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DTSTART;TZID=America/Los_Angeles:20220323T120000
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UID:10001031-1648036800-1648040400@www.amasf.org
SUMMARY:Senior Marketing Leaders Share:  How We Rise in an Ever-Changing Landscape
DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences  to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton  \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue
URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T100000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260503T060046
CREATED:20220317T040827Z
LAST-MODIFIED:20220318T014440Z
UID:10001052-1648029600-1648033200@www.amasf.org
SUMMARY:Celebrating Female Mentors and Scholars in Marketing Academia
DESCRIPTION:Begins at 12PM CST \nThe Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe\, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. \nJoin us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.
URL:https://www.amasf.org/event/celebrating-female-mentors-and-scholars-in-marketing-academia/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T080000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260503T060046
CREATED:20220317T033524Z
LAST-MODIFIED:20220318T014444Z
UID:10001038-1648022400-1648033200@www.amasf.org
SUMMARY:How to Write a Strategic Plan
DESCRIPTION:Create a Clear Long-Term Strategic Plan\nMarketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy\, resources can be wasted on the wrong tasks and activities\, and limited budgets may not be invested in the right projects. \nSo\, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? \nIn this virtual workshop\, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives\, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. \nIf you are a brand/marketing manager\, marketing director\, or VP/GM\, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy\, client or business development role\, you will not only learn frameworks to help plan and grow your agency\, but you’ll also learn the key language and concepts you can use to work better with your clients. \n  \n\nKey Takeaways\n\nUnderstand the strategic planning process most brands follow\nLearn common strategic plan structures\, formats and outlines\nLearn where to start and what homework to do when writing your plan\nDiscover how to craft a vision statement\nIdentify key business issues\nHow to select appropriate strategies\nHow to translate strategies into initiatives and actions\nHow to create a financial progress roadmap\n\n  \n\nWhat’s Included\n\nTemplates and worksheets for you to put into action\nReal & fictional case studies and examples\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-strategic-plan/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220322T100000
DTEND;TZID=America/Los_Angeles:20220322T110000
DTSTAMP:20260503T060046
CREATED:20220317T030259Z
LAST-MODIFIED:20220318T014448Z
UID:10001033-1647943200-1647946800@www.amasf.org
SUMMARY:Ensure Your Website Project is a Success\, Not a Statistic
DESCRIPTION:More than half of all major marketing and IT projects\, like website redesigns or replatforming\, fail to meet expectations. In this webinar\, we’ll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone\, from your project sponsors to your agency partners\, on the same page — and avoid having your website redesign be part of that negative statistic.
URL:https://www.amasf.org/event/ensure-your-website-project-is-a-success-not-a-statistic/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-12-56-27_1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220317T100000
DTEND;TZID=America/Los_Angeles:20220317T110000
DTSTAMP:20260503T060046
CREATED:20220317T025138Z
LAST-MODIFIED:20220318T014452Z
UID:10001032-1647511200-1647514800@www.amasf.org
SUMMARY:Digital Marketing Maturity for Higher Education
DESCRIPTION:Digital marketing encompasses many different disciplines that are vital to the success of today’s higher education institutions. The most effective marketing leaders are not only able to optimize their teams\, processes\, technology\, data and story\, but evolve their strategies over time to drive clearer outcomes. \nJoin Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department’s digital marketing maturity and learn actionable ways to make measurable improvements. \nFeaturing: \nRob Zaebst\, Higher Education Industry Advisor\, Salesforce \nEric Greenberg\, Senior Director\, Marketing Operations and Strategy\, The Wharton School\, University of Pennsylvania
URL:https://www.amasf.org/event/digital-marketing-maturity-for-higher-education/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211210T180000
DTEND;TZID=America/Los_Angeles:20211210T220000
DTSTAMP:20260503T060046
CREATED:20211130T181254Z
LAST-MODIFIED:20211206T095659Z
UID:10001025-1639159200-1639173600@www.amasf.org
SUMMARY:Jingle\, Mix & Mingle Holiday Party with AMA SF & PRSA SF
DESCRIPTION:Our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SF\n\n\nThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!\nJoin the Public Relations Society of America San Francisco Bay Area (PRSA-SF)\, American Marketing Association San Francisco Bay Area (AMA SF)\, and our sponsors on Friday\, December 10th for a chance to get together and toast each other in person. \nEnjoy an open bar\, holiday inspired hors d’oeuvres\, great music\, roulette\, and most importantly\, great company!  \nConsider joining PRSA SF or AMA SF to take advantage of special member pricing. \nWHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOM \nWHEN: Friday\, December 10th\, 2021\, 6PM – 10PM PT \nPRICING: $70 per person for non members; $40 for members of either organizations \nProof of vaccination will be required. \nThanks to our  sponsors for this event:  \nPlatinum Sponsors: \nJMAC PR  \nLCI \nCalhoun & Company \nBospar \n\n\n\n\n\n\nGold Sponsor: \n Forsta \n\n\n\nPRSA-SF Chapter Sponsors: \nBusiness Wire  \nCision  \n \n\n\n\n\nDisclaimer :  \n \nAMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time\, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Francisco County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Gerardo Garcia-Jurado at gerardo.garciajurado@amasf.org.  \nBy clicking BOOK NOW above\, you are acknowledging that an inherent risk of exposure to viruses\, and other hazards that may cause injury or sickness\, exists in any public space where people are present. By attending AMA Sf & PRSA SF ‘s Jingle\, Mix and Mingle Holiday Party you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors\, AMA SF \, PRSA SF\, 100 Van Ness\, nor any of their affiliates\, directors\, officers\, employees\, agents\, contractors\, or volunteers nor attempt to hold any of them liable for any illness or injury. \nIf for any reason we cannot meet in person\, the event will move to Zoom (or canceled) and refunds will be issued.
URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf-2/
LOCATION:100 Van Ness\, 100 Van Ness Ave\,\, 2ND FLOOR CLUB ROOM\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211207
DTEND;VALUE=DATE:20211208
DTSTAMP:20260503T060046
CREATED:20211005T150329Z
LAST-MODIFIED:20220317T012219Z
UID:10001022-1638835200-1638921599@www.amasf.org
SUMMARY:Social Media Trends for 2022
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-trends-for-2022/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260503T060046
CREATED:20211005T145739Z
LAST-MODIFIED:20211005T145952Z
UID:10001021-1638403200-1638489599@www.amasf.org
SUMMARY:SEO Website Redesign
DESCRIPTION:
URL:https://www.amasf.org/event/seo-website-redesign/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/SEO-Website-Redesign.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211117T180000
DTEND;TZID=America/Los_Angeles:20211117T203000
DTSTAMP:20260503T060046
CREATED:20211103T195611Z
LAST-MODIFIED:20211113T084745Z
UID:10001023-1637172000-1637181000@www.amasf.org
SUMMARY:Job Accelerator for Marketing Professionals - Co-hosted by AMA SF
DESCRIPTION:A special event co-hosted by The Job Forum and The SF American Marketing Association \nAbout this event\nWednesday\, Nov 17 from 6-8:30 pm on Zoom .\nAre you looking for a job related to marketing or advertising? Have you ever considered working in digital/social media marketing analytics or creative services? The Job Forum is cohosting this special career accelerator event with American Marketing Association SF that will help you with all of your questions about these job roles and connect you to the managers in the field. There are many opportunities within the marketing industry that may interest you including account manager\, account planner\, media buyer\, media planner\, art director\, copywriter\, content manager\, graphics artist\, marketing analyst\, and more! \nIf you want to expand your marketing network and meet with managers at some of the Bay Area’s leading companies\, who want to meet you\, come to the Job Forum virtual career fair on Zoom. \nYou will hear from managers at Salesforce\, Goodby\, Facebook\, H&L Partners\, and more! \nYou will have the chance to choose 3 breakout rooms and talk to these company managers to learn about their open job roles\, ask questions\, and connect directly! Our job connector events are designed to help job hunters like you. \nDon’t miss this unique opportunity. Sign up today and join us!
URL:https://www.amasf.org/event/job-accelerator-for-marketing-professionals-co-hosted-by-ama-sf/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211107
DTEND;VALUE=DATE:20211110
DTSTAMP:20260503T060046
CREATED:20211005T145502Z
LAST-MODIFIED:20211005T145502Z
UID:10001020-1636243200-1636502399@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education (In-Person)
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education-in-person/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/2021-Symposium-for-the-Marketing-of-Higher-Education-In-Person.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211103
DTEND;VALUE=DATE:20211110
DTSTAMP:20260503T060046
CREATED:20211005T144803Z
LAST-MODIFIED:20211005T144803Z
UID:10001018-1635897600-1636502399@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211103
DTEND;VALUE=DATE:20211106
DTSTAMP:20260503T060046
CREATED:20211005T145207Z
LAST-MODIFIED:20211005T145207Z
UID:10001019-1635897600-1636156799@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education (Online)
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education-online/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/2021-Symposium-for-the-Marketing-of-Higher-Education-Online.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T100000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260503T060046
CREATED:20211005T144416Z
LAST-MODIFIED:20211005T144416Z
UID:10001017-1635328800-1635332400@www.amasf.org
SUMMARY:Gain New Insights and Create More Personalized Customer Journeys with your Google Data
DESCRIPTION:
URL:https://www.amasf.org/event/gain-new-insights-and-create-more-personalized-customer-journeys-with-your-google-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Gain-New-Insights-and-Create-More-Personalized-Customer-Journeys-with-your-Google-Data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T080000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260503T060046
CREATED:20211005T143710Z
LAST-MODIFIED:20211005T143710Z
UID:10001016-1635321600-1635332400@www.amasf.org
SUMMARY:Social Media Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Social-Media-Content-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211026T110000
DTEND;TZID=America/Los_Angeles:20211026T120000
DTSTAMP:20260503T060046
CREATED:20211005T143340Z
LAST-MODIFIED:20211005T143340Z
UID:10001015-1635246000-1635249600@www.amasf.org
SUMMARY:Engagement Tips for Virtual Marketing Presentations
DESCRIPTION:
URL:https://www.amasf.org/event/engagement-tips-for-virtual-marketing-presentations/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Engagement-Tips-for-Virtual-Marketing-Presentations.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T160000
DTEND;TZID=America/Los_Angeles:20211020T173000
DTSTAMP:20260503T060046
CREATED:20211004T054836Z
LAST-MODIFIED:20211020T220944Z
UID:10001006-1634745600-1634751000@www.amasf.org
SUMMARY:Marketing Workshop for Small Businesses & Micro-Enterprises
DESCRIPTION:A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.\n\n\nAre you a micro-enterprise or small business owner? This October\, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners\, their stories\, and the marketing tactics that every small business or micro-enterprise should be evaluating today! \nOver the past year and a half\, micro-enterprises and small business owners have faced many challenges – likely ones that they had never anticipated. In order to survive\, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing\, and more specifically\, digital marketing\, took center stage in their efforts to navigate a new normal. Salesforce’s Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic.  \nJoin the AMA SF and moderator\, George Koster\, from Voices of the Community\, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners\, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza\,TATO & Cafe Alma)\, and community and economic development lead\, Pooja Rajani (En2Action)\, on what has worked\, what hasn’t\, and what marketing questions are still top-of-mind during this unprecedented time.  \nDigital Marketing Specialist\, Rebecca Bertoldi\, of Rebecca Bertoldi Marketing Company and Valerie Camarda\, Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC)\, will also be on hand to answer these questions and share cost-effective\, digital marketing best practices that any small business owner should consider and implement. \nSee you on October 20th! \n \nSPEAKERS \nGeorge Koster (Moderator)\, Voices of the Community\, Radio Show and Podcast | LinkedIn | Voices of the Community \nGeorge Koster is the producer and host of the radio show and podcast series known as Voices of the Community. George has over 20 years of expertise in developing and implementing innovative and integrated public\, private\, philanthropic\, and strategic partnerships. He has worked with companies from eBay\, Paramount Pictures\, and Lucasfilm\, with Cities/Counties like San Francisco\, Placer\, and Stockton to nonprofits such as Hack the Hood\, KIVA\, and LISC.  \nIn 2014\, George created Voices of the Community (VOC) – a public affairs radio show and podcast born out of his longtime love of radio and audio storytelling. George worked with the San Francisco Public Press to secure the funding to launch the grassroots community-centric radio station KSFP 102.5FM where Voices of the Community is broadcast.  \nAt the beginning of the Covid-19 Pandemic\, George created a new radio and podcast series examining how nonprofit organizations in San Francisco are managing challenges brought on by the coronavirus pandemic. The Voices of the Community thought leaders and change-makers share their experiences and solutions to critical issues facing Northern California communities. \nAdditionally\, over the past ten years\, George has participated as a board member\, committee member and consulted with nonprofits in the social enterprise\, affordable housing\, economic development\, and cultural sectors. \n \nKristin Houk\, Chef / Owner\, All Good Pizza\, Tato\, and Cafe Alma | LinkedIn | All Good Pizza \nKristin Houk is the chef-owner of All Good Pizza\, Tato\, and Cafe Alma. With over 30 years of experience in the hospitality and food industry\, she is focused on providing community-centric spaces that encourage collaboration and support of local resources.  \nAll Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company\, Evergood Sausage\, and Veritable Vegetable. All Good regularly hosts community events\, local non-profits\, farmers’ markets\, and local makers’ markets. Tato was established in 2017 in homage to Kristin’s family from Michoacan and Mexico City\, Mexico. Named after her son\, Tato is about family and community and the time-honored tradition of bringing people together by way of good food\, good times\, and good conversation. Cafe Alma was established in 2019 as India Basin’s only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs\, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products. To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza .com\, tatosf.com\, and caféalmasf.com. \n \nMichelle Pusateri\, Founder\, Nana Joes Granola  | LinkedIn | Nana Joes Granola \nMichelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water\, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners\, preservatives and most importantly weren’t gluten free. \nBeing a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat\, fiber\, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area.   \nIn 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting the local community. She believes breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients\, with no preservatives\, and sweetened with just a touch of maple syrup. She thinks it is a necessity to put community before profits which is why at Nana Joes Granola they ensure each one of their employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry-level kitchen job again. \n \nRebecca Bertoldi\, Digital Marketing Specialist / Owner\, | LinkedIn | Rebecca Bertoldi Marketing Co. \nRebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year.  \n Prior to returning to the East Coast in 2020\, Rebecca was a board member of AMASF\, helping to build the social media content and programming. She has had a myriad of opportunities to expand her skills with projects in Europe\, Canada and India along with some companies that had a wide global reach.  \n Her clients now span all over the world and she found a passion for educating business owners and creating courses. \n \nValerie Camarda\, Marketing Consultant / Owner\, | LinkedIn | Marketing Sense | SF Business Development Center (SFBDC) \nValerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years\, as the owner of Marketing Sense\, she helps small businesses and non-profits successfully market their organizations.  \nShe has served on the Board of the SFAMA three times in a variety of roles including Membership Chair\, VP of Marketing Communications and as Sponsorship liaison. While on the Board as VP of Marketing Communications she was instrumental in helping the chapter win “Turnaround Chapter of the Year”. In 2014 she won the Volunteer of the Year award. \nCurrently\, Valerie holds a contract with the City of San Francisco’s Small Business Development Center (SBDC) where she provides one-on-one consulting to small business owners\, teaches marketing and does a series of Fireside Chats with some of the city’s most successful small business owners. \n \nPooja Rajani \, Director of Programs \, En2action |LinkedIn | En2action \nPooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. \nEn2action was established in 2019 as a community-based nonprofit organization with a mission to serve and collaborate with individuals\, nonprofit and for-profit entities\, delivering services through three program areas: community development\, economic development\, and education. \nPooja has worked on projects that involved planning\, organizing\, and executing outreach to community residents\, merchants\, and key stakeholders in the diverse neighborhoods in the City of San Francisco\, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses\, entrepreneurs\, and microenterprises through programs and events like\, “Ujamaa Kitchen”\, “Bayview Bistro”\, “Bayview Uncorked”\, “Bayview Summer Music Series”\, and most recently\, “Sell Black”.
URL:https://www.amasf.org/event/marketing-workshop-for-small-businesses-micro-enterprises/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/10/aaa3957b9fd4b95ce45b98744d896139-4DBgHs.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T080000
DTEND;TZID=America/Los_Angeles:20211020T110000
DTSTAMP:20260503T060046
CREATED:20211005T143034Z
LAST-MODIFIED:20211005T143034Z
UID:10001014-1634716800-1634727600@www.amasf.org
SUMMARY:Podcasting 101
DESCRIPTION:
URL:https://www.amasf.org/event/podcasting-101/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Podcasting-101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211019T110000
DTEND;TZID=America/Los_Angeles:20211019T120000
DTSTAMP:20260503T060046
CREATED:20211005T142739Z
LAST-MODIFIED:20211005T142739Z
UID:10001013-1634641200-1634644800@www.amasf.org
SUMMARY:10 Common Webinar Mistakes and How to Avoid Them
DESCRIPTION:
URL:https://www.amasf.org/event/10-common-webinar-mistakes-and-how-to-avoid-them/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/10-Common-Webinar-Mistakes-and-How-to-Avoid-Them.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211018
DTEND;VALUE=DATE:20211023
DTSTAMP:20260503T060046
CREATED:20211005T142417Z
LAST-MODIFIED:20211005T142417Z
UID:10001012-1634515200-1634947199@www.amasf.org
SUMMARY:How to Innovate Successfully in 2022 – Key CPG Trends and Tools
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-innovate-successfully-in-2022-key-cpg-trends-and-tools/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Innovate-Successfully-in-2022-–-Key-CPG-Trends-and-Tools.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211013T100000
DTEND;TZID=America/Los_Angeles:20211013T110000
DTSTAMP:20260503T060046
CREATED:20211005T142111Z
LAST-MODIFIED:20211005T142111Z
UID:10001011-1634119200-1634122800@www.amasf.org
SUMMARY:How to Develop Buyer Personas that Will Actually Aid Your Business
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-develop-buyer-personas-that-will-actually-aid-your-business/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Develop-Buyer-Personas-that-Will-Actually-Aid-Your-Business.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211013T080000
DTEND;TZID=America/Los_Angeles:20211013T110000
DTSTAMP:20260503T060046
CREATED:20211005T141642Z
LAST-MODIFIED:20211005T141642Z
UID:10001010-1634112000-1634122800@www.amasf.org
SUMMARY:Optimizing Pay-Per-Click
DESCRIPTION:
URL:https://www.amasf.org/event/optimizing-pay-per-click/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Optimizing-Pay-Per-Click.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211011
DTEND;VALUE=DATE:20211016
DTSTAMP:20260503T060046
CREATED:20211005T141357Z
LAST-MODIFIED:20211005T141357Z
UID:10001008-1633910400-1634342399@www.amasf.org
SUMMARY:The Marketer’s Guide to 2022
DESCRIPTION:
URL:https://www.amasf.org/event/the-marketers-guide-to-2022/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/The-Marketers-Guide-to-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211008T080000
DTEND;TZID=America/Los_Angeles:20211008T110000
DTSTAMP:20260503T060046
CREATED:20211005T141041Z
LAST-MODIFIED:20211005T141041Z
UID:10001007-1633680000-1633690800@www.amasf.org
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-write-a-marketing-plan/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Write-a-Marketing-Plan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211005
DTEND;VALUE=DATE:20211008
DTSTAMP:20260503T060046
CREATED:20210831T135347Z
LAST-MODIFIED:20210831T135347Z
UID:10001005-1633392000-1633651199@www.amasf.org
SUMMARY:2021 Digital Marketing Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-digital-marketing-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-Digital-Marketing-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211001
DTEND;VALUE=DATE:20211004
DTSTAMP:20260503T060046
CREATED:20210831T135107Z
LAST-MODIFIED:20210831T135107Z
UID:10001004-1633046400-1633305599@www.amasf.org
SUMMARY:2021 AMA Global Marketing SIG Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-global-marketing-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/2021-AMA-Global-Marketing-SIG-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210930T100000
DTEND;TZID=America/Los_Angeles:20210930T110000
DTSTAMP:20260503T060046
CREATED:20210831T134620Z
LAST-MODIFIED:20210831T134620Z
UID:10001003-1632996000-1632999600@www.amasf.org
SUMMARY:Privacy and Tracking: The Way Forward for Enterprise Marketers in a Cookieless World
DESCRIPTION:
URL:https://www.amasf.org/event/privacy-and-tracking-the-way-forward-for-enterprise-marketers-in-a-cookieless-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Privacy-and-Tracking.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210928T100000
DTEND;TZID=America/Los_Angeles:20210928T110000
DTSTAMP:20260503T060046
CREATED:20210831T134246Z
LAST-MODIFIED:20210831T134246Z
UID:10001002-1632823200-1632826800@www.amasf.org
SUMMARY:Multi-Channel Engagement for Modern B2B Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/multi-channel-engagement-for-modern-b2b-marketers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Multi-Channel-Engagement-for-Modern-B2B-Marketers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T120000
DTEND;TZID=America/Los_Angeles:20210922T130000
DTSTAMP:20260503T060046
CREATED:20210908T125450Z
LAST-MODIFIED:20210922T193339Z
UID:10000988-1632312000-1632315600@www.amasf.org
SUMMARY:Winning in a Multicultural America: A Clorox Case Study
DESCRIPTION:A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.\n\n\nThis month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity\, Equity\, and Inclusion – and addresses how we\, as marketers\, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. \n \n\n83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause \n\n\n68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive\n\n\n79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads\n(Source: YPulse\, Representation in Action Report\, April 2021) \n\nJoin us for a fireside chat featuring Dr. Jake Beniflah\, Executive Director at the Center for Multicultural Science\, and Erica L. Jacobs\, Associate Director\, Multicultural Marketing\, at The Clorox Company\, as they outline how Clorox\, a global CPG leader in cleaning and food categories\, created a vision and strategy that moved beyond silos to develop a more holistic\, integrated approach to brand plans\, consumer insights\, and go-to-market programs. \nGain useful insights on this important topic and inspiration for how you too can win in a multicultural America. \n \nQuestions we’ll answer: \n\nHow can brands challenge the status quo and execute on their company vision around diversity while also meeting the needs of their existing customers?\nWhat role do customer insights and measurement play in diversity endeavors?\nHow do brands balance the need to market to the “mainstream” while staying true to today’s consumer and addressing specific audience segment needs? \nWhat tactics did Clorox employ to drive change and\, ultimately\, drive revenue?\n\nSee you there! \n \nSPEAKERS \nErica L. Jacobs\, Associate Director\, Multicultural Marketing\, The Clorox Company | LinkedIn \nErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine Sol\, Clorox Bleach\, Burt’s Bees\, Hidden Valley and more. Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impacts not just sales and profits but also community engagement. \nShe has more than 15 years of marketing experience leading messaging and media campaigns for premiere brands like Clorox\, Microsoft\, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity\, inclusion\, and diversity through the work she produces\, the teams she leads and the Companies she partners with. \nErica is inspired daily by her husband and their two children. In addition to Mom Manager duties\, in her free time\, Erica enjoys gardening\, baking\, and volunteering in her community. \nDr. Jake Beniflah\, Executive Director\, The Center for Multicultural Science; Author of The Big Shift: Redefining Marketing in a Multicultural America | LinkedIn \nDr. Jake Beniflah is the Executive Director of the Center for Multicultural Science\,         a leading non-profit\, non-partisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry and best known for developing the Nativity-Based View™ which has shown that nativity not language is more effective in driving marketing effectiveness with U.S. Hispanics.  \nPrior to launching the Center in 2010\, Dr. Jake spent 15-years as a senior executive responsible for research and brand strategy for Fortune 100 companies.  \nDr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy\, has published more than 25 articles in peer-reviewed journals\, and recently published his first book\, The Big Shift: Redefining Marketing in a Multicultural America.
URL:https://www.amasf.org/event/winning-in-a-multicultural-america-a-clorox-case-study/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/09/d3e2d64d4803deb7498167a7c87f6148-eS2y3N.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T110000
DTEND;TZID=America/Los_Angeles:20210922T120000
DTSTAMP:20260503T060046
CREATED:20210729T142737Z
LAST-MODIFIED:20210729T142737Z
UID:10000986-1632308400-1632312000@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210922T100000
DTEND;TZID=America/Los_Angeles:20210922T110000
DTSTAMP:20260503T060046
CREATED:20210831T133932Z
LAST-MODIFIED:20210831T133932Z
UID:10001001-1632304800-1632308400@www.amasf.org
SUMMARY:How to Use Tiktok\, Instagram and Facebook Insights: Propel Your Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-use-tiktok-instagram-and-facebook-insights-propel-your-content-strategy-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/How-to-Use-Tiktok-Instagram-and-Facebook-Insights.png
END:VEVENT
END:VCALENDAR