTAMP:20260405T121801
CREATED:20221129T010100Z
LAST-MODIFIED:20221129T010100Z
UID:10001135-1674122400-1674122400@www.amasf.org
SUMMARY:Managing Stakeholder Relationships
DESCRIPTION:
URL:https://www.amasf.org/event/managing-stakeholder-relationships/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/Virtual-Training-Managing-Stakeholder-Relationships.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230124
DTEND;VALUE=DATE:20230127
DTSTAMP:20260405T121801
CREATED:20221129T010851Z
LAST-MODIFIED:20221129T010851Z
UID:10001136-1674518400-1674777599@www.amasf.org
SUMMARY:Virtual Conference: The Year Ahead in Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/virtual-conference-the-year-ahead-in-marketing/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/virtual-conference-the-year-ahead-in-marketing.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230126T120000
DTEND;TZID=America/Los_Angeles:20230126T133000
DTSTAMP:20260405T121801
CREATED:20230103T214805Z
LAST-MODIFIED:20230104T231601Z
UID:10001147-1674734400-1674739800@www.amasf.org
SUMMARY:How Brands Are Making It Happen in the Metaverse
DESCRIPTION:Learn from industry experts who are building brand experiences in the metaverse. RSVP today!\n\n\nJoin the AMA SF on Janaury 26th for Part 2 of our thought leadership conversation: Explore the Metaverse.   \n \n \nCatch Michelle Excel\, Moderator and Chief Strategist from the Antipodean\, along with our esteemed panelists: Jessica Berger\, VP Innovation\, Publicis Media\, Vanessa Scanlan\, VP\, Executive Producer\, Deutsch LA\, and Danny Paul\, Executive Creative Director\, The Electric Factory. \n \n \nOur first session was all about the what and potential of “the metaverse”. The second will feature those who are making things in the metaverse: \n\nTheir experiences in identifying\, selling-in\, designing\, building and managing engagement of their projects\nDiscussing what it takes to build literacy\, educate\, build consensus and roadmaps\nWhat excites (and scares) them most about the metaverse and what they’re doing to stay immersed\n\n \nMarketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest! \n \nS﻿ee you there! \n \n———————— \nSPEAKERS \n \nJessica Berger – VP\, Innovation\, Publicis Media | LinkedIn \nSpecializing in innovation and strategy\, Jessica helps brands push boundaries across rapidly emerging technologies and platforms\, seamlessly transitioning them into what’s next. At Publicis\, she oversees various future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With a progressive perspective and expertise in the emerging web3 landscape\, she creates solutions and immersive experiences for clients ranging from startups to Fortune 500 companies. Prior to joining Publicis\, Jessica worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns for clients ranging from healthcare organizations and CPG companies to tech startups. Her 10 years of experience are informed by working for agencies and companies across Germany\, Japan\, and North America. \n \nVanessa Scanlan – VP\, Executive Producer\, Deutsch Los Angeles | LinkedIn  \nVanessa has been a pioneer bridging brand marketing and creative technology within typically traditional advertising agencies for over a decade. As VP\, Executive Producer at Deutsch Los Angeles she finds opportunities for digital experiences to help build brands by connecting them efficiently and meaningfully with their audiences. During her time at DLA Vanessa has helped launch Dr. Pepper’s loyalty platform\, Taco Bell’s ordering website and Snapple’s entry into the metaverse with Blockchain Bodega. Prior to joining DLA\, Vanessa worked at JWT New York (now known as Wunderman Thompson) where her work on J&J BAND-AID’s AR experience featuring The Muppets created a new category never-before-seen at Cannes for “Mobile AR”.  Her work has earned various accolades for her clients which have included PetSmart\, Target\, Lowes\, Macy’s\, Volkswagen\, Taco Bell\, Dr. Pepper and more. \n \nDanny Paul – Executive Creative Director\, The Electric Factory | LinkedIn \nDanny is the Executive Creative Director at The Electric Factory\, a creative innovation company focused on elevating the present by applying the opportunities of the future. He has spent the last two decades crafting impactful experiences for clients through strategic thinking\, creative design\, and technology. His work for Fortune 500 companies and his own entrepreneurial ventures have been globally awarded\, but he is most proud of his collection of bar napkins filled with creative solutions to unique industry challenges. \n \nMichelle Excell (Moderator)\,Chief Strategist\, The Antipodean | LinkedIn  \nMichelle Excell\, Chief Strategist\, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist\, Michelle strives to inspire teams\, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone.  \nThe Antipodean partners with The Electric Factory for strategy\, design\, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential\, metaverse\, and content creation for both digital and traditional channels.
URL:https://www.amasf.org/event/how-brands-are-making-it-happen-in-the-metaverse/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230209
DTEND;VALUE=DATE:20230211
DTSTAMP:20260405T121801
CREATED:20221129T010939Z
LAST-MODIFIED:20221129T010939Z
UID:10001137-1675900800-1676073599@www.amasf.org
SUMMARY:Organizational Frontlines Research Pre-Conference
DESCRIPTION:
URL:https://www.amasf.org/event/organizational-frontlines-research-pre-conference/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-AMA-Winter_Hero-no-text.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230209
DTEND;VALUE=DATE:20230211
DTSTAMP:20260405T121801
CREATED:20221129T011016Z
LAST-MODIFIED:20221129T011016Z
UID:10001138-1675900800-1676073599@www.amasf.org
SUMMARY:Women in Sales Pre-Conference
DESCRIPTION:
URL:https://www.amasf.org/event/women-in-sales-pre-conference/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-AMA-Winter_Hero-no-text.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230209T180000
DTEND;TZID=America/Los_Angeles:20230209T193000
DTSTAMP:20260405T121801
CREATED:20230124T232605Z
LAST-MODIFIED:20230127T015506Z
UID:10001149-1675965600-1675971000@www.amasf.org
SUMMARY:Skill Academy: Digital Marketing with David Kellam
DESCRIPTION:Gain knowledge about Digital Marketing\, Social Media Marketing\, Branding\, and Website Design in this four part series.\n\n\nAbout David: David Kellam is a certified self-taught marketer specializing in strategy\, planning\, and operations. He is the founder of Best Viable Digital Marketing Services and developing The Sacred Junction—an online mental health therapist matching service. He is currently a digital marketing captain (instructor) with COOP Careers—a professional development and tech training nonprofit.  \nAs a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nA﻿MA SF Externship Academy Business Sponsors: \n\nJ﻿UMA\nA﻿rete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/skill-academy-digital-marketing-with-david-kellam/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/01/fb1a750d5f98632139f26647a191260f-2jzbSi.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230210
DTEND;VALUE=DATE:20230211
DTSTAMP:20260405T121801
CREATED:20221129T011051Z
LAST-MODIFIED:20221129T011051Z
UID:10001139-1675987200-1676073599@www.amasf.org
SUMMARY:Scholarly Research – Ideas and Avoiding Pitfalls
DESCRIPTION:
URL:https://www.amasf.org/event/scholarly-research-ideas-and-avoiding-pitfalls/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-AMA-Winter_Hero-no-text.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230210
DTEND;VALUE=DATE:20230213
DTSTAMP:20260405T121801
CREATED:20220415T032639Z
LAST-MODIFIED:20221104T225915Z
UID:10001065-1675987200-1676246399@www.amasf.org
SUMMARY:2023 AMA Winter Academic Conference
DESCRIPTION:Marketing During Times of Change\nWe live in times of extraordinary change\, warranting firms\, consumers and communities to not only adapt but also participate as change-makers. On a social front\, there is an increase in activism to promote diversity\, equity and inclusion in multiple sectors. On a technological front\, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front\, the pandemic has exacerbated inequalities in income\, education and health yet led to many innovative business solutions. And on a political front\, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. \nMark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville\, TN\, which will shed light on how firms\, consumers\, policymakers and other stakeholders interact\, adapt and even thrive during these times of tremendous change. \nIf you cannot join us in Nashville\, select virtual programming will be available. More details will be made available this Fall.
URL:https://www.amasf.org/event/2023-ama-winter-academic-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230223T130000
DTEND;TZID=America/Los_Angeles:20230223T140000
DTSTAMP:20260405T121801
CREATED:20230210T002105Z
LAST-MODIFIED:20230210T223208Z
UID:10001155-1677157200-1677160800@www.amasf.org
SUMMARY:Talking Our Talk : How to Reach and Engage Diverse Audiences
DESCRIPTION:Learn from marketing and advertising pros who are engaging and persuading diverse audiences.\n\n\nJoin the AMA San Francisco on Thursday\, February 23rd\, at 1 PM Pacific for a roundtable discussion. \nTalking Our Talk : How to Reach and Engage Diverse Audiences.  \nThis roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients\, customers\, and prospects. They have their eyes wide open to the power of inclusivity.  \nYou will learn how companies of all kinds are beginning to drive social equity\, not just as change agents\, but as smart business organizations.  \nThese marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations.   \nHow do they reach these diverse audiences and speak to their dreams\, desires\, issues\, and concerns?  \nIs it in one voice?  \nOr many?   \nThat is the question that will be answered in this special DEI roundtable.  \nIf you’re a professional marketer\, advertiser or communicator\, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity.  \nS﻿ee you there! \n———————— \nSPEAKERS \nDr. Jake Beniflah\, Moderator\, Author and Executive Director of the Center for Multicultural Science | LinkedIn \nDr. Jake Beniflah is currently a full-time senior lecturer at the College of Business and Economics at Cal State Fullerton and the founding Executive Director of The Center for Multicultural Science\, a U.S. non-profit\, non-partisan multicultural marketing research think tank and talent accelerator in the United States. Dr. Beniflah has been a trusted partner for Fortune 100 companies over the last three decades\, is the founding editor of The Journal of Cultural Marketing Strategy\, and the author of The Big Shift: Redefining Marketing in a Multicultural America. Dr. Beniflah graduated summa cum laude with a doctorate in Business Administration from Golden Gate University and is a recognized thought leader and AdTech innovator with more than 25 papers published in academic journals. His single-minded mission: to prepare corporate America for a multicultural America. \n \nJulia Estacolchic\, Sr Director\, Brand Marketing & Head of Brand for  Chispa- Match Group | LinkedIn \nChispa is the largest dating app for US Latinos and it’s part of Match Group\, the global leader in online dating. Before joining Match to lead multicultural marketing strategy and execution for Match Affinity apps and sites\, Julia was Managing Director at Dieste\, an Omnicom agency\, leading a group of brand executives and cross-functional teams in business development for key agency clients including AT&T\, The Hershey Company\, Southwest Airlines\, Nissan\, and P&G among others. Previously\, she was the Director of Marketing at Nexxo\, a fintech startup later acquired by MoneyGram. A Women in Tech\, Top Women of Impact and Unstoppable Women honoree\, Julia is a proud bicultural and bilingual Latina with over 20 years of experience in US multicultural markets and LatAm. \n \nCarolynne Mims\, Marketing Specialist\, UC Berkeley Vertical Channels | LinkedIn \nA San Francisco native\, Carolynne Mims attended SFSU and then found herself at JFK University Law school. While in her third year she had to call it quits – life had another path for her. Her career in higher ed started at UC Berkeley Extension eleven years ago\, and most recently she became the Vertical Channels specialist where she focuses on marketing strategies for international students and brand awareness campaigns targeting diverse student populations. She has stated time and again: “Higher education marketers must be connected and influenced by their campuses and the students in them and also do a better job of marketing authenticity.” In her spare time\, Carolynne enjoys spending time with her family\, reading and shopping until she drops!  \n \nJorge Hernandez\, Founding Partner + CMO\, Majority Agency | LinkedIn \nMajority is AdWeek’s Breakthrough Agency of the Year. Previously\, Jorge led The Coca-Cola business with Momentum Worldwide as VP Group Director\, leading program development across brands such as Coke Trademark\, Smartwater\, Powerade and Vitaminwater. His time at Momentum earned him numerous awards across Experiential\, Shopper and Integrated Marketing. He also served as Group Director at TBWAChiatDay and the Integer Group working on Pepsi\, Craft\, Coors Light\, Blue Moon and Keystone Light. His experience as an Integrated Marketer spans across product branding\, new product launches\, broadcast\, promotions\, experiential\, shopper\, digital\, sports marketing and B2B. He has won multiple Effies\, Pro Awards\, EX Awards\, Reggies\, Cannes Lions\, Webbys\, Clios and Silver Pencils. He has also served as an award show judge on AICP and Sports Clios Awards. A Dominican native born and raised in Queens\, Jorge has lived in Atlanta since 2013 with his wife\, Christine and their 15-year-old son\, Floyd.
URL:https://www.amasf.org/event/talking-our-talk-how-to-reach-and-engage-diverse-audiences/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230309T180000
DTEND;TZID=America/Los_Angeles:20230309T193000
DTSTAMP:20260405T121801
CREATED:20230124T232606Z
LAST-MODIFIED:20230307T225928Z
UID:10001151-1678384800-1678390200@www.amasf.org
SUMMARY:Skill Academy: Brands\, Business\, and Bullshit with BradleyBrands
DESCRIPTION:Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bulls\n\n\nS﻿ession Topics: \n\nWhat is Brand Strategy\nWhat is Business Strategy\nHow are these related\nAnd How are they not\nWhat comes next \n\nAbout Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx.  \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nA﻿MA SF Externship Academy Business Sponsors: \n\nJ﻿UMA\nA﻿rete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/skill-academy-brands-business-and-bullshit-with-bradleybrands/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230323T180000
DTEND;TZID=America/Los_Angeles:20230323T200000
DTSTAMP:20260405T121801
CREATED:20230301T110505Z
LAST-MODIFIED:20230301T110505Z
UID:10001156-1679594400-1679601600@www.amasf.org
SUMMARY:AMA SF Spring Into Networking
DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and  AMA SF Members  at Persona Social Club.\n\n\nJoin fellow AMASF members and marketers for an evening of networking at Persona Social Club.  \nLearn more about AMA SF\, our Externship and Mentorship programs\, and upcoming events.  \nPre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members\, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events.  \nRegister and buy your tickets today!
URL:https://www.amasf.org/event/ama-sf-spring-into-networking/
LOCATION:Persona Social Club\, 685 Sutter St\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230330
DTEND;VALUE=DATE:20230402
DTSTAMP:20260405T121801
CREATED:20221129T011134Z
LAST-MODIFIED:20221129T011134Z
UID:10001140-1680134400-1680393599@www.amasf.org
SUMMARY:2023 AMA International Collegiate Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2023-ama-international-collegiate-conference/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-international-collegiate-conference.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230406T180000
DTEND;TZID=America/Los_Angeles:20230406T193000
DTSTAMP:20260405T121801
CREATED:20230124T233804Z
LAST-MODIFIED:20230307T225621Z
UID:10001153-1680804000-1680809400@www.amasf.org
SUMMARY:Skill Academy: Social Media Marketing with Thomas Moyer
DESCRIPTION:Exploration of paid digital media marketing with a special emphasis into social media\, media strategy\, planning\, and execution.\n\n\nAbout Thomas: THOMAS P. MOYER\, PMP is a media expert with over 15 years of experience.  He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA.  Part time\, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously\, his career experience includes stints at Genentech\, Dentsu Aegis Network – Empower Media Team\, M&C Saatchi Mobile\, T3\, The Think Tank\, Kenshoo\, Mediaplex (a division of ValueClick)\, and Microsoft. He’s also an acting advisory with CooMo\, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nA﻿MA SF Externship Academy Business Sponsors: \n\nJ﻿UMA\nA﻿rete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/skill-academy-social-media-marketing-with-thomas-moyer/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230427T173000
DTEND;TZID=America/Los_Angeles:20230427T203000
DTSTAMP:20260405T121801
CREATED:20230414T221306Z
LAST-MODIFIED:20230414T221358Z
UID:10001157-1682616600-1682627400@www.amasf.org
SUMMARY:Brands and The Great Progression
DESCRIPTION:How today’s leadership teams can align their company’s brand with coming seismic shifts in AI\, climate\, demographics\, and even politics\n\n\nFeaturing Peter Leyden\, Founder\, Reinvent Futures\, in conversation with Tony Wessling\, coFounder\, Chromium Group. Produced in partnership with AMA SF. \nPlease join us for an evening of networking and conversation\, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us\, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too.  \nThey will touch on how a wide range of fundamental system changes driven by AI\, demographics\, politics\, and climate will continue to transform the expectations customers have for the brands and companies with which they align. \n \nWhat is The Great Progression? \nIn the next 25 years\, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand new industries and build a much more environmentally and socially sustainable society.  \nThe changes won’t stop there. AI will change how we work and how we think about ourselves as sentient beings. We very likely will reform capitalism around new economic priorities that counter the current imbalances and inequities. And we can be expected to revitalize our democracies and push back on authoritarianism around the world. People in 50\, 100\, or even 500 years from now may well look back on our era and marvel at the transformation that we’re about to go through.  \nThis is the new narrative Leyden has been recently writing and speaking about\, a positive narrative about progress emerging all around us\, about progress that’s inexorably coming as we lay the foundations for these new systems in the next 10 years\, and about how they will scale in the next 25 years to help us solve many of the great challenges that appear to stymie us today. This is the story of The Great Progression.  \nAgenda \n530-630 Cocktail & hors d’oeuvres networking  \n630-715 Conversation with Peter Leyden \n715-745 Q&A \n745-830 Cocktail networking \nSpace is limited\, so register today. \nAbout Peter Leyden \nPeter Leyden has spent his entire career in pursuit of the constantly evolving answers to four key questions: what’s really going on today\, what’s probably coming in the next 10 years\, what’s possible to achieve in the next 25 years\, and what we should do now. \nLeyden started his career as a journalist trying to figure out what’s really going on in America and as a foreign correspondent in Asia\, traveling to 50 countries to figure out the world. He moved to San Francisco at the beginning of the digital revolution to work with the founders of WIRED and figure out what’s probably coming. He has since built up an extraordinary network of technologists and entrepreneurs\, innovators and creatives\, intellectuals and academics throughout Silicon Valley and the region. \nHe then learned the futures business with some of the key pioneers in strategic foresight including the legendary Stewart Brand and the founders of The Long Now Foundation. This helped him understand trends in a wider breadth of fields and look farther ahead on what’s possible to achieve over time.  \nThrough all this Leyden has become a thought leader on the future\, new technologies and megatrends. He does keynote talks on a monthly basis to conferences throughout America and Europe where he publicly lays out his insights into the big four questions. He’s written two influential books on the future\, and many magazine pieces\, including his latest: The Great Progression: 2025 to 2050. \nLeyden is now founder of Reinvent Futures\, a strategic foresight firm\, and he’ll soon be launching a new event series in the San Francisco Ferry Building called The Great Progression Series. Come to this event to learn more. \nMore about Peter and REINVENT FUTURES can be found at reinvent.net \nAbout Tony Wessling \nTony Wessling is the Founder and Managing Director of Chromium Group\, a San Francisco-based strategic branding firm that is working with clients in climate tech\, fintech\, edtech\, computer hardware\, finance\, insurance\, real estate\, and consumer goods to help them navigate the complexity of today’s business landscape to build the brands of the future. \nPreviously\, Wessling founded the pioneering digital creative agency Wessling Creative Group\, which developed some of the world’s first commercial websites and interactive advertising. \nHe is co-author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand\, and is a frequent presenter on brand and culture to businesses and organizations around the world.  \nMore about Tony and Chromium can be found at chromium.group
URL:https://www.amasf.org/event/brands-and-the-great-progression/
LOCATION:Radian Gallery\, 440 Brannan Street\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230428
DTEND;VALUE=DATE:20230501
DTSTAMP:20260405T121801
CREATED:20221129T011231Z
LAST-MODIFIED:20221129T011231Z
UID:10001141-1682640000-1682899199@www.amasf.org
SUMMARY:2023 AMA Leadership Summit
DESCRIPTION:
URL:https://www.amasf.org/event/2023-ama-leadership-summit/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-leadership-summit.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230504T180000
DTEND;TZID=America/Los_Angeles:20230504T193000
DTSTAMP:20260405T121801
CREATED:20230124T234003Z
LAST-MODIFIED:20230307T225717Z
UID:10001154-1683223200-1683228600@www.amasf.org
SUMMARY:Skill Academy: Your First Company Site Redesign with Eric Weidner
DESCRIPTION:An Insider’s 5 Tips on Launching a New Corporate Website\n\n\nSession Overview: Experienced web designers and developers understand behind-the-scenes issues can crush a website redesign project. Learn the top five things veterans know so you can keep your project on-time and on-budget. \nAbout Eric: Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career\, he has crafted this skill into a practical\, systematic process – launching successful online marketing campaigns with skilled\, distributed workforces for many types of ambitious\, dynamic companies across the globe. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nA﻿MA SF Externship Academy Business Sponsors: \n\nJ﻿UMA\nA﻿rete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/skill-academy-your-first-company-site-redesign-with-eric-weidner/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_4_Blog_Facebook_LinkedIn_1024x512.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230511T180000
DTEND;TZID=America/Los_Angeles:20230511T200000
DTSTAMP:20260405T121801
CREATED:20230424T225305Z
LAST-MODIFIED:20230511T235737Z
UID:10001158-1683828000-1683835200@www.amasf.org
SUMMARY:AMA SF Peninsula Pop Up at The Refuge San Mateo
DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and  AMA SF Members at Refuge.\n\n\nNetwork with AMA members and get to know some of our volunteers at our  Pop Up event at Refuge in San Mateo!  \nBring a friend and learn more about our Externship Academy\, upcoming events\, and volunteer opportunities. RSVP today!  \nP﻿arking is available\, and Refuge is located within a two-minute walk from the Hillsdale Caltrain Station.
URL:https://www.amasf.org/event/ama-sf-peninsula-pop-up-at-the-refuge-san-mateo/
LOCATION:The Refuge\, 66 31st Avenue\, San Mateo\, CA\, 94403\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230518T120000
DTEND;TZID=America/Los_Angeles:20230518T133000
DTSTAMP:20260405T121801
CREATED:20230427T195008Z
LAST-MODIFIED:20230427T195008Z
UID:10001159-1684411200-1684416600@www.amasf.org
SUMMARY:Finding Your Audience in the Metaverse
DESCRIPTION:Making the Metaverse Work For You: Session 3\n\n\nJoin the AMA SF on May 18th for Part 3 of our thought leadership conversation: Explore the Metaverse.   \n The metaverse means many things to many people\, and while some communities or platforms may be niche\, others are in the hundreds of millions. In this session we will talk to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there\, and their characteristics and behaviors. \n We’ll also discuss best practices for reaching and engaging with any audience\, anywhere\, and how those best practices should carry through in game\, immersive and web3 worlds. How do you show up authentically\, respectfully\, accessibly? How do you add your voice\, your presence in a positive way and how does that complement your web2 presence? \n This is a vital panel for any brand wanting to answer questions about compatibility\, behavior and reach in “the metaverse” and anyone creating – or interested in creating – experiences. We are honored to have panelists with backgrounds in user experience design\, community building\, immersive technology and who look at the metaverse through a lens of inclusion\, accessibility\, and impact. \n———————— \n SPEAKERS \n \nMichelle Excell (Moderator)\,Chief Strategist\, The Antipodean | LinkedIn  \nMichelle Excell\, Chief Strategist\, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist\, Michelle strives to inspire teams\, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone.  \nThe Antipodean partners with The Electric Factory for strategy\, design\, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential\, metaverse\, and content creation for both digital and traditional channels. \n \nAriba Jahan (she/her)\, VP\, Product Experience and Innovation\,  The Ad Council  | LinkedIn \nAriba Jahan is the VP of Product Experience and Innovation at the Ad Council\, where she pioneered and scaled the organization’s design innovation practice. She leads the non-profit’s innovation department and co-leads the emergent tech center of excellence. As a multi-disciplinary product & innovation leader\, Ariba passionately advocates for a world where all tech is built responsibly in order to serve humanity. She is an international keynote speaker and panelist for organizations like Vox Media\, Interaction Design Association\, Etsy\, Ogilvy\, US Chambers of Commerce\, Women Who Code\, Hubspot\, and Columbia University. \n Outside of her day job\, she serves as the Head of Data and Insights on the Asians in Advertising Advisory Board\, as an advisor on the Emeritus Council for Women In Innovation and as an adjunct faculty at Parsons School of Design. With 10+ years of expertise working with startups\, brands\, and non-profits\, she believes that we must normalize accessibility\, meaningful human connections\, ethical interactions\, and democratized learning in the products and experiences we create. \n \nNirmala Shome\, Head of Community\, The Fabricant | LinkedIn \nNirmala Shome joined the The Fabricant in 2020. She has worked across product and production\, and now heads up the Community pillar. She fosters The Fabricant’s mission to grow and nurture the new digital-only fashion ecosystem within her thriving community. In her past web2 life she worked on product innovation teams at Spotify\, Google Creative Lab\, Xbox\, Nike\, Samsung\, Apple\, and more to deliver consumer facing solutions for emerging tech. \n She started her career in advertising and digital production working across Melbourne and New York and now in based in Amsterdam. She now spends her time thinking about web 3 ecology and how to steward the new equitable economy. \n \nJake Steinerman\,Head of Community\, Spatial |LinkedIn  \nJake is leading the charge in revolutionizing the way we connect and interact online. With a decade of experience in the AR/VR space\, Jake has established himself as a trailblazer in the industry\, helping everyone from Fortune 500 enterprises and consumer brands to individual creators\, create engaging immersive experiences for their audiences. \n At Spatial\, Jake is utilizing his extensive background to build a community of artists\, designers\, and creators pushing the boundaries of the immersive\, interactive internet. As a social 3D platform\, Spatial offers the ultimate tool for game designers\, enabling them to turn their Unity scenes into live\, multi-player experiences across web\, VR\, and mobile in just one click.
URL:https://www.amasf.org/event/finding-your-audience-in-the-metaverse/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/04/7085ce78bb576399b78aa3d2480e5892-hI4E66.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230608
DTEND;VALUE=DATE:20230611
DTSTAMP:20260405T121801
CREATED:20221129T011317Z
LAST-MODIFIED:20221129T011317Z
UID:10001142-1686182400-1686441599@www.amasf.org
SUMMARY:2023 AMA Marketing and Public Policy Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2023-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-marketing-and-public-policy-conference.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230615T180000
DTEND;TZID=America/Los_Angeles:20230615T193000
DTSTAMP:20260405T121801
CREATED:20230124T232903Z
LAST-MODIFIED:20230124T234103Z
UID:10001152-1686852000-1686857400@www.amasf.org
SUMMARY:AMA SF Externship Academy 2023: Externship Culmination
DESCRIPTION:Showcasing the final presentations of 2023 AMA SF Externs\n\n\nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy:  The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nA﻿MA SF Externship Academy Business Sponsors: \n\nJ﻿UMA\nA﻿rete Dance Company\nLos Altos Women’s Acupuncture Clinic
URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-externship-culmination/
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230621
DTEND;VALUE=DATE:20230623
DTSTAMP:20260405T121801
CREATED:20230616T001827Z
LAST-MODIFIED:20230616T001827Z
UID:10001161-1687305600-1687478399@www.amasf.org
SUMMARY:AMA Content Marketing Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-content-marketing-bootcamp/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/Content-Marketing-Bootcamp_Hero-Blank-1360x550_cr.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230621T120000
DTEND;TZID=America/Los_Angeles:20230621T130000
DTSTAMP:20260405T121801
CREATED:20230616T002007Z
LAST-MODIFIED:20230616T002030Z
UID:10001162-1687348800-1687352400@www.amasf.org
SUMMARY:How to Use Privacy-Safe Data to Optimize Healthcare Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-use-privacy-safe-data-to-optimize-healthcare-marketing/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/national-cancer-institute_cr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230622T120000
DTEND;TZID=America/Los_Angeles:20230622T130000
DTSTAMP:20260405T121801
CREATED:20230606T230206Z
LAST-MODIFIED:20230606T230206Z
UID:10001160-1687435200-1687438800@www.amasf.org
SUMMARY:How To Be a Marketing Consultant
DESCRIPTION:Tips and Advice from Industry Veterans\n\n\nAre you considering a transition in your career to freelancing or consulting? \n \nConsulting and freelancing is both rewarding and challenging. Also\, technology and the general employment landscape has made it more appealing than ever – for the right people. \n \nLearn what to expect: Join the AMA SF as we discuss the practical\, financial\, and emotional aspects of the industry with professionals who have “been there and done that.” \n \nWe’ll cover: \n\nDeciding if you’re ready\nHandling the emotional ups and downs\nPractical advice on tools you need\nMarketing and selling your services\nDetermining your worth – it’s probably more than you think!\n\nRSVP today! \n \n———————— \n SPEAKERS \n \nSabrina Galati\, Executive Marketing Consultant | LinkedIn  \nSabrina Galati is an accomplished advertising and marketing veteran with over 25 years of experience working with brands across a multitude of industries including automotive\, telecommunications\, QSR and technology companies. She has served as an executive leader at some of the largest global agencies and has recently found a passion to take her unique skillset to consultancy services. This has allowed her to broaden her approach of creatively solving business challenges across a wide range of businesses including helping early stage start-ups with seed funding. Through this\, she has found a new love of doing the work she is truly passionate about while balancing a healthy and virtually stress-free lifestyle. She currently resides on the beautiful island of Oahu with her husband. \n \nRene Asis\, Principal Consultant\, Shifting Scales | LinkedIn  \nRene Asis is a seasoned Ad Technologist with 25+ years of experience in digital marketing infrastructure and data strategy. He recently has focused his career around the world of B2B Marketing helping his customers navigate the always evolving space of Digital. With his expertise in integrating emerging technologies\, he helps Brands\, Platforms and Data Providers\, understand how to efficiently utilize technology within their respective vertical while remaining accountable on their investments.  \nRene’s thought leadership leverages his tenure; fostering collaboration across multidisciplinary teams while mentoring aspiring ad technologists. With a strategic mindset\, he shapes ad technology in marketing\, unlocking its full potential for organizations. \n \nEric Weidner (Moderator)\, Owner\, Workbox\, Inc. | LinkedIn  \nEric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career\, he has crafted this skill into a practical\, systematic process – launching successful online marketing campaigns with skilled\, distributed workforces for many types of ambitious\, dynamic companies across the globe.
URL:https://www.amasf.org/event/how-to-be-a-marketing-consultant/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/411669448dc60a3bb70fa7679b192e49-y2c1yc.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230627T130000
DTEND;TZID=America/Los_Angeles:20230627T140000
DTSTAMP:20260405T121801
CREATED:20230616T002139Z
LAST-MODIFIED:20230616T002139Z
UID:10001163-1687870800-1687874400@www.amasf.org
SUMMARY:Turn Your Webinars into Lead-Generating Machines
DESCRIPTION:
URL:https://www.amasf.org/event/turn-your-webinars-into-lead-generating-machines/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/turn-your-webinars-into-lead-generating-machines_cr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230628T120000
DTEND;TZID=America/Los_Angeles:20230628T130000
DTSTAMP:20260405T121801
CREATED:20230616T002300Z
LAST-MODIFIED:20230616T002300Z
UID:10001164-1687953600-1687957200@www.amasf.org
SUMMARY:Leverage the Power of Creative Automation: How Brands and Marketers Deliver Creative Content at Scale Now and in the Future
DESCRIPTION:
URL:https://www.amasf.org/event/leverage-the-power-of-creative-automation-how-brands-and-marketers-deliver-creative-content-at-scale-now-and-in-the-future/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/leverage-the-power-of-creative-automation_cr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20230629T120000
DTEND;TZID=America/Los_Angeles:20230629T130000
DTSTAMP:20260405T121801
CREATED:20230616T002331Z
LAST-MODIFIED:20230616T002401Z
UID:10001165-1688040000-1688043600@www.amasf.org
SUMMARY:The Future of AI: Customer Privacy and Regulation Impacts (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/the-future-of-ai-customer-privacy-and-regulation-impacts-members-only/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/The-future-of-ai-customer-privacy_cr.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230711
DTEND;VALUE=DATE:20230712
DTSTAMP:20260405T121801
CREATED:20230616T003151Z
LAST-MODIFIED:20230616T003151Z
UID:10001166-1689033600-1689119999@www.amasf.org
SUMMARY:How to Write a Powerful Creative Brief
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief-2/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/Virtual-Training_Creative-Brief_Website-Header_cr.png
END:VEVENT
END:VCALENDAR