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METHOD:PUBLISH
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
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TZID:America/Los_Angeles
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TZNAME:PDT
DTSTART:20250309T100000
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TZOFFSETTO:-0800
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DTSTART:20251102T090000
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TZNAME:PDT
DTSTART:20260308T100000
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DTSTART:20261101T090000
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DTSTART:20270314T100000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260211
DTEND;VALUE=DATE:20260213
DTSTAMP:20260415T234713
CREATED:20260126T200016Z
LAST-MODIFIED:20260126T203257Z
UID:10001373-1770822000-1770908399@www.amasf.org
SUMMARY:2026 AMA-Sheth Foundation Early Career Consortium
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-sheth-foundation-early-career-consortium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/ama-sheth-foundation-early-career-consortium-pre-tenure.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260211
DTEND;VALUE=DATE:20260213
DTSTAMP:20260415T234713
CREATED:20260126T200158Z
LAST-MODIFIED:20260126T202156Z
UID:10001374-1770822000-1770908399@www.amasf.org
SUMMARY:2026 AMA Better Marketing for a Better World Symposium
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-better-marketing-for-a-better-world-symposium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/2026-ama-better-marketing-for-a-better-world-symposium.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260212T110000
DTEND;TZID=America/Los_Angeles:20260212T120000
DTSTAMP:20260415T234713
CREATED:20260126T200352Z
LAST-MODIFIED:20260126T200448Z
UID:10001375-1770894000-1770897600@www.amasf.org
SUMMARY:Marketing Predictions for 2026
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-predictions-for-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/marketing-predictions-for-2026.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260212
DTEND;VALUE=DATE:20260216
DTSTAMP:20260415T234713
CREATED:20260126T200712Z
LAST-MODIFIED:20260126T203004Z
UID:10001376-1770908400-1771167599@www.amasf.org
SUMMARY:2026 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-winter-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/2026-ama-winter-academic-conference.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260212T220000
DTEND;TZID=America/Los_Angeles:20260213T020000
DTSTAMP:20260415T234713
CREATED:20260126T201319Z
LAST-MODIFIED:20260126T201319Z
UID:10001377-1770933600-1770948000@www.amasf.org
SUMMARY:2026 DocSIG Global Colloquium
DESCRIPTION:
URL:https://www.amasf.org/event/2026-docsig-global-colloquium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/2026-docsig-global-colloquium.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260213
DTEND;VALUE=DATE:20260215
DTSTAMP:20260415T234713
CREATED:20260126T202812Z
LAST-MODIFIED:20260126T202812Z
UID:10001378-1770994800-1771081199@www.amasf.org
SUMMARY:2026 Reviewer Workshop—Advice from the Editors
DESCRIPTION:
URL:https://www.amasf.org/event/2026-reviewer-workshop-advice-from-the-editors/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/01/2026-reviewer-workshop-advice-from-the-editors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260303T080000
DTEND;TZID=America/Los_Angeles:20260303T100000
DTSTAMP:20260415T234713
CREATED:20260227T181445Z
LAST-MODIFIED:20260227T181445Z
UID:10001379-1772524800-1772532000@www.amasf.org
SUMMARY:Community Building Beyond Content Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/community-building-beyond-content-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/community-building-beyond-content-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260303T100000
DTEND;TZID=America/Los_Angeles:20260303T110000
DTSTAMP:20260415T234713
CREATED:20260227T181716Z
LAST-MODIFIED:20260227T181716Z
UID:10001380-1772532000-1772535600@www.amasf.org
SUMMARY:Beyond Tours: How AI Turns Campus Websites Into Enrollment Engines
DESCRIPTION:
URL:https://www.amasf.org/event/beyond-tours-how-ai-turns-campus-websites-into-enrollment-engines/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/beyond-tours-how-ai-turns-campus-websites-into-enrollment-engines.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260304T100000
DTEND;TZID=America/Los_Angeles:20260304T110000
DTSTAMP:20260415T234713
CREATED:20260227T184035Z
LAST-MODIFIED:20260227T184109Z
UID:10001381-1772618400-1772622000@www.amasf.org
SUMMARY:Intent to Impact: Practical Ways to Apply AI in Modern ABM
DESCRIPTION:
URL:https://www.amasf.org/event/intent-to-impact-practical-ways-to-apply-ai-in-modern-abm/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/intent-to-impact-practical-ways-to-apply-ai-in-modern-abm.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260305T080000
DTEND;TZID=America/Los_Angeles:20260305T100000
DTSTAMP:20260415T234713
CREATED:20260227T184345Z
LAST-MODIFIED:20260227T184345Z
UID:10001382-1772697600-1772704800@www.amasf.org
SUMMARY:Balancing Human Creativity with AI Efficiency
DESCRIPTION:
URL:https://www.amasf.org/event/balancing-human-creativity-with-ai-efficiency/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/balancing-human-creativity-with-ai-efficiency.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T100000
DTEND;TZID=America/Los_Angeles:20260310T110000
DTSTAMP:20260415T234713
CREATED:20260227T184712Z
LAST-MODIFIED:20260227T184712Z
UID:10001383-1773136800-1773140400@www.amasf.org
SUMMARY:Fix what AI can't find. Is your institution showing up when AI search recommends programs?
DESCRIPTION:
URL:https://www.amasf.org/event/fix-what-ai-cant-find-is-your-institution-showing-up-when-ai-search-recommends-programs/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/fix-what-ai-cant-find-is-your-institution-showing-up-when-ai-search-recommends-programs.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T160000
DTEND;TZID=America/Los_Angeles:20260311T200000
DTSTAMP:20260415T234713
CREATED:20250717T003207Z
LAST-MODIFIED:20260226T204455Z
UID:10001311-1773244800-1773259200@www.amasf.org
SUMMARY:Playmakers (Sports Marketing) @ Lyft
DESCRIPTION:PLAYMAKERS is AMA SF’s night for sports\, media\, and marketing. Meet the teams\, brands\, and builders shaping Bay Area fandom. \nPlaymakers: The Bay Area Sports Marketing Summit \nSports marketing isn’t just about game day anymore. Sports are digital too\, and fan connection is built year round across streaming\, creators\, and gaming and esports communities. Teams have become full brands\, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams\, platforms\, and partners shaping Bay Area sports marketing right now. \nPLAYMAKERS is AMA San Francisco’s sports marketing summit\, bringing together marketers\, creatives\, and sports leaders defining how modern fan communities are built across platforms and year-round touchpoints. \nHosted at Lyft HQ\, this evening program features two focused panels\, a mini Super Bowl commercial recap\, and community networking with people building the future of sports\, media\, and culture. Whether you’re part of a team\, brand\, agency\, platform\, or startup\, or you are simply sports-curious\, you’ll leave with practical insights\, new connections\, and a clearer view of where sports marketing is headed next. \nLight bites and drinks will be provided. \nWhat You’ll Experience\nSession 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth\nHow do sports organizations turn a name\, a logo\, and a roster into a brand fans genuinely care about? \nWe’ll cover: \nHow teams define brand story\, values\, and voice\nEarly fan acquisition and community building strategies\nPartnerships that create win win outcomes\nLessons learned from launch through brand maturity\nPanelists:\nComing soon!
URL:https://www.amasf.org/event/superbowl-commercial-showdown/
LOCATION:lyft\, 185 Berry Street\, San Francisco\, CA\, 94197\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/01/Eventbrite_PLAYMAKERS_2160x1080-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260311
DTEND;VALUE=DATE:20260315
DTSTAMP:20260415T234713
CREATED:20260227T185132Z
LAST-MODIFIED:20260227T185132Z
UID:10001384-1773266400-1773525599@www.amasf.org
SUMMARY:2026 AMA International Collegiate Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-international-collegiate-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/2026-ama-international-collegiate-conference.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T090000
DTEND;TZID=America/Los_Angeles:20260317T110000
DTSTAMP:20260415T234713
CREATED:20260227T185320Z
LAST-MODIFIED:20260227T185439Z
UID:10001385-1773738000-1773745200@www.amasf.org
SUMMARY:Virtual Conference: Trust and Privacy in Data Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/virtual-conference-trust-and-privacy-in-data-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/virtual-conference-trust-and-privacy-in-data-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260317
DTEND;VALUE=DATE:20260430
DTSTAMP:20260415T234713
CREATED:20260227T190152Z
LAST-MODIFIED:20260227T190152Z
UID:10001386-1773784800-1777499999@www.amasf.org
SUMMARY:Digital Marketing Copywriting – March 2026
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-copywriting-march-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/digital-marketing-copywriting-march-2026.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260318
DTEND;VALUE=DATE:20260501
DTSTAMP:20260415T234713
CREATED:20260227T190402Z
LAST-MODIFIED:20260227T190402Z
UID:10001387-1773871200-1777586399@www.amasf.org
SUMMARY:Brand Management Essentials (Spring Cohort)
DESCRIPTION:
URL:https://www.amasf.org/event/brand-management-essentials-spring-cohort/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/brand-management-essentials-spring-cohort.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260323
DTEND;VALUE=DATE:20260326
DTSTAMP:20260415T234713
CREATED:20260227T190546Z
LAST-MODIFIED:20260227T190546Z
UID:10001388-1774303200-1774475999@www.amasf.org
SUMMARY:Social Media Bootcamp (March 2026)
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-bootcamp-march-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/social-media-bootcamp-march-2026.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260324T090000
DTEND;TZID=America/Los_Angeles:20260324T100000
DTSTAMP:20260415T234713
CREATED:20260227T191008Z
LAST-MODIFIED:20260227T191035Z
UID:10001389-1774342800-1774346400@www.amasf.org
SUMMARY:How to Turn Events into a Content Engine
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-turn-events-into-a-content-engine/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/how-to-turn-events-into-a-content-engine.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260324T100000
DTEND;TZID=America/Los_Angeles:20260324T110000
DTSTAMP:20260415T234713
CREATED:20260227T191241Z
LAST-MODIFIED:20260227T191241Z
UID:10001390-1774346400-1774350000@www.amasf.org
SUMMARY:AMA Executive in Residence Program
DESCRIPTION:
URL:https://www.amasf.org/event/ama-executive-in-residence-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/ama-executive-in-residence-program.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260325T100000
DTEND;TZID=America/Los_Angeles:20260325T110000
DTSTAMP:20260415T234713
CREATED:20260227T192246Z
LAST-MODIFIED:20260227T192246Z
UID:10001391-1774432800-1774436400@www.amasf.org
SUMMARY:Built for the Ecosystem: Turning Email into Strategic Campus Communication
DESCRIPTION:
URL:https://www.amasf.org/event/built-for-the-ecosystem-turning-email-into-strategic-campus-communication/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/built-for-the-ecosystem-turning-email-into-strategic-campus-communication.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T100000
DTEND;TZID=America/Los_Angeles:20260326T110000
DTSTAMP:20260415T234713
CREATED:20260227T192414Z
LAST-MODIFIED:20260227T192414Z
UID:10001392-1774519200-1774522800@www.amasf.org
SUMMARY:The AI Reckoning for Marketers (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/the-ai-reckoning-for-marketers-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/the-ai-reckoning-for-marketers.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260330
DTEND;VALUE=DATE:20260513
DTSTAMP:20260415T234713
CREATED:20260227T192604Z
LAST-MODIFIED:20260227T192604Z
UID:10001393-1774908000-1778623199@www.amasf.org
SUMMARY:Elevate Your Video Content: From Concept to Creation
DESCRIPTION:
URL:https://www.amasf.org/event/elevate-your-video-content-from-concept-to-creation-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/elevate-your-video-content-from-concept-to-creation-mar2026.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260331T100000
DTEND;TZID=America/Los_Angeles:20260331T110000
DTSTAMP:20260415T234713
CREATED:20260227T192735Z
LAST-MODIFIED:20260227T192735Z
UID:10001394-1774951200-1774954800@www.amasf.org
SUMMARY:Adobe on AI: Top Agentic Innovations for Discovery\, Creativity\, and Personalization
DESCRIPTION:
URL:https://www.amasf.org/event/adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/02/adobe-on-ai-top-agentic-innovations-for-discovery-creativity-and-personalization.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260401
DTEND;VALUE=DATE:20260501
DTSTAMP:20260415T234713
CREATED:20260327T135515Z
LAST-MODIFIED:20260327T135515Z
UID:10001396-1775001600-1777593599@www.amasf.org
SUMMARY:AMA Member Appreciation Month
DESCRIPTION:
URL:https://www.amasf.org/event/ama-member-appreciation-month/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/ama-member-appreciation-month.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260407
DTEND;VALUE=DATE:20260409
DTSTAMP:20260415T234713
CREATED:20260327T140023Z
LAST-MODIFIED:20260327T140023Z
UID:10001397-1775520000-1775692799@www.amasf.org
SUMMARY:Virtual Conference: Marketing in Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/virtual-conference-marketing-in-higher-education-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/virtual-conference-marketing-in-higher-education-4.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260409T080000
DTEND;TZID=America/Los_Angeles:20260409T123000
DTSTAMP:20260415T234713
CREATED:20260327T140251Z
LAST-MODIFIED:20260327T140251Z
UID:10001398-1775721600-1775737800@www.amasf.org
SUMMARY:Mastering Short-Form Video
DESCRIPTION:
URL:https://www.amasf.org/event/mastering-short-form-video/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/mastering-short-form-video-april2026.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260414T100000
DTEND;TZID=America/Los_Angeles:20260414T110000
DTSTAMP:20260415T234713
CREATED:20260327T141443Z
LAST-MODIFIED:20260327T141517Z
UID:10001399-1776160800-1776164400@www.amasf.org
SUMMARY:Adobe on AI: Building Enterprise-Ready AI Governance
DESCRIPTION:
URL:https://www.amasf.org/event/adobe-on-ai-building-enterprise-ready-ai-governance/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/adobe-on-ai-building-enterprise-ready-ai-governance.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260416T100000
DTEND;TZID=America/Los_Angeles:20260416T110000
DTSTAMP:20260415T234713
CREATED:20260327T141655Z
LAST-MODIFIED:20260327T141655Z
UID:10001400-1776333600-1776337200@www.amasf.org
SUMMARY:SEO and AI Search: Challenges\, Opportunities and New Strategies for Visibility (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/seo-and-ai-search-challenges-opportunities-and-new-strategies-for-visibility.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260416
DTEND;VALUE=DATE:20260419
DTSTAMP:20260415T234713
CREATED:20260327T141932Z
LAST-MODIFIED:20260327T142238Z
UID:10001401-1776376800-1776549599@www.amasf.org
SUMMARY:2026 AMA Leadership Labs
DESCRIPTION:
URL:https://www.amasf.org/event/2026-ama-leadership-labs/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/2026-ama-leadership-labs.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260421T080000
DTEND;TZID=America/Los_Angeles:20260421T100000
DTSTAMP:20260415T234713
CREATED:20260327T142516Z
LAST-MODIFIED:20260327T142516Z
UID:10001402-1776758400-1776765600@www.amasf.org
SUMMARY:Building a Marketing Strategy in the Age of AI
DESCRIPTION:
URL:https://www.amasf.org/event/building-a-marketing-strategy-in-the-age-of-ai/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/03/building-a-marketing-strategy-in-the-age-of-ai.webp
END:VEVENT
END:VCALENDAR