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DTSTART;TZID=America/Los_Angeles:20220421T080000
DTEND;TZID=America/Los_Angeles:20220421T110000
DTSTAMP:20260421T050048
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LAST-MODIFIED:20220415T030341Z
UID:10001043-1650528000-1650538800@www.amasf.org
SUMMARY:SEO Analytics
DESCRIPTION:Use SEO Tools More Effectively\nUnderstanding customer and market trends have never been more critical in today’s constantly changing landscape. But\, while we can collect and analyze more marketing and website data than ever\, that also comes with its challenges. And when it comes to SEO measurement\, many marketers aren’t sure where to get started\, what to look at and what to do with the information. \nThis virtual workshop will teach the fundamentals\, time-saving automation tips and strategies SEO pros use. \n\nWho Should Attend?\nThis training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics\, Google Search Console and other tools more effectively. \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nUnderstand what you must have in place first for an effective measurement and reporting program\nLearn the top free and paid tools SEO professionals and marketers use for measurement\nLearn how to take data and findings and communicate them clearly
URL:https://www.amasf.org/event/seo-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-34.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220420T100000
DTEND;TZID=America/Los_Angeles:20220420T110000
DTSTAMP:20260421T050048
CREATED:20220317T034430Z
LAST-MODIFIED:20220318T014357Z
UID:10001042-1650448800-1650452400@www.amasf.org
SUMMARY:Demystifying AI – AI Tools You Can Use Today
DESCRIPTION:In this session\, participants will learn about low lift\, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools\, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. \nTakeaways include: \n– Inexpensive AI tools you can begin using right now to optimize your marketing strategy. \n– How to use AI to enhance your processes and make workflows less time consuming. \n– How to embark upon easy AI and automation experiments.
URL:https://www.amasf.org/event/demystifying-ai-ai-tools-you-can-use-today/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220418
DTEND;VALUE=DATE:20220423
DTSTAMP:20260421T050048
CREATED:20220317T034152Z
LAST-MODIFIED:20220415T103054Z
UID:10001041-1650240000-1650671999@www.amasf.org
SUMMARY:Redefining Your Brand Management Strategy
DESCRIPTION:Sessions Air Daily at 10am CST  \nA strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands\, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. \nThe solution: A reliable brand management strategy. \nJoin this coffee talk series to learn how to: \n\nBuild your brand identity\nStructure your brand management system\nApply your brand management strategy to maintain brand integrity\nTake action to elevate your brand to the next level\n\nFifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series\, Friday\, April 22\, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. \nCoffee Break Schedule\nMonday\, April 18\nBuild Your Brand Identity\nIn this session\, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own. \nTuesday\, April 19\nDevelop a Brand Management System\nOn day two\, we’ll explore the organizational principles behind a strong brand management system\, including how to create a single source of truth for brand assets. \nWednesday\, April 20\nMaintain Brand Integrity\nLearn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks. \n \nThursday\, April 21\nEnsure Brand Consistency\nDiscover how to use technology to ensure your content is always on-brand\, no matter who is involved in creating and distributing it. \nFriday\, April 22\nBring It All Together\nIn the final session\, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.
URL:https://www.amasf.org/event/redefining-your-brand-management-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-07.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220414T100000
DTEND;TZID=America/Los_Angeles:20220414T110000
DTSTAMP:20260421T050048
CREATED:20220317T033944Z
LAST-MODIFIED:20220414T131623Z
UID:10001040-1649930400-1649934000@www.amasf.org
SUMMARY:Data Driven Marketing – The Next Frontier
DESCRIPTION:Data Driven Marketing has been around for a long time\, but how can you expand and further monetize this proven strategy in today’s evolving business climate? \nJoin this free webinar to learn: \n\nHow to overcome the challenge of “too much data” and how to identify what’s really valuable\nRecognize the value of Quality over Quantity\nHow companies are currently using our data to power their cutting-edge platforms\, tools & services\n\nBonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!
URL:https://www.amasf.org/event/data-driven-marketing-the-next-frontier/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T100000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260421T050048
CREATED:20220317T033725Z
LAST-MODIFIED:20220318T014409Z
UID:10001039-1649757600-1649761200@www.amasf.org
SUMMARY:Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?
DESCRIPTION:Begins at 12pm CST \nIn this age of rapid change\, keeping up with consumer beliefs\, preferences and values\, and reacting in real-time\, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? \nJoin NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: \n\nWhat is continuous consumer and market intelligence?\nApplication and benefits to brand health\, competitive intel\, product innovation\, campaigns\, trend analysis\, crisis management\, and customer care\nHow to continuously monitor the market – technologies\, data sources\, techniques\nThe hierarchy of continuous market intelligence – how successful organizations begin and grow their use
URL:https://www.amasf.org/event/consumer-market-intelligence-in-2022-whats-impacting-your-brand-health/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-43.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T080000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260421T050048
CREATED:20220317T033201Z
LAST-MODIFIED:20220318T014412Z
UID:10001037-1649750400-1649761200@www.amasf.org
SUMMARY:Digital Marketing Copywriting
DESCRIPTION:Create Impactful Messaging\nGreat marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. \nThis practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and paid advertising. \nYou’ll not only learn how to drive action by using powerful\, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read. \nWe’ll also look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers.
URL:https://www.amasf.org/event/digital-marketing-copywriting-2/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220408
DTSTAMP:20260421T050048
CREATED:20220317T032915Z
LAST-MODIFIED:20220318T014416Z
UID:10001036-1649116800-1649375999@www.amasf.org
SUMMARY:AMA Virtual Conference: UX Design & Strategy
DESCRIPTION:UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. \nJoin us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7\, 2022 to hear the latest insights into the UX/UI world\, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers\, improve your customer experience and test the overall usability of your online presence. Plus\, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-ux-design-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-19.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220331T100000
DTEND;TZID=America/Los_Angeles:20220331T110000
DTSTAMP:20260421T050048
CREATED:20220317T032657Z
LAST-MODIFIED:20220318T014420Z
UID:10001035-1648720800-1648724400@www.amasf.org
SUMMARY:Phone Call Conversations: The Secret to Digital Marketing Success in 2022
DESCRIPTION:It sounds crazy\, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month\, and those calls are huge drivers of appointments\, sales\, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. \nJoin the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: \n\nWhy calls are a more valuable marketing goal than clicks\nHow brands optimize digital marketing to drive more valuable calls\nMarketing strategies for better call experiences and conversion rates\nWhat data to capture from calls and how to use it to transform your ROI
URL:https://www.amasf.org/event/phone-call-conversations-the-secret-to-digital-marketing-success-in-2022/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220330
DTEND;VALUE=DATE:20220402
DTSTAMP:20260421T050048
CREATED:20220317T032131Z
LAST-MODIFIED:20220318T014424Z
UID:10001034-1648598400-1648857599@www.amasf.org
SUMMARY:AMA Marketing and Sales Bootcamp
DESCRIPTION:Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience\nOne of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet\, the classic lack of cultural\, strategic and operational alignment between sales and marketing is quite addressable and actionable! \nThe AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing\, selling and sales management\, or both\, the Bootcamp will dive deep into expert-facilitated\, hands-on\, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. \n\nKey Takeaways\n\nExplore the differences between marketing and sales\, and understand the “what\, how\, and why” of the classic suboptimization that can easily result.\nPinpoint specific areas of misalignment and dysfunction in your marketing/sales relationship impacting the customer experience and organizational performance.\nIdentify and assess the impact of any misalignment on key areas\, including branding\, marketing communication\, lead generation and the sales funnel\, salesperson/customer relationship\, salesperson effectiveness\, marketing planning\, and customer satisfaction\, retention\, loyalty and advocacy.\nUnderstand how to affect cultural\, strategic and operational changes required to accomplish a greater level of marketing and sales alignment.\nRecognize\, discuss and develop capabilities to execute best practices and winning ideas for improving the effectiveness of the marketing/sales relationship.\n\n  \n\nWho Should Attend?\nThis session is ideal for marketers working closely with sales organizations and as well as sales managers and leaders who want to move toward better synergies with marketing in order to enhance the customer experience and sales success. In addition\, general managers and owners who wish to embark on an initiative to better optimize the impact of marketing and sales will benefit greatly from attendance. \n  \n\nWhat’s Included?\n\nFive 3-hour blocks of live instruction\nInteractive Q&A and hands-on exercises\nResource\, tips and best practices\nOn-demand access for six months\nPlus\, there is limited capacity to ensure access to the instructor
URL:https://www.amasf.org/event/ama-marketing-and-sales-bootcamp/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220324T100000
DTEND;TZID=America/Los_Angeles:20220324T110000
DTSTAMP:20260421T050048
CREATED:20220317T040416Z
LAST-MODIFIED:20220318T014427Z
UID:10001049-1648116000-1648119600@www.amasf.org
SUMMARY:Reimagine Marketing Research: The Rise of Research Technology
DESCRIPTION:Begins at 12pm CST \nMarketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data\, market research has a crucial role to play in helping marketers achieve their objectives\, yet it is frequently underutilized. In this presentation\, Steve Mast\, EVP – Platform at Schlesinger Group\, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making\, ResTech can help. Join this webinar to find out how.
URL:https://www.amasf.org/event/reimagine-marketing-research-the-rise-of-research-technology/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T120000
DTEND;TZID=America/Los_Angeles:20220323T130000
DTSTAMP:20260421T050048
CREATED:20220304T173303Z
LAST-MODIFIED:20220323T193104Z
UID:10001031-1648036800-1648040400@www.amasf.org
SUMMARY:Senior Marketing Leaders Share:  How We Rise in an Ever-Changing Landscape
DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences  to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton  \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue
URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T100000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260421T050048
CREATED:20220317T040827Z
LAST-MODIFIED:20220318T014440Z
UID:10001052-1648029600-1648033200@www.amasf.org
SUMMARY:Celebrating Female Mentors and Scholars in Marketing Academia
DESCRIPTION:Begins at 12PM CST \nThe Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe\, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. \nJoin us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.
URL:https://www.amasf.org/event/celebrating-female-mentors-and-scholars-in-marketing-academia/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220323T080000
DTEND;TZID=America/Los_Angeles:20220323T110000
DTSTAMP:20260421T050048
CREATED:20220317T033524Z
LAST-MODIFIED:20220318T014444Z
UID:10001038-1648022400-1648033200@www.amasf.org
SUMMARY:How to Write a Strategic Plan
DESCRIPTION:Create a Clear Long-Term Strategic Plan\nMarketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy\, resources can be wasted on the wrong tasks and activities\, and limited budgets may not be invested in the right projects. \nSo\, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? \nIn this virtual workshop\, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives\, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. \nIf you are a brand/marketing manager\, marketing director\, or VP/GM\, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy\, client or business development role\, you will not only learn frameworks to help plan and grow your agency\, but you’ll also learn the key language and concepts you can use to work better with your clients. \n  \n\nKey Takeaways\n\nUnderstand the strategic planning process most brands follow\nLearn common strategic plan structures\, formats and outlines\nLearn where to start and what homework to do when writing your plan\nDiscover how to craft a vision statement\nIdentify key business issues\nHow to select appropriate strategies\nHow to translate strategies into initiatives and actions\nHow to create a financial progress roadmap\n\n  \n\nWhat’s Included\n\nTemplates and worksheets for you to put into action\nReal & fictional case studies and examples\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-strategic-plan/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220322T100000
DTEND;TZID=America/Los_Angeles:20220322T110000
DTSTAMP:20260421T050048
CREATED:20220317T030259Z
LAST-MODIFIED:20220318T014448Z
UID:10001033-1647943200-1647946800@www.amasf.org
SUMMARY:Ensure Your Website Project is a Success\, Not a Statistic
DESCRIPTION:More than half of all major marketing and IT projects\, like website redesigns or replatforming\, fail to meet expectations. In this webinar\, we’ll share tips and tactics from our decades of experience in leading these types of projects across industries and company sizes. Learn the most important steps to take to keep everyone\, from your project sponsors to your agency partners\, on the same page — and avoid having your website redesign be part of that negative statistic.
URL:https://www.amasf.org/event/ensure-your-website-project-is-a-success-not-a-statistic/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220317T100000
DTEND;TZID=America/Los_Angeles:20220317T110000
DTSTAMP:20260421T050048
CREATED:20220317T025138Z
LAST-MODIFIED:20220318T014452Z
UID:10001032-1647511200-1647514800@www.amasf.org
SUMMARY:Digital Marketing Maturity for Higher Education
DESCRIPTION:Digital marketing encompasses many different disciplines that are vital to the success of today’s higher education institutions. The most effective marketing leaders are not only able to optimize their teams\, processes\, technology\, data and story\, but evolve their strategies over time to drive clearer outcomes. \nJoin Salesforce and the Wharton School of the University of Pennsylvania for a discussion of how to assess the current state of your department’s digital marketing maturity and learn actionable ways to make measurable improvements. \nFeaturing: \nRob Zaebst\, Higher Education Industry Advisor\, Salesforce \nEric Greenberg\, Senior Director\, Marketing Operations and Strategy\, The Wharton School\, University of Pennsylvania
URL:https://www.amasf.org/event/digital-marketing-maturity-for-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-12-49-55.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211210T180000
DTEND;TZID=America/Los_Angeles:20211210T220000
DTSTAMP:20260421T050048
CREATED:20211130T181254Z
LAST-MODIFIED:20211206T095659Z
UID:10001025-1639159200-1639173600@www.amasf.org
SUMMARY:Jingle\, Mix & Mingle Holiday Party with AMA SF & PRSA SF
DESCRIPTION:Our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SF\n\n\nThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!\nJoin the Public Relations Society of America San Francisco Bay Area (PRSA-SF)\, American Marketing Association San Francisco Bay Area (AMA SF)\, and our sponsors on Friday\, December 10th for a chance to get together and toast each other in person. \nEnjoy an open bar\, holiday inspired hors d’oeuvres\, great music\, roulette\, and most importantly\, great company!  \nConsider joining PRSA SF or AMA SF to take advantage of special member pricing. \nWHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOM \nWHEN: Friday\, December 10th\, 2021\, 6PM – 10PM PT \nPRICING: $70 per person for non members; $40 for members of either organizations \nProof of vaccination will be required. \nThanks to our  sponsors for this event:  \nPlatinum Sponsors: \nJMAC PR  \nLCI \nCalhoun & Company \nBospar \n\n\n\n\n\n\nGold Sponsor: \n Forsta \n\n\n\nPRSA-SF Chapter Sponsors: \nBusiness Wire  \nCision  \n \n\n\n\n\nDisclaimer :  \n \nAMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time\, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Francisco County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Gerardo Garcia-Jurado at gerardo.garciajurado@amasf.org.  \nBy clicking BOOK NOW above\, you are acknowledging that an inherent risk of exposure to viruses\, and other hazards that may cause injury or sickness\, exists in any public space where people are present. By attending AMA Sf & PRSA SF ‘s Jingle\, Mix and Mingle Holiday Party you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors\, AMA SF \, PRSA SF\, 100 Van Ness\, nor any of their affiliates\, directors\, officers\, employees\, agents\, contractors\, or volunteers nor attempt to hold any of them liable for any illness or injury. \nIf for any reason we cannot meet in person\, the event will move to Zoom (or canceled) and refunds will be issued.
URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf-2/
LOCATION:100 Van Ness\, 100 Van Ness Ave\,\, 2ND FLOOR CLUB ROOM\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211207
DTEND;VALUE=DATE:20211208
DTSTAMP:20260421T050048
CREATED:20211005T150329Z
LAST-MODIFIED:20220317T012219Z
UID:10001022-1638835200-1638921599@www.amasf.org
SUMMARY:Social Media Trends for 2022
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-trends-for-2022/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Social-Media-Trends-for-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211202
DTEND;VALUE=DATE:20211203
DTSTAMP:20260421T050048
CREATED:20211005T145739Z
LAST-MODIFIED:20211005T145952Z
UID:10001021-1638403200-1638489599@www.amasf.org
SUMMARY:SEO Website Redesign
DESCRIPTION:
URL:https://www.amasf.org/event/seo-website-redesign/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/SEO-Website-Redesign.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211117T180000
DTEND;TZID=America/Los_Angeles:20211117T203000
DTSTAMP:20260421T050048
CREATED:20211103T195611Z
LAST-MODIFIED:20211113T084745Z
UID:10001023-1637172000-1637181000@www.amasf.org
SUMMARY:Job Accelerator for Marketing Professionals - Co-hosted by AMA SF
DESCRIPTION:A special event co-hosted by The Job Forum and The SF American Marketing Association \nAbout this event\nWednesday\, Nov 17 from 6-8:30 pm on Zoom .\nAre you looking for a job related to marketing or advertising? Have you ever considered working in digital/social media marketing analytics or creative services? The Job Forum is cohosting this special career accelerator event with American Marketing Association SF that will help you with all of your questions about these job roles and connect you to the managers in the field. There are many opportunities within the marketing industry that may interest you including account manager\, account planner\, media buyer\, media planner\, art director\, copywriter\, content manager\, graphics artist\, marketing analyst\, and more! \nIf you want to expand your marketing network and meet with managers at some of the Bay Area’s leading companies\, who want to meet you\, come to the Job Forum virtual career fair on Zoom. \nYou will hear from managers at Salesforce\, Goodby\, Facebook\, H&L Partners\, and more! \nYou will have the chance to choose 3 breakout rooms and talk to these company managers to learn about their open job roles\, ask questions\, and connect directly! Our job connector events are designed to help job hunters like you. \nDon’t miss this unique opportunity. Sign up today and join us!
URL:https://www.amasf.org/event/job-accelerator-for-marketing-professionals-co-hosted-by-ama-sf/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/11/Event_Job_Accelerator_V2_Event_Page_1200x628.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211107
DTEND;VALUE=DATE:20211110
DTSTAMP:20260421T050048
CREATED:20211005T145502Z
LAST-MODIFIED:20211005T145502Z
UID:10001020-1636243200-1636502399@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education (In-Person)
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education-in-person/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/2021-Symposium-for-the-Marketing-of-Higher-Education-In-Person.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211103
DTEND;VALUE=DATE:20211110
DTSTAMP:20260421T050048
CREATED:20211005T144803Z
LAST-MODIFIED:20211005T144803Z
UID:10001018-1635897600-1636502399@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/2021-Symposium-for-the-Marketing-of-Higher-Education.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211103
DTEND;VALUE=DATE:20211106
DTSTAMP:20260421T050048
CREATED:20211005T145207Z
LAST-MODIFIED:20211005T145207Z
UID:10001019-1635897600-1636156799@www.amasf.org
SUMMARY:2021 Symposium for the Marketing of Higher Education (Online)
DESCRIPTION:
URL:https://www.amasf.org/event/2021-symposium-for-the-marketing-of-higher-education-online/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/2021-Symposium-for-the-Marketing-of-Higher-Education-Online.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T100000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260421T050048
CREATED:20211005T144416Z
LAST-MODIFIED:20211005T144416Z
UID:10001017-1635328800-1635332400@www.amasf.org
SUMMARY:Gain New Insights and Create More Personalized Customer Journeys with your Google Data
DESCRIPTION:
URL:https://www.amasf.org/event/gain-new-insights-and-create-more-personalized-customer-journeys-with-your-google-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Gain-New-Insights-and-Create-More-Personalized-Customer-Journeys-with-your-Google-Data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211027T080000
DTEND;TZID=America/Los_Angeles:20211027T110000
DTSTAMP:20260421T050048
CREATED:20211005T143710Z
LAST-MODIFIED:20211005T143710Z
UID:10001016-1635321600-1635332400@www.amasf.org
SUMMARY:Social Media Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Social-Media-Content-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211026T110000
DTEND;TZID=America/Los_Angeles:20211026T120000
DTSTAMP:20260421T050048
CREATED:20211005T143340Z
LAST-MODIFIED:20211005T143340Z
UID:10001015-1635246000-1635249600@www.amasf.org
SUMMARY:Engagement Tips for Virtual Marketing Presentations
DESCRIPTION:
URL:https://www.amasf.org/event/engagement-tips-for-virtual-marketing-presentations/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Engagement-Tips-for-Virtual-Marketing-Presentations.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T160000
DTEND;TZID=America/Los_Angeles:20211020T173000
DTSTAMP:20260421T050048
CREATED:20211004T054836Z
LAST-MODIFIED:20211020T220944Z
UID:10001006-1634745600-1634751000@www.amasf.org
SUMMARY:Marketing Workshop for Small Businesses & Micro-Enterprises
DESCRIPTION:A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.\n\n\nAre you a micro-enterprise or small business owner? This October\, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners\, their stories\, and the marketing tactics that every small business or micro-enterprise should be evaluating today! \nOver the past year and a half\, micro-enterprises and small business owners have faced many challenges – likely ones that they had never anticipated. In order to survive\, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing\, and more specifically\, digital marketing\, took center stage in their efforts to navigate a new normal. Salesforce’s Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic.  \nJoin the AMA SF and moderator\, George Koster\, from Voices of the Community\, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners\, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza\,TATO & Cafe Alma)\, and community and economic development lead\, Pooja Rajani (En2Action)\, on what has worked\, what hasn’t\, and what marketing questions are still top-of-mind during this unprecedented time.  \nDigital Marketing Specialist\, Rebecca Bertoldi\, of Rebecca Bertoldi Marketing Company and Valerie Camarda\, Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC)\, will also be on hand to answer these questions and share cost-effective\, digital marketing best practices that any small business owner should consider and implement. \nSee you on October 20th! \n \nSPEAKERS \nGeorge Koster (Moderator)\, Voices of the Community\, Radio Show and Podcast | LinkedIn | Voices of the Community \nGeorge Koster is the producer and host of the radio show and podcast series known as Voices of the Community. George has over 20 years of expertise in developing and implementing innovative and integrated public\, private\, philanthropic\, and strategic partnerships. He has worked with companies from eBay\, Paramount Pictures\, and Lucasfilm\, with Cities/Counties like San Francisco\, Placer\, and Stockton to nonprofits such as Hack the Hood\, KIVA\, and LISC.  \nIn 2014\, George created Voices of the Community (VOC) – a public affairs radio show and podcast born out of his longtime love of radio and audio storytelling. George worked with the San Francisco Public Press to secure the funding to launch the grassroots community-centric radio station KSFP 102.5FM where Voices of the Community is broadcast.  \nAt the beginning of the Covid-19 Pandemic\, George created a new radio and podcast series examining how nonprofit organizations in San Francisco are managing challenges brought on by the coronavirus pandemic. The Voices of the Community thought leaders and change-makers share their experiences and solutions to critical issues facing Northern California communities. \nAdditionally\, over the past ten years\, George has participated as a board member\, committee member and consulted with nonprofits in the social enterprise\, affordable housing\, economic development\, and cultural sectors. \n \nKristin Houk\, Chef / Owner\, All Good Pizza\, Tato\, and Cafe Alma | LinkedIn | All Good Pizza \nKristin Houk is the chef-owner of All Good Pizza\, Tato\, and Cafe Alma. With over 30 years of experience in the hospitality and food industry\, she is focused on providing community-centric spaces that encourage collaboration and support of local resources.  \nAll Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company\, Evergood Sausage\, and Veritable Vegetable. All Good regularly hosts community events\, local non-profits\, farmers’ markets\, and local makers’ markets. Tato was established in 2017 in homage to Kristin’s family from Michoacan and Mexico City\, Mexico. Named after her son\, Tato is about family and community and the time-honored tradition of bringing people together by way of good food\, good times\, and good conversation. Cafe Alma was established in 2019 as India Basin’s only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs\, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products. To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza .com\, tatosf.com\, and caféalmasf.com. \n \nMichelle Pusateri\, Founder\, Nana Joes Granola  | LinkedIn | Nana Joes Granola \nMichelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water\, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners\, preservatives and most importantly weren’t gluten free. \nBeing a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat\, fiber\, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area.   \nIn 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting the local community. She believes breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients\, with no preservatives\, and sweetened with just a touch of maple syrup. She thinks it is a necessity to put community before profits which is why at Nana Joes Granola they ensure each one of their employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry-level kitchen job again. \n \nRebecca Bertoldi\, Digital Marketing Specialist / Owner\, | LinkedIn | Rebecca Bertoldi Marketing Co. \nRebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year.  \n Prior to returning to the East Coast in 2020\, Rebecca was a board member of AMASF\, helping to build the social media content and programming. She has had a myriad of opportunities to expand her skills with projects in Europe\, Canada and India along with some companies that had a wide global reach.  \n Her clients now span all over the world and she found a passion for educating business owners and creating courses. \n \nValerie Camarda\, Marketing Consultant / Owner\, | LinkedIn | Marketing Sense | SF Business Development Center (SFBDC) \nValerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years\, as the owner of Marketing Sense\, she helps small businesses and non-profits successfully market their organizations.  \nShe has served on the Board of the SFAMA three times in a variety of roles including Membership Chair\, VP of Marketing Communications and as Sponsorship liaison. While on the Board as VP of Marketing Communications she was instrumental in helping the chapter win “Turnaround Chapter of the Year”. In 2014 she won the Volunteer of the Year award. \nCurrently\, Valerie holds a contract with the City of San Francisco’s Small Business Development Center (SBDC) where she provides one-on-one consulting to small business owners\, teaches marketing and does a series of Fireside Chats with some of the city’s most successful small business owners. \n \nPooja Rajani \, Director of Programs \, En2action |LinkedIn | En2action \nPooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. \nEn2action was established in 2019 as a community-based nonprofit organization with a mission to serve and collaborate with individuals\, nonprofit and for-profit entities\, delivering services through three program areas: community development\, economic development\, and education. \nPooja has worked on projects that involved planning\, organizing\, and executing outreach to community residents\, merchants\, and key stakeholders in the diverse neighborhoods in the City of San Francisco\, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses\, entrepreneurs\, and microenterprises through programs and events like\, “Ujamaa Kitchen”\, “Bayview Bistro”\, “Bayview Uncorked”\, “Bayview Summer Music Series”\, and most recently\, “Sell Black”.
URL:https://www.amasf.org/event/marketing-workshop-for-small-businesses-micro-enterprises/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/10/aaa3957b9fd4b95ce45b98744d896139-4DBgHs.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211020T080000
DTEND;TZID=America/Los_Angeles:20211020T110000
DTSTAMP:20260421T050048
CREATED:20211005T143034Z
LAST-MODIFIED:20211005T143034Z
UID:10001014-1634716800-1634727600@www.amasf.org
SUMMARY:Podcasting 101
DESCRIPTION:
URL:https://www.amasf.org/event/podcasting-101/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/Podcasting-101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211019T110000
DTEND;TZID=America/Los_Angeles:20211019T120000
DTSTAMP:20260421T050048
CREATED:20211005T142739Z
LAST-MODIFIED:20211005T142739Z
UID:10001013-1634641200-1634644800@www.amasf.org
SUMMARY:10 Common Webinar Mistakes and How to Avoid Them
DESCRIPTION:
URL:https://www.amasf.org/event/10-common-webinar-mistakes-and-how-to-avoid-them/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/10-Common-Webinar-Mistakes-and-How-to-Avoid-Them.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211018
DTEND;VALUE=DATE:20211023
DTSTAMP:20260421T050048
CREATED:20211005T142417Z
LAST-MODIFIED:20211005T142417Z
UID:10001012-1634515200-1634947199@www.amasf.org
SUMMARY:How to Innovate Successfully in 2022 – Key CPG Trends and Tools
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-innovate-successfully-in-2022-key-cpg-trends-and-tools/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Innovate-Successfully-in-2022-–-Key-CPG-Trends-and-Tools.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211013T100000
DTEND;TZID=America/Los_Angeles:20211013T110000
DTSTAMP:20260421T050048
CREATED:20211005T142111Z
LAST-MODIFIED:20211005T142111Z
UID:10001011-1634119200-1634122800@www.amasf.org
SUMMARY:How to Develop Buyer Personas that Will Actually Aid Your Business
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-develop-buyer-personas-that-will-actually-aid-your-business/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/10/How-to-Develop-Buyer-Personas-that-Will-Actually-Aid-Your-Business.png
END:VEVENT
END:VCALENDAR