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X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
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DTSTART;TZID=America/Los_Angeles:20260724T053000
DTEND;TZID=America/Los_Angeles:20260724T103000
DTSTAMP:20260730T104547
CREATED:20260629T154644Z
LAST-MODIFIED:20260629T154644Z
UID:10001434-1784871000-1784889000@www.amasf.org
SUMMARY:DocSIG Pre-Conference at AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/docsig-pre-conference-at-ama-summer-academic-conference-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/06/events-10.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260724T060000
DTEND;TZID=America/Los_Angeles:20260724T100000
DTSTAMP:20260730T104547
CREATED:20260629T155432Z
LAST-MODIFIED:20260629T155432Z
UID:10001435-1784872800-1784887200@www.amasf.org
SUMMARY:2026 AMA Bayesian Inference for Consumer Behavior Researchers Pre-Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-bayesian-inference-for-consumer-behavior-researchers-pre-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/06/events-11.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260724T060000
DTEND;TZID=America/Los_Angeles:20260724T103000
DTSTAMP:20260730T104547
CREATED:20260629T155809Z
LAST-MODIFIED:20260629T155809Z
UID:10001436-1784872800-1784889000@www.amasf.org
SUMMARY:2026 AMA Marketing Educators Pre-Conference: Improving the Classroom Through Practiced Tradition and New Technology
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-marketing-educators-pre-conference-improving-the-classroom-through-practiced-tradition-and-new-technology/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/06/events-12.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260728T100000
DTEND;TZID=America/Los_Angeles:20260728T110000
DTSTAMP:20260730T104547
CREATED:20260629T160144Z
LAST-MODIFIED:20260629T160144Z
UID:10001437-1785232800-1785236400@www.amasf.org
SUMMARY:Three Ways Institutions Are Blocking Their Own Pipeline
DESCRIPTION:
URL:https://www.amasf.org/event/three-ways-institutions-are-blocking-their-own-pipeline/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/06/events-13.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260729
DTEND;VALUE=DATE:20260801
DTSTAMP:20260730T104547
CREATED:20260629T160328Z
LAST-MODIFIED:20260629T160328Z
UID:10001438-1785283200-1785542399@www.amasf.org
SUMMARY:Global Research Conference on Marketing and Entrepreneurship
DESCRIPTION:
URL:https://www.amasf.org/event/global-research-conference-on-marketing-and-entrepreneurship/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/06/events-14.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260729T170000
DTEND;TZID=America/Los_Angeles:20260729T200000
DTSTAMP:20260730T104547
CREATED:20260513T022525Z
LAST-MODIFIED:20260703T012459Z
UID:10001408-1785344400-1785355200@www.amasf.org
SUMMARY:AMA SF Hackathon at Golden Gate University SF
DESCRIPTION:AMA SF is excited to announce our next Marketing Hackathon at Golden Gate University! On July 29th\, we’ll be bringing together GGU students\, AMA SF members\, and external professionals to real-world marketing challenges through collaboration\, creativity\, and strategy. We’ll be checking back in with more details\, but save the date for now!
URL:https://www.amasf.org/event/ama-sf-summer-social-south-bay-location-tba/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/05/GGU-Hackathon.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260804T080000
DTEND;TZID=America/Los_Angeles:20260804T110000
DTSTAMP:20260730T104547
CREATED:20260730T150652Z
LAST-MODIFIED:20260730T154034Z
UID:10001440-1785830400-1785841200@www.amasf.org
SUMMARY:How to Write a Winning Brand Positioning Statement
DESCRIPTION:Learn to create a well-written positioning statement that connects everything from messaging\, to campaigns\, and long-term brand decisions. (Online | 3 Hrs)
URL:https://www.amasf.org/event/how-to-write-a-winning-brand-positioning-statement/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260806T080000
DTEND;TZID=America/Los_Angeles:20260806T100000
DTSTAMP:20260730T104547
CREATED:20260730T151229Z
LAST-MODIFIED:20260730T154910Z
UID:10001441-1786003200-1786010400@www.amasf.org
SUMMARY:Proving the ROI of AI
DESCRIPTION:Get a clear measurement model to prove what AI is actually contributing to your bottom line. (Online | 2 Hrs)
URL:https://www.amasf.org/event/proving-the-roi-of-ai/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260808T170000
DTEND;TZID=America/Los_Angeles:20260808T200000
DTSTAMP:20260730T104547
CREATED:20260513T023030Z
LAST-MODIFIED:20260726T031103Z
UID:10001409-1786208400-1786219200@www.amasf.org
SUMMARY:AMA SF Summer Social @East Bay - Location TBA
DESCRIPTION:We’re taking a tour of the Bay Area this summer with AMA SF’s Summer Socials – casual evenings for the marketing community to reconnect in a city near you. East Bay is up next! \nLocation TBA \nAll are welcome! Bring your friends and family and enjoy a fun evening!
URL:https://www.amasf.org/event/ama-sf-summer-social-san-francisco-location-tba-2/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/05/AMA-SF_Oakland-Roots-vs.-Colorado-Springs-Switchbacks-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260818T100000
DTEND;TZID=America/Los_Angeles:20260818T110000
DTSTAMP:20260730T104547
CREATED:20260730T155058Z
LAST-MODIFIED:20260730T155058Z
UID:10001442-1787047200-1787050800@www.amasf.org
SUMMARY:Beyond the Buzzwords: Real Marketing Tech\, Live in Action
DESCRIPTION:
URL:https://www.amasf.org/event/beyond-the-buzzwords-real-marketing-tech-live-in-action/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-3.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260828
DTSTAMP:20260730T104547
CREATED:20260730T155313Z
LAST-MODIFIED:20260730T155512Z
UID:10001443-1787176800-1787867999@www.amasf.org
SUMMARY:UX Foundations for Marketers (2-part series)
DESCRIPTION:
URL:https://www.amasf.org/event/ux-foundations-for-marketers-2-part-series/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-4.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260825T080000
DTEND;TZID=America/Los_Angeles:20260825T100000
DTSTAMP:20260730T104547
CREATED:20260730T155647Z
LAST-MODIFIED:20260730T155647Z
UID:10001444-1787644800-1787652000@www.amasf.org
SUMMARY:Mapping the Customer Journey
DESCRIPTION:
URL:https://www.amasf.org/event/mapping-the-customer-journey/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-5.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T100000
DTEND;TZID=America/Los_Angeles:20260826T110000
DTSTAMP:20260730T104547
CREATED:20260730T155826Z
LAST-MODIFIED:20260730T155826Z
UID:10001445-1787738400-1787742000@www.amasf.org
SUMMARY:Future-Ready: Your Marketing Career in the Age of AI (Members-Only)
DESCRIPTION:
URL:https://www.amasf.org/event/future-ready-your-marketing-career-in-the-age-of-ai-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T180000
DTEND;TZID=America/Los_Angeles:20260924T210000
DTSTAMP:20260730T104547
CREATED:20260513T024020Z
LAST-MODIFIED:20260513T232604Z
UID:10001410-1790272800-1790283600@www.amasf.org
SUMMARY:AMA SF 2026 Excellence In Marketing Awards Party
DESCRIPTION:Join us for a night of fun celebrating the best and brightest of marketing in the Bay Area! \nNominations opening soon! \nSee 2025 winners: https://www.amasf.org/eima/
URL:https://www.amasf.org/event/ama-sf-2026-excellence-in-marketing-awards-party/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/05/Oakland-Roots-summer-social-graphic.png
END:VEVENT
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