BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20260308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20261101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20270314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20271107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20280312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20281105T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T080000
DTEND;TZID=America/Los_Angeles:20261013T090000
DTSTAMP:20260927T122235
CREATED:20260927T175656Z
LAST-MODIFIED:20260927T175656Z
UID:10001461-1791878400-1791882000@www.amasf.org
SUMMARY:Leading Through Uncertainty: Building Resilient\, Adaptable Marketing Teams (Members Only)
DESCRIPTION:The job of a modern manager isn’t to protect their team from uncertainty\, but rather to increase their team’s capacity to navigate it. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-uncertainty-building-resilient-adaptable-marketing-teams-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-15.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T080000
DTEND;TZID=America/Los_Angeles:20261020T100000
DTSTAMP:20260927T122235
CREATED:20260927T175818Z
LAST-MODIFIED:20260927T175818Z
UID:10001462-1792483200-1792490400@www.amasf.org
SUMMARY:The Marketer's Guide to AI Literacy and Strategy
DESCRIPTION:Gain the AI literacy to evaluate outputs\, prompt responsibly\, and turn scattered experiments into measurable progress. (Online | 2 hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-marketers-guide-to-ai-literacy-and-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-16.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T100000
DTEND;TZID=America/Los_Angeles:20261020T110000
DTSTAMP:20260927T122235
CREATED:20260927T175925Z
LAST-MODIFIED:20260927T175925Z
UID:10001463-1792490400-1792494000@www.amasf.org
SUMMARY:Leading through AI Disruption: A Marketing Leadership Playbook
DESCRIPTION:This is a free webinar brought to you by Capella University \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-ai-disruption-a-marketing-leadership-playbook/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-17.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261021
DTEND;VALUE=DATE:20261203
DTSTAMP:20260927T122235
CREATED:20260927T180025Z
LAST-MODIFIED:20260927T180025Z
UID:10001464-1792540800-1796255999@www.amasf.org
SUMMARY:Digital Marketing Copywriting - October 2026
DESCRIPTION:Build the technical foundations and the creative instincts that make quality and effective writing repeatable across platforms. (Online | 6 Weeks | Small Group) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/digital-marketing-copywriting-october-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-18.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T080000
DTEND;TZID=America/Los_Angeles:20261022T100000
DTSTAMP:20260927T122235
CREATED:20260927T180127Z
LAST-MODIFIED:20260927T180127Z
UID:10001465-1792656000-1792663200@www.amasf.org
SUMMARY:How to Retain Customers: The Behaviors Behind Brand Loyalty
DESCRIPTION:Discover how to measure loyalty by what customers actually do and use those behaviors to retain more customers and grow advocacy. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/how-to-retain-customers-the-behaviors-behind-brand-loyalty/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-19.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T110000
DTEND;TZID=America/Los_Angeles:20261022T120000
DTSTAMP:20260927T122235
CREATED:20260927T180230Z
LAST-MODIFIED:20260927T180230Z
UID:10001466-1792666800-1792670400@www.amasf.org
SUMMARY:The AI-Powered Marketing Team: What Changes and What Doesn't
DESCRIPTION:Free webinar brought to you by Dell Technologies \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-ai-powered-marketing-team-what-changes-and-what-doesnt/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-20.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T100000
DTEND;TZID=America/Los_Angeles:20261027T110000
DTSTAMP:20260927T122235
CREATED:20260927T180325Z
LAST-MODIFIED:20260927T180325Z
UID:10001467-1793095200-1793098800@www.amasf.org
SUMMARY:AMA Executive in Residence with Bennie F. Johnson
DESCRIPTION:In partnership with Mastercard \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/ama-executive-in-residence-with-bennie-f-johnson/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-21.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T070000
DTEND;TZID=America/Los_Angeles:20261028T100000
DTSTAMP:20260927T122235
CREATED:20260927T174953Z
LAST-MODIFIED:20260927T174953Z
UID:10001468-1793170800-1793181600@www.amasf.org
SUMMARY:Virtual Conference: Digital Marketing
DESCRIPTION:Join us for this free virtual conference focused on what’s actually working right now across paid media\, AEO\, SEO\, social\, email\, and analytics. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/virtual-conference-digital-marketing-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-9.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261112T180000
DTEND;TZID=America/Los_Angeles:20261112T210000
DTSTAMP:20260927T122235
CREATED:20260905T172633Z
LAST-MODIFIED:20260905T172633Z
UID:10001448-1794506400-1794517200@www.amasf.org
SUMMARY:AMA SF Holiday Party
DESCRIPTION:Details TBA!
URL:https://www.amasf.org/event/ama-sf-holiday-party/
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/09/Holiday-Party.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20270111T160000
DTEND;TZID=America/Los_Angeles:20270111T170000
DTSTAMP:20260927T122235
CREATED:20260829T011406Z
LAST-MODIFIED:20260905T172317Z
UID:10001447-1799683200-1799686800@www.amasf.org
SUMMARY:B2B Marketing Thought Leadership Panel
DESCRIPTION:South Bay \nDate TBA
URL:https://www.amasf.org/event/b2b-marketing-thought-leadership-panel/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/08/Cisco-event.png
END:VEVENT
END:VCALENDAR