BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20080309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20081102T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20090308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20091101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20100314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20101107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20110313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20111106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20120311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20121104T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20111109T180000
DTEND;TZID=America/Los_Angeles:20111109T200000
DTSTAMP:20260915T202712
CREATED:20170315T002857Z
LAST-MODIFIED:20190122T215227Z
UID:10000575-1320861600-1320868800@www.amasf.org
SUMMARY:NETWORKING ON THE NINES | November 9\, 6-8pm
DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born. Every month\, THE NINES mixer takes place when the number equals nine.\nTHE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time.\nLook for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nCOST (No Host Bar) \n SFAMA Members: Free\, in advance \n Non-members: $10 per person in advance\n	($10 at the door for everyone)
URL:https://www.amasf.org/event/networking-on-the-nines-november-9-6-8pm/
LOCATION:Dada\, 86 Second Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c115ea24f64d0cf399280a7c7a88eda2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20111025T183000
DTEND;TZID=America/Los_Angeles:20111025T203000
DTSTAMP:20260915T202712
CREATED:20170315T002839Z
LAST-MODIFIED:20190122T215217Z
UID:10000574-1319567400-1319574600@www.amasf.org
SUMMARY:SIG: Wine Salon (Education + Experience) | October 25
DESCRIPTION:Date & time: October 25\, 2011\, 6:30-8:30pm\nWine Salon | Song Pairing: Education | Experience\nThis special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun\, entertaining\, educational event for all SF marketers and wine lovers to taste and learn!\nRandy Caparoso\, Bottom Line Editor of Sommelier Journal\, a published newspaper\, magazine and online wine journalist since 1981\, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks.\nAvital Ungar\, founder and owner of Avital Tours\, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France.\nJim Kopp\, ACME Wine Marketing\, will be pouring two first class\, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah\, and the 2008 Russian Hill Estate Chardonnay.\nA special musical guest Charlton Lee\, violist\, and members of the award-winning Del Sol String Quartet will be pairing song and wine. Lee founded the Del Sol String Quartet in 1992. They are critically acclaimed as “steeped in bravery and imagination”. Del Sol explores new ways to interact with audiences\, composers and artists across cultures and art forms.
URL:https://www.amasf.org/event/sig-wine-salon-education-experience-october-25/
LOCATION:HUB SOMA\, 925 Mission Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4bcf4be6ba158cae43435f664f05a27c.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20111018T180000
DTEND;TZID=America/Los_Angeles:20111018T200000
DTSTAMP:20260915T202712
CREATED:20170315T002824Z
LAST-MODIFIED:20190122T215216Z
UID:10000573-1318960800-1318968000@www.amasf.org
SUMMARY:Moving down the Click: What Drives Engagement? | October 18
DESCRIPTION:The online landscape has gotten noisier and more cluttered for advertisers due to smarter\, yet distracted\, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers\, but increase engagement to create lasting value?\nWe’ve assembled a distinguished panel of experts from leading brands and agencies\, as well as an industry analyst\, to help get at the drivers behind user engagement.\nBy giving examples of of “user engagement nirvana\,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And\, how do advertisers know if they have reached their target and moved the needle?\nDon’t miss this informative discussion!\nMany thanks to our Event Sponsor\nMany thanks to our Food & Beverage Sponsors \n\n \nAlso coming on October 18th—\nSFAMA Orientation (Free to attend!) \nNew SFAMA members and other interested individuals (professionals\, educators\, and students) are invited to join us for our SFAMA Orientation meeting. In this session\, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45\,000 members) and the San Francisco chapter\, which serves over 300 members. This session is free to attend.\nDATE Orientation occurs monthly\, the next date is Tuesday\, October 18\nTIME 5:30pm (just prior to the networking portion of the monthly Chapter event)\nREGISTER NOW!\nTo register for the orientation meeting or for more membership information\, please email the SFAMA membership team\, or just show up in the lobby!\n(Note: There is no cost to attend orientation\, but there is a cost to attend the monthly event immediately following orientation.)  \nMANY THANKS TO OUR ANNUAL SPONSORS
URL:https://www.amasf.org/event/moving-down-the-click-what-drives-engagement-october-18/
LOCATION:Publicis SF\, 2001 The EmbarcaderoThird Floor\, Third Floor\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/eb1cd69008aa05acfb9ad7446cf07f71.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20111012T180000
DTEND;TZID=America/Los_Angeles:20111012T200000
DTSTAMP:20260915T202712
CREATED:20170315T002811Z
LAST-MODIFIED:20190122T215227Z
UID:10000572-1318442400-1318449600@www.amasf.org
SUMMARY:SFAMA Networking on THE NINES | October 12
DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born.\nEvery month\, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES.\nWe look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nDATE & TIMETHE NINES | October 12\, 20116-8pm\nCOST (No Host Bar)SFAMA Members: Free\, in advanceNon-members: $10 per person in advance($10 at the door for everyone)
URL:https://www.amasf.org/event/sfama-networking-on-the-nines-october-12/
LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/882d8902ecabd4b300034e05c8557e30.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110920T180000
DTEND;TZID=America/Los_Angeles:20110920T203000
DTSTAMP:20260915T202712
CREATED:20170315T002158Z
LAST-MODIFIED:20190122T215216Z
UID:10000570-1316541600-1316550600@www.amasf.org
SUMMARY:Sports Marketing Panel | Tuesday\, September 20
DESCRIPTION:Sports is one of the nation’s largest businesses\, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows!\nHave you ever wondered how marketers of baseball\, ice hockey and football teams create campaigns to increase their following\, fill the stadium in a time of recession\, enable fans to have relationships with the stars and create shareholder value at the same time? If so\, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area.\nDate & time: \nTuesday\, September 20\, from 6-8:30pm\n6-7:00 Cocktails & Appetizers\n7-8:30 Panel Discussion with Q&A\nLocation:\nAT&T Park\n24 Willie Mays Plaza (Club Level)\nSan Francisco\, CA 94107\nAbout Our Guests\nModerator: Richard Rogers | Adjunct Professor – USF Sport Management\nMr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional sports with the NBA’s Golden State Warriors. While at the Warriors he held the roles of Controller\, V.P. of Finance and Sr. V.P. of Marketing and Broadcasting. After leaving the Warriors he became President of the expansion I.H.L. franchise San Francisco Spider hockey team and helped launch its inaugural season. He has also held the position of President/Chief Marketing Director of Oakland Football Marketing Association and Sports Sales Director at the local Fox affiliate\, KTVU. His most recent role was as VP/GM of the San Francisco and Monterey markets for Comcast Spotlight\, heading up all sales and operations of the spot commercial sales arm of Comcast Cable.\nPanel\nDanette Leighton | Chief Marketing Officer\, Pac-12\nDanette Leighton joined the Pac-12 Conference in April 2010 as the Conference’s first Chief Marketing Officer. Her responsibilities include leading the Conference in the development and implementation of strategic marketing and communication programs\, as well as integrating and supporting the marketing interests of the member institutions. An Arizona graduate\, Leigton returns to the Pac-12 where she began her career as a public relations intern. Most recently\, she acted as Vice President of Marketing and Brand Development for Maloof Sports & Entertainment. She spent the last decade overseeing all marketing and branding efforts for the NBA’s Sacramento Kings and ARCO Arena\, as well as the business operations for the WNBA’s Sacramento Monarchs. Previously\, she led Sony’s sports marketing division\, focusing on the PGA Tour and the Sony Open in Hawaii. She also served as the executive director of the 1999 NCAA Women’s Basketball Final Four at Stanford and worked in public relations for the Fiesta Bowl.\nBryan Srabian | Director of Social Media\, San Francisco Giants\nBryan Srabian is now entering his 16th year in professional sports. He is now overseeing the Social Media platform for the San Francisco Giants\, overseeing Twitter and Facebook\, exploring new technologies\, working with Major League Baseball Advanced Media with the SFGiants.com website\, and integrating the Giants Marketing and Communications plan with comprehensive Social Media Plan. Srabian began his career with the Giants in the media relations department\, advancing to the sponsorship and promotions department from 1996-1999. He was promoted as team’s Director of Marketing and Entertainment\, before leaving to become the Vice President of Marketing for the AAA Sacramento River Cats\, in 2008. Srabian is a graduate of Santa Clara University.\nKyle Eichman | Senior Director of Marketing\, Maloof Sports & Entertainment\nKyle is entering his 5th season with Maloof Sports & the Sacramento Kings. As Senior Director of Marketing his responsibilities include the development and implementation of marketing programs\, creation/management/execution of events targeting key customer segments\, and oversight of the relationship marketing function including email marketing\, CRM system management\, marketing automation\, customer research and analytics. Prior to joining Maloof Sports Kyle was Corporate Director of Strategic Marketing for Pinnacle Entertainment\, a regional gaming operator with corporate offices in Las Vegas\, NV. While there he was responsible for the design and implementation of a consolidated customer data warehouse\, corporate level customer acquisition programs\, website design and optimization and analytics. A seasoned gaming veteran Kyle spent over 10 years in Las Vegas working for such organizations as Mirage Resorts\, Harrah’s Entertainment and the Venetian Hotel Resort Casino in various marketing and finance capacities.\nLee Hammer | Program Director\, KNBR\nLee graduated from San Jose State with a B.A. in Radio TV-Journalism. He started his career at KXRX- San Jose as a News Editor and Talk Show Producer. He then worked at KCBS San Francisco as a News Editor for 16 years\, before joining KNBR San Francisco in 1998. At KNBR San Francisco Lee serves as Operations Manager (Cumulus-SF\, KNBR\, KFOG and The Bone)\, and Program Director for KNBR 680 and KNBR 1050. He has also produced and engineered Stanford football\, produced and engineered SF Giants baseball\, produced Oakland Raiders football\, and produced SF 49ers football.\nMany thanks to our Event Sponsors:\n\n\nMany thanks to our Annual Sponsors:
URL:https://www.amasf.org/event/sports-marketing-panel-tuesday-september-20/
LOCATION:AT&T Park\, 24 Willie Mays Plaza(Club Level)\, (Club Level)\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/61c966ccb1a055299ffd074c1ae21306.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110829T180000
DTEND;TZID=America/Los_Angeles:20110829T210000
DTSTAMP:20260915T202712
CREATED:20170315T002206Z
LAST-MODIFIED:20190122T215216Z
UID:10000571-1314640800-1314651600@www.amasf.org
SUMMARY:SFAMA Networking on THE NINES | August 29
DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born.\nEvery month\, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES.\nWe look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nDATE & TIMETHE NINES | August 29\, 20116-9pm\nLOCATIONDada86 2nd Street (between Market & Mission Streets)San Francisco\, CA 94105\nCOST (No Host Bar)SFAMA Members: Free\, in advanceNon-members: $10 per person in advance($10 at the door for everyone)
URL:https://www.amasf.org/event/sfama-networking-on-the-nines-august-29/
LOCATION:Dada\, 86 Second Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/db4c5720b092191bf8405c4377fd6109.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110823T180000
DTEND;TZID=America/Los_Angeles:20110823T200000
DTSTAMP:20260915T202712
CREATED:20170314T233824Z
LAST-MODIFIED:20190122T215215Z
UID:10000569-1314122400-1314129600@www.amasf.org
SUMMARY:Video Marketing | August 23
DESCRIPTION:VIDEO MARKETING: What’s Working\, What’s Not | August 23 We have all seen that video has become a critical part of the marketing mix over the last few years from the use of video conferencing at events to the promotion of products through viral videos on YouTube. The SFAMA’s next event will look into why video has become an increasingly more popular tool\, the key ingredients to creating the best video for your audience and what we will see next in the space. Our panel of experts will give you the tips and tricks of the trade and highlight what has worked for them and their clients including what to avoid. With the increasing speeds of the Internet\, mobile technology and the computerization of IT we are just touching on the potential of what video can offer!\nPANELISTS\n\n[Moderator] Kym McNicholas\, Anchor/Reporter\, Forbes Kym McNicholas is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for much of her 13-year broadcasting career\, and has interviewed top company executives\, analysts\, and other experts on technology and the markets\, and covered the tech boom/bust/re-emergence in the Valley as well as the energy crisis/recovery. She was recently named ‘Star Reporter of the Year’ by an industry insider who released a list of ’15 Members Of The Press You Need To Know\,’ Plus\, and received her first Emmy nod by the National Academy of Television Arts & Sciences\, San Francisco Chapter. See her articles on Forbes.com here\, and find her on Twitter andFacebook.\n\nBob Donlon\, Founder & General Manager\, Adobe TVBob is the founder & general manager of Adobe TV\, Adobe Systems’ EMMY-winning and WEBBY-nominated Internet TV network. He is a widely published creator\, author and presenter in the fields of television & film production and Internet video distribution. Prior to joining Adobe\, Bob held several positions in the television production and technology businesses\, including 2 years as managing director of Bleecker Street Productions in New York City. His television credits include Late Night with Conan O’Brien and Beavis & Butthead. Bob also had a past life as a bass player\, touring and recording in rock bands.\n\nDan Greenberg\, CEO and Co-Founder\, Sharethrough Dan Greenberg is the co-founder and CEO for Sharethrough. Dan is a recognized leading authority on social advertising\, branded video distribution\, and how persuasion strategies and digital technology can drive consumer behavior. Under Dan’s leadership\, Sharethrough has raised $6M from North Bridge Venture Partners\, Floodgate\, and other investors\, and announced earlier this year that it had more than tripled revenues in 2010 while growing its agency client base by 43%. The company has run more than 400 social video campaigns to date for major brand and agency clients.\n \nKathy Klotz-Guest\, Marketing Strategist\, Keeping It HumanKathy Klotz-Guest\, marketing strategist and storyteller\, is CEO of Keeping it Human. She helps companies innovate better products and create powerful human stories about them to customers. By turning marketing-speak into human-speak\, Kathy helps organizations achieve better marketing results. With a background in facilitation and improvisation\, she also helps marketing teams get “unstuck” so they can get better results in shorter amounts of time. She has developed marketing innovation practices for companies such as SGI\, Excite\, Gartner\, Autodesk\, Intermolecular\, and MediaMetrix. Kathy has an MLA from Stanford University\, an MBA from UC Berkeley\, and an MA in multimedia application design. She is a Founding Fellow and board member for the Society for New Communications Research where she recently completed research on video storytelling with over 125 companies. She performs with the ComedySportz San Jose Rec League and knows that humor is as human as you can get! She lives in San Jose\, CA\, with her big dude and little dude\, her most favorite audience of all.\n\nShaun McIver\, Global Head of Multimedia Solutions\, Thomson Reuters Shaun oversees the Multimedia Solutions business at Thomson Reuters. In this role\, Shaun leads a global team which supports the strategic multimedia communication needs—from self authoring and publishing tools to managed webcasts—of more than 5\,000 companies around the world. With over a decade of experience in the streaming media industry\, Shaun consults clients and conference audiences on trends and best practices in multimedia use across the enterprise. Prior to joining Thomson Reuters\, Shaun was a successful entrepreneur\, co-founding Streamlogics Inc. — a leading provider of webcasting and streaming media solutions—and serving as the company’s President and CEO before it was acquired by Thomson Reuters in 2009. He is a graduate of The University of Western Ontario and is based in Toronto.\n\nDavid L. Smith\, CEO\, Mediasmith David Smith is an internationally-recognized expert in the areas of new media application\, media strategy\, media planning and metrics. As a veteran in the area of advertising media management\, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. At the forefront of new metrics applications\, David’s has deep advisory board and industry committee involvement where he works to establish and refine standards in metrics\, business practices and financial issues for interactive advertising. With a number of awards to his name\, including an Effie\, David was also awarded one of the first-ever ad:tech Industry Achievement Awards. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.\nMany thanks to our Event Sponsors\n \nSpecial thanks to our Annual Sponsor for Videotaping our Event\n\nRefreshments Sponsor\n\nMany thanks to our Annual Sponsors\n     \n\nAlso coming on August 23rd—SFAMA Orientation (Free to attend!) New SFAMA members and other interested individuals (professionals\, educators\, and students) are invited to join us for our SFAMA Orientation meeting. In this session\, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45\,000 members) and the San Francisco chapter\, which serves over 300 members. This session is free to attend.\nDATE Orientation occurs monthly\, the next date is Tuesday\, August 23\nTIME 5:30pm (just prior to the networking portion of the monthly Chapter event)\nLOCATION PeopleBrowsr Offices 474 Bryant (at 3rd St) San Francisco\, CA 94107\nREGISTER NOW!\nTo register for the orientation meeting or for more membership information\, please email the SFAMA membership team\, or just show up in the lobby! (Note: There is no cost to attend orientation\, but there is a cost to attend the monthly event immediately following orientation.)
URL:https://www.amasf.org/event/video-marketing-august-23/
LOCATION:PeopleBrowsr Offices\, 474 Bryant (at 3rd St)\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/21d3e2d0ba085376b8f1e0afc0f31b4b.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110719T180000
DTEND;TZID=America/Los_Angeles:20110719T200000
DTSTAMP:20260915T202712
CREATED:20170314T233602Z
LAST-MODIFIED:20190122T215215Z
UID:10000568-1311098400-1311105600@www.amasf.org
SUMMARY:SFAMA Social Mixer | July 19
DESCRIPTION:Take some time out and join the San Francisco American Marketing Association for a beverage after work on July 19 at the Minna Gallery from 6pm-8pm. Network with colleagues\, friends and nemeses from the bay area marketing community at SFAMA’s upcoming summer mixer!\nWhat: SFAMA Social Mixer\nWhere: Minna Gallery\n111 Minna\, San Francisco\, CA\n\nWhen: Tuesday\, July 19\nCost: Members–Free; Nonmembers–$10\nNo host bar\n\nFIRST 50 PEOPLE TO CHECK-IN ON 7/19 RECEIVE A TICKET FOR A FREE BEER\, COURTESY OF OUR BEVERAGE SPONSOR!\nMany thanks to our Beverage Sponsor
URL:https://www.amasf.org/event/sfama-social-mixer-july-19/
LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/ac45e273dfba7c7e42861fa8f87294fe.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110622T180000
DTEND;TZID=America/Los_Angeles:20110622T200000
DTSTAMP:20260915T202712
CREATED:20170314T233545Z
LAST-MODIFIED:20190122T215214Z
UID:10000567-1308765600-1308772800@www.amasf.org
SUMMARY:The Future of Social & Tech | June 22
DESCRIPTION:The Future of Social and Tech with Ben Parr\nIn the fast paced world of tech and social media\, new tools and gadgets are launched on a daily basis….\nBut as marketers\, we are left to decide what is HOT and what is NOT. Ben Parr\, Co-Editor of Mashable\,the most prolific news site reporting breaking web news\, providing analysis of trends\, reviewing new websites and services\, and offering social media resources and guides\, will discusses the most pressing issues in social and tech.\n\nIs the future of business sharing?\nWhat are the new tech platforms that will change how we market?\nBen will review where we are today and where we are headed in the future\nSubmit your questions for Ben on Twitter under the hashtag #SFAMA\n\nAbout the Speaker:\n\nBen Parr\, Mashable Ben Parr is a respected technology journalist\, web entrepreneur and aspiring world changer. He is best-known as the Editor-at-Large of Mashable\, the world’s largest independent digital news website focused on social media and web technology. With more than 18 million readers and 45 million monthly pageviews\, Mashable is the leader in reviewing new websites and services\, publishing breaking news on what’s hot on the web\, and offering comprehensive resources for the digital space. In addition to his duties at Mashable\, Ben is a startup advisor and is currently working on a yet-to-be-announced project. He also recently completed his first sci-fi thriller novel\, Desel. His previous experience includes project management for Facebook applications and content management in the web health space. Ben’s work has been featured in media such as Fortune\, Fox News\, CNN\, Marketwatch\, PC Magazine\, USA Today\, the Los Angeles Times\, Chicago Tribune\, The Telegraph\, The Atlantic\, Globe and Mail\, Wired\, Denver Post\, BBC\, The Wall Street Journal\, CNET\, Sky News\, PC World\, Reuters\, Washington Post\,Toronto Sun\, CBS News\, Salon\, Del Spiegel and The New York Times. He is a graduate of Northwestern University\, majoring in Science in Human Culture and Political Science and minoring in Business. For more information on Ben\, please visit his website.\nMany thanks to our Event Sponsors: \n\n\n\n\n\n\n\n \nWine Sponsor\n\n\nFood Sponsor\n\n\n\n\nMany thanks to our Annual Sponsors:
URL:https://www.amasf.org/event/the-future-of-social-tech-june-22/
LOCATION:PeopleBrowsr Offices\, 474 Bryant (at 3rd St)\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/6d31f0d975ef5eaf3fbe552e0906cb7b.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110511T180000
DTEND;TZID=America/Los_Angeles:20110511T203000
DTSTAMP:20260915T202712
CREATED:20170314T233436Z
LAST-MODIFIED:20190122T215227Z
UID:10000566-1305136800-1305145800@www.amasf.org
SUMMARY:From Spark to Flame: Using Social Media to Grow your Brand and Business
DESCRIPTION:The adoption of Facebook by users worldwide continues to skyrocket. Over 75 percent of Internet users worldwide visit a social network when they go online. Facebook is the top social network destination with the average user logging on more than 19 times a month; and spending close to six hours on the site. \nWhat are you doing to capitalize on these extraordinary numbers of potential new leads for your business? Facebook can help you grow your brand and market your products\, but only if you have a solid strategy that is supported by proven tactics and techniques. \nDuring this presentation\, Maya Grinberg of Wildfire Interactive\, the only marketing company funded by Facebook’s fbFund\, will provide concrete strategies and critical best practices to help you build an active user community and promote your brand on Facebook. \nKey Learning Points:\n\nLearn 3 tactics to make sure your fan page status updates are seen\nFind out how to use promotions to market your Facebook fan page\nBuild engagement and drive the viral effects of your Facebook page\nGet proven tips to turn your Facebook fans into paying customers\nUnderstand how to increase the performance of your Facebook advertising\n\nCOST \nSFAMA Members – Advanced registration $25 ($35 at the door) \nNon-members – Advanced registration $35 ($45 at the door) \nStudents – $20\n\nAbout the Speaker \nMaya Grinberg\, Wildfire Interactive\nMaya Grinberg is the Community Manager at Wildfire Interactive. In this role\, she maintains external company communications\, including writing its blog\, creating and distributing its marketing newsletters\, managing its Twitter and Facebook accounts\, and creating content for its website. In this role she regularly practices the very same social media marketing techniques that she preaches! In her free time\, she is the host of Girls Out Loud\, a weekly podcast discussing news and trends around the tech world. She is also a tech writer for CuteGeek.com and has previously written for TechTarts.com and Risk Management Magazine. Prior to joining Wildfire\, Maya was a strategy consultant for IBM\, working primarily within the energy and utility industries.
URL:https://www.amasf.org/event/from-spark-to-flame-using-social-media-to-grow-your-brand-and-business/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f23d3f1ce86e19a3e194c49ade1b3536.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110412T180000
DTEND;TZID=America/Los_Angeles:20110412T193000
DTSTAMP:20260915T202712
CREATED:20170314T233300Z
LAST-MODIFIED:20190122T215214Z
UID:10000565-1302631200-1302636600@www.amasf.org
SUMMARY:ad:tech's Big Networking Bash
DESCRIPTION:ALLad:tech ATTENDEES & SFAMA MEMBERS WELCOME\nJoin just about everyone at ad:tech—conference and exhibit hall attendees\, exhibitors\, speakers and press—for the all-inclusive networking event! As day one of the exhibit hall closes\, everyone is welcome to relax and enjoy a drink with friends and colleagues before heading out to evening festivities. SFAMA is a sponsor of this event.\nLocation: 3rd Level Lobby\, Moscone Center West\nTuesday\, April 12\, 6:00 – 7:30pm
URL:https://www.amasf.org/event/adtechs-big-networking-bash/
LOCATION:Moscone Center West\, 800 Howard St\, 3rd Level Lobby\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/gif:https://www.amasf.org/wp-content/uploads/2018/11/a2daef6c7fdc35323ae0c744d9996b15.gif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110209T180000
DTEND;TZID=America/Los_Angeles:20110209T200000
DTSTAMP:20260915T202712
CREATED:20170314T233132Z
LAST-MODIFIED:20190122T215226Z
UID:10000564-1297274400-1297281600@www.amasf.org
SUMMARY:Evolving into a Social Business presented by Jacob Morgan
DESCRIPTION:Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” always comes up. What do organizations do with their communities? How do they do they solve business problems? And how do they evolve into social businesses that collaborate with their employees\, customers\, and partners to solve business problems? \nThis session will provide attendees with a solid understanding of what a social business is\, how collaboration impacts business performance across the enterprise\, and how organizations can move beyond just social media to evolving their organizations into a social business. The key here is to look at social as a long term strategic business initiative instead of as a short term marketing or PR initiative.\nDATE & TIME\nWednesday\, February 9\, 2011\n6:00-8:00pm\n\nLOCATION \nBARS + TONE \n	1550 Bryant Street \nPenthouse–Eleventh Floor \nSan Francisco\, CA 94103 (Map)\n\nABOUT THE SPEAKER \n	Jacob Morgan is the Principal of Chess Media Group\, a management consulting and strategic advisory firm focused on helping PEOPLE understand new and emergent social technologies and how they can be used to solve business problems. Jacob is also the co-author of Twittfaced\, a social media 101 book for business and has contributed to places such as USA Today\, The Wall Street Journal\, Zdnet\, Edelman Digital\, Marketing Profs\, Media Post\, CMSWire\, and others. Jacob’s blog on social CRM\, Enterprise 2.0\, and social media is ranked by AdAge as one of the top 100 most influential marketing blogs in the world. Jacob is a passionate about people\, traveling\, and Chess and you may connect with him directly on Twitter @JacobM.\n\nCOST\n	SFAMA Members – Early Registration Pricing through Feb. 1\, 2011 $25 ($35 after Feb. 1\, 2011)\nNon-members – Early Registration Pricing through Feb. 1\, 2011 $35 ($45 after Feb. 1\, 2011 )\nPartner Member (WIC\, Aberdeen Group\, CIO IT\, SVAMA\, SFBIG\, SF Chamber of Commerce\, VMA\, BAARC) – Early Registration $30 through Feb. 1\, 2011 ($40.00 after Feb. 1)\nStudents – $20\n\nHors d’oeuvres will be provided.
URL:https://www.amasf.org/event/evolving-into-a-social-business-presented-by-jacob-morgan/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/210f6b271d72e5a92f7d1bd16f3897cf.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20110126T180000
DTEND;TZID=America/Los_Angeles:20110126T200000
DTSTAMP:20260915T202712
CREATED:20170314T232951Z
LAST-MODIFIED:20190122T215226Z
UID:10000563-1296064800-1296072000@www.amasf.org
SUMMARY:Hot Or Not: The Disruptive Tech Outlook for 2011\, an update with Charlene Li
DESCRIPTION:Hot Or Not: The Disruptive Tech Outlook for 2011\nAs you start out the new year\, what new technologies should be on your radar\, and which ones can you safely ignore? Charlene Li\, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data\, the evolution of new search technologies\, and the evolution of consumer experiences. \nBut more than just a rundown of new technologies\, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic\, practical steps to take. \nLOCATION \n	Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nCOST\n	SFAMA Members – $35 \nNon-members – $45  \nStudents – $20\n\nHors d’oeuvres will be provided. \nSPEAKER BIO \nCharlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed\, bestselling book Groundswell. She is one of the foremost experts on social media and technologies\, and is a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010\, and one of the Most Influential Women in Technology in 2009.\n\nCharlene is a frequently-quoted expert and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives\, SXSW\, Web 2.0 Expo\, and Search Engine Strategies. \nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at http://www.charleneli.com/blog or at http://www.twitter.com/charleneli.
URL:https://www.amasf.org/event/hot-or-not-the-disruptive-tech-outlook-for-2011-an-update-with-charlene-li/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/eaee5c2679b16d461375818e95d2cfb2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20101201T180000
DTEND;TZID=America/Los_Angeles:20101201T200000
DTSTAMP:20260915T202712
CREATED:20170314T232701Z
LAST-MODIFIED:20190122T215214Z
UID:10000562-1291226400-1291233600@www.amasf.org
SUMMARY:SFAMA Toys for Tots Annual Holiday Party
DESCRIPTION:SFAMA Toys for Tots Holiday Mixer\nCome join the San Francisco Marketing Association’s annual Toys for Tots Holiday Mixer at Lot 46 on December 1\, 2010. \nEvery year\, we partner with the US Marine Corps in their annual toy drive\, where they provide millions of toys to under privileged children. Come celebrate the Holidays with fellow marketers and our special guests\, US Marine Corps. \nBring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old. \nCost: \n	Free admission with unwrapped gift \n$15 at the door without gift\n\nDate & Time: \nWednesday\, December 1\, 2010 \n	6:00 – 8:00 pm\n\nLocation: \n	Lot 46 Nightclub & Lounge \n46 Geary Street\, San Francisco\, CA 94108\n\nNo host bar\nAbout the U.S. Marine Corps Reserve Toys for Tots Program:\nMISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new\, unwrapped toys during October\, November and December each year\, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.\nGOAL: The primary goal of Toys for Tots is to deliver\, through a new toy at Christmas\, a message of hope to less fortunate youngsters that will assist them in becoming responsible\, productive\, patriotic citizens. \nOBJECTIVES: The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.\n 
URL:https://www.amasf.org/event/sfama-toys-for-tots-annual-holiday-party/
LOCATION:Lot 46\, 46 Geary Street\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3d5630efe4716fc129f75fa6ab62e446.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100630T180000
DTEND;TZID=America/Los_Angeles:20100630T200000
DTSTAMP:20260915T202712
CREATED:20170314T232307Z
LAST-MODIFIED:20190122T215226Z
UID:10000561-1277920800-1277928000@www.amasf.org
SUMMARY:Engage! with Brian Solis\, author
DESCRIPTION:Social media has democratized influence\, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter\, YouTube\, and Facebook\, anyone can now find and connect with others who share similar interests\, challenges\, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities\, we miss major opportunities to shape our marketing messages.\nHowever\, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers\, you must engage them in meaningful and advantageous conversations\, empowering them as true participants in your marketing and service efforts.\nWith Engage! as your guide\, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business\, and with this book\, you will find out how to:\n\nCreate a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust\nParticipate in the unique culture of each available social media platform to engage your customers\nEstablish an organizational structure that constantly targets the next new media trend\nAttract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world\nConsistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process\n\nThere are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage\, you will build an authoritative social network that increases your visibility\, relevance\, influence\, and profitability. It’s time to Engage!\nWhen: June 30\, 2010\, 6-8 pm\nWhere: Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nCost:\n	SFAMA Members – Early Registration Pricing through June 15\, 2010 $25 — ($35 after June 15\, 2010)\n	SFAMA Student Members – $15\n	Partner Members: WIC\, Aberdeen Group\, CIO IT\, SVAMA | Early Registration Pricing through June 15\, 2010 $30 — ($40 after June 15\, 2010 )\n	Non-members – Early Registration Pricing through June 15\, 2010 $35 — ($45 after June 15\, 2010 )\n	Students – $20\n\nHors d’oeuvres will be provided. Cash\, no host bar.
URL:https://www.amasf.org/event/engage-with-brian-solis-author/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/371d42b230da1bcd8227c354e2383e99.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100427T180000
DTEND;TZID=America/Los_Angeles:20100427T193000
DTSTAMP:20260915T202712
CREATED:20170314T232148Z
LAST-MODIFIED:20190122T215225Z
UID:10000560-1272391200-1272396600@www.amasf.org
SUMMARY:SIG: Social Media Basics for Developing Brand Personality
DESCRIPTION:Rohit Bhargava said in his book Personality not included. Why Companies Lose Their Authenticity – And How Great Brands Get it Back\, \n“Personality is the key element behind your brand and what it stands for\, and the story that the products tell to your cusstomers. Every element of your buiness\, from your interractions with your customers to the packaging of your products is an element of your brand personality\, and these elements that inspire delight or indifference among your cusotmers . In sort\, personality matter. Personality is the unique\, authentic\, and talkable soul of your brand that people can get passionate about.”\nSo\, what is brand personality and how do we use it in social media? Brand personality has been defined as applying human personality traits (seriousness\, warmth\, imagination\, etc.) to a brand as a way to achieve differentiation.  \nIf it’s so important for a brand to have a personality\, then how do we get started? How do we ensure that we portray the brand appropriately? What social media outlets do we use and how? \nSocial media is not the answer to every question\, but social media is a great channel for infusing personality and storytelling. Your competition is already doing it. Your audience is already online. Gallup reports that over 48% of Americans use the Internet at least one hour per day. Are you in the conversation? \nJoin us as Jeremy Toeman\, an expert in digital media and consumer technology\, provides simple\, straight-forward basics in beginning the development of your brand’s personality using social media channels such as Twitter\, Facebook\, and others. Learn how to develop and engage your audience\, measure effectiveness\, and track your results. But be patient…it takes time to build.\nDATE & TIME \nTuesday\, April 27\, 2010 \n6:00-7:30 PM\n\nLOCATION \nStage Two \n930 Montgomery Street\, #301\, San Francisco\, CA\n\nCOST \nSFAMA Members: Free \nAMA Members (members of other AMA Chapters): $5.00 \nNon-members: $15.00\n\nABOUT THE SPEAKER \nJeremy is the founder of Stage Two Consulting\, a marketing agency that advises companies on product design and marketing strategies\, with a particular focus on viral and non-traditional programs. This\, however\, is his “personal” blog which meanders across many topics. Jeremy also blogs about technology at LIVEdigitally.
URL:https://www.amasf.org/event/sig-social-media-basics-for-developing-brand-personality/
LOCATION:StageTwo Consulting\, 930 Montomery Street\, Suite 301\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8c21c3b1fb126b64f3efebe12896e334.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100331T180000
DTEND;TZID=America/Los_Angeles:20100331T203000
DTSTAMP:20260915T202712
CREATED:20170314T231403Z
LAST-MODIFIED:20190122T215225Z
UID:10000559-1270058400-1270067400@www.amasf.org
SUMMARY:SFAMA Spring Mixer
DESCRIPTION:Take some time out and join the San Francisco American Marketing Association for a beverage after work on March 31 at Eve Lounge from 6pm to 8:30-9pm. Network with colleagues\, friends and nemeses from the bay area marketing community at SFAMA’s upcoming spring mixer!\nWhat: SFAMA Mixer\nWhere: Eve Lounge575 Howard Street\, San Francisco\, CA 94105-3001http://www.eveloungesf.com\nWhen: Wednesday\, 31 March 2010\nCost: $5.00 in advance; $10.00 at the doorNo host bar
URL:https://www.amasf.org/event/sfama-spring-mixer/
LOCATION:Eve Lounge\, 575 Howard and 2nd Streets\, San Francisco\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/127bf4d8bac38c2da88ec35bbb83da10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100316T180000
DTEND;TZID=America/Los_Angeles:20100316T200000
DTSTAMP:20260915T202712
CREATED:20170314T231225Z
LAST-MODIFIED:20190122T215213Z
UID:10000558-1268762400-1268769600@www.amasf.org
SUMMARY:SIG: Maximizing Your Brain and Energy
DESCRIPTION:Maximizing Your Brain and Energy\nEver wonder how you can maximize your brain and energy? Join us and find out how.\nIt’s an understatement to say that we’re in a time of intense information overload.  Email\, Facebook\, Twitter…plus the increasingly faster pace of business can send us into a tailspin.  From coaching clients on work/life balance\, productivity and career goal setting\, to name a few\, there are consistent themes about what suffers.  And often it’s the “big stuff” like work relationships\, big picture vision\, connection and meaning in our work.\nIn this interactive workshop you will learn to understand why prioritizing in our work roles is so important and also difficult.   Yet there are some simply ways that you can learn to “Maximize Your Brain and Energy at Work”. \nYou will leave this session understanding what’s critical to your success and create ideas that work specifically for you to create the space to make that success happen.\nEveryone should LOVE the work they do. \nKRAFT YOUR SUCCESS utilizes Heidi’s creative\, pragmatic approach to achieving results. Her clients experience significant strides in their professional lives.  Some examples of what KRAFT YOUR SUCCESS has achieved for Heidi’s clients:\n\nSuccessfully transition from a corporate career to entrepreneur \nAchieve the next-level “dream” job\nRe-brand and establish a new professional image within an industry\nDeveloping the kind of “softer skills” that improve communication and relationships within an organization\n\nDATE & TIME\n	Tuesday\, March 16th\, 2010\n6:00pm-8:00pm\n\nLOCATION \n	Stage Two Consulting\n930 Montgomery Street\, Suite#301\nSan Francisco\, CA 94133\n	 \n	COST \nSFAMA Members – Free\nPartners – $5.00\nNon-Members – $15.00\n\nNo services provided at this event.\nOur Presenter:\n	Heidi Kraft spent seventeen years in the advertising industry helping agencies such as Carmichael Lynch\, Martin Williams\, Hill Holliday\, Carat\, and Foote Cone and Belding develop and implement media strategies for numerous high-profile clients. She augmented her agency experience while working an in-house stint at Intel.\n\nAlthough media was always her primary responsibility\, Heidi increasing gained recognition for her skill in working with clients at all organizational levels – from mid-management to C-level executives. Her departmental leadership\, combined with her natural inclination to help people achieve their fullest potential\, inspired her to spearhead innovative programs in employee retention\, workplace surveys\, career- pathing\, team- building\, organizational development and 360-degree review processes. Watching individuals and organizations become more efficient\, more productive\, more harmonious and\, yes\, even more happy\, led Heidi to want to move fully into coaching as her career. \nHeidi launched KRAFT YOUR SUCCESS\, her coaching practice\, to help individuals find what they do well\, to do it better and enjoy it more. KRAFT YOUR SUCCESS helps teams work better together. And KRAFT YOUR SUCCESS helps organizations maximize productivity and foster the kind of professional fulfillment that leads to a healthy\, creative and dynamic workplace.\nEveryone should LOVE the work they do.
URL:https://www.amasf.org/event/sig-maximizing-your-brain-and-energy/
LOCATION:StageTwo Consulting\, 930 Montomery Street\, Suite 301\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/73ffc4f6acd7c155b9719602fc5b97c0.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100210T180000
DTEND;TZID=America/Los_Angeles:20100210T200000
DTSTAMP:20260915T202712
CREATED:20170314T231023Z
LAST-MODIFIED:20190122T215225Z
UID:10000557-1265824800-1265832000@www.amasf.org
SUMMARY:SFAMA Super Bowl XLIV Ad Review
DESCRIPTION:Super Bowl XLIV Ad Review – Buzz or Bust in a down economy?\n\nJust announced! Early Bird Pricing Date Extended! \nIt has become an annual SFAMA tradition.  Each year\, our crack panel of advertising and marketing experts explore what $2.5 million\, 30-second spots made an impact on our national psyche.  We’ll look at the good\, the bad and the ridiculously overpriced… and the alternatives. \nDoes Pepsi pulling out of the Super Bowl after 23 years signal a game change? If so\, how do you position yourself and your company to capitalize on what’s next?\n	\n	Wednesday\, February 10th\n6:00 – 7:00 Registration and Networking\n7:00 – 8:00 Program with Q&A\n	LOCATION \n\nBars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\nEVENT SPONSOR\n	 \n	COST \nSFAMA Members – Early Registration Pricing through Feb. 1\, 2010 $25  — ($35 after Feb. 1\, 2010)\nNon-members – Early Registration Pricing through Feb. 1\, 2010 $35 — ($45 Feb. 1\, 2010 )\nSFAMA Student Members – $15\nStudents – $20 \nPartner Members: WIC\, Aberdeen Group\, CIO IT\, SVAMA \nEarly Registration Pricing through Feb. 1\, 2010 $30 — ($40 Feb. 1\, 2010 )\n\nHors d’oeuvres will be provided. Cash\, no host bar.\nOur Moderator:\n	Brad Berens\, Ph.D.\n	Chief Content Officer\, Digital Marketing Sector\, dmg world media\n\nBrad provides the vision and leads the development of all content for the iMedia Summits\, ad:tech and the CMO Executive Summits in North America. He is also a senior research fellow at the USC Annenberg Center for the Digital Future.\nHe came to iMedia in 2004\, after four years as the managing editor of everything digital at EarthLink. Before that\, he worked at an ambitious\, cutting-edge dotcom called Lineup Technologies\, having exited the Entertainment Industry to follow the siren´s call of the internet\, where he has been ever since. Brad blogs semi-regularly at http://www.mediavorous.com.\nOur Panelists:\n	Jonathan Butts\n	Executive Creative Director\, Alt.\n\nJonathan has worked at a variety of global agencies and independent marketing firms. He started out at AAAA shops in the Midwest\, and then moved on to large firms in the Big Apple and Chicago—including BRANN/Euro Worldwide. Ultimately\, he landed on the West Coast where he most recently served for six years as the EVP\, Executive Creative Director of Publicis San Francisco prior to joining Alt.\nAdam Kleinberg\n	Founder & CEO\, Traction\n\nStir (never shake) a spoonful of charisma\, a jigger of positive energy and a mind as sharp as a freshly zested lemon and you get close to the cocktail that is Adam. Fearless and practical\, he’s a big ideas person with a penchant for detail. Never one to stray from the action\, strategy and creative both benefit from a daily dose of Adam. He is the co-founder and CEO of Traction\, rated the 2009 interactive agency of the year by BtoB Magazine and #1399 on the Inc. 5000 list of the fastest growing companies in the US. Brand credits include Apple\, Adobe\, Alibaba.com\, CamelBak\, Clos du Bois\, Virgin Mobile\, Intel and SAP.\nRoger Camp\n	Chief Creative Officer\, Publicis & Hal Riney\n\nRoger Camp is one of the most awarded creative directors in the country. He has been called the best art director in the country by Boards Magazine\, and AdWeek put six of his spots in their Best of the Decade list. He’s won every major creative award\, including the prestigious D&AD award more times than any creative in the show’s 45-year history. Agencies he has called home include Cliff Freeman & Partners\, Wieden & Kennedy\, Fallon and now Riney. Though his talents are many\, Roger’s real passion is finding an idea that can transform a client’s business. Some of the world-class brands he helped build include coke\, Electronic Arts\, Discover Channel\, Fox Sports and Nike. Roger currently sits on The Board of Directors of The One Club. \nBrian T. Nowac\n	Creative Director\, Bars + Tone\n\nBrian\, an Ohio native\, earned his degree in Mass Media Communication from the U of Akron. After college Brian worked in television and print media honing his skills in advertising\, marketing and public relations. In the Spring of 2004\, Brian made the move to San Francisco where he joined the roster at BARS+TONE as Creative Director he later became a partner in 2005.
URL:https://www.amasf.org/event/sfama-super-bowl-xliv-ad-review/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3f9823fa77d541870e3100cdeedf1ee4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20100112T180000
DTEND;TZID=America/Los_Angeles:20100112T200000
DTSTAMP:20260915T202712
CREATED:20170314T230618Z
LAST-MODIFIED:20190128T060245Z
UID:10000556-1263319200-1263326400@www.amasf.org
SUMMARY:The Future of Social Networks\, an update with Charlene Li
DESCRIPTION:JOIN US AT THIS UPCOMING EVENT \nThe Future Of Social Networks: An Update On Where We Are Today \nSocial networks will be like air\, your friends will be where ever you need and want them to be. How close is this to a reality? And what can marketers do to prepare for this new open\, ubiquitous social networking? \nDATE AND TIME \nTuesday\, January 12\, 2010 \n6:00 – 7:00 Registration and Networking \n7:00 – 8:00 Program with Q&A\n\nREGISTER NOW! \nLOCATION \nBars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nEVENT SPONSOR \n \nCOST \nSFAMA Members – Early Registration Pricing through Jan. 4\, 2010 $25 ($35 after Jan 4\, 2010)\nNon-members – Early Registration Pricing through Jan. 4\, 2010  $35 ($45 Jan. 4\, 2010 )\nStudents – $20\n\nHors d’oeuvres will be provided. \nSPEAKER BIO\n\nCharlene Li is the founder of Altimeter Group\, a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies.  Altimeter Group has four areas of focus: Leadership and Management\, Customer Strategy\, Enterprise Strategy\, and Innovation and Practice.  She is also the co-author of the business bestseller\, “Groundswell: Winning In A World Transformed By Social Technologies”\, published by Harvard Business Press in May 2008.\n\nCharlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo\, SXSW\, and adTech. \nMost recently\, Charlene was a Vice President and Principal Analyst at Forrester Research. She joined Forrester in 1999\, after spending five years in online and newspaper publishing with the San Jose Mercury News and Community Newspaper Company. She was also a consultant with Monitor Group in Boston and Amsterdam. \nShe is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.  \nAND DON’T MISS OUR ANNUAL EVENT!\nSuper Bowl XLIII – Buzz or Bust in a Down Economy\nIt has become an annual SFAMA tradition. Each year\, our crack panel of advertising and marketing experts explores what $2.7 million (last year’s figure)\, 30-second spots made an impact on our national psyche. We’ll look at the good\, the bad and the ridiculously overpriced and decide whether you can capitalize on any of the marketing trends to come out of this year’s Super Bowl ad blitz. \nSAVE THE DATE!\nDATE AND TIME \nWednesday\, February 10\, 2010 \n6:00 – 7:00 Registration and Networking \n7:00 – 8:00 Program with Q&A\n\nAudio / Visual services for this event are being provided by:\n \nLOCATION \n	Bars + Tone \n1550 Bryant St Ste 1000\, San Francisco\, CA 94103\n\nEVENT SPONSOR \n \nCOST \n	SFAMA Members – Early Registration Pricing through Jan. 24\, 2010 $25 ($35 after Jan 24\, 2010)\nNon-members – Early Registration Pricing through Jan. 24\, 2010  $35 ($45 Jan. 24\, 2010 )\nStudents – $20\n\nHors d’oeuvres will be provided.
URL:https://www.amasf.org/event/the-future-of-social-networks-an-update-with-charlene-li/
LOCATION:Bars + Tone\, 1550 Bryant St Ste 1000\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/7c7ddb5bf2d7adaa38324dbbdc47b284.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20091202T180000
DTEND;TZID=America/Los_Angeles:20091202T200000
DTSTAMP:20260915T202712
CREATED:20170314T225854Z
LAST-MODIFIED:20190128T060245Z
UID:10000555-1259776800-1259784000@www.amasf.org
SUMMARY:SFAMA Toys for Tots Holiday Party
DESCRIPTION:SFAMA Toys for Tots Holiday Mixer Come join the San Francisco Marketing Association’s annual Toys for Tots Holiday Mixer at the Eve Lounge.Celebrate the Holidays with fellow marketers and our special guests\, US Marine Corps.Bring an unwrapped gift to donate to the Toys for Tots drive.  \nLocation:Eve Lounge575 Howard and 2nd StreetsSan Francisco\, CA\, 94105No host bar.U.S. Marine Corps Reserve Toys For Tots ProgramMISSION:The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new\, unwrapped toys during October\, November and December each year\, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.GOAL:The primary goal of Toys for Tots is to deliver\, through a new toy at Christmas\, a message of hope to less fortunate youngsters that will assist them in becoming responsible\, productive\, patriotic citizens.OBJECTIVES:The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.
URL:https://www.amasf.org/event/sfama-toys-for-tots-holiday-party/
LOCATION:Eve Lounge\, 575 Howard and 2nd Streets\, San Francisco\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/5649909d899212a0a042810d914b5226.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20091105T183000
DTEND;TZID=America/Los_Angeles:20091105T193000
DTSTAMP:20260915T202712
CREATED:20170314T223853Z
LAST-MODIFIED:20190128T060244Z
UID:10000554-1257445800-1257449400@www.amasf.org
SUMMARY:SFAMA Career SIG | How to get your next job
DESCRIPTION:In this 60 minute SFAMA SIG\, John will discuss: \nStanding Out When It Matters Most \n\nEvaluating your network\nNetworking basics\nHow to create a winning resume\nJob searching basics\nGetting the job\n\nAttendees should bring the following to the SIG: \n\nNotebook and pencil\nA fresh copy of your resume (that you don’t mind writing edits on)\n\nDATE & TIME\nWednesday\, November 5\, 2009\n6:30-7:30 PM \nLOCATION\nAquent\n222 Kearny Street\, Suite 308\,\nSan Francisco\, CA \nCOST\nSFAMA Members: Free\nSVAMA Members: $5.00\nNon-members: $15.00\n\nABOUT THE SPEAKER\nJohn Poore\, Account Director\, Aquent\n\nJohn has 16 years of experience as an independent and agency recruiter in the San Francisco Bay Area\, Northern Nevada\, and Pacific Northwest. He’s worked with angel funded start ups to Fortune 100 organizations to source\, hire\, and retain staff while creating and delivering dynamic\, talent delivery systems.
URL:https://www.amasf.org/event/sfama-career-sig-how-to-get-your-next-job/
LOCATION:Aquent\, 222 Kearny St #308\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c5fe7cffbe0280291df88fb26d87e15f.jpg
END:VEVENT
END:VCALENDAR