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X-WR-CALDESC:Events for AMASF
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211001
DTEND;VALUE=DATE:20211004
DTSTAMP:20260425T110832
CREATED:20210831T135107Z
LAST-MODIFIED:20210831T135107Z
UID:10001004-1633046400-1633305599@www.amasf.org
SUMMARY:2021 AMA Global Marketing SIG Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-global-marketing-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-AMA-Global-Marketing-SIG-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210930T100000
DTEND;TZID=America/Los_Angeles:20210930T110000
DTSTAMP:20260425T110832
CREATED:20210831T134620Z
LAST-MODIFIED:20210831T134620Z
UID:10001003-1632996000-1632999600@www.amasf.org
SUMMARY:Privacy and Tracking: The Way Forward for Enterprise Marketers in a Cookieless World
DESCRIPTION:
URL:https://www.amasf.org/event/privacy-and-tracking-the-way-forward-for-enterprise-marketers-in-a-cookieless-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Privacy-and-Tracking.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210928T100000
DTEND;TZID=America/Los_Angeles:20210928T110000
DTSTAMP:20260425T110832
CREATED:20210831T134246Z
LAST-MODIFIED:20210831T134246Z
UID:10001002-1632823200-1632826800@www.amasf.org
SUMMARY:Multi-Channel Engagement for Modern B2B Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/multi-channel-engagement-for-modern-b2b-marketers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Multi-Channel-Engagement-for-Modern-B2B-Marketers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T120000
DTEND;TZID=America/Los_Angeles:20210922T130000
DTSTAMP:20260425T110832
CREATED:20210908T125450Z
LAST-MODIFIED:20210922T193339Z
UID:10000988-1632312000-1632315600@www.amasf.org
SUMMARY:Winning in a Multicultural America: A Clorox Case Study
DESCRIPTION:A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.\n\n\nThis month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity\, Equity\, and Inclusion – and addresses how we\, as marketers\, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. \n \n\n83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause \n\n\n68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive\n\n\n79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads\n(Source: YPulse\, Representation in Action Report\, April 2021) \n\nJoin us for a fireside chat featuring Dr. Jake Beniflah\, Executive Director at the Center for Multicultural Science\, and Erica L. Jacobs\, Associate Director\, Multicultural Marketing\, at The Clorox Company\, as they outline how Clorox\, a global CPG leader in cleaning and food categories\, created a vision and strategy that moved beyond silos to develop a more holistic\, integrated approach to brand plans\, consumer insights\, and go-to-market programs. \nGain useful insights on this important topic and inspiration for how you too can win in a multicultural America. \n \nQuestions we’ll answer: \n\nHow can brands challenge the status quo and execute on their company vision around diversity while also meeting the needs of their existing customers?\nWhat role do customer insights and measurement play in diversity endeavors?\nHow do brands balance the need to market to the “mainstream” while staying true to today’s consumer and addressing specific audience segment needs? \nWhat tactics did Clorox employ to drive change and\, ultimately\, drive revenue?\n\nSee you there! \n \nSPEAKERS \nErica L. Jacobs\, Associate Director\, Multicultural Marketing\, The Clorox Company | LinkedIn \nErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine Sol\, Clorox Bleach\, Burt’s Bees\, Hidden Valley and more. Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impacts not just sales and profits but also community engagement. \nShe has more than 15 years of marketing experience leading messaging and media campaigns for premiere brands like Clorox\, Microsoft\, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity\, inclusion\, and diversity through the work she produces\, the teams she leads and the Companies she partners with. \nErica is inspired daily by her husband and their two children. In addition to Mom Manager duties\, in her free time\, Erica enjoys gardening\, baking\, and volunteering in her community. \nDr. Jake Beniflah\, Executive Director\, The Center for Multicultural Science; Author of The Big Shift: Redefining Marketing in a Multicultural America | LinkedIn \nDr. Jake Beniflah is the Executive Director of the Center for Multicultural Science\,         a leading non-profit\, non-partisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry and best known for developing the Nativity-Based View™ which has shown that nativity not language is more effective in driving marketing effectiveness with U.S. Hispanics.  \nPrior to launching the Center in 2010\, Dr. Jake spent 15-years as a senior executive responsible for research and brand strategy for Fortune 100 companies.  \nDr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy\, has published more than 25 articles in peer-reviewed journals\, and recently published his first book\, The Big Shift: Redefining Marketing in a Multicultural America.
URL:https://www.amasf.org/event/winning-in-a-multicultural-america-a-clorox-case-study/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/09/d3e2d64d4803deb7498167a7c87f6148-eS2y3N.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T110000
DTEND;TZID=America/Los_Angeles:20210922T120000
DTSTAMP:20260425T110832
CREATED:20210729T142737Z
LAST-MODIFIED:20210729T142737Z
UID:10000986-1632308400-1632312000@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T100000
DTEND;TZID=America/Los_Angeles:20210922T110000
DTSTAMP:20260425T110832
CREATED:20210831T133932Z
LAST-MODIFIED:20210831T133932Z
UID:10001001-1632304800-1632308400@www.amasf.org
SUMMARY:How to Use Tiktok\, Instagram and Facebook Insights: Propel Your Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-use-tiktok-instagram-and-facebook-insights-propel-your-content-strategy-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-Use-Tiktok-Instagram-and-Facebook-Insights.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210921T110000
DTEND;TZID=America/Los_Angeles:20210921T120000
DTSTAMP:20260425T110832
CREATED:20210831T133647Z
LAST-MODIFIED:20210831T133647Z
UID:10001000-1632222000-1632225600@www.amasf.org
SUMMARY:How to Increase Your Reach with an On-Demand Webinar Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-increase-your-reach-with-an-on-demand-webinar-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-Increase-Your-Reach-with-an-On-Demand-Webinar-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210920
DTEND;VALUE=DATE:20211002
DTSTAMP:20260425T110832
CREATED:20210831T133103Z
LAST-MODIFIED:20210831T133103Z
UID:10000999-1632096000-1633132799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-8/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/AMA-Marketing-Management-Bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210920
DTEND;VALUE=DATE:20210922
DTSTAMP:20260425T110832
CREATED:20210831T132652Z
LAST-MODIFIED:20210831T132652Z
UID:10000998-1632096000-1632268799@www.amasf.org
SUMMARY:2021 Mitigation in Marketing Research Workshop
DESCRIPTION:
URL:https://www.amasf.org/event/2021-mitigation-in-marketing-research-workshop/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-Mitigation-in-Marketing-Research-Workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210917T100000
DTEND;TZID=America/Los_Angeles:20210917T110000
DTSTAMP:20260425T110832
CREATED:20210831T132332Z
LAST-MODIFIED:20210831T132332Z
UID:10000997-1631872800-1631876400@www.amasf.org
SUMMARY:How to Design Your Events around Diversity and Inclusion
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-design-your-events-around-diversity-and-inclusion/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-Design-Your-Events-around-Diversity-and-Inclusion.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210915T103000
DTEND;TZID=America/Los_Angeles:20210915T113000
DTSTAMP:20260425T110832
CREATED:20210831T131803Z
LAST-MODIFIED:20210831T131803Z
UID:10000996-1631701800-1631705400@www.amasf.org
SUMMARY:Event ROI – Tips for Sponsorship & Monetization
DESCRIPTION:
URL:https://www.amasf.org/event/event-roi-tips-for-sponsorship-monetization/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Event-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210915
DTEND;VALUE=DATE:20210916
DTSTAMP:20260425T110832
CREATED:20210831T131502Z
LAST-MODIFIED:20220627T102625Z
UID:10000995-1631664000-1631750399@www.amasf.org
SUMMARY:Optimized Email Marketing: Secrets to Success
DESCRIPTION:Continually Improve Response and Revenue\nEmail is one of the most cost-effective\, best bang-for-your-buck marketing channels. It’s cheap\, effective\, controllable and highly testable. But beware! Without knowing how to optimize for engagement and response\, you run the risk of blasting your subscribers with campaigns that fail to engage\, bore them\, or worse yet – drive them off your list for good. \nIn this practical workshop\, we’ll take you through the essentials for optimizing email campaigns and continually improving response and revenue. You will learn top tips\, tactics and approaches for creating responsive and captivating messages\, provocative offers that connect\, and enticing journeys and message flows. You’ll gain a step-by-step process for easily creating and deploying a channel strategy and measuring results. \nIf your business relies on email to drive revenue and customer engagement or is e-commerce-centric\, optimized email marketing is a MUST for your organization\, and so is this event! \n\nWhat’s Included\n\n3 hours of live instruction\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\n\n  \n\nKey Takeaways\n\nLearn a framework to devise an email channel strategy\, identify the specific campaign types that increase engagement and generate revenue\, and understand how to prioritize.\nUnderstand which attributes and tactics optimize email response the most\, and why.\nGain best practices for applying the science of testing to optimize response and learn rookie mistakes and pitfalls to avoid.
URL:https://www.amasf.org/event/optimized-email-marketing-secrets-to-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Optimized-Email-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210909T100000
DTEND;TZID=America/Los_Angeles:20210909T110000
DTSTAMP:20260425T110832
CREATED:20210831T131224Z
LAST-MODIFIED:20210831T131224Z
UID:10000994-1631181600-1631185200@www.amasf.org
SUMMARY:Always Moving Forward With Experimentation
DESCRIPTION:
URL:https://www.amasf.org/event/always-moving-forward-with-experimentation/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Always-Moving-Forward-With-Experimentation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210909
DTEND;VALUE=DATE:20210910
DTSTAMP:20260425T110832
CREATED:20210831T130916Z
LAST-MODIFIED:20210831T130916Z
UID:10000993-1631145600-1631231999@www.amasf.org
SUMMARY:How to Optimize Your Content
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-optimize-your-content/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-Optimize-Your-Content.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210908T100000
DTEND;TZID=America/Los_Angeles:20210908T110000
DTSTAMP:20260425T110832
CREATED:20210831T130551Z
LAST-MODIFIED:20210831T130551Z
UID:10000992-1631095200-1631098800@www.amasf.org
SUMMARY:Email isn’t Dead: How to take advantage of iOS Updates and BIMI to make your email program more successful than ever
DESCRIPTION:
URL:https://www.amasf.org/event/email-isnt-dead-how-to-take-advantage-of-ios-updates-and-bimi-to-make-your-email-program-more-successful-than-ever/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-take-advantage-of-iOS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210902T100000
DTEND;TZID=America/Los_Angeles:20210902T111500
DTSTAMP:20260425T110832
CREATED:20210831T130137Z
LAST-MODIFIED:20210831T130156Z
UID:10000991-1630576800-1630581300@www.amasf.org
SUMMARY:MARKETERS AND NATIONAL UNITY? *Special Webinar*
DESCRIPTION:
URL:https://www.amasf.org/event/marketers-and-national-unity-special-webinar/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/MARKETERS-AND-NATIONAL-UNITY.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210831T080000
DTEND;TZID=America/Los_Angeles:20210831T110000
DTSTAMP:20260425T110832
CREATED:20210831T125513Z
LAST-MODIFIED:20210831T125513Z
UID:10000989-1630396800-1630407600@www.amasf.org
SUMMARY:Agile Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/agile-marketing-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Agile-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210831
DTEND;VALUE=DATE:20210901
DTSTAMP:20260425T110832
CREATED:20210831T125839Z
LAST-MODIFIED:20210831T125839Z
UID:10000990-1630368000-1630454399@www.amasf.org
SUMMARY:Killer Paid Search Tactics That Every Marketer Needs to Know
DESCRIPTION:
URL:https://www.amasf.org/event/killer-paid-search-tactics-that-every-marketer-needs-to-know/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Killer-Paid-Search-Tactics.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210810
DTEND;VALUE=DATE:20210813
DTSTAMP:20260425T110832
CREATED:20210326T074800Z
LAST-MODIFIED:20210326T074800Z
UID:10000951-1628553600-1628812799@www.amasf.org
SUMMARY:2021 AMA Nonprofit Marketing Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-nonprofit-marketing-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/2021-AMA-Nonprofit-Marketing-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210805T090000
DTEND;TZID=America/Los_Angeles:20210805T120000
DTSTAMP:20260425T110832
CREATED:20210729T142319Z
LAST-MODIFIED:20210729T142319Z
UID:10000985-1628154000-1628164800@www.amasf.org
SUMMARY:How to Drive Student and Alumni Engagement with Hybrid Experiences
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-drive-student-and-alumni-engagement-with-hybrid-experiences/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/How-to-Drive-Student-and-Alumni-Engagement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210804T080000
DTEND;TZID=America/Los_Angeles:20210804T110000
DTSTAMP:20260425T110832
CREATED:20210729T141227Z
LAST-MODIFIED:20210729T141227Z
UID:10000983-1628064000-1628074800@www.amasf.org
SUMMARY:Core Components of Branding
DESCRIPTION:
URL:https://www.amasf.org/event/core-components-of-branding/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/Core-Components-of-Branding.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210804
DTEND;VALUE=DATE:20210807
DTSTAMP:20260425T110832
CREATED:20210426T160545Z
LAST-MODIFIED:20210426T160545Z
UID:10000957-1628035200-1628294399@www.amasf.org
SUMMARY:2021 AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/2021-AMA-Summer-Academic-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210804
DTEND;VALUE=DATE:20210805
DTSTAMP:20260425T110832
CREATED:20210729T142010Z
LAST-MODIFIED:20210729T142010Z
UID:10000984-1628035200-1628121599@www.amasf.org
SUMMARY:10 Ways to Reduce Subscriber Fatigue during the 2021 Peak Sale Season
DESCRIPTION:
URL:https://www.amasf.org/event/10-ways-to-reduce-subscriber-fatigue-during-the-2021-peak-sale-season/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/10-Ways-to-Reduce-Subscriber-Fatigue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210803
DTEND;VALUE=DATE:20210806
DTSTAMP:20260425T110832
CREATED:20210729T140711Z
LAST-MODIFIED:20210729T140711Z
UID:10000982-1627948800-1628207999@www.amasf.org
SUMMARY:Optimizing Campaign Performance
DESCRIPTION:
URL:https://www.amasf.org/event/optimizing-campaign-performance/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/Optimizing-Campaign-Performance.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210729T080000
DTEND;TZID=America/Los_Angeles:20210730T100000
DTSTAMP:20260425T110832
CREATED:20210630T071422Z
LAST-MODIFIED:20210630T071422Z
UID:10000978-1627545600-1627639200@www.amasf.org
SUMMARY:B2B Marketing Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/b2b-marketing-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/B2B-Marketing-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210729
DTEND;VALUE=DATE:20210730
DTSTAMP:20260425T110832
CREATED:20210630T071855Z
LAST-MODIFIED:20210630T071855Z
UID:10000979-1627516800-1627603199@www.amasf.org
SUMMARY:5 B2B Marketing Strategies For The Win
DESCRIPTION:
URL:https://www.amasf.org/event/5-b2b-marketing-strategies-for-the-win/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/5-B2B-Marketing-Strategies-For-The-Win.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210722T120000
DTEND;TZID=America/Los_Angeles:20210722T130000
DTSTAMP:20260425T110832
CREATED:20210706T134328Z
LAST-MODIFIED:20210722T195100Z
UID:10000980-1626955200-1626958800@www.amasf.org
SUMMARY:Digital Disruption Part 1: Crafting An Agile Content System
DESCRIPTION:The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing.\n\n\nDIGITAL DISRUPTION SERIES  \nPart 1: Crafting An Agile Content System \nMark your calendars & register for this kickoff on July 22nd at 12pm PT. \nAs a global leader in technology\, innovation and software\, the Bay Area sparks new realms within the digital space each and every day. With this rapid development\, many obstacles can arise without nimble systems in place. \nOur upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. \nOur goal is to keep you thinking and thriving in this complex space. \nJoin us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. \nOmar Akhtar\, Research Director at Altimeter\, and David Novak\, Senior Partner at Prophet\, will share findings from their annual State of Digital Content study\, a global benchmark survey that records the latest trends\, shifts\, practices\, and challenges in delivering content to meet the needs of more personalized interactions. \nCHALLENGES | Common challenges that businesses face today include: \n\nConsistently producing personalized content at a large scale\nDelivering it at breakneck speed\nHaving an impact on revenue\n\nKEY TAKEAWAYS | You will learn: \n\nKey Trends in fresh content\nNew Strategies to create attention-grabbing content\nHow to strategically manage content throughout an organization\nThe importance of an Agile Content System\n\nWHO WILL BENEFIT | We will provide insights for agencies\, brands\, media sellers\, independent consultants\, and organizational experts. \nBONUS | **Those who stay until the end of the presentation will receive a full report that will help you assess your current strategies\, inspire new ideas and accelerate change. \nSPEAKERS \nOmar Akhtar\, Research Director\, Altimeter | LinkedIn \nOmar Akhtar is a Research Director at Altimeter\, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy\, data-driven personalization\, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality. \nHis research reports include industry benchmarks\, maturity models\, and guides for content strategy\, marketing technology and data-driven personalization. \nOmar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics\, and has been quoted as a technology expert in leading publications\, including National Public Radio\, CNET\, Forbes\, Digiday\, TechCrunch\, and the San Francisco Chronicle. \nOmar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News\, PRWeek\, Fortune Magazine and The Brooklyn Ink. \nDavid Novak\, Senior Partner\, Prophet | LinkedIn \nDavid\, a senior partner in Prophet’s New York office\, is an expert in digital transformation strategy\, with extensive experience in customer experience innovation\, marketing/advertising technology rationalization\, and performance marketing consulting. \nHe understands that the best business growth models rely on defining a clear vision. Without it\, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical\, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective. \nDavid\, who joined Prophet after 10 years at IBM iX\, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies\, including mobile\, social\, machine learning\, artificial intelligence and augmented reality. He has worked with leading brands such as Apple\, PepsiCo\, Sephora\, Kraft\, Kohl’s\, United Airlines and more. \nHe studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel\, film and a good bottle of scotch.
URL:https://www.amasf.org/event/digital-disruption-part-1-crafting-an-agile-content-system/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210721T090000
DTEND;TZID=America/Los_Angeles:20210721T120000
DTSTAMP:20260425T110832
CREATED:20210630T062910Z
LAST-MODIFIED:20210630T062910Z
UID:10000977-1626858000-1626868800@www.amasf.org
SUMMARY:Digital Marketing Copywriting
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-copywriting/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210709
DTEND;VALUE=DATE:20210710
DTSTAMP:20260425T110832
CREATED:20210630T062601Z
LAST-MODIFIED:20210630T062601Z
UID:10000976-1625788800-1625875199@www.amasf.org
SUMMARY:Improve Your Email Engagement with a Conversational Email Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/improve-your-email-engagement-with-a-conversational-email-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Improve-Your-Email-Engagement-with-a-Conversational-Email-Strategy.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210707T110000
DTEND;TZID=America/Los_Angeles:20210707T120000
DTSTAMP:20260425T110832
CREATED:20210630T062235Z
LAST-MODIFIED:20210630T062235Z
UID:10000975-1625655600-1625659200@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-8/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/JM-Webinar-for-Marketing-Professionals.png
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END:VCALENDAR