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DTSTART;TZID=America/Los_Angeles:20220818T100000
DTEND;TZID=America/Los_Angeles:20220818T110000
DTSTAMP:20260405T070733
CREATED:20220727T091833Z
LAST-MODIFIED:20220727T195947Z
UID:10001085-1660816800-1660820400@www.amasf.org
SUMMARY:Future-proofing your MarTech Stack
DESCRIPTION:Looking to upgrade your marketing tech stack\, but don’t know where to start? In this session\, we’ll break down the foundations of modern martech strategy\, including: \n\nHow martech can be used to advance numerous goals across your product lifecycle\nPros & cons of common tech stack types\nTop use cases across a few of the top martech categories for digital transformation – including attribution\, UA platforms\, marketing automation\, product analytics and CDPs
URL:https://www.amasf.org/event/future-proofing-your-martech-stack/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/future-proofing-your-martech-stack.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T180000
DTEND;TZID=America/Los_Angeles:20220818T210000
DTSTAMP:20260405T070733
CREATED:20220711T201805Z
LAST-MODIFIED:20220818T062604Z
UID:10001080-1660845600-1660856400@www.amasf.org
SUMMARY:AMA SF Summer Social
DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and  AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene.  \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing!   \nBuy your ticket today!
URL:https://www.amasf.org/event/ama-sf-summer-social/
LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/07/88a4679851b60ad4451d90a77f318e9b-m1QIgI.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T000000
DTEND;TZID=America/Los_Angeles:20220824T235900
DTSTAMP:20260405T070733
CREATED:20220727T093103Z
LAST-MODIFIED:20220727T192307Z
UID:10001087-1661212800-1661385540@www.amasf.org
SUMMARY:AMA Virtual Conference: Nonprofit & Cause Marketing
DESCRIPTION:Despite all the challenges nonprofit marketers face\, you continue to find new ways to pivot and reimagine your work so you can positively impact society. \nAt the free AMA Nonprofit & Cause Marketing Virtual Conference\, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic\, on budget and collaborating more efficiently across teams. \nGain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. \nRegistration is FREE for this event! \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
URL:https://www.amasf.org/event/ama-virtual-conference-nonprofit-cause-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-virtual-conference-nonprofit-and-cause-marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220902
DTSTAMP:20260405T070733
CREATED:20220727T092552Z
LAST-MODIFIED:20220727T191359Z
UID:10001086-1661212800-1662076799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:Expedited Pathway to Prepare for the PCM® Exam\nMarketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge\, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. \nOver two weeks\, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. \n\nWhat’s Included\n\nFour live sessions starting at 10:00 a.m. CTAugust 23\, 25\, 30 and September 1\nFive on-demand sessions\nAccess to all session recordings for six months\nFree PCM® Marketing Management certification exam (up to a $349 value!)\nPlus\, there is limited capacity to ensure access to the instructor.
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-marketing-management-bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T100000
DTEND;TZID=America/Los_Angeles:20220831T110000
DTSTAMP:20260405T070733
CREATED:20220727T093329Z
LAST-MODIFIED:20220727T193430Z
UID:10001088-1661940000-1661943600@www.amasf.org
SUMMARY:7 Ways to Reach your Niche with Content Marketing
DESCRIPTION:From standing out from the crowd and strengthening brand loyalty\, to better optimizing your marketing budget\, there are many advantages to focusing your content marketing on a niche audience. \nJoin Lenox Powell\, Content Director at Semrush\, to discover smart approaches to niche content marketing\, including: \n\nAddressing the challenge of targeting keywords with low search volume\nFinding topics likely to resonate with your niche audience\nExamples of successful niche content marketing strategies
URL:https://www.amasf.org/event/7-ways-to-reach-your-niche-with-content-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/7-ways-to-reach-your-niche-with-content-marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220906T100000
DTEND;TZID=America/Los_Angeles:20220906T110000
DTSTAMP:20260405T070733
CREATED:20220831T203630Z
LAST-MODIFIED:20220831T220718Z
UID:10001090-1662458400-1662462000@www.amasf.org
SUMMARY:The Future of SEO: Planning for 2023 and Beyond
DESCRIPTION:Adjunct professor Steve Wiideman will share how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Learn how to worry less about algorithm updates\, predict and measure change\, and adapt to ever-changing search engine results.
URL:https://www.amasf.org/event/23646/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/the-future-of-seo-planning-for-2023-and-beyond.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220908T100000
DTEND;TZID=America/Los_Angeles:20220908T110000
DTSTAMP:20260405T070733
CREATED:20220831T210859Z
LAST-MODIFIED:20220831T220711Z
UID:10001091-1662631200-1662634800@www.amasf.org
SUMMARY:Reskill and Upskill Your Workforce: Unleashing Your Team’s Digital Superpowers
DESCRIPTION:Medill Professional MS in IMC Program Free Workshop \nDon’t miss this exciting opportunity to hear marketing trailblazer and Medill Senior Lecturer Jonathan Copulsky share insights to help employers upskill their workforces\, making them more agile\, risk-resilient and experimental. The discussion will also explore how employees can navigate new terrain in the context of their digital environments. \nIn this live online presentation\, you will: \n\nLearn the four critical building blocks that define digital maturity\nLearn how to assess your own organization’s digital maturity\nLearn how best to take advantage of new and emerging technologies\nGain a deeper understanding of how organizational congruence is essential to digital maturity
URL:https://www.amasf.org/event/reskill-and-upskill-your-workforce-unleashing-your-teams-digital-superpowers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/reskill-and-upskill-your-workforce-unleashing-your-teams-digital-superpowers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220912T080000
DTEND;TZID=America/Los_Angeles:20220916T090000
DTSTAMP:20260405T070733
CREATED:20220831T212613Z
LAST-MODIFIED:20220831T220703Z
UID:10001092-1662969600-1663318800@www.amasf.org
SUMMARY:CDP Use Cases With BlueConic
DESCRIPTION:Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: \nWhat use cases can I implement with a customer data platform? \nJoin this coffee talk series to hear about real-world examples of how companies in the Retail\, CPG\, TelCo\, and Finance industries use a CDP to drive transformational growth and increase revenue. \nDuring this series\, BlueConic’s Principal Customer Success Managers\, Nicky Peterse and Khurram Moiz\, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: \n\nBuilding a first-party data asset through direct to consumer (DTC) initiatives\nImplementing and optimizing cross-channel customer lifecycle marketing\nPackaging audience insights to monetize data while providing customer value\nEliminating barriers to data access for analytics and data science teams\n\nCoffee Break Schedule\nMonday\, September 12\nCDP Use Cases for Retail: A Chat with Experts\nThe retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on how they’ve not only delivered better experiences with BlueConic\, but how they’ve created more efficiencies in the way their teams use first-party data. \nTuesday\, September 13\nCDP Use Cases for Consumer Goods: A Chat with Experts\nConsumer Goods companies need a way to capture and manage their first-party data without introducing new risk in this era of privacy. In this session\, you’ll hear about how companies like HEINEKEN USA use a CDP to build first-party data strategies and transform customer relationships through DTC. \nWednesday\, September 14\nCDP Use Cases for Financial Services: A Chat with Experts\nOn day three\, we’ll dive into CDP use cases for the financial services industry that deliver on the one of the industry’s main marketing challenges: balancing consent\, privacy\, personalized experiences and content relevancy\, to drive customer engagement. \nThursday\, September 15\nCDP Use Cases for TelCo: A Chat with Experts\nJoin us as we explore how multi-national TelCo organizations like Telia use a CDP to transform the way their global growth-focused teams work by increasing operational agility and delivering personalized experiences at scale. \nFriday\, September 16\nAn Inside Look at BlueConic and Q&A\nAfter hearing from various industry experts\, join us to take a quick look at our platform and better understand how these use cases can help transform your business. We’ll be taking questions!
URL:https://www.amasf.org/event/cdp-use-cases-with-blueconic/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/cdp-use-cases-with-blueconic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220913T100000
DTEND;TZID=America/Los_Angeles:20220913T110000
DTSTAMP:20260405T070733
CREATED:20220831T214041Z
LAST-MODIFIED:20220831T220655Z
UID:10001093-1663063200-1663066800@www.amasf.org
SUMMARY:Battle for the Inbox: How to Boost Email Engagement\, Outplay Competitors\, and Earn More Revenue in Q4
DESCRIPTION:Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. \nUnfortunately\, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season)\, only the best emails will win subscribers’ attention. \nWelcome to the ultimate email showdown. \nJoin this session\, led by Kate Adams\, SVP of Marketing at Validity\, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. \nShe’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. \nDuring this session\, you’ll learn: \n\nThe current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond\nStrategies to deliver more personalized\, email experiences that win clicks and conversions\nDynamic content tactics to drive engagement directly within your emails\nWhich consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want
URL:https://www.amasf.org/event/battle-for-the-inbox-how-to-boost-email-engagement-outplay-competitors-and-earn-more-revenue-in-q4/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/battle-for-the-inbox.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220914T080000
DTEND;TZID=America/Los_Angeles:20220914T090000
DTSTAMP:20260405T070733
CREATED:20220831T214657Z
LAST-MODIFIED:20220831T220643Z
UID:10001094-1663142400-1663146000@www.amasf.org
SUMMARY:Off-Page SEO Fundamentals for Marketers
DESCRIPTION:Improve Your Website SEO\nMost marketers focus their SEO activities on keywords\, content and on-page optimization. However\, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site. \nThis training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session\, you’ll learn about backlinks\, social SEO\, digital PR\, link building\, and how overall brand reputation contributes to maintaining and growing results. \n\nKey Takeaways\n\nLearn how your site is doing from an off-page perspective compared to your competitors\nUnderstand activities you can do to get effective\, legitimate backlinks to your site and content\nLearn about free\, low-cost and premium tools and resources\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/off-page-seo-fundamentals-for-marketers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/off-page-seo-fundamentals-for-marketers.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220921T100000
DTEND;TZID=America/Los_Angeles:20220921T110000
DTSTAMP:20260405T070733
CREATED:20220831T215455Z
LAST-MODIFIED:20220831T220632Z
UID:10001095-1663754400-1663758000@www.amasf.org
SUMMARY:Harness the Power of TikTok\, Twitter and Instagram Insights: Boost Your Content Strategy
DESCRIPTION:What is your strategy to re-engage with your audience? To enhance your content strategy\, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok\, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. \nHear from NetBase Quid about using TikTok\, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out: \n\nHow to use emerging social trends to inform your strategy\nWhat to look for from key audience segments and their interests\nHow to use popular organic content to inform your media strategy
URL:https://www.amasf.org/event/harness-the-power-of-tiktok-twitter-and-instagram-insights-boost-your-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/harness-the-power-of-tiktok-twitter-and-instagram.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220922T080000
DTEND;TZID=America/Los_Angeles:20220922T090000
DTSTAMP:20260405T070733
CREATED:20220831T220220Z
LAST-MODIFIED:20220831T220604Z
UID:10001096-1663833600-1663837200@www.amasf.org
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:Build and Implement A Strategic Marketing Plan\nIt can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results\, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives. \nIn this virtual workshop\, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies\, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. \nTo get the most out of this workshop\, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example\, what are all of your current marketing tactics\, and how effective do you believe them to be? \n\nKey Takeaways\n\nLearn how to document your Target Profile\nDiscover how to assess the competition and identify your point of difference\nDevelop a strategic Positioning Statement\, with notable brand examples\nBe able to diagnose your existing marketing funnel\nSee how to design a new/improved marketing funnel\nLearn potential metrics for your new marketing plan\nCollect best-practice templates and outlines to implement immediately\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/how-to-write-a-marketing-plan-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/how-to-write-a-marketing-plan-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220922T100000
DTEND;TZID=America/Los_Angeles:20220922T110000
DTSTAMP:20260405T070733
CREATED:20220831T221217Z
LAST-MODIFIED:20220831T221329Z
UID:10001097-1663840800-1663844400@www.amasf.org
SUMMARY:The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement
DESCRIPTION:As marketers and event planners\, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes\, that’s easier said than done. Regardless of if it’s an in-person\, virtual\, or a hybrid event\, it all starts with the agenda! \nBy leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content\, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. \nIn this webinar\, we’ll explore the new narrative around choice and optionality in your experiences and share with you: \n\nNew ways to rethink agenda design\nBest practices that give attendees a choice and a voice\nThe role of data before\, during and after the event\nAnd more…
URL:https://www.amasf.org/event/the-art-of-optionality-how-to-build-an-event-agenda-for-maximum-attendee-engagement/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/the-art-of-optionality.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220927T100000
DTEND;TZID=America/Los_Angeles:20220927T110000
DTSTAMP:20260405T070733
CREATED:20220831T221736Z
LAST-MODIFIED:20220831T221736Z
UID:10001098-1664272800-1664276400@www.amasf.org
SUMMARY:Building a Holistic Research Program to Fuel Brand Performance & Growth
DESCRIPTION:To build a beloved brand\, you need a deep understanding of customers’ preferences\, habits\, and purchase behaviors while keeping a pulse on brand performance. Join Momentive and learn how to build a holistic research program that will keep you connected to your customers\, fuel your brand strategy\, and empower you to make big decisions that drive brand growth.
URL:https://www.amasf.org/event/building-a-holistic-research-program-to-fuel-brand-performance-growth/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/building-a-holistic-research-program.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220930
DTEND;VALUE=DATE:20221016
DTSTAMP:20260405T070733
CREATED:20220831T222152Z
LAST-MODIFIED:20220831T222152Z
UID:10001099-1664496000-1665878399@www.amasf.org
SUMMARY:2022 AMA Collegiate Summit
DESCRIPTION:A Brand New Virtual AMA Collegiate Experience!\nThe 2022 AMA Collegiate Summit\, taking place September 30-October 15\, 2022\, enhances undergraduate students’ professional development by connecting them with marketing leaders and providing students with the connections\, guidance\, advice\, and information they need to launch a career in marketing. Participants will hear from industry professionals through keynote presentations\, panels\, breakout sessions\, and facilitated small group discussions with their peers and Cluster Facilitators.  \nParticipants will leave AMA Collegiate Summit with a better understanding of their future path and how to work toward the marketer that they aspire to become. \nFull agenda & speaker list coming soon!
URL:https://www.amasf.org/event/2022-ama-collegiate-summit/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/collegiate-summit.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221006T100000
DTEND;TZID=America/Los_Angeles:20221006T110000
DTSTAMP:20260405T070733
CREATED:20221007T173555Z
LAST-MODIFIED:20221007T173555Z
UID:10001101-1665050400-1665054000@www.amasf.org
SUMMARY:Reimagining Higher Ed Event Programs
DESCRIPTION:
URL:https://www.amasf.org/event/reimagining-higher-ed-event-programs/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/reimagining-higher-ed-event-programs.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221011T080000
DTEND;TZID=America/Los_Angeles:20221013T130000
DTSTAMP:20260405T070733
CREATED:20221007T174408Z
LAST-MODIFIED:20221007T174408Z
UID:10001102-1665475200-1665666000@www.amasf.org
SUMMARY:AMA Virtual Conference: Digital Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/ama-virtual-conference-digital-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/ama-virtual-conference-digital-marketing.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221012
DTEND;VALUE=DATE:20221015
DTSTAMP:20260405T070733
CREATED:20221007T174907Z
LAST-MODIFIED:20221007T174907Z
UID:10001103-1665532800-1665791999@www.amasf.org
SUMMARY:2022 B2B Forum by MarketingProfs
DESCRIPTION:
URL:https://www.amasf.org/event/2022-b2b-forum-by-marketingprofs/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/2022-b2b-forum-by-marketingprofs.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221019T080000
DTEND;TZID=America/Los_Angeles:20221019T110000
DTSTAMP:20260405T070733
CREATED:20221007T175414Z
LAST-MODIFIED:20221007T175414Z
UID:10001104-1666166400-1666177200@www.amasf.org
SUMMARY:How to Audit Your Social Media Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-audit-your-social-media-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/how-to-audit-your-social-media-marketing.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221019T100000
DTEND;TZID=America/Los_Angeles:20221019T110000
DTSTAMP:20260405T070733
CREATED:20221007T180007Z
LAST-MODIFIED:20221007T180007Z
UID:10001105-1666173600-1666177200@www.amasf.org
SUMMARY:How-Tos for Holiday Marketing in Times of Inflation
DESCRIPTION:
URL:https://www.amasf.org/event/how-tos-for-holiday-marketing-in-times-of-inflation/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/how-tos-for-holiday-marketing-in-times-inflation.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221020T110000
DTEND;TZID=America/Los_Angeles:20221020T120000
DTSTAMP:20260405T070733
CREATED:20221007T180446Z
LAST-MODIFIED:20221007T180446Z
UID:10001106-1666263600-1666267200@www.amasf.org
SUMMARY:The Digital Event: How to Create Events for Every Audience
DESCRIPTION:
URL:https://www.amasf.org/event/the-digital-event-how-to-create-events-for-every-audience/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/the-digital-event-how-to-create-events-for-every-audience.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221021T100000
DTEND;TZID=America/Los_Angeles:20221021T110000
DTSTAMP:20260405T070733
CREATED:20221007T180919Z
LAST-MODIFIED:20221007T180919Z
UID:10001107-1666346400-1666350000@www.amasf.org
SUMMARY:Retail Marketers: Unlocking the Potential of your Loyalty Program
DESCRIPTION:
URL:https://www.amasf.org/event/retail-marketers-unlocking-the-potential-of-your-loyalty-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/retail-marketers-unlocking-the-potential-of-your-loyalty-program.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221026T100000
DTEND;TZID=America/Los_Angeles:20221026T113000
DTSTAMP:20260405T070733
CREATED:20221007T181259Z
LAST-MODIFIED:20221007T181423Z
UID:10001108-1666778400-1666783800@www.amasf.org
SUMMARY:How to Mine the Hidden Gold in your Customer Data
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-mine-the-hidden-gold-in-your-customer-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/how-to-mine-the-hidden-gold-in-your-customer-data.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221027T110000
DTEND;TZID=America/Los_Angeles:20221027T120000
DTSTAMP:20260405T070733
CREATED:20221007T181845Z
LAST-MODIFIED:20221007T182515Z
UID:10001109-1666868400-1666872000@www.amasf.org
SUMMARY:Get Richer Survey Data at Scale Using Open-Ended Questions
DESCRIPTION:
URL:https://www.amasf.org/event/get-richer-survey-data-at-scale-using-open-ended-questions-register-facebook-sharing-buttontwitter-sharing-buttonlinkedin-sharing-button/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/10/get-richer-survey-data-at-scale-using-open-ended-questions.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221103T080000
DTEND;TZID=America/Los_Angeles:20221103T110000
DTSTAMP:20260405T070733
CREATED:20220516T034937Z
LAST-MODIFIED:20220516T034937Z
UID:10001079-1667462400-1667473200@www.amasf.org
SUMMARY:Core Components of Branding
DESCRIPTION:Learn How To Build a Valuable Brand\nWhile most marketers have a general sense of what a brand is\, it’s not always clear how to define and document a brand. What does it take to define and build a brand in the context of an organization? How do you bring strategy\, design and messaging together in a way that sets clear boundaries and direction? \nWhen you know exactly what components are necessary to define a brand and set direction\, branding becomes much clearer and more effective at reinforcing core desired equities in customers’ minds. \nIn this virtual workshop\, we’ll cover the steps to create and define a brand. You’ll learn what internal and external assets are required to create a new brand or sharpen an existing one. And you’ll leave with visual and messaging guidelines that drive clarity in your advertising\, communication and product development. \n\nKey Takeaways\n\nUnderstand how to research and document a useful Target Profile\nDevelop a strategic Positioning Statement\nLearn the steps to create a new brand name\nSee the three most important documents in a Design Strategy\nUse the basic structure of a Brand Story/Manifesto and see examples\nCraft a Message Map to help direct advertising and PR messaging\nGet best-practice templates and frameworks\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs\n\nWho Should Attend?\n\nABMs\, Brand and Marketing Managers who create new brands and/or maintain existing brands\nAgency Strategists\, Designers and Creatives who create brand strategy\, design strategy and/or branding strategy and documents for clients
URL:https://www.amasf.org/event/core-components-of-branding-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-48-32.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221106
DTEND;VALUE=DATE:20221109
DTSTAMP:20260405T070733
CREATED:20220415T032529Z
LAST-MODIFIED:20220415T032529Z
UID:10001064-1667692800-1667951999@www.amasf.org
SUMMARY:2022 AMA Symposium for the Marketing of Higher Education
DESCRIPTION:Mark Your Calendar and Plan to Attend!\nConnect with visionaries\, leaders and up-and-coming innovators in the higher ed marketing community at the 2022 AMA Symposium for the Marketing of Higher Education. \nWe’re building a program of peer-reviewed content that will help you enhance your marketing strategy\, build strong brands\, improve your reputation\, achieve enrollment success and maintain financial strength. \nWe’re excited to gather in person at the Gaylord National Resort & Convention Center\, which is steps from the National Harbor waterfront restaurants\, entertainment and boutiques\, and a quick water taxi ride to Washington DC attractions! \nIf you can’t join us in person\, plan to virtually engage with a curated selection of sessions. \nCheck back for registration information.
URL:https://www.amasf.org/event/2022-ama-symposium-for-the-marketing-of-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-42-50.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221108T080000
DTEND;TZID=America/Los_Angeles:20221108T120000
DTSTAMP:20260405T070733
CREATED:20221104T230356Z
LAST-MODIFIED:20221104T230714Z
UID:10001114-1667894400-1667908800@www.amasf.org
SUMMARY:JM Virtual Workshop: Marketing Impact with Research-Driven Apps
DESCRIPTION:
URL:https://www.amasf.org/event/jm-virtual-workshop-marketing-impact-with-research-driven-apps/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/jm-virtual-workshop-marketing-impact-with-research-driven-apps.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221108T100000
DTEND;TZID=America/Los_Angeles:20221108T100000
DTSTAMP:20260405T070733
CREATED:20221104T231237Z
LAST-MODIFIED:20221104T231440Z
UID:10001115-1667901600-1667901600@www.amasf.org
SUMMARY:UX Design for Digital Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/ux-design-for-digital-marketers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/Virtual-Training-UX-Design-for-Digital-Marketers.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221109T120000
DTEND;TZID=America/Los_Angeles:20221109T130000
DTSTAMP:20260405T070733
CREATED:20221104T231903Z
LAST-MODIFIED:20221104T231903Z
UID:10001116-1667995200-1667998800@www.amasf.org
SUMMARY:How to Prove ROI for Your Total Event Program
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-prove-roi-for-your-total-event-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/how-to-prove-roi-for-your-total-event-program.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20221110T120000
DTEND;TZID=America/Los_Angeles:20221110T130000
DTSTAMP:20260405T070733
CREATED:20221110T101713Z
LAST-MODIFIED:20221110T101713Z
UID:10001118-1668081600-1668085200@www.amasf.org
SUMMARY:The Next Generation Content Engine
DESCRIPTION:
URL:https://www.amasf.org/event/the-next-generation-content-engine/
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/the-next-generation-content-engine.jpg
END:VEVENT
END:VCALENDAR